• 유통과학연구
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• 제19권6호
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• pp.5-19
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• 2021

Purpose: O2O Service is a major internet-based distribution industry. The purpose of this study is to confirm the effects of positive psychological capital on job intensity, customer orientation, and the mediating effects of trust of O2O employee. Research design, data and methodology: This study aims to identify the effect of positive psychological capital on customer orientation and job intensity through empirical analysis. 475 questionnaires were used for the final analysis using random sampling methods from O2O employees working at leading distribution companies for hypothesis verification. The analysis methods used for hypothesis testing in this study were analyzed using the SPSS 21.0 statistical package. Results: Empirical analysis shows that it is an important factor in increasing job intensity and customer orientation, and that company trust has a significant influence through mediating effects among variables. Conclusions: In order to enhance job intensity and customer orientation for O2O distribution workers, it is necessary to change efforts with management efforts for positive psychological factors and trust. It is also believed that company trust should be considered as an important factor in the future leadership competency development system in that it can promote positive psychological capital, further strengthening job intensity and customer orientation.

• 아태비즈니스연구
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• 제14권3호
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• pp.1-16
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• 2023

Purpose Despite the ongoing digital transformation, it is not clear whether emerging market firms follow their manufacturing FDI path in the emerging digital industries. This paper examines how digital orientation affects the location strategies in internationalization and how the existing innovation capacities moderate the link between digital orientation and the location strategies. Design/methodology/approach This study chooses the Chinese setting for research design because digital transformation is already prevalent in the society and the cases of outward expansion are salient among the emerging markets. It uses the panel dataset of 976 Chinese listed firms that consists of 6,648 observations spanning from 2007 to 2017. Ordinary least square regression is used for the statistical approach with a one-year lag in the model. Findings Digital orientation increases a likelihood of emerging multinationals' entries in developed countries, and a high level of innovative capacities strengthens the link. Two groups seem to prefer entries in developed countries: firms with a high level of digital orientation with a high level of innovative capacities and firms with a low level of digital orientation, if with a low level of innovative capacities. The former reflects the context of digital transformation and the latter hints at the tax avoidance or interests in real estate. Research implications or originality While emerging multinationals are known to prefer entries in developing countries for capacity arbitrage, our results forecast that their FDI strategies may have a drastic change as digital transformation deepens.

• 디지털융복합연구
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• 제10권8호
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• pp.81-90
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• 2012

본 연구의 목적은 B2C(Business-to-Customer) 소비재 시장에서 사용하는 마케팅 커뮤니케이션을 B2B(Business-to-Business) 산업재 시장에 적용하여 마케팅 커뮤니케이션이 신뢰에, 신뢰가 장기지향성에 미치는 영향을 확인함으로 장기적인 거래관계를 위한 마케팅 전략 수립에 도움이 되는 요인들을 확인하는데 있다. 이를 위하여, 공구유통업에 종사하는 도 소매상 177명을 대상으로 설문조사를 실시하였다. 실증분석 결과, 도 소매상들이 공급업체에 대해 느끼는 신뢰의 정도는 장기지향성에 상당히 긍정적인 영향을 미쳤으며, 마케팅 커뮤니케이션 요인들 중, 광고가 신뢰를 높이는 데에 도움이 된다는 것을 확인하였다. 따라서, B2B에서도 장기적 거래를 지향하기 위해서는, 신뢰를 높여야 하며, 광고와 같이 신뢰를 높일 수 있는 마케팅 커뮤니케이션 요인들을 개발하는 노력이 필요하다고 할 수 있다.

• 복식
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• 제54권1호
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.

• Asia Marketing Journal
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• 제13권3호
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• pp.1-23
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• 2011

기존 연구들은 시장지향성, 학습지향성, 마케팅역량이 기업성과에 미치는 영향을 발견하였는데 이러한 독립변수들의 효과는 개별적으로 연구되었다. 본 연구는 기업성과에 영향을 미치는 이러한 개념들의 효과를 통합적으로 살펴보았다. 즉 기업의 문화적 가치로서의 학습지향성과 시장지향성이 마케팅역량(마케팅전략계획 수립역량 및 실행역량)을 통하여 기업성과에 영향을 미치는 과정을 탐구하였다. 구체적으로 기존연구문헌의 이론적 근거에 기반하여 학습지향성이 시장지향성, 마케팅전략계획 수립 및 실행역량을 통하여 기업성과에 영향을 미치며 시장지향성이 마케팅 전략계획 수립역량을 통하여 기업성과에 영향을 미친다는 점을 개념화하고 이에 대한 가설들을 도출하였다. 그리고 한국 기업들의 146명 관리자를 대상으로 수집한 서베이 데이터를 활용하여 실증적으로 분석한 결과 우리의 개념적 모델은 대부분 지지되었다. 학습지향성과 시장지향성이 각각 마케팅역량에 영향을 미쳐 기업성과를 변화시킨다는 점과 학습지향성이 시장지향성을 발전시킨다는 점이 주요 발견사항이다. 또한 이러한 결과가 갖는 이론적·관리적 시사점, 본 연구가 갖는 한계점과 향후 연구 방향을 논의하였다.

• 한국의류학회지
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• 제27권6호
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• pp.612-623
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• 2003

The purpose of this study was to find out the effects of mother's parenting attitudes on children's clothing orientation and clothing purchase behaviors. The questionnaires for this study were distributed to 166 fifth and sixth graders of elementary schools and 166 their mothers in Seoul. The data were analyzed through chi-square test, factor analysis, cluster analysis, MANOVA, ANOVA, and LSD test. Responses were classified as 4 groups (Acceptance-Autonomy, Acceptance-Control, Rejection-Autonomy, and Rejection- Control groups) based on mother's parenting attitude. The four groups showed significant differences both in clothing orientation and clothing purchase behaviors. Especially, the Rejection-Control group, which is easily influenced by peer students, placed much emphasis on fashionability of clothing and showed strong complaining behaviors toward unsatisfactory clothing selected by their mothers. Study results suggest the importance of mother's parenting attitude on analysis of target market for children's wear.

• 통상정보연구
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• 제12권3호
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• pp.311-332
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• 2010

This study investigate the effects of environmental and organizational characteristics on e-business competence and the influence of e-business competence on export performance in the small and medium sized firms. The development of the research model is based on the literature of e-business and the empirical studies of information technology competence. The data from the survey was analyzed using Partial Least Squares(PLS). The results from the empirical model suggest that e-business competence is affected by environmental uncertainty and market diversity as well as top management support and learning orientation. And, export performance is enhanced by e-business competence.

• 벤처창업연구
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• 제12권5호
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• pp.177-189
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• 2017

본 연구는 주된 일자리에서 은퇴했거나 은퇴를 앞둔 베이비붐 세대 직장인들을 대상으로 은퇴 이후 창 재취업의도에 영향을 미치는 요인과 사회적자본의 매개효과를 규명하고자 한다. 2010년 이후 베이비붐 세대의 대규모 퇴직이 시작되고 있으나 경제적 노후준비를 충분히 확보하지 못한 상태에서의 대규모 은퇴는 노동시장의 불안정과 사회복지비용 지출증가 등 사회 경제적으로 커다란 이슈가 되고 있다. 퇴직 후 30년 이상의 새로운 커리어를 시도할 수 있는 준비를 하도록 개인의 인식변화와 제도적인 지원이 구체화 되어야 한다. 연구결과, 경력지향성과 사회적자본간의 영향관계에서 관리지향성은 사회적자본에 정(+)의 영향을 미치고 자율지향성은 영향을 미치지 않는 것으로 나타났다. 경력지향성과 창 재취업의도간의 영향관계에서 관리지향성은 창업의도에 영향을 미치지 않으나 재취업의도에 정(+)의 영향을 미치고, 자율지향성은 창업의도와 재취업의도 둘 다 정(+)의 영향을 미치는 것으로 나타났다. 사회적자본은 창 재취업의도에 정(+)의 영향을 미치며, 경력지향성과 창 재취업의도간의 영향관계에서 사회적자본의 매개효과가 확인되었다. 따라서 잠재적 은퇴자인 베이비부머 직장인들이 재직하는 기간 동안에 개인의 경력지향에 맞는 교육, 훈련, 재취업 프로그램을 체계적으로 지원받고, 네트워크나 신뢰 등 사회적자본을 강화하여, 은퇴 후 상대적으로 폭넓은 창 재취업의 기회를 얻고, 퇴직 후에도 노동시장에 오랜 기간 머물도록 함으로써 경제적 안정과 공적연금 등 사회적 비용증가에 대한 해결책이 될 시사점을 얻을 수 있었다.

• KIEAE Journal
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• 제13권2호
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• pp.21-26
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• 2013

Due to the increasing concerns about the buildings which have affected the global environment, most countries have enacted a regulation for the sustainability of domestic buildings. In 2008, the Korean government started to enact a regulation of apartment and office buildings for energy saving. Many research on the sustainable apartment building focuses on $84m^2$ or larger type in response to market demand; therefore, small size type such as $46m^2$ type needs to be researched. In addition, the research on the orientation and window to wall ratio of the building have been separately studied as a means of energy reduction; therefore, the research on correlation of the orientation and window to wall ratio hasn't been fully explored yet. This paper analyzes the energy demand of the apartment building as the change of orientation and window to wall ratio among $46m^2$ and $84m^2$ type. In conclusion, when reducing the window to wall ratio, energy demand was reduced, except when the orientation of the building was between from +10 to -20 from the south.

• 유통과학연구
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• 제18권12호
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• pp.15-29
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• 2020

Purpose: Due to an ever more interconnected global commercial environment, the role of SMEs from emerging markets has attracted considerable attention in business literature of late. Reinforced by strategic management theory, this study builds on aspects such as entrepreneurial orientation and dynamic capabilities to construct and test a framework that focuses on exploring their associations with export performance. Research design, data and methodology: To contribute further towards a deeper understanding of these markets, the current study empirically tests a model using data collected from 225 exporting firms located throughout South Africa. Results: The results from the data analysis show that entrepreneurial orientation contributes significantly towards improving the performance of South African SMEs. Additionally, this study integrates three dynamic capabilities in the strategy-performance relationship to test their interacting effects on the correlation between entrepreneurial orientation and export performance. Further findings advocate support for relationship-based capabilities playing a moderating role between entrepreneurial orientation and the exporting performance of small and medium firms emanating from emerging markets. Conclusions: Findings provide substance to the argument that entrepreneurship, as a strategy-making process, leads to export performance in emerging nations. Especially, this study provides several suggestions as to how small and medium-sized organizations can develop their exporting performance based on the research findings.