• 제목/요약/키워드: Mass Media

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학교폭력에 대한 청소년들의 심리적 .행동적 학교 적응강화 프로그램 개발을 위한 기초연구( I ) (Primary Study of Developing Program far Adolescents′ Psychological & Behavioral Adaptation to School Violence( I ))

  • 송정아;김영희
    • 가정과삶의질연구
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    • 제19권6호
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    • pp.35-50
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    • 2001
  • The purpose of this study was to examine the effects of family violence, peer\`s deviant behavior, school environment, and accessibility of violence through a mass media, mediated by school violence, on adolescents 'psychological & behavioral maladjustment. The present study was the primary research of developing program for adolescents'psychological & behavioral adaptation to school violence. On the basis of previous literature, the theoretical model was specified, estimated, and evaluated for adequacy of statistical fat. Subjects of this study consisted of 974 adolescents drawn from middle and high schools in Cheong-ju. The model was supported by the data. Family violence, peer's deviant behavior, school environment, and accessibility of violence through a mass media explained directly the variance of school violence and adolescents'psychological & behavioral maladjustment. The results shows that adolescents'psychological & behavioral maladjustment can be viewed as products of the interaction with environmental factors and school violence. Accessibility of violence through a mass media was strongly related to school violence. Also, school violence was the strongest risk factor in relation to adolescents'behavioral maladjustment while school environment to adolescents'psychological maladjustment. Therefore, prevention program for school violence should consider the psychological & behavioral components within the environmental context.

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대중매체에 나타난 트랙 슈트(Track Suit)의 상징성에 관한 연구 (A Study on the Symbolism of Track Suits Shown in Mass Media)

  • 김선영
    • Human Ecology Research
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    • 제51권3호
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    • pp.263-273
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    • 2013
  • The purpose of this research is to examine track suits which appear in mass media and to attempt to understand their embedded symbolism. Hence, a theoretical inquiry and case study on suit tracks were carried out. The case study was confined to the period since 2000, when sportswear emerged as a megatrend in fashion, to 2012. Occurrences of track suits in film, TV dramas, music videos, advertisements, and fashion collections were examined. Research indicated that the track suits in film or TV drama worked as items to give a change to coordination, material and decoration, so that the track suits highlighted the characters in them rather than emphasizing external factors or their own design. They were used as tools to indicate the sensual and dynamical feminine image in the rap and hip hop genres in music video. They also showed the dynamic image of modern woman via advertisements of sports brands. In the case of celebrity fashion, both inside and outside Korea, they introduced the track suits in a comfortable and sensual manner through both official and unofficial image releases. In the fashion collections, transboundary deconstructiveness was strongly expressed in terms of design, material, color, and production method. The case study in this research indicated that the symbolism in track suits was characterized as transboundary deconstruction as well as value in dynamic femininity, and products from reactionary nostalgia.

방송용 대중매체 드라마의 분석과 서비스 디자인 : '커피프린스 1호점'을 중심으로 (Analysis and Service Design of Mass Media Drama : 'The 1st Shop of Coffee Prince')

  • 이정교;지해성
    • 한국IT서비스학회지
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    • 제8권3호
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    • pp.209-221
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    • 2009
  • The successful mass media drama, 'The 1st Shop of Coffee Prince', has received lots of supports from the audience by showing them a vivid life and also enabling them to dream a real fantasy. One among the most powerful strategies that made this drama stay successful is the marketing value of the drama space fully maximized when doing the production. This study, introducing a unique representation of 2-D cell matrix with x-y plots of drama space set along the time stream following the scenario, first proposes a quantitative way of uncovering the hidden relation between drama space and scenario using nonlinear matrix filtering method and, secondly, suggests possible service designs mainly constrained by economical standpoints of the stakeholder in producing the drama. The methodology may invoke a plausible contradiction with art instincts that have hardly been supposed to be affected by financial debate, which, nevertheless, must sometimes be allowed under the circumstance of pursuing optimality in programming and producing the drama that must survive in the world of competitive market of service business.

가정, 학교, 대중매체의 교육경험이 식품쓰레기 감량 실천 행동에 미치는 영향 (Effect of Education Experience (Home, School, and Mass Media) on Reducing Practice Behavior of Food-related Wastes)

  • 최경숙;김지은
    • 한국식생활문화학회지
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    • 제36권3호
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    • pp.256-264
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    • 2021
  • The purpose of this study is to observe the influence education experience (home, school, and mass media) on reducing practice behavior(purchasing, using, disposing and leading) of food-related wastes. The study also sought to promote strategy and suggest effective activation plans for the vitalization of behavior of reducing food-related wastes. The study subjects were 412 adult consumers who answered a structured questionnaire. The main findings are as follows: First, the scores of home education experience were 3.61±0.71, which was the highest, and 3.45±0.74 for school education experience, which was the lowest. Second, according to factor analysis, the reducing practice behavior of food-related wastes was converged purchasing, using, disposing and leading behavior. The scores of disposing behavior were 3.79±0.67, which was the highest, and 2.87±0.82 for leading behavior, which was the lowest. Third, the common variables influencing the reducing practice behavior(purchasing, using, disposing and leading) of food-related wastes were home education and mass media and the powerful variable influencing was home education. The results of this study can be used as basic data for the development of educational programs for effective food-related waste reduction.

대중매체가 영양지식과 식행동에 미치는 영향 (Effects of Media on Nutritional Knowledge and Dietary Behavior)

  • 박수정;이윤희
    • 동아시아식생활학회지
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    • 제8권2호
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    • pp.137-146
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    • 1998
  • This study was designed to investigate the main sources of food and nutrition, utilization, reliance, nutritional knowledge and dietary behavior. The results are as follows. 1. The main sources of food and nutritional information are television and radio, newspaper and popular magazines in that order. 2. The first topic is a guiding principle in the dietary life of adult disease prevention. 3. The percentage of the perceived nutritional knowledge of respondents using the newspaper and popular magazines is higher than for the respondents using the television and radio, but the accuracy of the nutritional knowledge was not significant. Per the results, the nutritional education of people through the mass media is very reasonable, Therefore, it is necessary to develop a nutritional education program and implement the program using the most practical mlethod to deliver the information.

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An Exploration of Advertising Avoidance by Audiences across Media

  • Kim, Jun Kyo;Seo, Sang Ho
    • International Journal of Contents
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    • 제13권1호
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    • pp.76-85
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    • 2017
  • This paper compares the difference in the degree of advertising avoidance between traditional media and the Internet. The study also examines customers' beliefs, attitudes, and behavior toward advertising to build a theoretical model that explains advertising avoidance. A survey was conducted to identify the influential factors. Findings indicate that on comparison, YouTube advertisements on the Internet were more problematic than TV commercial breaks, leading to high advertising avoidance on the part of consumers. Finally, using path analysis, a general advertising avoidance model based on the belief-attitude-behavior hierarchy is tested. The model shows that certain beliefs about advertising have direct effects on advertising avoidance behavior as well as on the attitude toward advertising.

Bacillus licheniformis 배지의 Isoflavonoids (Isoflavonoids from the liquid media of Bacillus licheniformis)

  • 이학주;박영기;이재필;이상현;여운홍
    • 임산에너지
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    • 제20권2호
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    • pp.28-33
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    • 2001
  • Bacillus licheniformis의 액체배지를 부탄올(butanol)로 추출한 후 헥산(n-hexane), 에틸아세테이트(EtOAc)등의 용매를 사용하여 순차 연속추출하여 분획하였다. 이중 에틸아세데이트 가용부에 대해서 칼럼 크로마토그라피법을 사용하여 물질을 분리하였으며, 여기서 단리되어진 화합물들을 Mass, NMR등의 분광학적 방법을 사용하여 그 화학구조를 조사한 결과, 이소플라보노이드인 diadzein, genistein 그리고 그 배당체인 genistin으로 각각 동정하였다.

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My Humble Thoughts on Political Communication Research in Asia

  • Inoguchi, Takashi
    • Asian Journal for Public Opinion Research
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    • 제2권4호
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    • pp.228-247
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    • 2015
  • Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

스프링-매스-빔 모델을 이용한 유연매체의 정.동적 거동해석 (Static and Dynamic Analysis of Flexible Media Using Spring-Mass-Beam Model)

  • 지중근;정진우;홍성권;박노철;박영필
    • 한국소음진동공학회:학술대회논문집
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    • 한국소음진동공학회 2004년도 춘계학술대회논문집
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    • pp.906-911
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    • 2004
  • In the development of sheet-handling machinery, it is important to be able to predict the italic and dynamic behavior of the sheets with a high degree of reliability because the sheets are fed and stacked at such a high speed. In this paper, a spring-mass-beam model is introduced. This model consists of rotational springs, shear springs and masses. The formulations for static and dynamic behavior of sheets are introduced. And some simulations are presented for static and dynamic cases.

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고 다공성 물질에서 열 및 물질전달 (Heat and Mass Transfer in Highly Porous Media)

  • 이금배
    • 대한기계학회논문집
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    • 제14권3호
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    • pp.685-693
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    • 1990
  • 본 연구에서는 복사열전달 효과를 알아보기 위해 에너지 방정식을 수치적으로 풀었으며, 그 결과를 열전달계수 및 온도의 항으로 나타내었다. 수치 해석적 모델의 검증을 위해 여러사람들이 물질전달과정 해석을 위해 사용한 나프타린 승화법(naphth- alene sublimation technique)을 이용하여 실험을 수행하였다. 또한 실험에 사용된 다공질체(ceramic blocks)의 침투율도 측정하였다.