Browse > Article

A Study on Effect of Silver Consumer's Lifestyle on Purchase Satisfaction and Repurchase Intention of the Health Functional Foods  

Choi, Soo-Il (Dept. of Venture Management, The Graduate School of Ventrue, Howeo University)
Kwak, Jong-Hyung (Dept. of Venture Management, The Graduate School of Ventrue, Howeo University)
Publication Information
The Korean Journal of Food And Nutrition / v.20, no.3, 2007 , pp. 334-340 More about this Journal
Abstract
The purpose of this study is to analyze silver consumers' life style, and whether silver consumers ’ life style have an effect on purchase satisfaction and repurchase intention of the health functional foods. To this end, a survey was conducted from May 28 to June 20 in 2007, among silver consumer aged in over 50s, on their purchase experience of the health functional foods. The survey was conducted with 326 subjects, and the statistical analysis methods were frequency analysis, factor analysis, and multiple regression analysis. According to the result of this study, First, the silver consumers' life style factors were determined to be health and leisure pursuit, material pursuit, family pursuit, and outgoing challenge pursuit. And purchase satisfaction factors of the health functional foods were determined to be taking after dosage and service, function and purchase, appearance of health functional foods. Second, silver consumers' family pursuit life style and outgoing challenge life style had an effect on taking and service satisfaction, appearance and products satisfaction of the health functional foods. Third, purchase satisfaction had an effect on repurchase intention of the health functional foods. Therefore, this study is significant in that it clarifies the relation of silver consumers' life style and purchase satisfaction and repurchase intention of the health functional foods.
Keywords
silver consumers; life style; health functional foods;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
연도 인용수 순위
1 Yang, YJ and Seo, HG. Health functional food intake the condition research. The Medical Department of Inje University. 13:221-232. 1992
2 Heo, SK A study of factors influential to the preferences of silver towns. Unpublished doctor's thesis, Hoseo University, Seoul. 2005
3 Kim, JS, Lee, MY, Jung, SH, Lee, JH, Kim, HD, Lee, JH, Hyun, TS and Jang, KJ. Nutraceutical intake actual condition of middle aged people. The Korean Soc. of Community Nutr. Memoir. 6:798-808. 2001
4 Hong, BS, Cho, EJ, Baik, SH, Lee, EJ, Park, SH and Kwon, YJ The effect of well-being disposition and appearance concern on cosmetic purchase intention and brand loyalty for elderly women. J. of the Kor. Soc. of Clothing and Textiles. 30: 1788-1797. 2006   과학기술학회마을
5 Kang, EM. Strategies of silver fashion market on lifestyle and cognitive age: purchasing apparel products and hair-dressing services. Unpublished Doctor's Thesis, Donga University, Busan. 2006
6 Park, RK The influence of elder consumers' value and lifestyle on the intention to enter the silver town. Unpublished master's thesis, Chosun University, Gwangju. 2005
7 Lee, WH and Sin, Y. Silver-market according to lifestyle segmentation research. Kor. Gerontology. 24:1-20. 2004
8 The Ministry of Health and Welfare. An advanced age friendship industry revitalization strategy. 2005. 1. 21. http://www.president.go.kr 2007. 5. 21. visited
9 The National Statistical Office. Estimating result of the future people. 2001. 11. http://www.nso.go.kr 2007. 5. 21. visited
10 Kim, SH, Kim, HY, Lee SH and Han, JH. The Korea nutrition society health functional food intake the actual condition of Korea: The focus of vitamin and inorganic matter. The Kor. Nutr. Soc. 04' Autumn Congress. 2004
11 Lee, HM. How the customer satisfaction through the lifestyle affects the repurchase intention of silver customer: silver clothes market. Unpublished Doctor's Thesis, Daejeon University, Daejeon. 2006
12 Bae, JS. Silver business of graying age. LG Week Economy 22:32-40. 2002
13 Sin, HB, Lee, KY and Lim, SJ. Lifestyle characteristics of old age a woman consumer and research about clothes purchase action. J. of Kor. Gerontological Soc. 23:1-16. 2003
14 Koo, NS and Park, JY. Using the actual condition of middle-aged in Dae-Jeon. The Kor. Soc. of Community Nutr. Memoir. 5:452-460. 2000
15 Cho, KS. Research about intake actual condition for commercialization of health functional food: The focus of vitamin and inorganic matter. Unpublished Master's Thesis, Chungang University, Seoul. 2004
16 Kwak, JY. A study of personal value influencing the preference attributes for touri m destination and conspicuous. rational tourism behavior. Unpublished Doctor's Thesis, Daegu University, Daegu. 2006