• Title/Summary/Keyword: Market Commercialization

검색결과 305건 처리시간 0.021초

What Causes Technology Commercialization to Succeed or Fail after Transfer from Public Research Organizations

  • Kim, Yong-Jeong;Shin, Seowon Joseph
    • Asian Journal of Innovation and Policy
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    • 제6권1호
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    • pp.23-44
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    • 2017
  • This study explores how the technology commercialization process leads to either success or failure after transfer from PROs to SMEs by conducting a binomial logistic regression analysis. We found that the more additional development a firm implements on the transferred technology, the more likely the commercialization is to fail. The higher number of alternative technology and bigger market risk are associated with a greater likelihood of failure. On the other hand, the existence of complementary technology, the degree of cooperation with the technology provider, the size of the target market, the willingness of the CEO, and the funding availability are known to have positive effects on the success of technology commercialization. In addition, the case studies we conducted from the sample companies demonstrated that "market uncertainty," "technological issues depending on the technology-specific characteristics," and "a lack of funding capability" are some of the causes for failure of technology commercialization.

Industrial Market Analysis System for Supporting Technology Commercialization of SMEs

  • Kim, Ji Hui;Jung, Ye Lim;Yoo, Hyoung Sun
    • International Journal of Contents
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    • 제16권3호
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    • pp.33-44
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    • 2020
  • Small and medium enterprises need a wide range of information regarding technologies, industries, market conditions, other companies, and products to facilitate identification of new growth opportunities and to respond quickly to changes in the business environment. Collecting such information, however, requires the input of resources (human resources, cost, and time), and the lack of marketability resulting from the shortage of such resources is often cited as the reason small and medium often fail in their effort to commercialize their technology. The purpose of this study was to analyze the environmental factors such as market concentration and the current level of competition to enable companies to make the necessary decisions when considering market entry following R&D planning and technology commercialization, or after the development of a new product. Also, an expert-based 5FORCE analysis can be performed using the KMAPS, an industry and market intelligence system: this facilitates automatic production of analyses based on the corporate finance and transaction data. The key contribution of the study is that it facilitates conveniently and quickly analyzing the 5 Forces, which had been a difficult task in the environmental analysis, and that the outcomes of this study empower companies in the decision-making process.

EVs 산업의 시장파급과 상용화의 전략비교 : 비셰그라드 그룹과 북유럽 협의체와의 산업역량중심으로 (Strategy of Market Spread-Commercialization in EVs Industry : Visegrad and Nordic Countries)

  • 서대성
    • 산경연구논집
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    • 제9권3호
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    • pp.57-68
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    • 2018
  • Purpose - The purpose of this study is to classify that the quality factors for comparing the Visegrard Group with the Nordic Council have historical similarities against Germany and the Soviet Union. However, this is because in the integrated European market, the competitiveness possessed by the two groups of countries is invested in the priority order to grow. Research design, data, and methodology - The study was conducted on the research design, and the reason for trying to compare the competence of the automobile industry in the assessment of industrial capability is that the Visegrard Group focuses on automotive production and the Nordic Association focuses on the commercialization of the automobile(market). In this study, searching and quantifying indirect evidence was made through standards are more complementary in Europe since each country acts like the role of the European automotive industry for example, which is different from the realistic evaluation criteria, are more important than those of the United States(first in the world) or Germany(first in Europe). Results - The results of this study are as follows: In the global EV market U.S.(export: $ 2.62 billion /share: 36.7%), Germany($ 1.29 billion /18.1%), France($ 390 million /5.4%), United Kingdom($ 380 million /5.4%), and South Korea($ 320 million/ 4.4%). South Korea's share of the EV market is 4.4%, while TSI reaches at +0.9 which measures the comparative advantage of a specific commodity in the world trade market. There is great potential for evaluated as products processing in export competition. But, commercialization, standardization, and overall market expansion did not have a positive impact on global satisfaction. Conclusions - EVs put importance on various utilities. So this suggests that Korea's exports to the EU, including the Visegrard Group, should be more focused on marketability when illuminating with a sharing industrial system under the European Union. It is necessary to specialize in manufacturing and commercialization by country(region) to prepare sharing economy and blockchain in order to create a smart-sharing city linked on artificial intelligence, as the commercialization of electric vehicles, which will have a larger growth rate than that of manufacturing in the fourth revolutionary era.

해양과학기술분야 연구개발 결과의 사업화 성공요인에 관한 연구 -질적 연구방법의 혼합적 활용을 중심으로- (An Analysis of Critical Success Factors in Commercialization of R&D Outcomes in Ocean Science and Technology -Through Application of Dual Qualitative Research Methodologies-)

  • 이용규;임장근
    • Ocean and Polar Research
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    • 제34권3호
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    • pp.349-364
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    • 2012
  • This study focuses on systematic structure of factors, which affect commercialization of ocean science and technology (OST), applying both grounded theory methodology (GTM) and semantic network analysis methodology (SNAM) by using in-depth interviews with 8 specialists previously experienced in the same field. This study further focuses on clarification of the distinctiveness and universality of commercialization factors on OST by comparatively analyzing on the commercialization factors of general sciences and technologies. Using SNAM, it was determined that commercialization success required connected support system, government support, technology marketing, technology power and characteristics of commercialized entities, which were identified as dominant factors. GTM presented an outcome that connected support systems among participants in commercialization and found that research institute strategies are significant factors in the core phenomenon of commercialization, while technology marketing, technology power and market-oriented technology are important conditions. In addition, the factors of technology, market, connection of participants and government support of commercialized entities are shown as equally important factors for commercialization of ocean science and technology. Secondly, SNAM results indicate that ocean science characteristics depend on a network of government support, research institute strategy, organization and manpower, capital power, and technology marketing, as these ocean science characteristics have been identified as significant factors in the GTM study. It has been determined that technology, market and government support should be connected in order for commercialization of ocean science and technology (OST). Moreover, commercialization methods, applied to the marketing of commercialization of ocean science and technology is differentiated from others since commercialization success is more relevant to these factors.

정보통신 기술의 상용화 성공요인 분석 (Success Factors of Commercialization in IT Technology)

  • 이영덕
    • 기술혁신연구
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    • 제12권3호
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    • pp.259-276
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    • 2004
  • This paper identifies success factors influencing technology commercialization, develops a framework for technology commercialization model among factors, commercialization, empirically investigates the framework, and suggests policy alternatives for more effective technology commercialization in the areas of information and communication technology industries in Korea. To facilitate commercialization of government-sponsored R&D projects, the following policy implications are suggested; manager's willingness and support on commercialization, and more abundant commercialization fund, former experience on commercialization, strong linkage with present business and technology, more information about government commercialization programs and technologies, and improved environment of commercialization including market protection and penetration support.

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ICT기반 연구소기업의 기술사업화 (Technology Commercialization from Research Institutes to ICT-based Spin-offs)

  • 박재수
    • 한국정보통신학회논문지
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    • 제23권6호
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    • pp.690-696
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    • 2019
  • 기술사업화 과정을 통해서 시장에 진입하는 신생기업은 높은 불확실성에 직면한다. 특히 경쟁시장에 진출하는 ICT관련 기업은 더욱 복잡한 상황을 처리해야 한다. 불확실성 해결을 위한 심도 있는 연구가 이루어졌지만 기업의 사업화 프로세스에 대한 이해는 여전히 부족하다. 논의를 위해서 본 연구는 기술사업화 모델과 결정요인을 (정책, 재무, 작업 팀, 조직 문화, 어려움 극복 등) 제시한다. 연구대상은 연구개발특구의 연구기관에서 기술을 이전받은 ICT 관련 스핀오프 기업이다. 연구결과는 조직역량의 지속성이 기술사업화프로세스의 준수만큼 중요하다는 사실이 나타났다. 조직역량이 줄어들 때 기술사업화의 추진동력 또한 약해지는 결과가 나타났기 때문이다. 따라서 기술사업화 프로세스는 시장 진입의 성공을 보장하는 것이 아니며 시장 접근의 수단으로 이해된다. 조직역량의 강화가 이루어지지 않으면 성공적인 기술사업화 프로세스도 존재하지 않는 것이다.

기술사업화의 비즈니스 생태계 모형에 관한 연구: 공공 연구개발성과 사업화에의 적용을 중심으로 (A Study on Business Ecosystem Model for Technology Commercialization: Focused on Its Application to Public R&D Commercialization)

  • 박웅;박호영
    • 기술혁신학회지
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    • 제17권4호
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    • pp.786-819
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    • 2014
  • 연구개발(R&D)은 개방형 혁신의 원천으로서 그 중요성이 강조되면서 정부에서는 공공 R&D 성과의 확산과 기술사업화를 위한 정책 및 투자 지원을 강화하고 있다. 지난 10여 년간의 지속적인 노력에도 불구하고, 기술사업화는 시장과 분절된 R&D, 취약한 수요기반, 미성숙한 기술시장 등으로 생태계가 아직 제대로 조성되지 못하면서 기대만큼의 성과를 내지 못하고 있다. 이에 본 연구에서는 생태계 조성을 기반으로 기술사업화가 활성화될 수 있도록 기술사업화의 비즈니스 생태계 모형을 제시하고자 하였다. 국내외 선행연구 분석을 토대로 모형 개발을 위한 프레임워크를 설정하였고, 생태계 관점에서 국내 공공 R&D 사업화 추진의 문제점을 도출하였다. 이를 기반으로 기술사업화 생태계 조성을 위한 참조 모형으로서, R&D, 시장, 정보 유통, 고객 등 4 가지 도메인으로 구성된 공공 R&D 사업화의 비즈니스 생태계 모형을 제시하였다. 생태계 모형을 통해 기술사업화는 연구기관을 비롯해 기술거래, 가치평가, 기술금융 등 생태계를 이루는 다양한 구성원들 간의 긴밀한 연계와 유기적 협력을 바탕으로 이루어지며 가치 창출도 가능함을 살펴보았다. 한편 기술사업화 생태계의 성패는 키스톤으로서 공공연구기관의 역할에 좌우되는 만큼, 본 연구에서는 기술사업화 생태계의 지속적인 발전을 위한 공공연구기관의 역할 방향도 제시하였다.

중소제조기업의 연구개발역량과 자원배분역량이 제품성과에 미치는 영향 (A Study on the Effects of SEMs R&D Capabilities and Resource Allocation Capabilities on Product Performance)

  • 정종서;서영욱
    • 산업진흥연구
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    • 제8권1호
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    • pp.69-82
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    • 2023
  • 본 연구는 연구개발역량과 자원배분역량이 기술사업화역량에 미치는 영향과 기술사업화역량이 제품성과에 미치는 영향을 검증하였다. 기술사업화역량은 사업화속도, 시장범위, 기술의 폭을 변인으로 하여 영향을 검증하였다. 중소제조기업의 재직자 307명을 대상으로 설문조사를 실시하였으며, SPSS 25와 Smart PLS 3.0으로 연구의 모형과 가설을 검증하였다. 연구개발역량은 기술사업화역량의 사업화속도, 시장범위, 기술의 폭에 유의한 영향을 미쳤으며, 자원배분역량은 기술사업화역량의 사업화속도, 시장범위, 기술의 폭에 유의한 영향이 있는 것으로 나타났다. 또한, 기술사업화역량의 사업화속도, 시장범위, 기술의 폭은 기업의 제품성과에 유의한 영향이 있는 것으로 확인되었다. 본 연구결과를 통해 자원기반관점에서 기업의 연구개발역량과 자원배분역량은 강화하는 것이 사업화속도, 시장범위, 기술의 폭과 같은 기술사업화역량을 확대하며, 기술사업화역량의 강화가 기업의 제품성과에 영향을 미친다는 것을 밝힘으로써 기업의 사업화 성과를 위한 시사점을 제공했다는데 의의가 있다.

성공적인 기술사업화를 위한 솔루션 프로세스 - 정부의 기술개발지원사업 참여기업을 대상으로 - (The Solution Process of Successful Technology Commercialization - Focus on the Government Funded Enterprises -)

  • 박재수;박정용
    • 한국정보통신학회논문지
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    • 제17권7호
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    • pp.1522-1530
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    • 2013
  • 중소기업의 기술사업화는 인적, 자원 등 인프라의 부족을 극복하는 과정으로서 기술사업화 전략을 찾아가는 것은 무엇보다도 중요하다. 불리한 조건을 극복하는 가장 명확한 방법은 시장지향적인 마케팅기획의 엄격함에 있으며 마케팅에 대한 기업가의 이해 여하는 기술개발과정에 중요하다. 모니터링단계에서 시장지향적인 기획이 중요하다는 현상을 파악하고 있으며, 기업의 기술사업화가 시장지향적 기술 및 제품 개발을 우선하는 아이템의 중요성을 강조한다. 시장지향적 아이템이 중소기업의 역량부족을 해결하고 성공을 보장할 것이다.

기술사업화 생태계의 동태성에 대한 전략적 진단 (Strategic Diagnosis on the Dynamics of the Regional Technology Commercialization Ecosystem)

  • 최남희
    • 한국시스템다이내믹스연구
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    • 제17권3호
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    • pp.145-173
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    • 2016
  • This study aims to develop strategic diagnosis framework of performance by identifying and analysing the dynamics of the technology commercialization ecosystem in innovative region. To achieve the purpose of this study, the systems thinking approach is used. The systems thinking approach connects feedback structure and behavior more explicitly to diagnosis vicious feedback loop in the regional technology commercialization ecosystem. In terms of an ecological point of view, it will be possible to explore dominant feedback structure and find leverages to overcome the limitations of regional technology commercialization performance. The diagnosis of reenforcing and balancing feedback structure is based on the statistical analysis of the survey data which has been collected in a cluster random sampling method, targeting on the 200 firm located in the Pangyo and Daeduk region. The results from this research showed that the regional technology commercialization ecosystem was immature and faced limit to the growth. An important finding of this study was that regional technology commercialization ecosystem need to activation of startups and reinforcement of virtuous feedback structures of technology commercialization market systems.