• Journal of Distribution Science
• /
• v.16 no.2
• /
• pp.25-33
• /
• 2018

Purpose - This study focused on the effect of counter-factual thinking on post-purchase behavior producing consumer regret at HMR selection and purchase. We have analyzed the factors that HMR production and distribution businesses should consider because distribution and marketing strategy reflecting consumers' demand. Research design, data, and methodology - For the purpose of carrying out this research, we conducted a direst structured questionnaire to students at 'J' college. A total of 237 valid questionnaires were collected for students and their parents at 'J' university. For the hypothesis test, exploratory factor analysis, t-test, regression and structure equation path analysis were performed. Results - The consumers who often resented HMR purchase did counter-factual thinking on post-purchase behavior were likely to do switching purchases. Counter-factual thinking on post-purchase behavior had a negative influence upon consumer's satisfaction with HMR safety and marketing characteristics. Conclusions - Consumers who had been satisfied to a certain degree might have cognitive dissonance of minor mistakes of HMR product were likely to have downward counter-factual thinking through contrast effects. Therefore, HMR producer and distribution businesses that had production, distribution and marketing strategy to satisfy consumers by raw material, freshness and safety were likely to switch to another product at one time mistake of selection, purchase and use.

• The Research Journal of the Costume Culture
• /
• v.9 no.4
• /
• pp.602-615
• /
• 2001

The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears ＆ Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.24 no.2
• /
• pp.185-191
• /
• 2000

This survey was carried out to clarify the consumers' behavior related the purchase and use of women's dress shoes. The subjects participated in this study were 386 Korean women. Their age were ranged from 18 to 86 years. The results of this study were as following; 1. The most popular women's dress shoe sizes were 235 and 240. 2. 82.6% of subjects had experienced uncomfortable fit when they wore dress shoes. 3. The subjects aged over 30 years preferred low heel shoes. They valued wearing comfort above fashion trend in shoe design consideration. 4. The subjects aged under 30 years gave more emphasis on fashion trend than comfort and fit when they purchase dress shoes. 5. Consumer's experience of unfit with dress shoes was different with age. The younger subjects complained improper bottom sole shape. The older subjects had experience of unfit with outshell design and material. The subjects aged over 60 years thought that their dress shoe design was too narrow at the toe and lack for flexiblity of shoe material.

• Fashion & Textile Research Journal
• /
• v.9 no.6
• /
• pp.637-644
• /
• 2007

The purposes of this study were to classify adolescents by their lifestyles and to investigate the differences in clothing purchase behavior among lifestyle groups. The data were obtained from questionnaire completed 341 adolescents in Daegu area. The SPSS package was used for data analysis which included frequency, factor analysis, cluster analysis, ${\chi}^2$ test, ANOVA, and Scheffe test. Lifestyles of adolescents were categorized into five factors such as clothing hedonic shopping orientation, positive activity, material orientation, frugality, digital orientation. Three clusters (achievement orientation group, ordinary group, economic orientation group) were developed by five factors of lifestyles. While the achievement orientation group had the highest purchase motives and used the most information sources, the economic orientation group had the lowest purchasing motives and used the least information sources. There were significant differences in clothing purchase frequency and average clothing expenditure among three clusters.

• Journal of Fashion Business
• /
• v.13 no.3
• /
• pp.99-108
• /
• 2009

The purpose of this study is to analyze the middle-aged British women's apparel purchase behavior. The results of this study can be used to present the tendency of Korean middle-aged women's apparel purchase behavior when they become the old-aged by comparing and analyzing the British women's purchase behavior. We found that they prefer to choose and purchase their clothes by their own decision-making and search for actively the new brands for old age. Strong willingness was showed that their level of consumption amounts for clothing would be the same level between middle-aged and old-aged. It was also presented that they like to see a old-aged fashion model for fashion advertisement rather than a younger one and prefer to use the expression of 'mature' rather than a stereotypical expression such as a silver, gray and gold. The segmentation of fashion market by age can not be simply standardized. We expect that the propensity for clothing purchase behavior pattern of middle-aged women will not be changed and keep the same tendency by the time of their old-aged. We expect that this research results can be used as a basic material for another study and setting up the product developments and marketing strategies.

• The Korean Journal of Food And Nutrition
• /
• v.20 no.3
• /
• pp.334-340
• /
• 2007

The purpose of this study is to analyze silver consumers' life style, and whether silver consumers ’ life style have an effect on purchase satisfaction and repurchase intention of the health functional foods. To this end, a survey was conducted from May 28 to June 20 in 2007, among silver consumer aged in over 50s, on their purchase experience of the health functional foods. The survey was conducted with 326 subjects, and the statistical analysis methods were frequency analysis, factor analysis, and multiple regression analysis. According to the result of this study, First, the silver consumers' life style factors were determined to be health and leisure pursuit, material pursuit, family pursuit, and outgoing challenge pursuit. And purchase satisfaction factors of the health functional foods were determined to be taking after dosage and service, function and purchase, appearance of health functional foods. Second, silver consumers' family pursuit life style and outgoing challenge life style had an effect on taking and service satisfaction, appearance and products satisfaction of the health functional foods. Third, purchase satisfaction had an effect on repurchase intention of the health functional foods. Therefore, this study is significant in that it clarifies the relation of silver consumers' life style and purchase satisfaction and repurchase intention of the health functional foods.

• Korean Journal of Agricultural Science
• /
• v.50 no.4
• /
• pp.697-711
• /
• 2023

The global waste crisis has been escalating and its consequent impact on soil, water, air pollution, and eventually climate change acceleration has shed light on the importance of reducing waste. Amidst COVID-19 and the following surge in single-use plastics for food delivery, waste generation is on the incline. Companies and governments have embarked on developing various eco-friendly packaging technologies, but their effectiveness on the consumers is vague as definitions of eco-friendly packaging are vague, and research on its link to purchase intention remains scarce. Thus, the adoption of eco-friendly packaging has been slow. To address this issue, this study analyzes the awareness and purchase intention of four visual attributes of eco-friendly packaging-material, verbal statement, eco-label, and color-along with the environmental consciousness among undergraduate university students in Korea through online surveys and the ordered logit regression model. The study distinguished the attributes into evidence-based and conjectural categories. The findings revealed that eco-friendly visual attributes had a positive effect on purchase intention amongst undergraduate students in Korea; however the level of environmental consciousness had marginal effect on the purchase intention of eco-friendly visual attributes. The level of effectiveness also varied with each visual element. Analyses revealed that visual attributes to eco-friendly material had marginal effect on purchase intention; color was deemed not an "Eco-friendly attribute" by most students, and although eco-friendly labels were deemed as an eco-friendly attribute, trust in the labels varied according to environmental consciousness. These findings have implications for businesses and policymakers aiming to promote eco-friendly consumption within packaged food products.

• Journal of Fashion Business
• /
• v.15 no.2
• /
• pp.71-85
• /
• 2011

The study examines the current state of designer shoe brands, which are gaining a great deal of popularity in the footwear market, and offer bold designs that cannot be found in typical ready-made shoes. Women in their 20's and 30's who are sensitive to fashion are classified into sub-groups based on fashion leadership, and comparative analyses conducted among the sub-groups on selection criteria of designer shoe brands, intention of purchase and satisfaction according to fashion leadership. To this end, a questionnaire survey was conducted of women residing in Seoul and the Capital Area, and 371 questionnaires were used for final data analyses. As a result of the study, the following conclusions were reached. For satisfaction with the purchase of designer shoe brands according to fashion leadership among sub-groups, it was found that the satisfaction with the purchase of designer shoe brands is higher among fashion laggards than among fashion leaders, dual fashion leaders and fashion followers. Dual fashion leaders and fashion leaders showed the highest purchase satisfaction in terms of color, size, material and durability.

• Fashion & Textile Research Journal
• /
• v.15 no.5
• /
• pp.722-732
• /
• 2013

The purposes of this study were to investigate the needs for eco t-shirts of the new elderly consumers and to suggest strategies for eco t-shirts product development and marketing. Quantitative research was employed for research method. The data was collected from men and women in their age of 50-65, who lived in Busan, Ulsan, and Kyungnam province, during October, 2011. Respondents were selected by convenience sampling. A total of 307 responses among 350 were analyzed. Factor analysis, frequency analysis, t-test, chi-square, and regression were used for analysis. SPSS 20.0 was used for data analysis. Characteristics of the new elderly (lifestyle and environmental concern), consumption status of eco t-shirts (possession status and reasons of purchase/non-purchase), purchase intention for eco tshirts, consumer needs for t-shirts (usage situation, benefits sought, and dissatisfaction with t-shirts), preference for eco t-shirts (color, pattern, material, and shape), and demographics were surveyed. Based on the results, the vision of eco tshirts market for the new elderly consumers was positively prospected. In conclusion, specific strategies for eco t-shirts products development and marketing were suggested. Product development focused on practicality and material, design development reflecting consumers' preference, multipurpose product development, building up the product recognition, and moderate price strategy were suggested.

• The Research Journal of the Costume Culture
• /
• v.10 no.2
• /
• pp.116-131
• /
• 2002

The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing buying motived and information sources. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's buying motives and information sources in buying clothing were significantly different depending on the consumer's lifestyle. The ostentatious purchase type attached importance to impulse buying and in diversion in clothing buying motives and display in information sources. The economical material-oriented type tend to buy clothes to purchase economically during bargain sales. The active economics-oriented type attached importance to worn out clothing in buying motives.