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http://dx.doi.org/10.22156/CS4SMB.2018.8.6.367

A Study on the Development of Storytelling for Culture and Tourism Market Development - Based on Jecheon Central Market  

Park, Jin-Soo (Department of Industrial Design, Mokwon University)
Publication Information
Journal of Convergence for Information Technology / v.8, no.6, 2018 , pp. 367-374 More about this Journal
Abstract
The purpose of this research is to promote traditional markets, which are part of urban regeneration project, and to promote cultural and tourism market by applying characteristics and differentiated elements through story development through market-related resources in order to secure identity of the JeCheon Central market that lost function of the traditional market and regional aging of the traditional market. To this end, the basic survey and analysis of the Jecheon area and the current situation of the Jecheon Central Market were conducted to diagnose problems and to analyze keywords through surveys by local merchants and visitors. By drawing up measures to vitalize the Jecheon Central Market by floor and space, the Jecheon Central Market's design story is developed and applied so that it can restore the image of the local traditional market through regional and cultural elements and become a center of space and culture that can become a landmark for the region in the future. The storytelling designed for this purpose shall be linked to the spatial planning of each floor as well as the C.I. and exterior of the C.I. and the building of the Jecheon Central Market, and the identity of the Jecheon Central Market can be reestablishe.
Keywords
Culture tourism traditional market; storytelling; Jecheon Jungang Market; Activation;
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