• Title/Summary/Keyword: Media creative

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A Semiotic Approach on the Political UCC Contents Focused on Video UCC, (정치적 UCC 콘텐츠에 대한 기호학적 연구 동영상 UCC, 을 중심으로)

  • Mha, Joung-Mee;Kang, Ki-Ho
    • Korean journal of communication and information
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    • v.46
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    • pp.245-279
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    • 2009
  • UCC, an abbreviation for User Created Contents, is not only a symbol of desire but also a product of creativity that a producer contains his or her subjective disposition. More and more UCC tend to have significantly increased in Web 2.0 environment. However, the research on the contents as a creative product has rarely been processed. It may be fairly said that this results in the indifference of researchers in the special field like the political contents since UCC is usually produced by amateurs. Producers' various desire is unlikely revealed, which leads to the flow of users into open media such as the Internet. It could also be available to represent the property, of plural visual language signs in a field. Moreover, UCC has the attribute of re-mediation in effective communication, so the differences between the semiotic properties in the Internet contents could be a significant material for researches. This could contribute to establish a theoretical system for the visual communication. Therefore, this study aims to analyse the signification of the political video UCC, . To develop this analysis, I apply Greimas' Generative Trajectory of Signification Theory to the text, or the UCC. He classifies it as three structures: deep structure, superficial structure, and discourse structure. As a result, the text shows meaningful contents delivering core political messages. In addition, this approach could exam that 'Obama Syndrome' in American recent presidential campaigns is caused by web 2.0 based on Internet campaigns including video UCC.

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A Study on the Current Situation and Improved Method for the Smombie through Field Survey and ICT Trend Analysis (현장 조사와 ICT 동향 분석을 통한 스몸비 현황과 개선 방안 연구)

  • Lee, Dong Hoon;Oh, Hye Soo;Jang, Jae Min;Jeong, Jong Woon;Yang, Sang Oon
    • Journal of the Korean Society of Safety
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    • v.35 no.5
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    • pp.74-85
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    • 2020
  • Smart phone zombie or Smombie means pedestrians who walk without attention to their surroundings because they are focused upon their smart phone. Because the traffic accidents and injuries caused by Smombie have been increased rapidly in recent years, the social attention and policies are needed to prevent it. This study was conducted to analyze Smombie's current status and some solutions used before and to propose new improved method through the latest ICT trend. In this study, we did the field survey to check Smombies at several places in Seoul through people counting, and found that a lot of pedestrians still use the smart phone while walking. And we analyzed many case studies about some solutions to prevent Smombies previously. The case studies include legal regulations, government policies, smart phone app services and facilities that are used before. We studied them through internet searches and reference studies and we also checked the current operating situation as visiting several places that the solutions actually has been operated. Therefore, we found there are some limitations in previous solutions in terms of effectiveness and management. To consider new solution that can be expected to overcome the limitations, we analyzed the latest ICT trends focused on features to utilize the Smombie prevention, especially video recognition and digital signage. In these days, video recognition has been developed rapidly with assistance of AI technology and it can recognize the specific pedestrian's characteristics such as holding smart phone as well as hair style, clothes, backpack and etc. On the other hands, the digital signage is the convergence device that includes big display, network connection and various IoT sensors. It can be used as public media in many places for public services as well as advertising. Through these analysis results, we show the requirements and the user scenario for the improved method to prevent Smombie. Finally, we propose to develop R&D technology to recognize Smombie exactly as pedestrian attributes and to spread creative contents to increase pedestrian's interest and engagement for Smombie prevention through digital signage.

New Paradigm in exhibition organization at the National Museum of Contemporary Art ('연구 업무 전담제'를 통해 살펴보는 국립현대미술관 전시 기획의 새로운 패러다임)

  • Choi, Eun-Ju
    • The Journal of Art Theory & Practice
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    • no.3
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    • pp.67-84
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    • 2005
  • Since the evaluation of its intellectual activities and abilities is done by curator's capabilities, planning exhibition is very important as the final result achieved by their own knowledge, information, and research. ARPA(Advanced Research Project on Arts) is suggested as the system which enables curators responding simultaneously to the society in the times, based on its special characteristics. If this system settles well, which means that the curators at NMCA(National Museum of Contemporary Art, Korea) play their roles as the professionals in each of their fields, the goal of consolidating the status of museum as the representative national museum, and building up competent department of curators, will be achieved at the same time. To clarify above, the curators set up the various assignments of research about the types of arts such as painting, Korean painting, sculpture, installation, new-media, design, craft, photogarphy, architecture, etc. And they establish the art objects classified by the regions, such as the Northern American, Southern American, European, Asian, and other Third World countries. They elaborate art objects more on the history, the work, the artist, and the issue of contemporary art. Furthermore, when the curators devote deeper study to those research subjects, they can have the opportunities to design an exhibition upon the research. Today, the museum of art is 'The Place for Communication and Encounter', it is regarded important to share the aesthetical, creative values with current artists, and to understand mutually with the spectators. It is needed to improve the curator's work, in order to meet the demands of the times and even to advance. Because the form of 'exhibition' is the tool that reveals the identity NMCA aiming at, the motivation, the development, and the realization should be leaded by the curators, who are the mainstream of the museum. ARPA is a system for identifying the exhibition like mentioned above. The main purpose of this system is to produce synergy effect, having the researching, collecting work in liaison with planning exhibition. ARPA will be able to improve the quality of exhibition through the way of developing the exhibition, passing through the stable process in the long run. So far, I have referred to a new paradigm of the exhibition design at NMCA via ARPA. Yet, there still remain missions in reality, such as analyzing the previous exhibition and reshuffling personnel and system, which should be done. When these matters settled, these plans would be suggested practically. At this point, it is the most significant that NMCA is attempting to let others aware of the importance of exhibition planning based on research. when the ARPA and exhibition planning is conjoined together successfully, the competent exhibition will be achieved, which can offer a meaningful exhibition to the art world, strengthen infra structure thru exchanging with public museum in the region, and eventually, establish a network with museum in foreign countries.

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The Study on the Paradigm Change of Policy Making in the field of Korean Content Industry (문화콘텐츠 정책평가와 개선방안에 관한 연구)

  • Shim, Sang-Min
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.103-135
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    • 2014
  • This research dwells on the new paradigm of policy making of some innovative nations in Korean content industry. Especially this paper did evaluation of governmental policy in recent 5 years (2008~2012) in the field of Korean content industry. According to this research, the program of policy in Korean content industry had been obsessed to passive enrichment focusing on some part of content industry. The whole process of policy, scheme of policy and working flow of policy were very constrained in order to encourage more measurable area like CT(culture technology). Thus, we need new strong policy in this new government launched in 2013. The apparent keyword should be 'management'. New activity of policy need to focus on encourage Korean content industry in the real site of field, not in bureaucratic office in remote site. This change reflecting real filed management system would be productive innovation for policy making and activity in Korea.

Contents development of Sokakgasa in Three Kingdom Period (삼국시대 속악가사(俗樂歌詞)의 문화콘텐츠화 방안 연구)

  • Kim, Man Seok
    • Korean Journal of Heritage: History & Science
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    • v.41 no.2
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    • pp.27-41
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    • 2008
  • This article aims to develop various cultural contents from Sam-guk Sokakgasa(korean folksongs in ancient times) through analyzing features of it with narrative structures and discourse forms of Seymour Chatman. Rhythms and rhymes of the Sam-guk Sokakgasa hardly exist, only brief stories about the origins of songs are present. However, with interactions of current cultual contents, a brandnew cultural content can be developed from Sam-guk Sokakgasa through creative modification. In this view, narrative structures of Sam-guk Sokakgasa was analyzed using Seymour Chatman's method. Through this analysis, it can be concluded that Sam-guk Sokakgasa has complete narrative structures, thus can be developed into new cultural contents by media interaction. And it can be also said that in cases which Sam-guk Sokakgasa has weak narrative structure, if its narrative structure has enough universality, it also can be developed as cultural contents.

A Study on Narrative mode of Observational Mode Documentary : Focused on Comparison of Frederic Wiseman Documentary & Lee, Seung Jun Documentary (관찰자적 다큐멘터리의 내러티브 양식 연구: 프레데릭 와이즈먼과 이승준의 다큐멘터리 비교를 중심으로)

  • Yim, Young-ho
    • Journal of Digital Convergence
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    • v.17 no.1
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    • pp.337-345
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    • 2019
  • In this study, it focused on observational documentary based on observation. This study comparatively analyzed how differently the narrative style is implemented depending on the social and cultural background of East and West by analyzing the narrative style of Frederick Wiseman, a representative director of observational documentary who has been active in foreign countries for a long time, and Lee Seung-jun, recently become active in Korea. As a result of the analysis, It might be too early to judge by simple comparison of two directors, but it became an opportunity to see the difference between the long-standing observer style and the observer style documentary which actively accepts the new form. While it cannot be simply judged which style is better between the traditional observer style which shapes the simple contents into conflicts in the sequence structure and the recent style which sublimates the human inner conflict into the drama, a side could have been seen that the diversity is attained. It can be judged that the traditional documentary film can be gradually changed later. It was found that the documentary can emerge from the logic that it is difficult and boring, and that the same theme can be various and creative depending on what style is chosen.

A Study on the Conceptual Changes of Extra-solar Planet in University Students Using Text-Mining Techniques (텍스트마이닝을 활용한 대학생들의 외계행성 개념 변화 연구)

  • Han, Shin;Kim, Yong-Ki;Kim, Hyoungbum
    • Journal of the Korean Society of Earth Science Education
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    • v.13 no.3
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    • pp.305-316
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    • 2020
  • This study aimed to analyze the conception of an extra-solar planet perceived by university students. To conduct this, we developed an extra-solar planet education program and questionnaires which help to figure out changes between before and after the program, and then applied them to the targeted students. The results of the study are as follows. First, as to the conception of an extra-solar planet, participants understood it merely as a planet outside the solar system before they got training. However, they expanded it to the one revolving around a star that appears outside the solar system based on keywords after the training. Second, they gave brief responses regarding exploration strategies (e.g., observing the extra-solar planet by using the Doppler effect, dietary phenomenon, and gravitational lens) based on indirect experiences they encountered in the media. The responses indicated their lack of concept of the extra-solar planet exploration methods. However, their recognition of the extra-solar planet observation became concrete while students learned about the exploration of the extra-solar planet. Third, they were expanding the importance of the exoplanet observation simply beyond the discovery of extraterrestrial life to the creative process and research methods, including the solar system and the development of humanity. Fourth, they recognized that exoplanet education is necessary for curriculum as it will be able to bring about students' interest and curiosity as well as scientific knowledge if contents related to the extra-solar planet appear in the earth science curriculum.

Perspectives on NFT art and art market (NFT 아트와 미술시장 유통의 변화에 대한 전망)

  • Kwon, Eun Yong
    • Trans-
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    • v.13
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    • pp.1-16
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    • 2022
  • Recently, the method of contacting and purchasing NFT art has been popularly evolving, and various prospects and predictions for NFT art have emerged. The discussion of NFT art is mainly a hot topic in terms of market size, profit, and sustainability. As the transition to digital accelerated after COVID-19, almost all genres of culture and arts faced a forced transition with the topic of combining digital and technology, but in terms of profitability, it was generally difficult to guarantee positive continuity. On the other hand, the combination of art and blockchain, and the new distribution method called NFT, attracted a lot of attention by causing fundamental changes that lead to technological transformation, continuity through profit creation, and even genre expansion of visual art. The discourse on NFT and the art market is a recent phenomenon and is being discussed focusing on statistics and numerical reports through data from newspapers and art-related research institutes rather than academic analysis or research. However, discussions related to NFT art should be considered in various aspects, such as the incorporation of technology and art, changes in distribution methods, and changes in creative methods according to media changes, not just short stories of phenomena such as high prices and winning bids. In this paper, we would like to examine the impact of changes in creators and distribution methods.

A Study on the Change of Editing Style in YouTube Short-From Content (Youtube 숏폼 콘텐츠의 편집스타일 변화에 대한 연구)

  • Kim, Mimi;Byun, Daniel H.
    • Trans-
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    • v.13
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    • pp.59-90
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    • 2022
  • Short-form content, which means "short video content within 10 minutes," is rapidly emerging as a recent trend among MZ generations based on the fact that it can be viewed whenever there is a short running time, and they are physically short, colorful, and deliver a lot of information in a compressed time, showing differences in both long-form content and format. In addition, entertainment videos such as information delivery videos, eating shows, web entertainment, and dance challenges are mainly produced and distributed, so there is no need to take expertise as a creative work of video experts, and consumers often become producers by directly participating in production using low-end equipment such as smartphones. For these reasons, shortform content creates new image styles rather than general existing image forms such as long-form contents, and this study focuses on changes in editing styles. This study summarized the following five characteristic changes by analyzing the editing style of short form content that has changed compared to long form content according to the 'visual' aspect. The use of frames, memes, screen division, blue screen, and subtitles are included, and by organizing each characteristic, we identified the editing style of shortform content that has emerged as a recent trend and learned about the changes.

AI Art Creation Case Study for AI Film & Video Content (AI 영화영상콘텐츠를 위한 AI 예술창작 사례연구)

  • Jeon, Byoungwon
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.2
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    • pp.85-95
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    • 2021
  • Currently, we stand between computers as creative tools and computers as creators. A new genre of movies, which can be called a post-cinema situation, is emerging. This paper aims to diagnose the possibility of the emergence of AI cinema. To confirm the possibility of AI cinema, it was examined through a case study whether the creation of a story, narrative, image, and sound, which are necessary conditions for film creation, is possible by artificial intelligence. First, we checked the visual creation of AI painting algorithms Obvious, GAN, and CAN. Second, AI music has already entered the distribution stage in the market in cooperation with humans. Third, AI can already complete drama scripts, and automatic scenario creation programs using big data are also gaining popularity. That said, we confirmed that the filmmaking requirements could be met with AI algorithms. From the perspective of Manovich's 'AI Genre Convention', web documentaries and desktop documentaries, typical trends post-cinema, can be said to be representative genres that can be expected as AI cinemas. The conditions for AI, web documentaries and desktop documentaries to exist are the same. This article suggests a new path for the media of the 4th Industrial Revolution era through research on AI as a creator of post-cinema.