• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• 디지털융복합연구
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• 제10권10호
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• pp.75-83
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• 2012

본 연구는 특수교사들의 스마트미디어 수용에 영향을 미치는 요인들을 개인의 혁신성과 사회적 영향 두 가지 관점에서 설명하고자 구조방정식 모형을 통해 분석을 수행하였다. 요인들 간의 상관관계를 분석한 결과 개인의 혁신성, 사회적 영향, 성과에 대한 기대, 행위의도와의 상관관계가 있었으며 설정된 요인들 간의 경로분석을 통한 가설 검정 결과, 사회적 영향이 성과에 대한 기대에 영향을 미치는 직접효과 및 행위의도에 미치는 직접효과는 유의한 것으로 나타났다. 또한 사회적 영향은 성과에 대한 기대를 매개요인으로 하여 행위의도에 영향을 미치는 간접효과도 유의한 것으로 나타났다. 그러나 개인의 혁신성은 성과에 대한 기대나 행위의도에 직접적이거나 간접적으로 미치는 영향이 유의하지 않는 것으로 나타났다.

• 유통과학연구
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• 제19권6호
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• pp.51-64
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• 2021

Purpose: A restaurant is a business of the physical distribution of food and beverages which includes intercultural interaction. This research paper aims to examine the influence of Japanese taste as a product advantage, determining service quality factor in the restaurant business, the e-CRM that involves technology, social media campaigns to reach the target market of young people, and customer satisfaction on customer loyalty in Sushi Tei restaurant. This study also intends to find direct and indirect influence between the variables. Research design, data and methodology: Quantitative research was conducted using a survey method by distributing 100 questionnaires to Sushi Tei customers in Jakarta, consisting of Gen Z and Millennials. Samples were taken at each outlet in the Jakarta area on weekend and weekdays by purposive sampling. Data was generated by path analysis Results: The results showed that Japanese taste, service quality, and e-CRM significantly influence customer satisfaction and customer loyalty. However, social media campaigns failed to influence customer loyalty. As a result, customer satisfaction has a significant influence on customer loyalty within Sushi Tei restaurant. Conclusion: The study also proposed significant implications to develop and maintain a relationship with the customer to gain satisfaction and loyalty in the food and beverage industry.

• 한국컴퓨터정보학회논문지
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• 제22권3호
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• pp.123-129
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• 2017

This study intends examine the relevance of factors with negative influences on anti-social sexual awareness formation in adolescents as per the concern of the parents of families with adolescents, as internet pornography exposure in adolescents lead to excessive indulgence in pornographic photographs, cartoons, videos, or fictions, or in video chatting with exposure of one's own body parts. For this, the factors of internet pornography exposure in the study subjects of adolescents were constructed into a multilateral model, and the structural equation model was analyzed. As the result of the study, the following conclusion were drawn. First, the most powerful factor influencing the anti-social sexual awareness in adolescents was, contrary to the concern of many, not the exposure to pornography through internet media, but personal characteristics such as sensation-seeking tendency and socio-environmental characteristic of differential association. Second, it is worth noting that the most major factor influencing intentional internet pornography exposure by adolescents is another form of pornography exposure. Third, whether intentional or unintentional, the internet-related variable influencing the internet pornography exposure was found to be the amount of internet usage. Fourth, the unintended internet pornography exposure was found to have no direct influence on the sexual awareness of adolescents, but it did have an indirect influence on sexual awareness mediated by intentional internet pornography exposure and existing-media pornography exposure. Based on these study results, the conclusion was drawn regarding the influence of internet pornography on sexual awareness in adolescents.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.233-260
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• 2008

Universities have recognized e-Learning Systems as the critical IT resources which contribute to improving the competitiveness of the universities as well as the quality of the traditional class-based lectures. Instructors deliver the main contents in the class. Other supplementary activities like online discussions, sharing of teaching-learning materials, submission of homeworks, communication among the learners and between the instructors and the learners, and so on can be efficiently facilitated using e-Learning Systems. In other words, e-Learning Systems enable a blended learning combined class-based lectures and e-learning in a variety of ways. Nonetheless, compared to the level of implementation of e-Learning Systems, the usage of both the instructors and the learners is not high. Accordingly, this study examines the determinants to affect on the usage of e-Learning Systems from the learners perspective. To draw the key determinants, we review the IS literatures related to adoption or use of the IS like Media Richness Theory (MRT), Technology Acceptance Model (TAM), Social Influence Model (SIM), and Self-efficacy Model. The variables are drawn out to be expected on the usage of e-Learning like Media Richness, Ease of Use from MRT, TAM and Instructor's Influence, Co-learner's Influence from SIM, and Self-efficacy. To test our model and hypotheses, we have collected data in the class-based lectures using e-Learning System complementary. The results of the test with 192 data are as follows: Firstly, it shows that the Instructor's Influence and the Media Richness are the influential determinants to affect on the Perception of Usefulness of e-Learning Systems. Additionally, the Co-learner's Influence and Ease of Use in order is significant to the Perception of Usefulness. Secondly, as to the degree of use of the e-Learning Systems, the Co-leaner's Influence, the Media Richness, and the Ease of Use are, in that order, the significant determinants. The Perception of Usefulness, also, founded a key factor on increasing the use of e-Learning Systems. On the other hand, the Instructor's Influence is not significant to the use of e-Learning Systems. Finally, it has been found that Self-efficacy is significant to the Perception of Media Richness, Ease of Use, but not significant to the Perception of Usefulness.

• 한국콘텐츠학회논문지
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• 제16권3호
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• pp.426-438
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• 2016

본 연구는 공공외교가 이루어지는 소통의 채널에 관심을 두고, 소셜미디어를 이용한 공공외교 활동의 효과를 검증하는데 목적이 있다. 이에 따라 소셜 미디어의 특성이 공공외교 콘텐츠 호감도와 국가 이미지, 국가 브랜드 호감도와 로열티에 미치는 영향 관계를 규명하고자 하였다. 체계적인 실증분석을 위하여 7개 대륙 42개국 외국인 301명을 대상으로 표본을 수집하였으며, 연구 결과, 소셜 미디어 특성 중 상호작용성과 신속성을 제외한 모든 변수가 공공외교 문화 콘텐츠 호감도와 유의한 영향 관계가 있는 것으로 확인되었다. 또한, 공공외교 문화콘텐츠 호감도는 국가 이미지에 유의한 영향을 미치며, 국가 이미지는 국가 브랜드 호감도와 국가 브랜드 로열티에 유의한 영향을 미치는 것으로 나타났다. 이로써 21세기 공공외교 정책의 효과적인 수단으로써 소셜 미디어가 가지는 영향력이 검증되었으며, 공공외교를 수행하는 주체들에게 기초자료를 제공하여 미래 공공외교 활동에 이바지할 수 있는데 시사점이 있다.

• 한국지반환경공학회 논문집
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• 제4권2호
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• pp.93-104
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• 2003

Porous media consist of physically and chemically different materials and have an extremely complicated behavior due to the different material properties of each of its constituents. In addition, the internal structure of porous materials has generally a complex geometry that makes the description of its mechanical behavior quite complex. Thus, classical continuum mechanics cannot explain the behavior of materials with pore spaces, such as concrete, soils and organic materials in waste landfill. For these reasons, porous media theory has been developed in the nineteenth century. Biot had the greatest influence on the development of porous media theory. Biot's work has been referred by many authors in the literature. Development of numerous fundamental equations in porous media theory were made possible due to Biot's work. His contributions made the greatest influence on porous media theory. Therefore, it is highly advantageous to review Biot's publications. This work presents a review of Biot's work. It shows how porous media theory has been developing so far and provides a chance to discuss the contribution of his work to the modern porous media theory.

• International Journal of Knowledge Content Development & Technology
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• 제4권2호
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• pp.25-47
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• 2014

The goal of the present study is to explore IM interruption by relating it to media choices and purposes of IM use in the workplace. Two major media choice concepts were: media richness and social influence; while four purposes of IM use were: organization work, knowledge work, socializing, and boundary spanning activities. Data (N = 283) were collected via a combination of convenience and snowball sampling of "computer-using workers" in Taiwan, based on the Standard Occupational Classification system published by the Taiwan government. Results indicated that media choice works better than purpose of IM use to explain IM interruption. Among them, social influence was the best predictor to IM interruption in the workplace. In addition, instant feedback and personalization provided by IM, and IM usage for the purposes of knowledge work and socializing, also relate to IM interruption in the workplace.

• Asian Journal for Public Opinion Research
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• 제1권4호
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• pp.292-306
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• 2014

China's "two sessions," namely, the National People's Congress (NPC) and the Chinese People's Political Consultative Conference (CPPCC), has significant meaning to the political life of the nation. It collects opinions and advice from different groups of people annually. "Two sessions" 2013 was especially eye-catching, because new state leaders were elected at the meetings. Using CATI (Computer Assisted Telephone Interviewing) system, the Media and Public Opinion Center of Fudan University (FMORC) conducted surveys of China's "two sessions" every year from 2007 to 2013. In 2013, the influence of new media on public opinion has become increasingly significant. Microblog and WeChat have become two types of important media for Shanghai residents to express their opinions and take part in China's "two sessions." Based on the empirical findings, this paper examines Shanghai Residents' cognition, attitudes and expressions towards "two sessions" 2013 and analyzes how new media affect the public opinions on significant political events.

• International Journal of Advanced Culture Technology
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• 제10권3호
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• pp.263-271
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• 2022

The purpose of this study is to identify the degree of participation and the impact of social media sports contact motivation on sports activities. In order to clarify the purpose of this study, a total of 300 students from 150 male and 150 female university students in Gwangju and Jeonnam provinces in 2020 were selected by the convenience sampling method. The survey tool used to achieve the purpose of this study is the questionnaire method. Therefore, the questionnaire, which has already been verified for reliability and validity in domestic and foreign previous studies, was re-quoted, modified, or supplemented for the purpose of this study. For data processing, SPSS Windows 20.0 Version was used. For specific statistical analysis, frequency analysis, exploratory factor analysis, reliability analysis, and multiple regression analysis were performed according to the purpose of analysis. The results obtained through these results are as follows. First, it was found that the contact motivation for social media sports partially affected the degree of participation in social media sports. Second, it was found that social media sports contact motivation has a partial influence on sports participation. Third, the degree of social media sports participation was found to have a partial influence on sports participation.