• 패션비즈니스
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• 제26권6호
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• pp.82-93
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• 2022

Sustainability is a significant change that fashion industry has undergone. Marketers and brands are looking for guidance in green advertising to most effectively motivate consumers to purchase sustainable fashion products. This study aims to reveal environmental and cultural sustainability claims on message credibility and purchase intention regarding product trendiness. We performed mediation and moderation analyses, using a 2 (sustainability message: environmental and cultural) × 2 (product design: classic vs. trendy) between-subjects experimental design. The PROCESS MACRO was used for the analysis. Results indicate that environmental claim must appear credible to consumers to motivate them to purchase a product. On the other hand, cultural claim, with and without credibility, affected consumer's purchase intention. Moreover, cultural claim and trendy design together influenced message credibility and purchase intention, showing a moderated mediation effect. The study indicates that brands should broaden their perspective regarding sustainability by considering cultural factors when providing sustainability claims. Environmental claim should be clear and transparent to avoid green skepticism. Also, it is important to focus on product's design aspect: making trendy designs. It is difficult to change consumer behavior based only on sustainability value. Thus, brands must coney their consideration of design trends. Theoretical and managerial implications also are discussed.

• 유통과학연구
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• 제22권5호
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• pp.131-138
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• 2024

Purpose: This study aims to fill the existing gap in the existing literature by investigating the mediating effect of psychological empowerment between leadership and motivation for workers at retail stores, and to extend the previous research to determine the preferences of the researchers and practitioners in leadership and employee motivation in retail through a systematic approach. Research design, data and methodology: This study used a systematic approach to the mediation effect of psychological empowerment on the relationship between leadership and employee motivation in retail stores. To ensure completeness, systematization, and transparency, the preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) approach was applied. Results: The research findings (Total Four Mediating Roles) suggest that psychological empowerment may mediate between leadership and employee motivation. These mediation roles (Empowering Leadership Styles, Organizational Culture and Psychological Empowerment, Customer Psychological Empowerment, and High-Performance Work Systems (HPWS) and Psychological Empowerment) will help practitioners comprehend how these empowerment and motivation leadership styles are interconnected in the retail industry. Conclusions: The research results indicate that psychological empowerment is essential for employee motivation in the retail sector. Through this knowledge, retail store managers can implement strategies designed to empower employees and create a motivated workforce, bolstering organizational effectiveness.

• 한국조리학회지
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• 제21권1호
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• pp.143-158
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• 2015

본 연구의 목적은 감성스타일의 부조화와 직무소진 및 감성지능을 분석하는 것이다. 이를 위하여 조절효과분석과 중심효과분석 그리고 요인분석을 실시하였다. 국내 호텔에서 근무하는 233명의 전방부서 종사원들을 대상으로 연구를 진행한 결과, 주요 결론은 다음과 같다. 첫째, 종사원들의 감정스타일이 발생하면 소비형태를 느끼게 되는데, 종사원들의 감성지능의 값이 증가하면 이러한 영향은 완화되는 조절효과가 나타났다. 둘째, 감정부조화는 직무소진을 경유하여 생활에 영향을 미치는 효과가 나타났다. 셋째, 감정 부조화가 직무소진을 거쳐 이직의도에 영향을 주는 소비효과가 모든 종사원들에게 동일하게 나타나는 것이 아니라, 감성지능의 값이 낮은 종사원들에게만 나타나고, 감성지능이 풍부한 종사원들에게는 나타나지 않는 조절된 감성효과로 확인되었다. 우수한 인적 자원이 이직하는 상황을 해결하기 위하여 호텔관리자들은 제도적인 장치를 마련하여야 할 것이다. 즉, 상담 등을 통하여 호텔종사원들의 감정부조화와 직무소진을 감소시키기 위한 노력을 해야 하며, 특히 종사원들의 감성지능을 향상시키기 위한 전략 수립이 절대적으로 필요할 것이다. 이는 채용 시에 감성지능이 높은 종사원들을 고용하는 전략뿐만 아니라, 종사원들의 감성지능을 증진시키기 위한 교육프로그램 등의 개발을 적극적으로 고려하여야 할 것이다.

• 유통과학연구
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• 제16권10호
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• pp.47-54
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• 2018

Purpose - The main purpose of the study is to investigate the antecedents of repurchase intention on foreign brand products by Chinese and Indian millennial customers. In addition to this, this study also examines mediating effect of 'CSR' on the relationship between the antecedents and repurchase intention. Research design, data, and methodology - Responses from 202 Chinese university students and 209 Indian university students were finally analyzed. To test the proposed relationships, path analyses, mediation analyses and multi-group analysis were conducted. Results - In China, only brand image had positive effects on repurchase intention. CSR played mediating role between manufacturer's country image and repurchase intention. In India, comparatively, economic factor, manufacturer's country image and brand image had positive effects on repurchase intention. CSR played mediating role between all four antecedents and repurchase intention. Conclusion - This study showed different results of repurchase intentions of Millennial consumers in China and India because cultural and political systems of two countries were so different. So foreign firms should apply customized and differentiated marketing strategies to each country.

• 가정과삶의질연구
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• 제24권5호
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• pp.1-15
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• 2006

This study explored the relationship between children's emotional competence, aggression and peer relationships. Participants were 164 third and 134 fourth grade children from five elementary schools in Seoul and Chenan. Emotional competence, aggression and peer relationships were assessed by means of a questionnaire, interview and observation. Results indicated that emotional understanding of self and others, sex, age, emotional expression and passive regulation strategies were significant variables in predicting children's aggression. Emotional understanding was the most predictable variable in relation to peer relationships. Emotional understanding, emotional regulation and emotional expression made independent contributions to aggression and peer relationships. Mediation analyses revealed that the significant connections between children's emotional competence and negative peer relationships were mostly mediated by aggression.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.129-139
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• 2020

This study aims to understand the determinants and effects of SNS photo sharing on festival satisfaction among teenage festivalgoers, to derive strategies that festival organizers could employ to maintain long-term relationships with their audience. In this paper, we followed the festival attribute and SNS photo sharing behavior approaches for developing measurement constructs, by investigating previous related studies. Statistical analyses revealed that festival attributes positively impact consumer perceptions of festival value, which in turn influences SNS photo sharing behavior and festival satisfaction. In addition, SNS photo sharing behavior has a significant mediation effect on the process. Moreover, the differing intensities of SNS usage among the festivalgoers resulted in consumers presenting significantly different SNS photo sharing behavior. Our findings offer insights for marketers in the festival business who are interested in gaining a better understanding of the behavior of teenage festivalgoers.

• 유통과학연구
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• 제18권7호
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• pp.5-17
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• 2020

Purpose: The purpose of this study is to examine the influence of resilience and work engagement on performance of managers in the automotive sector in Morocco. It analyses the mediating effect of work engagement between resilience and manager performance. Though earlier studies have focused on the effect of resilience on employee performance and work engagement. none has looked at the mediating role of work engagement in this context. Thus, the present paper attempts to fill this literature gap. Research design, data and methodology: A confirmatory survey was conducted among a sample of 196 employees of automobile companies in Tangier-Morocco. A structural equation analysis using SmartPLS was performed while Preacher and Hayes (2008) method was used to analyze the mediation effect. Results: a) Manager resilience has a positive influence on work engagement, which further influences their performance; b) there is a statistically insignificant relationship between resilience and manager performance; c) Structural equation modelling analysis shows that work engagement partially mediates the relationship between resilience and manager performance. Conclusion: Theoretical contributions, practical implications, and future research directions are discussed.

• 대한안전경영과학회지
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• 제17권3호
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• pp.143-148
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• 2015

The study examined the relationship between workers' safety awareness, safety performance and the components of the intelligent image analysis system in accordance with preventing the workers from safety hazard in dangerous working area. Based on the safety performance model, we include safety knowledge, safety motivation, safety compliance and safety participation, and we also define three additional factors of the intelligent image analysis system such as functional feature, penalty and incentive by using factor analysis. SEM(Structural Equation Modeling) analyses on the data from the total of 73 workers showed that functional feature of intelligent analysis system and incentive were positively related to safety knowledge and safety motivation. And mediation effects of the relationship were verified to safety compliance and safety participation through safety knowledge as well.

• 무역학회지
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• 제45권2호
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• pp.137-155
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• 2020

The purpose of this study is to examine the antecedents and consequences of host country managers (HCMs)' acculturative stress in multinational corporation (MNC) subsidiaries in Korea. We suggest that HCMs' national identification (NI) positively and organizational identification (OI) negatively influence on the HCMs' acculturative stress. In addition, we propose that HCMs' OI negatively moderate the relationship between HCMs' NI and acculturative stress. Moreover, we hypothesize a negative relationship between HCMs' acculturative stress and work engagement. To test these hypotheses, we performed hierarchical regression analysis and mediation analysis of 643 HCMs in 60 MNC subsidiaries that originate from 11 countries. Results of analyses revealed that all the hypotheses were supported except H1 (positive relationship between HCMs' NI and acculturative stress). The present findings provide theoretical and managerial implications, and we provide suggestion for future research.

• 패션비즈니스
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• 제22권4호
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• pp.160-177
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• 2018

The objective of this study was to investigate mediation effect of appearance management behavior on the relationship between satisfaction of personal image and job search efficacy. Based on previous studies on components of personal image, appearance management behaviors, and job search efficacy, questionnaire items were developed. For this study, we conducted a questionnaire survey among 422 students from women's university in Seoul. Statistical analyses were performed using SPSS 23. Results are as follows. First, there were positive and moderate bivariate correlations among satisfaction of personal image, appearance management behavior, and job search efficacy. Second, satisfaction of personal image was found to have a partially significant effect on job search efficacy while satisfaction of internal image, visual image, and social image had a positive effect on job search skill. Satisfaction of internal image had a positive effect on job search strength. However, satisfaction of visual image or social image did not have a significant effect on job search strength. Third, fashion management behavior among components appearance management behavior could partially mediate the relationship between satisfaction of personal image and job search efficacy, indicating that satisfaction of internal image and visual image among components personal image not only has a direct effect on job search skill among job search efficacy, but also has an indirect effect on job search skill by affecting fashion management behavior. These results suggest that it is important to build personal image effectively and increase satisfaction with oneself through active appearance management behavior to improve job search efficacy.