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http://dx.doi.org/10.14400/JDC.2017.15.8.103

A study on the Activation Plan for On-line Shopping Mall handing Fresh Logistics  

Park, Sung-Hoon (Graduate school of Logistics, Incheon National University)
Nam, Tae-Hyun (Graduate school of Logistics, Incheon National University)
Cha, Young-Doo (Graduate school of Logistics, Incheon National University)
Lee, Su-Hwan (Incheon National University trading semester)
Yeo, Gi-Tae (Graduate school of Logistics, Incheon National University)
Publication Information
Journal of Digital Convergence / v.15, no.8, 2017 , pp. 103-114 More about this Journal
Abstract
With the development of IT technology and the establishment of logistics infrastructure, online shopping market and online fresh food market are growing. The purpose of this study is to find a plan to activate Fresh Logistics through online shopping mall using BCG matrix and Importance Performance Analysis for online shopping companies. Firstly, the BCG matrix results Companies in 'cash cow', 'question mark', and 'dog' areas are in need of improvement. In order to improve this situation, it is necessary to activate the Fresh logistics market which is currently growing. Fresh logistics can be activated by investing in the maintenance and strengthening areas and key investment areas by minimizing the expenditure on the non-priority and excess areas according to the results of IPA. Therefore, it is expected that online shopping companies will be improved by activating online shopping market and online fresh logistics market.
Keywords
Fresh Logistics; Online Shopping mall; Activation Plan; BCG Matrix; IPA;
Citations & Related Records
Times Cited By KSCI : 13  (Citation Analysis)
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