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http://dx.doi.org/10.5394/KINPR.2012.36.10.889

Alternatives for Entering into the Chinese Market by Smaller-Sized Korean Logistics Enterprises  

Cho, Sam-Hyun (Department of Distribution Management, Dong-Eui University)
Abstract
The growth of Chinese logistics market has brought many logistics enterprises enter into the chinese market. The purpose of this study is to suggest some alternatives for activating enter into chinese market for smaller-sized korean logistics enterprise. First of all, in order to achieve such a purpose, factors for activation through literature survey and previous studies are analyzed. After that, questionnaire survey are carried out. Also factor analysis and reliability test based on the questionnaire results are performed. Main findings are suggested as followings. First, in order to activate entering the chinese market, it is drawn out that possessing of logistics infrastructure and understanding of culture of chinese relationship are most important. Second, market information and reform of management system, inspection and customs clearance are suggested as less important.
Keywords
enter into chinese market; smaller-sized logistics enterprises; correlation; logistics infrastructure; relationship;
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Times Cited By KSCI : 1  (Citation Analysis)
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