• 한국항공운항학회지
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• 제28권1호
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• pp.90-105
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• 2020

This research investigates the export strategy for pioneering a new market of Advanced Pilot Trainer T-50, a business unit of KAI company, and increasing its market share. The export strategy is proposed based on the Corporate Marketing Model along with the market oriented concept. Specific sales strategies are extracted in consideration of product analysis, market analysis, and integration of product and target market. Therefore, six countries in Africa are selected as the primary target markets on account of their market potentials. In addition, T-50 is repositioned to 'T-50Af' as 'high price competitive and multi-role trainer.' The business implications include the expansion of the market in Africa and the pursuit of the consistent development and growth of T-50.

• 아태비즈니스연구
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• 제11권1호
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• pp.45-60
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• 2020

Recently, ESG bond issuance has been gradually spreading to banks and non-financial private companies in Korea. However, the Korean ESG bond market is still in its infancy in terms of size, diversity and investor base compared to the global ESG bond market. In other words, ESG bonds are rapidly forming in the global market, but are still in the formation stage in the domestic market, and various policy and practical measures such as system, incentives, and infrastructure are needed to activate them. In this paper, we examine the domestic and international status of ESG bonds in relation to responsible investment. In addition, this paper explores specific measures to revitalize the domestic ESG bond market in four aspects: establishing ESG bond standards, procedures and regulations, increasing ESG bond investment demand, increasing ESG bond issuance, building market infrastructure and market efforts. This study is expected to contribute to the development of the domestic ESG bond market and responsible investment.

• Agribusiness and Information Management
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• 제4권1호
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• pp.41-47
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• 2012

The Asian food market has been growing recently, due to the role played by major Asian countries, which include Korea, China, and Japan. This study is purposed to investigate the potential of the food market in these Northeast Asian countries and to suggest future direction for global food companies. For in-depth analysis, this study is limited in scope to the confectionery market and analyzes that market within two frameworks: first, the 'Market Attractiveness Matrix' which transforms the 'BCG Matrix' to fit into the food market in order to analyze the flow in the Asian confectionery market; and second, analysis of the potential growth of the market using a Category Development Index (CDI), which aids in understanding the growth potential of a market. The European food market has recently reached its capacity and is now experiencing a low growth rate (Data Monitor, 2011). It is time for food companies to find a new 'blue ocean' to avoid fierce competition in the mature markets of Europe. Therefore, this analysis of the confectionery market, using the Market Attractiveness Matrix and CDI will suggest opportune directions for global food companies.

• 전력전자학회:학술대회논문집
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• 전력전자학회 2012년도 전력전자학술대회 논문집
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• pp.605-606
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• 2012

The cost of a PV(Photovoltaic) installation are driving the market and the need for subsidized schemes, such as feed-in tariffs. Concentrated photovoltaic(CPV) is leading the development of future low cost renewable energy sources. CPV is offering high efficiency systems. This paper proposes technology and market for CPV.

• 디지털융복합연구
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• 제17권3호
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• pp.63-71
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• 2019

크루즈산업은 관광과 해운을 기반으로 하는 미래형 융합산업으로 글로벌 시장은 물론 우리나라에서도 크게 주목받고 있다. 중국을 중심으로 아시아 크루즈 인구의 급증은 글로벌 시장은 물론 우리나라 시장에도 상당히 큰 영향을 미치고 있다. 최근 사드(THAAD) 문제로 인해 중국발 크루즈 관광객 입국이 대폭 감소 등의 사태를 겪으면서 시장 다각화의 필요성도 함께 제기되고 있다. 인천항은 새로운 크루즈터미널의 개장을 앞두고 보다 체계적이고 종합적인 발전 전략이 필요한 시점이기도 하다. 본 연구는 국내외 정부계획, 정책보고서 및 연구 자료에 대한 문헌 분석과 함께 선사, 여행사, 관련 기관 등의 전문가들과의 인터뷰를 바탕으로 인천항 크루즈산업의 문제점을 도출한다. 이어 SWOT분석을 통해 발전 기본 전략을 제시하고 정책적 지원 방향을 탐색한다. 향후 중장기 전략과 정책의 보다 폭넓은 연계를 통한 지속가능한 발전 모델로 연구범위가 확장될 수 있을 것이다.

• 대한지리학회지
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• 제51권1호
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• pp.77-88
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• 2016

Christaller의 중심지모형은 공간분석 연구에서 가장 설득력 있는 개념과 이론구성을 가진 것으로 평가되어 왔지만 동시에 많은 비판들을 받아왔다. 특히, 이 모형의 한계로서 중심지체계의 변화를 적절히 수용하지 못하는 정태성의 문제가 지적되었다. 본 연구는 교통발달이 중심지체계를 변화시키는 원리를 규명하기 위해 중심지모형을 선형상권분석모형으로 재구성한 바, 교통비용의 하락이 어떻게 중심지의 상권을 변화시키게 되는지를 분석하였다. 모형분석의 결과는 다음과 같다. 교통발달은 고차중심지의 상권을 확대하는 반면 저차중심지의 상권 축소와 기능 쇠퇴를 가져올 것이다. 더하여 이러한 현상은 고차중심지와 저차중심지가 규모에서 차이가 클수록 거리가 가까울수록 상품의 중심성이 높을수록 크게 나타나며, 쇠퇴의 속도는 교통발달 속도가 일정할 경우 점점 더 빨라지게 된다. 나아가 상권의 형태는 저차중심지를 향해 오목하게 나타날 것이다.

• 한국의류학회지
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• 제19권3호
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• pp.448-462
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• 1995

The purpose of this study was on the development of jeans via conjoint analysis and marketing strategies for each segmented market. The questionnaire was composed vervel card and defining the proper marketing strategies for each segmented market. The 269 usable data was distributed to the Univ student and carrier women through multi- stage , ;ambling. The statistical results were processed by the SPSS, PC MDS, and MANZANOLA program. The used methods of statistical data were conjoint analysis, KYST, PROFIT, factor analysis, frequency, one-way ANOVA, SNK, and paired t-test. The results of this study can be summaries as follows: 1. In competitor analysis, Korean brands were in low price zone, but foreign in high price and character style zone. 2. There was significant differences Korean brands and foreign brands on evaluating. On the basis of the perceptual maps, most of Korean brands were evaluated as having a good price and most of foreign brands were evaluated as having a good design. 3. The optimal jeans has the well-known brand, the price of less than 30, 000 won, traditional style, and good quality. In four attributes of clothing buying process, brand is most important attribute of jeans. Segment market 1.All the jeans that they have is Korean brand. Income, amount spent per month on clothing, how many having jeans is low market. Self-centered factor is lowest. In the clothing sari ales lifestyle, they considered most conviniance. Segment market 2-They have one foreign brand jeans. Income, amount spent per month on clothing, how many having jeans is low market. Self-centered factor is lowest Segment market 3-They have two foreign brand jeans. Income, amount spent pet month on clothing, how many having jeans is high market. Self-centered factor is high. In the clothing variables lifestyle, they considered brand, continuance, and character. Segment market 4-They have more than three foreign brand. Income amount spent per month on clothing, and how many having jeans is high market. Self-centered factor is high. In the clothing variables lifestyle, they considered most brand, and character.

• International Journal of Computer Science & Network Security
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• 제21권7호
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• pp.257-266
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• 2021

This article examines the features of improving the public management of the market of medical and social services using information technology to improve the efficiency of public activity in modern conditions. The interpretation of the essence of the categories "information technologies" and "information support" is analyzed. The importance of the organization of information support of public authorities in the insurance of the state apparatus of information management for the adoption and solution of state issues of the market of medical and social services has been studied. Issues and system of information support of public management of the market of medical and social services are considered. The stages of the ICT implementation process in the market of medical and social services are described. The tools of state regulation in the market of medical and social services and the introduction of targeted programs for the development of the social sphere and health care are highlighted. Recommendations for improvement are formulated public management of the market of medical services and social way introduction of ICT tools, which provide for the implementation of a set of measures aimed at intellectualizing the entire system public data management spheres. The necessity of development of innovative tools of public management of the market of medical and social services of Ukraine for the purpose of working out of strategies of increase of quality of medical and social services in the XXI century is substantiated. A number of benefits from the implementation of an effective process of application of information support of public management of the market of medical and social services to ensure the efficiency of public authorities of Ukraine. It is proposed to create a "Department of information support of self-government" and electronic health care system (e-Health) to improve the management decision-making process, which will provide an opportunity to accumulate, process, analyze, and as a result, get the expected effect in the form of balanced management decisions by public authorities of Ukraine.

• 항공우주시스템공학회지
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• 제8권3호
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• pp.34-40
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• 2014

Since the global economic crisis in year 2008, the world civil helicopter market has been growing recently. According to the market outlook in the next decade, the demand of civil helicopter will be driven by the demand of Private & Corporate, Oil & Gas, Off-shore and EMS(Emergency Medical Service) usages. On the other side, the demand of military market will be driven by the modification and upgrading for life extension or performance enhancement than the new helicopter development for replacing old models. To summarize these situations, the demand of MRO(Maintenance, Repair & Overhaul) market has also been on the rise because of the demand due to above several usages in civil side and the life-extension in military side. Through the MRO market analysis for characteristics, developmental trends and a supply chain, this paper describes that the potential of MRO business is considerably large as a propulsive power of domestic helicopter industry. And also, it proposes the construction direction of MRO network because the domestic industry must make the developmental awareness and reliability a stepping-stone towards own helicopter.

• 산업경영시스템학회지
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• 제38권2호
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• pp.120-128
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• 2015

Quality function deployment (QFD) is a useful method in product design and development to maximize customer satisfaction. In the QFD, the technical attributes (TAs) affecting the product performance are identified, and product performance is improved to optimize customer requirements (CRs). For product development, determining the optimal levels of TAs is crucial during QFD optimization. Many optimization methods have been proposed to obtain the optimal levels of TAs in QFD. In these studies, the levels of TAs are assumed to be continuous while they are often taken as discrete in real world application. Another assumption in QFD optimization is that the requirements of the heterogeneous customers can be generalized and hence only one house of quality (HoQ) is used to connect with CRs. However, customers often have various requirements and preferences on a product. Therefore, a product market can be partitioned into several market segments, each of which contains a number of customers with homogeneous preferences. To overcome these problems, this paper proposes an optimization approach to find the optimal set of TAs under multi-segment market. Dynamic Programming (DP) methodology is developed to maximize the overall customer satisfaction for the market considering the weights of importance of different segments. Finally, a case study is provided for illustrating the proposed optimization approach.