Journal of Convergence for Information Technology (융합정보논문지)

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A Study on the Development of Storytelling for Culture and Tourism Market Development - Based on Jecheon Central Market

문화관광형시장 육성을 위한 스토리텔링개발연구 - 제천중앙시장을 중심으로

  • Park, Jin-Soo (Department of Industrial Design, Mokwon University)
  • 박진수 (목원대학교 산업디자인학과)
  • Received : 2018.10.25
  • Accepted : 2018.12.20
  • Published : 2018.12.31
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Abstract

The purpose of this research is to promote traditional markets, which are part of urban regeneration project, and to promote cultural and tourism market by applying characteristics and differentiated elements through story development through market-related resources in order to secure identity of the JeCheon Central market that lost function of the traditional market and regional aging of the traditional market. To this end, the basic survey and analysis of the Jecheon area and the current situation of the Jecheon Central Market were conducted to diagnose problems and to analyze keywords through surveys by local merchants and visitors. By drawing up measures to vitalize the Jecheon Central Market by floor and space, the Jecheon Central Market's design story is developed and applied so that it can restore the image of the local traditional market through regional and cultural elements and become a center of space and culture that can become a landmark for the region in the future. The storytelling designed for this purpose shall be linked to the spatial planning of each floor as well as the C.I. and exterior of the C.I. and the building of the Jecheon Central Market, and the identity of the Jecheon Central Market can be reestablishe.

본 연구의 목적은 도시 재생사업의 일환인 전통시장의 활성화를 중심으로 전통시장 활성화 사업 중 문화 관광형 사업에서 지역적으로 노후화와 본래 전통시장의 기능을 잃어버린 제천중앙시장의 정체성확립을 위해 시장고유의 자원을 통한 스토리개발을 통하여 특색과 차별화된 요소를 적용한 문화관광형 시장으로 고도화가 그 목적이다. 이를 위해 제천지역의 기초조사 및 분석과 제천중앙시장의 현황조사를 통하여 문제점을 진단하고, 지역상인 및 방문객의 설문을 통하여 키워드를 분석하였다. 제천중앙시장의 활성화방안을 각 층 및 공간별 도출하여 제천 중앙시장만의 디자인스토리를 개발 및 적용하여 제천중앙시장의 전통시장이 가지고 있는 지역적, 문화적인 요소를 통한 지역의 본연의 전통시장의 모습을 되찾고, 향후 지역의 랜드마크가 될 수 있는 공간적인 장소성과 문화의 중심지가 될 수 있도록 한다. 이를 위하여 디자인된 스토리텔링은 제천중앙시장의 C.I. 및 건물외관 뿐만 아니라 각 층별 공간계획에도 적용, 연계되어야 하며, 제천중앙시장의 아이덴티티를 다시 확립할 수 있도록 한다.

Keywords

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Fig. 1. Research Purpose

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Fig. 2. Trends in Sales of Traditional Markets and Large-Scale Stores nationwide.[2].

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Fig. 3. Historic, Cultural, Heritage of Jecheon

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Fig. 4. The 10th view of Jecheon

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Fig. 5. Social economy of Jecheon

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Fig. 6. Historical figure of Jecheon

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Fig. 7. Stories of Jecheon

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Fig. 8. Historic of Jecheon Central Market

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Fig. 9. Storytelling Concept of Jecheon CentralMarket

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Fig. 10. Storytelling of Jecheon Central Market

Table 1. Registration market & Recognition market

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Table 2. Trend of the general status of traditional markets by year.[2].

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Table 3. Estimated Size of Annual Sales in Traditional Markets.[2].

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Table 4. Overview of the cultural tourism market development project.[5].

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Table 5. Categorized by type of culture and tourism market.[5].

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Table 6. Field analysis of Jecheon Central Market

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Table 7. Survey of Jecheon Central Market

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Table 8. Derivation of storytelling by space of Jecheon Central Market

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Table 9. Storytelling Concept Segment of Jecheon Central Market

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Table 10. Apply space-specific storytelling of Jecheon Central Market

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