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http://dx.doi.org/10.22156/CS4SMB.2020.10.02.070

The Effect of Consumer's Interpersonal Anxiety on Shopping Addiction: Focusing on Multi-parallel Mediation Effect of Self-Control and Public-Consciousness and Moderating Effect between Men and Women  

Park, Ok-Hee (Dept. of Smart Convergence Consulting, Hansung University)
Jeong, Jo-Hee (Dept. of Republic of Korea Army, Ministry of National Defense)
Lee, Seok-Kee (Dept. of Computer Engineering, Hansung University)
Publication Information
Journal of Convergence for Information Technology / v.10, no.2, 2020 , pp. 70-81 More about this Journal
Abstract
Living in the modern world, we can easily access large marts and outlets, and live convenient mobile shopping and same-day and early morning shipping. It is called 'shopping addiction' when the purpose of such shopping is not to be attributed to the original purpose of the goods, but to be purchased by an irresistible impulse. According to past studies, 5.8% of American adults and 15.5% of Korean college students were found to be purchase poisoning[3]. The study identified the relationship between interpersonal anxiety, public-consciousness and self-control among the various factors leading to purchase addiction and confirmed their impact on consumers internal psychology. The study found that although Interpersonal anxiety did not directly affect purchasing addiction, it was influenced by self-control and public-consciousness that increased the tendency to purchase addiction. The results of the group comparison between men and women showed that the self-control of men and the public-consciousness of women has increased their purchasing addiction. Such differences in psychology between men and women suggested related implications, such as the need to apply purchase addiction prevention management and treatment methods differently.
Keywords
Purchase addiction; Interpersonal Anxiety; Shopping addiction; Self-Control; Public-consciousness;
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