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http://dx.doi.org/10.6109/jkiice.2013.17.7.1522

The Solution Process of Successful Technology Commercialization - Focus on the Government Funded Enterprises -  

Park, Jae-Sue (Industry-Academic Cooperation Foundation, Paichai University)
Park, Jung-Yong (Choongchung Institute Regional Program Evaluation, Daejeon Division)
Publication Information
Journal of the Korea Institute of Information and Communication Engineering / v.17, no.7, 2013 , pp. 1522-1530 More about this Journal
Abstract
Technology commercialization or new product development (NPD) is the complete process of bringing a new product to market. This paper presents a framework for a technology firm to think about its commercialization strategy in an environment where the established firms have tight control over the government funded. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management used to maintain or grow their market share. Market-oriented item will overcome the lack of capacity, and will ensure the success of SME.
Keywords
Technology commercialization; new product development; marketing; solution design; entrepreneur;
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