• Korean Institute of Interior Design Journal
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• v.14 no.3 s.50
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• pp.208-215
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• 2005

The purpose of this study is to analyze the relationship between the personality type and the residential evaluation & remodeling preference. The subjects of this investigation were collected through questionnaire from two hundred and twelve adult residents who live in Seoul, Korea. The collected cases are analyzed by using statistics software spss-win. The personality is classified eight types; E(extraversion), I(introversion), S(sensing), N(intuition), T(thinking), F(feeling), J(judging) and P(perceiving) in MBTI (Myers Briggs Type Indicator). By using the rotated component matrix of varimax method, the satisfaction of the actual residential conditions is classified into seven grouping factors. The preference of interior image is classified into thirteen factors. The important living patterns - activity, interest, and opinion - are classified into ten factors. And the important needs of residential remodeling are classified into twelve factors. By using the one way anova method, between these forty two grouping factors and personality type MBTI, there are analyzed several significances that will be useful in residential design and remodeling design & planning

• The Research Journal of the Costume Culture
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• v.14 no.4
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• pp.635-646
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• 2006

The purpose of this study was to determine if personality types affect hair style and clothing image. Personality types was applied using Myers-Briggs Type Indicator(MBTI). Subjects were 101 students at Keimyung University in Daegu, Korea. Data analysis was performed using SPSS package, which included ANOVA, t-test and ${\chi}^2-test$. The results were summarized as follows. 1. There was only significant relationship between hair style and personality type. Sensing type preferred hair wave style than intuition type. 2. There were several significant differences between clothing image and personality type. Extroversion preferred avantgarde clothing image more than introversion type. Intuition type preferred exotic and avantgarde clothing image more than sensing type. Feeling type preferred active clothing image more than thinking type. Judging type preferred elegance clothing image more than perceiving type. 3. There was significant relationship between hair style and clothing image preference by personality types in college students. Intuition type preferred exotic and avantgarde clothing image and waveless hair style.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.

• Journal of Korean Academy of Nursing Administration
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• v.13 no.1
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• pp.24-31
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• 2007

Purpose: This study was designed to analyze effects of learning organization on organizational commitment based on the MBTI personality type. Methods: The participants were 521 nurses working in the 4 general hospitals located in Seoul, Incheon and Kyunggido. The data were collected by self-reporting questionnaires. The data were analyzed using SAS program for descriptive and Stepwise multiple regression analysis. Results: The most frequent identified personality type was ISTJ and the least identified personal types was ENFJ. It is differ to recognize the learning organization according to personality type. In an aspect of organizational commitment, the statistically significant learning organizational factors according to nurse's MBTI personality type is revealed slightly different. In other word, Shared Vision is a statistically significant factor in ISTJ, ISTP, ISFP, ESTJ and ESFJ. System Thinking is a statistically significant factor in ISFJ. Team learning is a statistically significant factor in ESTP and ISTP. Mental Model is a statistically significant factor in ISTP. Conclusion: As our results, the effects of learning organization on organizational commitment were different according to the nurse's MBTI personality type. So these results will be used to develop the more effective strategies to enhance nurse's organizational commitment using construction of learning organization.

• Journal of the Ergonomics Society of Korea
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• v.25 no.4
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• pp.137-144
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• 2006

The goal of this study is to find out correlation between Driver's Unsafe acts(errors and violations) and Personality types. The experiment was performed on 180 subjects, men and women between 20's and 60's having experience in driving for 6 months at least. Personality types of the subjects were classified by MBTI(Myers-Briggs Type Indicator) GS type and Driver's unsafe acts were measured by KDBQ(Korean Driver Behavior Questionnaire) based on Reason's DBQ(Driver Behavior Questionnaire). The result of experiment showed several facts about the relation. The first is that the drivers of P (Perceiving) type commit more violations and slips than drivers of J(Judging) type. The second is that in the comparison among attitude indexes(EP, EJ, IP, IJ) the drivers of EP(Extroversions - Perceiving) commit more violations than other type drivers. Finally, only men of P(Perceiving) type commits more violations than men of J(Judging). Based on these facts, it is possible to use Personality types as a device to prevent unsafe acts in various fields for driver selection and accident prevention training classified by Personality types etc.

• Journal of Oral Medicine and Pain
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• v.39 no.1
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• pp.15-21
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• 2014

Purpose: The purpose of this study was to investigate the relationship between personality type and oral hygiene controllability. Methods: Four hundred eighty-two college students in Gyeonggi-do completed the Myers-Briggs type indicator (MBTI) and a questionnaire and collected data were analyzed by SAS 9.2 program. Results: Compared to extroverted subjects, a significantly increased percentage of introverted subjects demonstrated oral malodor and stress (p<0.05). Tongue coating and stress seemed to occur the most frequently in intuition-feeling (NF) type, while oral malodor seemed to occur the most frequently in sensation-feeling (SF) type among four fuctional types. Tongue coating and stress seemed to occur the most frequently in NF type, while oral malodor seemed to occur the most frequently in sensation-perceiving (SP) type among four temperaments. Significantly increased mean scales of tongue scraping index and oral hygiene controllability index were found for extroverts (p<0.05). Mean scales of tooth brushing index and oral hygiene controllability index appeared to be the highest in NF type among four fuctional types. Mean scales of tongue scraping index and oral hygiene controllability index appeared to be the highest in sensation-judging (SJ) type among four temperaments. Conclusions: Oral hygiene controllability was associated with personality type and it is necessary to develop oral health education program considering personality type.

• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.39-52
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• 2004

This study classified consumer personality types of the junior market and examined their clothing behaviors. The subjects were composed of 283 male and 276 female high-school-age consumers. Data were collected through questionnaires. Personality types were classified by the Myers-Briggs Type Indicator (MBTI). Data were analysed with the frequency, $X^2$, factor analysis, Cronbach's $\alpha$, ANOVA and Duncan tests using Windows SPSS 12. There was a significant difference (P<0.001) between fashion involvement and the 8 classified personality types. In fashion involvement, the extroverted feeling type was significantly higher than the other types. In brand image orientation, the extroverted thinking type was significantly higher than the other types (P<0.05). In fashion ad-orientation, the extroverted feeing type was also significantly higher than the other types. In active or passive complaining behaviors, there was no difference. In the selection criterion for clothes of color and design and style, the extroverted feeling type was also significantly higher than the other groups (P<0.05).

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.7
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• pp.325-336
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• 2018

The aim of this study was to provide fundamental information on the validity and credibility of the Korean geometric psychological assessment (GEOPIA) by investigating the degree of relation between the GEOPIA and the MBTI. Data was collected from 331 subjects aged 19 to 70, residing in Seoul, Gyeonggi Province, Jeolla Province, or Gyeongsang Province. Participants completed the GEOPIA and the MBTI during the period of May to September 2017. The study calculated Cronbach's ${\alpha}$ to verify the tests' validity and reliability through SPSS. For the relational analysis between the results of the tests, we conducted a one-way analysis of variance on the first group of the GEOPIA's personality types, and the Scheffe Test if significant relationship was found. The study found that the circle type was predisposed to ESFJ, the triangle type to ESTJ, the rectangle type to ISTJ, and S type to INFP. Higher scores of feeling (F) and perceiving (P) corresponded to circle and S types, thinking (T) and judging (J) for triangle and rectangle types, extroversion (E) for circle and triangle types, and introversion (I) for rectangle and S types. These confirmed the substantial relations between the GEOPIA and the MBTI.

• The Research Journal of the Costume Culture
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• v.25 no.5
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• pp.682-693
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• 2017

The purpose of the study was to compare two different MBTI personality types by evaluating the influence of perceived risk on brand and store loyalty and purchase intention. 340 questionnaires were used for the analysis. For statistical analysis, SPSS 20.0 and AMOS 20.0 were performed, and frequency tests, reliability analyses and Structural Equation Modeling were used. The results of SEM analysis, confirmed that one question of brand loyalty and one question of store loyalty were inappropriate for this study. Thus, these two questions were removed and the research model was modified. To determine the goodness of fit of the research model, convergent validity was tested. Most items fell into the goodness of fit, and the average coefficient was fulfilled. According to the results of a path coefficient analysis for the Judging type, perceived risk has a significant influence on brand loyalty and brand loyalty also affected store loyalty. Furthermore, brand loyalty and store loyalty have a significant effect on purchase intentions, but perceived risk did not affect brand loyalty for the Perceiving type. Brand loyalty influences store loyalty and purchase intentions, but store loyalty did not influence purchase intentions. As a result of this study, it is concluded that considering consumers' personality types is critical to developing strategies that enhance brand loyalty.

• Journal of Digital Convergence
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• v.14 no.7
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• pp.127-133
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• 2016

The objective of this study is to investigate the association between MBTI personality types of potential investors and their cognitive behavioral investment disposition. Three questionnaires related with MBTI, cognitive investment disposition, and behavioral one from 400 subjects were collected and analyzed. Based on both cognitive and behavioral investment disposition scores, potential investors having E(Extroversion), S(Sensing), and F(Feeling) types tend to put up with the risk resulting from their investment better than ones who having I(Introversion), N(Intuition), and T(Thinking) types. However, the difference between J(Judging) and P(Perceiving) types was not significant. Also investor group with ENF combination had the most aggressive investment disposition among other groups. On the contrary the group with ISF had an tendency to avoid the investment risk. In addition the correlation between cognitive and behavioral investment dispositions was 0.86. This study is expected to be used as basic data with which investment companies and banks recommend adequate financial instruments to consumers.