• Title/Summary/Keyword: Media Relations

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Images of Hospital Emergency Medical Technicians Perceived by Emergency Medical Service Providers (Focusing on tertiary medical institutions in Daejeon and Chungcheongnam do) (응급의료종사자가 인식하는 병원 내 응급구조사의 이미지 (대전, 충남 3차의료기관 중심으로))

  • Han, Song-Yi;Bae, Ki-Sook;Kim, Jin-Uk
    • The Journal of the Korea Contents Association
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    • v.12 no.4
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    • pp.373-379
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    • 2012
  • This study surveyed the image of hospital emergency medical technicians with 122 emergency medical service providers (doctors and nurses) working at tertiary medical institutions in Daejeon and Chungcheongnam.do in order to provide basic materials for enhancing the status and professional image of hospital emergency medical technicians. According to the results of this study, the overall image was $3.27{\pm}0.34$, and by its sub.area, professional image was highest and role image was lowest. By item, 'Maintain a friendly relations with doctors' was highest, and 'Arrogant and negligent in job performance' was lowest. In order to enhance their image, hospital emergency medical technicians need to assume a sincere attitude toward patients and colleagues consistently, to strengthen their professionalism, and to carry out their duties and roles faithfully. What is more, the association should take proper measures and to establish the sound image of emergency medical technician as a professional through active campaigns and monitoring using mass media.

A Study on the Property Values of News Articles and Copyright Infringement (보도기사의 재산권적 가치와 무단전재를 통한 저작권 침해에 관한 연구)

  • Kim, Gyong-Ho
    • Korean journal of communication and information
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    • v.39
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    • pp.324-354
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    • 2007
  • Facts, which constitute news, are as free as air. When they are transformed into news via labor and capital investment of a news organization, the news is deemed to have property values, and the media can claim exclusive rights over the news. The copyright law protects the originality of a work, the uniqueness of reporter's analysis, the selection of words, the arrangement of materials, and the emphasis given on particular points. The name of the game of copyright infringement lies in the infringement of the similarity of the method of expression, not the infringement of the subject. Even though news articles convey information by specifying factual elements of an event or accident, they still have some originality. The judgement that news articles lack of originality is inconsistent with the purpose of the copyright law. Therefore, the law should be amended to articulate that the unauthorized use of news articles without a proper citation shall be the subject of legal action, and courts should decide related cases accordingly.

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An analysis on Television news frame on irregularities at private schools (사학비리에 대한 텔레비전 뉴스 프레임 분석)

  • Lee, Seohyoen;Choi, Jinbong
    • Korean journal of communication and information
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    • v.80
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    • pp.224-253
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    • 2016
  • In this study, we analyzed the television news frames related to private school irregularities. Television broadcasting stations have not dealt with underlying problems of private school irregularities, but their reporting have been focused more on stating the situations. While Public announcing frame, Interference and solutions frame, Moral hazard frame and Protests and strikes frame have been applied in reporting, Autonomy highlighted frame and Publicity highlighted frame which are fundamental to the existence of private schools hardly appeared. In particular, the adhesion between private schools and political power has been continuously pointed out to be a cause of raising problems, whereas articles with such perspectives were hard to find. As a result, television broadcasting stations are required to change the way in reporting of private school irregularities in order for a lively discussion about them as the social agenda.

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Analysis of Outdoor Wear Consumer Characteristics and Leading Outdoor Wear Brands Using SNS Social Big Data (SNS 소셜 빅데이터를 통한 아웃도어 의류 소비자 특성과 주요 아웃도어 의류 브랜드 현황 분석)

  • Jung, Hye Jung;Oh, Kyung Wha
    • Fashion & Textile Research Journal
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    • v.18 no.1
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    • pp.48-62
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    • 2016
  • Consumers have come to demand high quality, affordable prices, and innovative product designs of the outdoor wear market due to their well-being and leisure oriented lifestyle. A new system of business in outdoor wear has emerged in the process through which corporations have endeavored to satisfy such consumer needs. Outdoor wear brands have utilized social network services (SNS) such as Facebook and Twitter as means of marketing and have built close relations with consumers based on communication through these media. Recently, explosively escalating SNS data are referred to as social big data, and now that every consumer online is a commentator, reviewer, and publisher, the outdoor wear market and all of its brands have to stop talking and start listening to how they are perceived. Therefore, this study employs Social $Metrics^{TM}$, a social big data analysis solution by Daumsoft, Inc., to verify changes in the allusions related to outdoor wear market found on SNS. This study aims to identify changes in consumer perceptions of outdoor wear based on changes in outdoor wear search words and trends in positive and negative public opinion found in SNS social big data. In addition, products of interest, the major brands mentioned, the attributes taken into consideration during purchases of products, and consumers' psychology were categorized and analyzed by means of keywords related to outdoor wear brands found on SNS. The results of this study will provide fundamental resources for outdoor wear brands' market entry and brand strategy implementation in the future.

Cultivation of cauliflower mushroom (Sparassis crispa) by use of coniferous sawdust-based media with wheat flour and molasses (소맥분과 물엿을 첨가한 침엽수 톱밥배지에서의 꽃송이버섯 생산)

  • Oh, Deuk-Sil;Park, Hyun;Park, Hwa-Sik;Kim, Myong-Seok;Chai, Jung-Ki
    • Journal of Mushroom
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    • v.4 no.1
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    • pp.39-42
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    • 2006
  • Cauliflower mushroom(Sparassis crispa) contains much amount of ${\beta}$-glucan, which make lots of farmer want to cultivate the mushroom. Since a practical cultivation method is not provided yet, the mushroom is considered as a difficult crop to deal with. In this study, we tried to develope a simple method to cultivate the mushroom by use of coniferous sawdust-based medium with wheat flour and molasses. There was no significant differences between the sawdust spawn and the liquid spawn for the mycelial growth of the mushroom. The cold shock in $4^{\circ}C$ for a day was thought to be the best way to seduce primordium formation. The sawdust medium of Pseudotsuga menziesii mixed with wheat flour, corn chip, cottonseed meal and 10% molasses was showed the best yield with 41% followed by that of Larix leptolepis mixed with the same additives with 37% of yield. There was good relations between the fruit-body production and the weight loss of the sawdust substrate.

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The Characteristics of Corporate PR Practitioners Whose Opinions Were Quoted as News Sources and of The Related Articles in the Economic Section of Major Daily Newspapers (중앙 일간지 경제기사에 취재뭔으로 인용된 기업체 홍보실무자 및 해당 기사의 특성 연구)

  • Hahn, Kyun-Tae;Lee, Jong-Hyuk
    • Korean journal of communication and information
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    • v.23
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    • pp.153-187
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    • 2003
  • The main purpose of this study was to examine the characteristics of corporate PR practitioners whose opinions were quoted as news sources and of the related articles in the economic section of the nation's three largest newspapers. The results revealed that the PR practitioners were mostly males with the job title of general manager or manager working for large electronics/IT or financing companies in Seoul and near metropolitan areas. In particular, such overwhelming features were more clearly salient in the articles related to conflicts. However, the phenomena seem to have been somewhat eased since 2002 when the newspapers came out with the specialized economic section. Analyzing the articles in terms of the channel of covering news, theme of news, and the existence of any conflict, we found statistically significant differences in the characteristics of PR practitioners. In addition, the comparison between each period before and after the emergence of the specialized economic section also showed statistically significant differences in the characteristics of the PR practitioners in many cases.

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A rock physical approach to understand geo-mechanics of cracked porous media having three fluid phases

  • Ahmad, Qazi Adnan;Wu, Guochen;Zong, Zhaoyun;Wu, Jianlu;Ehsan, Muhammad Irfan;Du, Zeyuan
    • Geomechanics and Engineering
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    • v.23 no.4
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    • pp.327-338
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    • 2020
  • The role of precise prediction of subsurface fluids and discrimination among them cannot be ignored in reservoir characterization and petroleum prospecting. A suitable rock physics model should be build for the extraction of valuable information form seismic data. The main intent of current work is to present a rock physics model to analyze the characteristics of seismic wave propagating through a cracked porous rock saturated by a three phase fluid. Furthermore, the influence on wave characteristics due to variation in saturation of water, oil and gas were also analyzed for oil and water as wet cases. With this approach the objective to explore wave attenuation and dispersion due to wave induce fluid flow (WIFF) at seismic and sub-seismic frequencies can be precisely achieved. We accomplished our proposed approach by using BISQ equations and by applying appropriate boundary conditions to incorporate heterogeneity due to saturation of three immiscible fluids forming a layered system. To authenticate the proposed methodology, we compared our results with White's mesoscopic theory and with the results obtained by using Biot's poroelastic relations. The outcomes reveals that, at low frequencies seismic wave characteristics are in good agreement with White's mesoscopic theory, however a slight increase in attenuation at seismic frequencies is because of the squirt flow. Moreover, our work crop up as a practical tool for the development of rock physical theories with the intention to identify and estimate properties of different fluids from seismic data.

Design and Implementation for Presentation Animation Contents Based on the Mobile (모바일 기반의 표현 애니메이션 컨텐츠의 설계 및 구현)

  • Hong, Sung-Soo;Kim, Woo-Sung
    • Journal of Korea Multimedia Society
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    • v.7 no.7
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    • pp.956-966
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    • 2004
  • The Korean animation has enjoyed the brisk formation and establishment of its world-class infra for the last several years without unified titles or concepts, under the name of a national strategic project in the age of digital image. It also enjoys its new evaluation as digital animation that it's one of the greatest money making business in the non-education and frivolous culture and has the closest relations with the modern time. A great portion of popular image media has been taken by animation for the last 30 years. In this paper we propose a motion algorithm using an animation technology. It was developed for education purposed and accessible through the internet. For instance, in Cyber Clam Museum, 1000 gesture contents, the visual processes were used to design a screen with a realistic image and create an animation that makes possible show at 360 and every such transformation as translation, rotation, and scaling can be applied in the image interactively for the convenient and effective viewing.

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Consumer's Demands for the T-Commerce By the Technology Adoption Types (소비자의 기술혁신수용 유형에 따른 T-Commerce 수요도)

  • Park, Sun-Young
    • Journal of Broadcast Engineering
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    • v.13 no.3
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    • pp.319-327
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    • 2008
  • The purpose of study is to investigate the customer oriented transaction environment for the customers' convenience, the plan of public policy in regard to the customer oriented T-Commerce, and the consumption pattern of customers' commercial transaction, necessary for the marketing strategy by analyzing the demand for the T-Commerce with the purchase intention and maximum willingness to pay according to the demographic factors, the pattern of commercial transaction, and the technology innovation types. The results showed that there were statistically significant relations between consumer's willingness price to pay for the T-commerce and the consumer's technology adoption types, monthly internet shopping amounts, and weekly TV-home shopping hours. The simulations on a basis of multiple regression analysis for the T-commerce were illustrated by those factors.

A Study on V.M.D(Visual Merchandising Design) Environment of Mobile Telecommunication Company Store (이동통신 회사 매장의 V.M.D(Visual Merchandising Design) 환경에 관한 연구)

  • Kim, Jong Sung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.14 no.4
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    • pp.1589-1594
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    • 2013
  • V.M.D(Visual Merchandising Design) covers every space, environment, and visually stimulating factor. This includes not only the architectural appearance but interior, graphic sign boards, window display, layout, store appliances, lighting, and even the looks and service attitude that sales employees have and show to customers. V.M.D aims to display merchandise in multiple ways; to heighten brand images; to steadily lure many customers to the store. One of the characteristics that V.M.D has is, that this abandons the previous design concept which solely puts stress on luxurious interior-focused display; that this displays merchandise in a rational and systemic way and induces customers to buy products. In this regard, the objective of this study is to study brand perception and effect of V.M.D displayed in the stores, on customers, and thereby to present the concepts of V.M.D, suitable for display in the stores, which can be used continuously in the future.