• Title/Summary/Keyword: Market power

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SNS planning through analysis of office workers SNS use (직장인의 SNS 사용 분석을 통한 SNS 기획)

  • Kim, Eun-Ju;Hong, Soon-Geun;Hwang, Chan-Gyu
    • The Journal of the Korea institute of electronic communication sciences
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    • v.8 no.9
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    • pp.1359-1364
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    • 2013
  • After platform changed from PC-based internet to mobile, SNS became new interactive media which relaces face-to-face interaction. the SNS users have already begun to recognize SNS as daily necessity. SNS market has been subdivided. In other words, SNS has entered into a period of vertical SNS that focus on contents and specific target. Therefore, It is necessary to analyze users for SNS planners. For this reason, analyzing why office workers who have the most powerful purchasing power use SNS is meaningful for SNS planners. Therefore, in this study, we analyzed the reasons for using SNS of office workers by studying relationship among office workers' stress, social support, self-expression and the use of SNS. As a result, the use of SNS has a significantly positive correlation with social support and self-expression. The self-expression in the SNS is not associated with stress, but rather it is the characteristics of the office workers. However the social support in the SNS affects to stress.

An Analytical Investigation for Nash Equilibriums of Generation Markets

  • Kim Jin-Ho;Won Jong-Ryul;Park Jong-Bae
    • KIEE International Transactions on Power Engineering
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    • v.5A no.1
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    • pp.85-92
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    • 2005
  • In this paper, Nash equilibriums of generation markets are investigated using a game theory application for simplified competitive electricity markets. We analyze the characteristics of equilibrium states in N-company spot markets modeled by uniform pricing auctions and propose a new method for obtaining Nash equilibriums of the auction. We assume that spot markets are operated as uniform pricing auctions and that each generation company submits its bids into the auction in the form of a seal-bid. Depending on the bids of generation companies, market demands are allocated to each company accordingly. The uniform pricing auction in this analysis can be formulated as a non-cooperative and static game in which generation companies correspond to players of the game. The coefficient of the bidding function of company-n is the strategy of player-n (company-n) and the payoff of player-n is defined as its profit from the uniform price auction. The solution of this game can be obtained using the concept of the non-cooperative equilibrium originating from the Nash idea. Based on the so called residual demand curve, we can derive the best response function of each generation company in the uniform pricing auction with N companies, analytically. Finally, we present an efficient means to obtain all the possible equilibrium set pairs and to examine their feasibilities as Nash equilibriums. A simple numerical example with three generation companies is demonstrated to illustrate the basic idea of the proposed methodology. From this, we can see the applicability of the proposed method to the real-world problem, even though further future analysis is required.

The Clothing Attitude and Preference of the Gay Men According to Gender Role (남성동성애자의 성 역할에 따른 의복태도 및 선호)

  • 이정욱;신혜원;김희라;하오선
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.6
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    • pp.696-704
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    • 2003
  • The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.

Study on the Mechanical Properties of Polyketone Fiber according to Dyeing and Finishing Process (폴리케톤 섬유의 염색 및 후가공 처리에 따른 기계적 물성에 관한 연구)

  • Kim, Sang Yong;Kim, Kyung Min;Lee, Won;Lee, Deuk Jin;Whang, Sun Dong;Yang, Sung Yong
    • Textile Coloration and Finishing
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    • v.29 no.2
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    • pp.97-103
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    • 2017
  • Polyketone fiber, a newly developed high strength fiber, has a tenacity and modulus similar to the p-aramid fiber, and can be used for reinforcing mechanical rubber goods(MRG), such as tires, hoses, and technical textiles. It will be expected for replacement of super fiber such as aramids and increasing the technical textile market share. This paper surveys the mechanical properties of polyketone fiber for technical textiles. For this purpose, dyed polyketone fabric is prepared, mechanical properties of coated and uncoated polyketone fabrics such as tensile strength, elongation and tear strength were examined before and after weather resistance test(temperature $63{\pm}3^{\circ}C$, humidity 60%, amount of power $0.35w/m^2$). The differences of mechanical properties between uncoated and coated fabrics for high functional technical textiles and composite materials are estimated through this study. The UV-stability of polyketone fabric showed obvious improvement after coating. After 168h(7day) of UV exposure, the coated fabric showed less deterioration in mechanical properties with the retained tensile strength and elongation at break greater than 22 and 17% of the uncoated polyketone fabrics values, respectively.

Development of Urban Driving Cycle for Performance Evaluation of Electric Vehicles Part I : Development of Driving Cycle (전기 자동차 성능 평가를 위한 도심 주행 모드 개발 Part I : 주행 모드 개발)

  • Yang, Seong-Mo;Jeong, Nak-Tak;Kim, Kwang-Seup;Choi, Su-Bin;Wang, Maosen;Kim, Hyun-Soo;Suh, Myung-Won
    • Transactions of the Korean Society of Automotive Engineers
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    • v.22 no.7
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    • pp.117-126
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    • 2014
  • Recently, due to various environmental problems such as global warming, increasing of international oil prices and exhaustion of resource, a paradigm of world automobile market is rapidly changing from vehicles using internal combustion engine to eco-friendly vehicles using electric power such as EV (Electric Vehicle), HEV (Hybrid Electric Vehicle), PHEV (Plug-in Hybrid electric Vehicle) and FCEV (Fuel Cell Electric Vehicle). There are many driving cycles for performance evaluation of conventional vehicles. However there is a lack of researches on driving cycle for EV. This study is composed of part 1 and part 2. In this paper part 1, in order to develop urban driving cycle for performance evaluation of electric vehicles, Gwacheon-city patrol route of police patrol car was selected. Actual driving test was performed using EV. The driving data such as velocity, time, GPS information etc. were recorded. GUDC-EV (Gwacheon-city Urban Driving Cycle for Electric Vehicles) including road gradient was developed through the results of analyzing recorded data. Reliability of the driving cycle development method was substantiated through comparison of electricity performance. In the second part of this study, the developed driving cycle was compared to simulation result of the existing urban driving cycle. Verification of the developed driving cycle for EV performance evaluation was described.

A Study on Development of Large-capacity Aluminum Heat Sinks Brazed with a Batch Furnace (대용량 알루미늄 브레이징 히트싱크 개발에 관한 연구)

  • Lee, Young-Lim;Hwang, Soon-Ho;Jeon, Euy-Sik
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.7
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    • pp.1459-1464
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    • 2009
  • Recently demand for large-capacity aluminum heat sinks has been increased as market for high power electricity expands and high-performance electronic products develop. While the brazed heat sinks are in particular preferred, it is almost impossible to manufacture them with an atmospheric continuous furnace due to insufficient heating rate and various thickness of the parent metals. Therefore, a new index batch furnace is developed and the process variables are optimized. Then, brazing efficiency and tensile stress are obtained for brazed parts of the heat sinks. Finally experiment as well as numerical analysis has been performed to compare thermal efficiency of the brazed heat sinks with that of the silicone-bonded heat sinks.

Analytic Approach to e-Transformation of Intermediary (중개유통기업의 e-트랜스포메이션: 분석적 접근)

  • Han, Hyun-Soo
    • Information Systems Review
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    • v.5 no.2
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    • pp.1-21
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    • 2003
  • In this paper, we investigate industrial product intermediary's transformation strategy by exploiting advantages afforded by web based information technologies. Our motivation for this research stems from exploring intermediary's responding strategy to cope with supplier's threatening to disintermediation. From transaction cost perspective, internet can induce both the vertical quasi-integration (electronic hierarchy) and outsourcing (electronic market). Our rationale on directing one of these bi-directional movements is specified on intermediary's value adding on the supply chain. As such, we investigated supply chain performance, IT effects on customer's requirement of channel functions, and channel power structure. Propositions to suggest contingent e-transforming strategic alternatives are logically derived from dyadic nature of supply chain characteristics such as efficiency versus customer services, and supplier dominant versus easy replaceability of suppliers. The contingent e-transformation framework developed from intermediary's perspective is reviewed through longitudinal industry case analysis. Implications from the industry case analysis give us insights for the effectiveness of the framework to combine supply chain characteristics with intermediary's e-transformation.

Potentials of Regional Clustering: the Case of Food Industry at Gyeongsangnam-Do (식품 클러스터의 잠재성 분석: 경남지역을 중심으로)

  • Kim, Sung-Yong;Ahn, Byung-Il;Kim, Yun-Shik;Lee, Mi-Sook;Nam, Kyung-Soo;Gil, Su-Min
    • Journal of agriculture & life science
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    • v.43 no.6
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    • pp.117-127
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    • 2009
  • There are worldwidely rising interests in food cluster as it has been perceived as a strategy for improving the competitiveness of food industry. This paper examines the potential of food industry at Gyeongsangnam-do for a regional clustering in terms of five cluster indices. These indices include the absolute size, the relative size of food industry, the level of its concentration, specialization, and market power exertion as an industrial cluster. The result shows that food industry at Gyeongsangnam-do has a potential for a regional clustering.

Development of Non-Motorized Lifting Chair For the Elderly (고령자를 위한 무동력 기립보조의자 개발)

  • Kim, Hyeon Jun;Yeo, Hyeon Jin;Kim, Sung Soo;Chang, Sung Ho;Lee, Sang Ho;Bae, Ik Soon
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.38 no.4
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    • pp.226-232
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    • 2015
  • The aging of Korea is rapidly advancing in an unprecedented rate in the world. Indoor and outdoor safety accidents involving the elderly frequently occur, with elderly population increasing. Because the physical strength of elderly is decreased, it is necessary to develop devices that aid the everyday life of the elderly to prevent safety accidents. Among many activities, the motions of standing from and sitting on a chair require much physical strength from particular body parts, which causes an overload for particular body parts. To the elderly the repeating motion of standing from and sitting down on a chair is burdensome, because they do not have enough physical strength compare to young persons. As a result the elderly could be injured or falling during standing or sitting. Therefore, the development of a lift chair that considers the problems mentioned above is necessary to prevent the safety accidents of the elderly. The study designed a non-motorized lift chair that comfortably aids the standing and sitting down motion for the use of the elderly by reflecting the anthropometric data of the Korean elderly over 65 years old. Also the design was implemented to smoothly aid the standing motion by considering the knee angle of the elderly when standing. Because the regained strength to stand from a chair is depend on the knee angle. Unlike existing lift devices, this device utilizes a tilting mechanism that does not use electric power so that the product could be composed inexpensively than existing chairs released in the market.

Preservative characteristics of photographic films and papers on the speed method (사진용 필름, 인화지의 감도측정에 따른 보존특성)

  • Ahn, Hong-Chan;Han, Sang-Wan;Choi, Hoon-Jeong;Heo, Hoon
    • Journal of Korean Society of Archives and Records Management
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    • v.3 no.2
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    • pp.143-155
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    • 2003
  • As archives, photograph is the evident records of historical facts and experiences. Thus, it is worth preserving. Unlike other documents silver halide photographic films and prints are quite sensitive to environmental factors such as light, temperature and humidity, which demands careful treatment in preservation. This study was carried out to select popular photographic films and papers on the market, to examine their photographic speeds (or sensitivities) and to compare and analyze their preservative features after keeping them some time in a weather-o-meter. Consequently, B/W materials were superior to color ones in preservation. And films were better than papers in the same manner. But we were not able to observe remarkable differences among material's manufacturers.