• Journal of Fashion Business
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• v.6 no.2
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• pp.93-109
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• 2002

This study measured the accompanying rating, recall, and recognition of advertisements, which were run with different methods of spacing in the magazines. To achieve this objective the study chose a qualitative research and performed a reliable test. After the survey was completed, the advertisement recall test was performed. In addition, two days later, the recognition test was performed to the survey respondents and data on the memory of respondents on the advertisements was collected. As a result, rating, recall and recognition of the advertisement's were significantly different by the various forms of advertisements in the magazines. In the advertisement rating and recall by the advertisement printing forms, rather than the regular printing form of running the target advertisement for two pages in a role and the irregular printing form, the continuous printing form was confirmed to be more effective. In addition to that, in the form of running continuous target advertisements for six pages in a role, the effects of the advertisements recall and the recognition were increased. A continuous printing form had higher outcomes on the rating, recall and recognition of advertisements. Therefore, conclusively, it gave more effects in increasing the memory of the advertisement for the consumers. The conclusion of the study provided suggestions on the forms of advertisement to stimulate the memory of consumers in the magazine advertisement.

• Journal of Fashion Business
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• v.8 no.5
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• pp.75-84
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• 2004

Fashion Illustration has become a key method in expressing Fashion, and is being applied in various fields of the modern world, where changes are so rapid that prescribing trends are meaningless. Fashion Illustration was stimulated through progress of wood block printing and development of printing techniques, and grew with fashion magazines. Fashion Illustration advanced along with the appearance of newspapers and magazines that were emerged due to historical demands such as development of printing techniques, spacial spread of human life, obliteration of traditional societies, diffusion of education systems, progress in postal systems, and appearance of commercial broadcast. Fashion Illustration showed growth and decline along with the influence of mass media such as magazines and photography, and the general publics demand. In this study, the author reviews Le Nouvau Mercure Galant, the magazine that first dealt with Fashion Illustrations. The author analyses the magazine in six stages of formation, growth, revolution, golden-age, decline, and reconstruction, to develope a theoretical analysis of Fashion Illustration and to give direction of use of Fashion Illustration in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.7
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• pp.663-676
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• 2012

This article is to understand the implications and ideological meaning of female normative beauty reproduced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body projected in fashion magazines with a focus on the body created by the increased influence of mass media in consumer capitalism. This study conducts a literature research and semiotic analysis as the method of investigation and focuses on the body images of the beauty articles in Vogue Korea. The idealizing phenomena of the hyper-real body in fashion magazines emphasizes that the body is an exchangeable substance that can be disassembled to adjust to accord with the standards and norms of society, that the ability of individuals to manage their body is enhanced by a rise in social class, and concludes that the superficial alteration of the body image is related to the standard of a moral tendency where a young and slender figure is considered to be a well managed body image.

• Agribusiness and Information Management
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• v.7 no.2
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• pp.1-11
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• 2015

This study has performed a comparative analysis between groups based on Time To First Fixation, Fixation Duration, Fixation Count and Total Visit Duration, which are eye-tracking analysis indicators on what visual attention is shown compared to the e-magazine produced as regular images related to e-magazines in which experiment subjects have applied cinemagraph images as eye tracking research on the e-magazine produced with cinemagraph images and e-magazines produced with regular images. The experiment sample used e-magazines composed of nine pages while AOI (area of interest) has been set up on each page by classifying image and text regions. A combined 30 people took part in the experiment, which was performed by randomly assigning 15 to the experiment group and 15 to the control group. According to the results of the analysis, the experiment group recorded a shorter time than the control group on the e-magazine produced with cinemagraph images through Time To First Fixation. Though no significant difference was found between the experiment and control groups in Fixation Duration, a substantial difference did appear between Fixation Duration and Total Visit Duration.

• Journal of the Korean Home Economics Association
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• v.48 no.7
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• pp.77-87
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• 2010

This study investigated users' perceptions and attitudes toward Korean traditional elements in contemporary spaces. We collected and analyzed the article contents of two design magazines, from their issues of January 2000 through December 2009, for a total of 87 cases. The results were as follows. First, the important motives for applying traditional elements to current living spaces were individual tastes, preference for a secluded life, and the users' childhood memories. Second, the most frequently used traditional element was traditional structure. Others were traditional spatial compositions and the use of natural materials. The two main purposes for renovating a space or constructing a building were to preserve traditional ambience or to add convenience and practical use to it. Third, the most frequently mentioned advantages of traditional elements were their environment-friendly characteristics, such as connecting to nature and using natural materials. Fourth, the users preferred, in order, Ma-dang, natural environments, doors/windows of various types and multiple functions, Toet-maru, Dae-cheong, and Nu-maru.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.3_4
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• pp.492-502
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• 2002

The purpose of this study was to investigate the advertising appeals and consumption values expressed on cosmetic advertisements in Adolescent's magazines from 1973 to 2000. The data for longitudinal content analysis were collected from Adolescent's magazine : Junior Joongang(1973.3∼1985.12), Highteen(1986.1∼1994.9), Cci(1994.l0∼2000.12). Collected data was consisted of 542 advertisements. 1. The product categories in cosmetics advertisements, the major were Base Make-up in the past but the number of Color Make-up, Functional Make-up, and Hair-related Products had increased in 1990s. Also, there were more increasing number of imported products than domestics. 2. The trend of appeals showed change according to time and society. Overall, a great many of cosmetic advertisements had emotional approach. Before the middle of the 1980's emotional approach had decreased, and mixed(rational and emotional) approach were dominated in 1990s. 3. The major consumption values in cosmetics advertisements were effective value. Especially, it had increased from 1990s. And esthetic value was dominated in the middle of the 1970s.

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.4
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• pp.615-631
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• 2024

In the fashion industry, cultural borrowing-often championed for promoting diversity-is notably prevalent in the editorials of fashion magazines. However, when scrutinized through a postcolonial lens, this practice reveals a tendency to reinforce Western power structures. This study focuses on instances of orientalism and cultural appropriation within editorials featuring Hanbok in domestic licensed fashion magazines, examining the implications of such instances. The findings reveal three key aspects: first, the creation of a sensual female image intertwining sexual fantasies about Asian women with enigmatic Hanbok aesthetics; second, the utilization of traditional culture, including Hanbok, in luxury fashion's premiumization strategies, thereby perpetuating stereotypical images through self-exoticization; and third, a decontextualization trend that presents traditional cultures and Hanbok from diverse origins together, irrespective of context. This research contributes to the literature by addressing postcolonialism and cultural appropriation, specifically offering insights into the media's role in the modernization of traditional culture in the long term.

• Journal of Nutrition and Health
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• v.38 no.2
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• pp.161-172
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• 2005

Children regard newspapers and magazines as the important source of information. Because informations about diet in the newspaper and magazines are regarded as good, it is necessary to find out whether informations provided to children are correct. Thus, this study shows the present situation of informations on diet by monitoring 3 newspapers (Kids. Chosun, Kids. Donga, Kids. Hankook) and 2 magazines (Earinee - Dongsan, Sae-But) for children. This study focused on the quantitative and the qualitative analysis for articles and advertisements. For the quantity, rate and number were calculated. For the quality, the accuracy was analyzed. Result of this study were as follow; Analyzed the number of articles and advertisements on diet, there are 2 times more number of advertisements (339 cases) than that of articles (180 cases) in the newspaper. There are slightly more number of advertisements (24 cases) than that of articles (18 cases) in the magazine. Most of advertisements are about processed foods and children' favorite foods. Especially, the advertisement of processed foods are ranked first by the quantity with 245 cases (75%) in the newspaper. In the magazine, 10 cases (42%) are about processed foods. About source of advertisements on diet informations in the newspaper, there are 300 cases (86.7%) without evidence based data and 34 cases (9.8%) of interview with entertainers, from the total 346 cases. In the magazine, there are high rate of cases without evidence based data and interview with entertainers. For the evaluation of the information about diet in the newspaper, there are 148 cases (19.7%) with no clear guidance and position, some cases with advertisements for specific products and etc. Discordance between subjects and contents, and emphasis of specified field or some parts are found from the total 750 cases. About the accuracy of contents, from the total 180 cases in the newspaper, 99 cases (55%) are inappropriate and 19 cases (10.6%) are appropriate. In magazines from the total 18 cases, 7 cases (38.9%) are inappropriate and 11 cases (61.1 %) are appropriate. With these results, we can conclude that informations about diet in newspapers and magazine for children needs improvement. Therefore, for newspapers and magazines contents should be reported scienifically by inspecting contents and by taking professional advice, in order to spread the accurate information about diet. Also, there are need to manage the systematic monitoring, for children. (Korean J Nutrition 38(2): 161～172, 2005)

• Journal of the East Asian Society of Dietary Life
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• v.8 no.2
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• pp.137-146
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• 1998

This study was designed to investigate the main sources of food and nutrition, utilization, reliance, nutritional knowledge and dietary behavior. The results are as follows. 1. The main sources of food and nutritional information are television and radio, newspaper and popular magazines in that order. 2. The first topic is a guiding principle in the dietary life of adult disease prevention. 3. The percentage of the perceived nutritional knowledge of respondents using the newspaper and popular magazines is higher than for the respondents using the television and radio, but the accuracy of the nutritional knowledge was not significant. Per the results, the nutritional education of people through the mass media is very reasonable, Therefore, it is necessary to develop a nutritional education program and implement the program using the most practical mlethod to deliver the information.

• Journal of the Korean Home Economics Association
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• v.41 no.5
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• pp.119-130
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• 2003

This study investigated the consumer acceptance toward irradiated foods and the factors to distinguish subjects with differential levels of the acceptance. Data were collected from 462 adults in Seoul, Daegu and Busan by the self-administered questionnaire. Frequencies and logistic regression analysis were conducted by SPSS. The results were as follows: (1) the level of awareness about irradiated foods was very low, but the acceptance toward them was high; only 2.8% of the respondents answered that they heard about irradiated foods and knew them very well, and 60.4% were wiling to buy them, and (2) sex, subscription of consumer magazines, and concerns about irradiated foods were factors to distinguish accepters from non-accepters; the respondents who were males, subscribed for consumer magazines, and had high concerns about irradiated foods showed less willingness to irradiated foods.