• 제목/요약/키워드: Market trend

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중국 IP(Intellectual Property)영화 작품의 창작 트렌드 (Creation Trend of Chinese IP(Intellectual Property) Film Works)

  • Wei, Si-Yuan;Song, Seung-Keun
    • 한국정보통신학회논문지
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    • 제24권2호
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    • pp.329-332
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    • 2020
  • Recently, IP (Intellectual Property) films have attracted much attention in the Chinese film market. This raises the need to take intellectual property films seriously in academic terms. The purpose of this study is to explore the effective methodology of content development based on intellectual property by analyzing the recent trend of Chinese intellectual property films. Recently, the driving force of the development of Chinese intellectual property films was analyzed, and the trend of Chinese intellectual property films was analyzed. The results of this study criticized the fragmented problems caused by the development of intellectual property films. This study made practical and academic suggestions to contribute to the healthy development of the intellectual property film market.

국내 발전기업의 아시아 화력발전플랜트 시장 진출전략 (A Domestic Power Companies' Strategy to Enter Asian Thermal Power Plant Market)

  • 박창현;문승재
    • 플랜트 저널
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    • 제7권4호
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    • pp.58-66
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    • 2011
  • The power plant companies reached the culmination for growth in the domestic market. Besides, we have faced many challenges such as an electricity opening market trend for overseas, banning the use of coal due to the United nations framework convention on climate change, and the meticulous attention regarding the government's electricity charge plan. On the other hand, the overseas business has been a critical issue since China and many other developing countries expanded their projects abroad. Another factor is that power plant industry is being privatized, and it made the market regulation a bit loose. Thus, the market environment became favorable toward those companies which planned many overseas businesses. In this research, the power plant company's current condition for construction and operation as well as its technical competitiveness were analyzed, and an alternative plan using SWOT analysis for entering an oversea market was made. It dealt with both internal and external factors. Also, examined was the current situation under the power plant industry dealing with restructure for electric industry, lack of fossil fuel, and the United nations framework convention on climate change. From the research, it was suggested that many successful strategies to enter the overseas business by using the market trend I researched.

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한국의 우주발사체 산업 발전을 위한 우주발사서비스 시장진입 전략 평가 (Trend Analysis based Strategy Evaluation for Launch Vehicle Industry in Korea)

  • 홍슬기;안재명
    • 한국항공우주학회지
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    • 제43권10호
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    • pp.936-942
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    • 2015
  • 국가위상 제고와 국내 발사체산업 발전에 따른 경제 발전을 위하여 우주발사서비스 시장진입은 필수적이다. 발사체 개발의 후발주자로써 시장에 효과적으로 진입하기 위해서는 시장의 트렌드를 정확하게 파악하고, 체계적인 시장진입전략을 수립하여야한다. 본 논문에서는 세계 우주발사서비스 시장의 3가지 핵심트렌드(고성능의 대형 우주발사체 수요 증가, 저가형 우주발사체 증가, Dual/Multi-Launch 증가)를 도출하고, 각 핵심트렌드에 대응하기 위한 전략의 우선순위를 쌍대비교분석법을 통해 평가하였다. 그 결과 모든 트렌드 하에서 발사체 신뢰성 확보 전략이 가장 중요하며, 고성능의 대형 우주발사체 수요 증가 트렌드 하에서는 정부 지원 전략이, 저가형 우주발사체 및 Dual/Multi-Launch 증가 트렌드 하에서는 가격 경쟁력 확보전략이 두 번째 우선순위를 보였다.

The Trend of Outsourcing Housework through Home Meal Replacement: The Consumption Value of Food Subscription Service

  • LEE, Hyun-Ah;SONG, Seo-Hyun
    • 동아시아경상학회지
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    • 제10권3호
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    • pp.75-91
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    • 2022
  • Purpose - This study aims to predict the future market and draw policy implications by analyzing the trend of outsourcing housework through the food subscription service. Research design, data, and methodology - Content analysis was conducted on the consumption value emphasized in advertisements by item targeting food subscription service advertisements. Advertisements used as research data were extracted via keyword searches on Google web pages. A total of 30 advertisements selected were used for the final analysis. Result -The consumption values emphasized in the advertisements for staple foods, refreshments, and special foods were analyzed by considering the following factors: price, convenience, health, and pleasure. Convenience and health were emphasized in the staple foods, and price and pleasure were emphasized in the snacks. In the case of special foods, convenience and pleasure appeared together with a focus on health. Conclusion - Based on the trend of food subscription services, the implications for the market and policies for outsourcing housework through home meal replacement can be presented. Considering that the consumption value of a food subscription service is differentiated by item, it is necessary to formulate a plan to develop the market and policies related to outsourcing housework.

정기선시장에 있어서 글로벌 제휴의 현황과 전망에 대한 고찰 (The Present Status and Prospect of Global Alliance in Liner Shipping Market)

  • 한낙현;정준식
    • 한국항만경제학회지
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    • 제21권3호
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    • pp.115-148
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    • 2005
  • In the liner market, a strategy is hard to sustain as competitors can easily imitate the strategy. For examples, when a number of shipping companies pursue this space exchange strategy in a liner market, their competitors are likely to build a cooperative alliance, following similar strategic pattern without any difficulty. Such strategic imitations are universal in international liner market. Therefore, the success of global alliance requires following critical considerations. First, the strategy of global alliance should be designed the way it gives the liner operators an economy of scale, which could be a key advantage in the competitive market. Second, thorough global alliance the lines should be able to improve their transport service through the reduction of operating costs and the business rationalization. The international alliance today is characterized by a strategic cooperation among a limited number of 'mega-carriers'. Such cooperation between the large-sized operators has come in many different forms. However, the trend has been towards the space exchange agreement, where a carrier on a route offers to another carrier a fixed number of spaces for a fixed period of time. the major carriers have been entered into groupings by integrating their services structures to increase market power. With reference to the above, this study has the following primary objectives: (1) to explore the present status of global alliance in liner shipping industry, (2) to prospect the future trend of the global alliance.

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유기농업 철학과 원칙의 회복을 통한 위기 극복 방안 (Issues on Overcoming Present Crises of Organic Agriculture through its Philosophy and Principle)

  • 김호
    • 한국유기농업학회지
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    • 제25권1호
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    • pp.53-69
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    • 2017
  • The organic farming was begun with principles and values like environmental friendliness, symbiosis, and cooperation and circulation. And there has cut keen market competition, as sales and market size of organic agricultural products have been much larger. Thus producers and consumers have kept up with the market trend making light of the philosophy and principle of organic agriculture. So cases of fraud or false certification have been increased since 2010. Accordingly, not a few consumers have distrusted of the safety of organic agricultural products. And the status of organic agriculture has shown downward trend and market size of organic agricultural products has been reduced since 2012. Thus the income of organic agricultural farmers hasn't been increased. It is thought that present organic agriculture fell into the crisis. Now, organic agricultural farmers should practice farming methods based upon the philosophy and principle of organic agriculture in order to overcome its crisis.

트렌드 이미지 데이터베이스를 활용한 상황인식 지원도구 개발에 관한 연구 (Development of a web-based market research tool utilizing street-trend image database system.)

  • 이종호;홍석기
    • 한국디자인학회:학술대회논문집
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    • 한국디자인학회 2000년도 추계 학술발표대회 논문집
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    • pp.120-121
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    • 2000
  • 신상품 개발을 위한 트랜드 이미지의 수집과 분석(타운워칭, 캐털로그 분석 등)은 이미 디자인 전개과정에 깊숙히 자리잡고 있는 기법이다. 그러나 대부분의 경우 트랜드 이미지의 수집은 디자이너의 직관에 의존하는 경우가 많았기 때문에 실질적인 시장상황을 반영한다고 하기에는 다소 힘들었던 것이 사실이다. (중략)

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외식소비자의 건강메뉴에 대한 태도에 관한 연구 (A Study of Attitude toward Healthy Menu)

  • 이재련;엄영호
    • 한국조리학회지
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    • 제10권2호
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    • pp.16-29
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    • 2004
  • Today, well-being appears as new trend-code all of society. Likewise foodservice industry is influenced by that trend and as a result general menu items tend to change into healthy menu items. Therefore, the purpose of this study is to examine the customers attitude toward healthy menu. One of major research finding is that consumers better interested to healthy menu than past and have potential needs to consume it. So need to extent healthy menu market and develop to consume of healthy menu, should get competitiveness on tastes and price of healthy menu and to segment of healthy menu consumer market.

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스냅챗의 발전동향 (The Trend of Snapchat Development)

  • 김도관
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2017년도 추계학술대회
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    • pp.132-134
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    • 2017
  • 최근 소셜 미디어(social media) 시장은 메시지나 사진 영상 피드 서비스 중심에서 실시간 동영상 스트리밍 서비스를 확대하고, Instagram, Snapchat 등 후발 주자들의 이용률이 증가하면서 경쟁이 활발해졌다. 이와 관련하여 소셜 미디어의 발전 동향을 살펴보고자 한다.

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서울시 주택전세가격 변동양상에 대한 실증분석 (The Empirical Analysis about Structural Characteristics of the Housing Jeonse Price Change in Seoul)

  • 정영기;김경훈;김재준
    • 한국디지털건축인테리어학회논문집
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    • 제12권1호
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    • pp.89-98
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    • 2012
  • While the housing transaction price of Seoul tends to be stagnant or declining in line with the housing market recession since 2007, the jeonse price keeps continual increase. Such flow of jeonse price change has a serious influence on ordinary person's housing stability seriously. Therefore, it is very meaningful in terms of social policy to analyze the trend of recent jeonse price change. This study aims to have an empirical analysis of structural characteristics of the trend of recent jeonse price change. After the review of various previous studies, this study selected housing jeonse price index, non-sold house quantity, jeonse vs. transaction price rate, and housing construction performance as analytical variables, and employed monthly time series resources from January 2007 to April 2011. As a result, when the housing supply reduced, the potential quantity for jeonse market reduced that occurred unbalance of supply and demand in jeonse market. In turn, it caused the increase of jeonse price. And, in case of jeonse vs. transaction price rate change, the rate increased which means the increase of required rate of return of invested demand. As such, the increase of market risk degenerates the investment sentiment which caused the reduction of quantity for jeonse market as a submarket.