• The Journal of Asian Finance, Economics and Business
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• 제7권12호
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• pp.951-958
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• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• Journal of Microbiology
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• 제43권2호
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• pp.183-190
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• 2005

Staphylococcus aureus is known to be capable of utilizing transferrin-bound iron, via both siderophore­and transferrin-binding protein (named IsdA)-mediated iron-acquisition systems. This study was designed in order to determine which iron-acquisition system plays the essential or dominant role with respect to the acquisition of iron from human transfenin, in the growth of S. aureus. Holotransferrin (HT) and partially iron-saturated transferrin (PT), but not apotransferrin (AT), were found to stimulate the growth of S. aureus. S. aureus consumed most of the transferrin-bound iron during the exponential growth phase. Extracellular proteases were not, however, involved in the liberation of iron from transferrin. Transferrin-binding to the washed whole cells via IsdA was not observed during the culture. The expression of IsdA was observed only in the deferrated media with AT, but not in the media supplemented with PT or HT. In contrast, siderophores were definitely produced in the deferrated media with PT and HT, as well as in the media supplemented with AT. The siderophores proved to have the ability to remove iron directly from transferrin, but the washed whole cells expressing IsdA did not. In the bioassay, the growth of S. aureus on transferrin-bound iron was stimulated by the siderophores alone. These results demonstrate that the siderophore-mediated iron-acquisition system plays a dominant and essential role in the uptake of iron from transferrin, whereas the IsdA-mediated iron-acquisition system may play only an ancillary role in the uptake of iron from transferrin.

• 지식경영연구
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• 제16권3호
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• pp.81-102
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• 2015

With the rapid development of digital media, there has been a huge change in a way of communication, a process of information diffusion and a role of traditional media. Not like mass media, social media enables users to generate and tap into the opinions of a larger world. From that reason, social media is impacting marketing strategies. However, still social media marketing researches just focus on case study, analysis of users motivation or analysis of power user's usage pattern. Word-of-mouth has always been important especially in marketing area. In social media, word-of-mouth depends on each user that's why this research focuses on individual user's activity in SNS. I defined 4 factors (produce, diffusion, network size, activity of network size enlarge) that are effect on activity and verified hypothesis by multiple regression analysis, hierarchical regression analysis and moderated multiple regression.

• 전자통신동향분석
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• 제33권3호
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• pp.22-33
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• 2018

Media trust technologies are capable of playing a significant role in the development of ICT, and may play a complementary role in existing security and privacy technologies to cope with the complex interactions among people, objects, media, and services that are being created. We hope that the results of this study will aid in strengthening the foundation of source technologies related to media trust, and to secure technological competitiveness through continuous research in this area.

• The Journal of Asian Finance, Economics and Business
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• 제3권2호
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• pp.67-76
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• 2016

The paper explores determinants of corporate adoption of social media and the role of technology acceptance model in the path. This paper assimilates some components of the technology acceptance dimension and social expectation theories to determine corporate intentions to use social media. Six hundred and forty-eight samples collected from hotel staff in Korea are analyzed using factor analysis, structural equation model techniques and one-way analysis of variance. The results show that corporate needs, social expectations, ease of use and usefulness should be viewed as important antecedents explaining the firm's behavioral intention to use social media. The study also finds that the ease of use and usefulness of the technology acceptance model have positive directional mediation effects in the path diagram.

• Asian Journal for Public Opinion Research
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• 제7권1호
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• pp.1-22
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• 2019

In the age of continuous media change and the coexistence of multiple forms of media, the relationship between the public's media use and political participation is an urgent area of study. This paper makes use of large national sample surveys from 2002, 2011, and 2015, summarizes the change of the public's media use by descriptive statistics analysis, and finds that while the Internet has become an important communication channel, the use of Internet for political information and political participation is still overestimated. Compared to the weak impact of different media channels for political information on political participation, the frequency of media exposure and Internet use play a significant role in political participation. Because of the negative effect of the frequency of Internet use on political participation, the democratization function of the Internet needs to be treated with caution. This paper describes media use and its roles in contemporary China, analyzes the impact of media use on political participation, and extends the cross-cultural application of the theory of political communication.

• 인터넷정보학회논문지
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• 제21권1호
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• pp.147-157
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• 2020

The purpose of this paper is to examine how mainstream international media cover a major political event like the 2018 North Korea-U.S. Summit and how place branding effect is manifested on the Internet. A quantitative content analysis was conducted. A total of 1,990 relevant Internet news stories were collected from May 9 to June 17, 2018 and the types of media mentions Singapore as country and brand received were analyzed. As expected, Singapore garnered worldwide media coverage which in turn helped promote the island-nation's brand. International media reported on Singapore as a Summit location while also highlighting it as an important and attractive, cultural, historical destination. The study's findings indicate that global broadcasters such as CNN and BBC played the biggest role during the Summit in disseminating images of Singapore and landmarks as attractive places. Finally, the visual aspect of the event coverage also served as a formidable marketing instrument in bolstering the nation's brand.

• 한국도서관정보학회지
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• 제34권1호
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• pp.261-286
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• 2003

이 논문에서는 다양한 매체 환경 속에서 살아가는 어린이들에게 독서는 어떤 의미이며, 그들의 특성과 독서에 대한 인식에 대해서 알아보고 나아가 독서교육은 어떠한 방향으로 행해져야 하는지에 대해 살펴보았다. 그리고 전 세계적으로 일고있는 어린이 독서운동의 국내외적인 사례를 살펴보고, 이에 우리나라의 어린이 독서운동을 성공적으로 이끌기 위해 공공도서관의 역할과 방안에 대해 논의하였다. 공공도서관은 어린이와 책을 연결해주는 매개자로서의 소임을 다해야 하며, 공동체 문화의 형성과 마음의 상처를 치유하는 한 방법으로 공공도서관이 중심이 되어 세대를 이어주는 이야기문화를 부활시켜야 한다. 그리고 무엇보다 절대적으로 부족하고 열악한 어린이 독서환경 개선을 위해서 지방자치 단체에서는 '어린이도서관'을 설치하는 데 힘써야 하며. 학계와 도서관협회 및 도서관 현장에서는 어린이 독서운동을 지속적이고 체계적으로 이끌어갈 주체인 어린이 전문사서의 양성을 위해 교육적, 제도적 뒷받침을 해야 한다.

• 한국언론정보학보
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• 제70권
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• pp.165-188
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• 2015

오늘날 변화된 미디어 지형에서 미디어를 이용하는 활동이 자본의 가치증식 과정에서 어떤 역할을 하는지에 대한 논의는 미디어 정치경제학과 비판언론학에 새로운 연구 영역과 노동가치론의 시각을 제시해줄 수 있다. 이 논문에서는 미디어 이용 활동을 포스트 포드주의 축적 체제의 새로운 노동 범주로 파악하거나 자본이 스스로 생산하지 못하는 지대라는 관점을 넘어설 새로운 매개 개념을 제안했다. 이를 위해 수용자상품론을 또 다른 상품의 생산을 위한 자본재로 파악하는 입장을 토대로 미디어 이용 활동을 이 자본재를 생산하기 위한 노동의 대상임을 주장했다. 또한 이러한 자본재 생산의 노동이 이루어지는 시공간으로 미디어 플랫폼이 그 중심에 있음을 논했다. 이러한 재개념화를 통해 미디어 정치경제학의 연구 영역은 플랫폼을 통한 가치의 창출이라는 범위로 확장될 수 있을 것이다.

• 한국언론정보학보
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• 제39권
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• pp.140-177
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• 2007

이 연구의 목적은 소스 경쟁 과정에서 시민단체 소스가 정부 소스와 어떻게 경쟁하고 있으며, 언론보도에 어떠한 형태로 반영되는지 비교 분석해보는 것이다. 이와 함께 세부적인 영향 요인으로서 언론보도 이데올로기, 갈등 사안의 발전 단계가 어떻게 소스 간 경쟁에 영향을 미치는지 알아보았다. 설정한 연구문제에 답하기 위해 스크린쿼터를 분석의제로 삼고 언론보도, 스크린쿼터문화연대, 정부기관의 6년 3개월간 관련 문건을 내용 분석하였다. 연구 결과, 스크린쿼터와 관련한 언론보도에서 전반적으로 시민단체에 비해 정부의 중요 정의자 역할이 더 우세하다는 결론을 도출할 수 있다. 하지만 언론의 보도 이데올로기에 따라서 시민단체의 소스 역할이 증가되는 경향을 보이는 것으로 나타났으며, 스크린쿼터와 같은 사회적 논란이 많은 사건에서 시민단체의 목소리가 어느 정도 반영되고 있지만 그것이 아직 정부에 대한 소스 의존을 넘어설 정도는 아닌 것으로 드러났다. 한편 그러한 현상은 갈등이 심해질수록 뚜렷해지는 것으로 나타났다. 이는 지표 이론의 예상을 뒤엎는 것이다. 세부 속성을 통한 의존 정도를 살펴보면 '가공 현상'과 '증폭 현상' 등 소스 반영 형태의 다른 특징들이 나타나기도 했다. 이러한 결과를 바탕으로 '소스 경쟁 이론'을 향후 실증적으로 검증하기 위한 명제들을 제시했다.