• Title/Summary/Keyword: Market activation

Search Result 375, Processing Time 0.026 seconds

Changes in Platform and Advertising Market in terms of the advent of 3D TV (3DTV 도입에 따른 플랫폼 시장 및 광고시장의 변화)

  • Cha, Young-Ran;Kim, Hee-Kyung
    • The Journal of the Korea Contents Association
    • /
    • v.12 no.4
    • /
    • pp.119-132
    • /
    • 2012
  • This study is to consider the major policy issues related to 3DTV in terms of the platform projects, not the terminal and equipment manufacture. It reviews what problems the 3D policy in terms of the platform projects has posed so far, and discusses the issues that may appear when the 3D TV is commercialized in the broadcasting market. The major issues dealt in the study include the frequency policy of the terrestrial platform, the additional services activation of the pay platform players, the retransmission policy of terrestrial broadcasting, and the advertising market policy.

The Development of Face Cover Designs to Activate Outdoor Life (아웃도어 라이프 활성화를 위안 페이스 커버 개발 연구)

  • Kim, Chan-Ju;Ro, Mi-Kyung
    • Journal of the Korean Society of Costume
    • /
    • v.59 no.1
    • /
    • pp.47-59
    • /
    • 2009
  • This paper aimed at the development of face covers which is face protection articles for blocking UV rays and yellow sands, with a view to assist the further activation of outdoor life. The four-stage design process of field study, design, design evaluation, final selection of designs was set up for the effective product development. Field study included on-line and off-line market survey on the products for sale in market and observation on those wearing face covers. Depth interviews were done to know consumer understandings and satisfaction levels for current face covers. The results of market survey showed that most of the face covers currently in the market were mask types, which were produced for the blocking of dust and yellow sands rather than UV ray protection. The major clients of the mask were the women in their 30's-50's and the designs for these clients were very limited. Since the number of younger women and men enjoy the outdoor sports has increased, the face covers for these people should be developed. For this purpose, the direction of new face cover design had 2 points: diversification of design in terms of color, material, shape and giving seasonal differences. 12 designs were designed on the first design stage, but after both wearing test by 16 testees and UV ray blocking test to evaluate these designs, 6 face cover designs were finally selected.

A Study on activation of Industry-University cooperation for pioneering overseas market (해외시장 개척을 위한 산학협력 활성화 연구)

  • Lee, Hohyung
    • International Commerce and Information Review
    • /
    • v.19 no.1
    • /
    • pp.305-324
    • /
    • 2017
  • Industry-University cooperation for pioneering overseas market contributes to improve the quality of manpower and the export performance. However, performance is showing that without exporting experience, exploring overseas market is not promising. Without systematic training and preparation, pioneering overseas market can be a waste of time and budget. I have conducted interviews with 30 participants in Industry-University cooperation for pioneering overseas market. As a result, I have derived a model for each phase of Industry-University cooperation. 8 stages of this model are student selection, cooperation company networking, student education, overseas market research, selection of trade fair, preparation of trade fair, dispatch of trade fair and follow-up management. Opinions of experts have been reflected and compiled to each suggested stage. Specific details can be applied directly to those affiliated who want to start the first or foremost pioneering overseas markets.

  • PDF

Alternatives for Entering into the Chinese Market by Smaller-Sized Korean Logistics Enterprises (우리나라 중소물류기업의 중국진출 활성화 방안)

  • Cho, Sam-Hyun
    • Journal of Navigation and Port Research
    • /
    • v.36 no.10
    • /
    • pp.889-893
    • /
    • 2012
  • The growth of Chinese logistics market has brought many logistics enterprises enter into the chinese market. The purpose of this study is to suggest some alternatives for activating enter into chinese market for smaller-sized korean logistics enterprise. First of all, in order to achieve such a purpose, factors for activation through literature survey and previous studies are analyzed. After that, questionnaire survey are carried out. Also factor analysis and reliability test based on the questionnaire results are performed. Main findings are suggested as followings. First, in order to activate entering the chinese market, it is drawn out that possessing of logistics infrastructure and understanding of culture of chinese relationship are most important. Second, market information and reform of management system, inspection and customs clearance are suggested as less important.

A Study on the Development of Storytelling for Culture and Tourism Market Development - Based on Jecheon Central Market (문화관광형시장 육성을 위한 스토리텔링개발연구 - 제천중앙시장을 중심으로)

  • Park, Jin-Soo
    • Journal of Convergence for Information Technology
    • /
    • v.8 no.6
    • /
    • pp.367-374
    • /
    • 2018
  • The purpose of this research is to promote traditional markets, which are part of urban regeneration project, and to promote cultural and tourism market by applying characteristics and differentiated elements through story development through market-related resources in order to secure identity of the JeCheon Central market that lost function of the traditional market and regional aging of the traditional market. To this end, the basic survey and analysis of the Jecheon area and the current situation of the Jecheon Central Market were conducted to diagnose problems and to analyze keywords through surveys by local merchants and visitors. By drawing up measures to vitalize the Jecheon Central Market by floor and space, the Jecheon Central Market's design story is developed and applied so that it can restore the image of the local traditional market through regional and cultural elements and become a center of space and culture that can become a landmark for the region in the future. The storytelling designed for this purpose shall be linked to the spatial planning of each floor as well as the C.I. and exterior of the C.I. and the building of the Jecheon Central Market, and the identity of the Jecheon Central Market can be reestablishe.

A study on the Activation Plan for On-line Shopping Mall handing Fresh Logistics (신선물류 취급 온라인 쇼핑몰업체의 활성화 방안에 대한 연구)

  • Park, Sung-Hoon;Nam, Tae-Hyun;Cha, Young-Doo;Lee, Su-Hwan;Yeo, Gi-Tae
    • Journal of Digital Convergence
    • /
    • v.15 no.8
    • /
    • pp.103-114
    • /
    • 2017
  • With the development of IT technology and the establishment of logistics infrastructure, online shopping market and online fresh food market are growing. The purpose of this study is to find a plan to activate Fresh Logistics through online shopping mall using BCG matrix and Importance Performance Analysis for online shopping companies. Firstly, the BCG matrix results Companies in 'cash cow', 'question mark', and 'dog' areas are in need of improvement. In order to improve this situation, it is necessary to activate the Fresh logistics market which is currently growing. Fresh logistics can be activated by investing in the maintenance and strengthening areas and key investment areas by minimizing the expenditure on the non-priority and excess areas according to the results of IPA. Therefore, it is expected that online shopping companies will be improved by activating online shopping market and online fresh logistics market.

Korea and America FTA and Area Broadcasting Contents Activation Plan of Digital Environment (한미 FTA와 디지털 환경의 지역방송 콘텐츠 활성화 방안)

  • Kim, Duk-Mo;Kim, Man-Ki
    • Journal of Digital Convergence
    • /
    • v.6 no.4
    • /
    • pp.73-81
    • /
    • 2008
  • Market penetration of media capital and with domestic broadcasting and communication fusion affect from the contents competitive situation which is general, the digital conversion of ground group broadcasting which follows in like this change tried to point out the hereafter direction of broadcasting contents industry with Korean-American FTA compromises. Further with role of the program heightening of competitiveness plan for the ground group digital contents activation of local broadcasting and loca broadcasting accomplishes the funeral of succession development and area public opinion integration of politics, economy and culture of the community and being understood for a harmony, and proposed a politic alternative in the Broadcast Communications Commission which starts newly and Local Broadcasting Developmental Commission.

  • PDF

Structural Aspects of GPCR-G Protein Coupling

  • Chung, Ka Young
    • Toxicological Research
    • /
    • v.29 no.3
    • /
    • pp.149-155
    • /
    • 2013
  • G protein-coupled receptors (GPCRs) are membrane receptors; approximately 40% of drugs on the market target GPCRs. A precise understanding of the activation mechanism of GPCRs would facilitate the development of more effective and less toxic drugs. Heterotrimeric G proteins are important molecular switches in GPCR-mediated signal transduction. An agonist-activated receptor interacts with specific sites on G proteins and promotes the release of GDP from the $G{\alpha}$ subunit. Because of the important biological role of the GPCR-G protein coupling, conformational changes in the G protein upon receptor coupling have been of great interest. One of the most important questions was the interface between the GPCR and G proteins and the structural mechanism of GPCR-induced G protein activation. A number of biochemical and biophysical studies have been performed since the late 80s to address these questions; there was a significant breakthrough in 2011 when the crystal structure of a GPCR-G protein complex was solved. This review discusses the structural aspects of GPCR-G protein coupling by comparing the results of previous biochemical and biophysical studies to the GPCR-G protein crystal structure.

Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hee;Cho, Jae-Wan
    • Journal of Digital Convergence
    • /
    • v.2 no.2
    • /
    • pp.9-28
    • /
    • 2004
  • The purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are off-line. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

  • PDF

Effective Marketing Strategies for Electronic Commerce Activation (전자상거래 활성화를 위한 효율적 마케팅전략)

  • Lee, Seung-Hui
    • 한국디지털정책학회:학술대회논문집
    • /
    • 2003.12a
    • /
    • pp.381-402
    • /
    • 2003
  • The Purpose of this study is explore the changes of environment in terms of diffusion of EC and to present effective marketing strategies for Electronic Commerce Activation. This paper focuses on the customer management, Real-Time Responding, and market strategies in Electronic Commerce. EC(Electronic Commerce) that out of the evolution of Internet technology gets a corporation changes to survive in 21st century. So the corporation must set the strategy to fit a Internet focused society. This paper is focusing the analysing the difference between the e-marketing and traditional marketing and proposing the new strategical marketing mix. On the Electronic Commerce, the 6Cs of marketing - Contents, Community, Commerce, Connection, Communication, Customizing - are being played out quite differently than they normally are offline. In conclusion, the change in Electronic Commerce environment results in (1) redefinition of customer group, (2) different marketing strategies to fit in Electronic Commerce environment, and (3) changes in customer management, promotion strategy, advertizing appeal.

  • PDF