• Journal of the Korea Safety Management & Science
• /
• v.19 no.2
• /
• pp.117-133
• /
• 2017

The purpose of this study is to consider the relation between the deciding factors of local identity and local image improvement. To achieve this purpose, the deciding factors of local identity have been set as the following four: historical identity, cultural identity, (nature) scenery identity, and industrial identity. The writer has established a model to represent the relation between these factors and the local image improvement, namely 'Visitor Satisfaction' and 'Revisit Intentions', and framed a hypothesis for empirical verification. The study results are as follows: First, the deciding factors of local identity which this study addressed are empirically proven to have a significant effect on the visitor satisfaction and the intention to revisit in which is it likely that the greater the impact of the deciding factors, the higher the visitor satisfaction and revisit intentions would be. Second, the deciding factors of local identity, it appears that the 'historical identity' factor had the largest impact on the visitor satisfaction, and the 'cultural identity' factor had the largest impact on the revisit intentions. Therefore, of the four deciding factors, the 'historical identity' should be considered the highest priority to increase the visitor satisfaction, and the 'cultural identity' should be considered the highest priority to increase the revisit intentions. Third, based on the verification of the relation between the visitor satisfaction and revisit intentions, it can be presumed that the greater the visitor satisfaction, the higher the revisit intentions would be.

• Archives of design research
• /
• v.18 no.4 s.62
• /
• pp.5-14
• /
• 2005

Local self-governing bodies have created community identity to activate local communities. community identity is one of the very effective ways to establish a different image from other self-governing bodies and to raise locals' love of hometown and sense of belonging. In addition to community identity., there are several things to form identity such as symbols (like flowers, birds, and animals) of local self-governing bodies or characters visualizing figures, tradition, and specialties of the region. Recently local governments have introduced various programs such as brand planning like city brand, and local events. This study analyses the basic elements, like symbol mark, logotype, and color, among visual elements of the current local self-governing bodies community identity. and conducts a comparative analysis of the visual elements of symbols and characters. The results show that those community identities and other design elements lack differentiation and consistency among visual elements. To create differentiated image of local self-governing bodies, it needs to develop unique and various themes of the region and to generate synergy effect through consistency and interactions among various visual effects based on community identity.

• Science of Emotion and Sensibility
• /
• v.16 no.1
• /
• pp.11-28
• /
• 2013

This article aims to explore the interactive roles of types of primed identity (local versus global identity) and types of ad framing on brand evaluations. The authors designed 2 experiments in which each experiment followed a $2{\times}2$ between-subject design. The empirical results showed that a gain-framed ad induced more positive emotional responses than a loss-framed ad, and the positive affective responses lead to more favorable brand evaluation. Furthermore, the results showed that there were interactive effects of primed identity and types of advertisement frame on brand evaluation. In the additional analysis, the results showed that when people with local identity were exposed to the gain-framed ad, they would engage in a higher level of integration processing than those in the control group, which in turn induced more favorable evaluation to the local brand. That is, the integration processing mode played a mediating role between the interaction (local id priming ${\times}$ ad frame) and the local brand evaluation. However, in the case of global brand evaluation, the integration processing mode did not play such a mediating role.

• Journal of architectural history
• /
• v.31 no.2
• /
• pp.7-18
• /
• 2022

This study discusses various conflict situations and unexpressed pathological potential in historical regions. In this regard, the issue of alienation of local people due to local identity was raised and the cause was investigated. It explains the structural origins of local alienation that occurred in the process of objectifying a region and forming its identity. The process of alienation of local residents of local identity identified in this paper was divided and explained in three stages: objectification of the region, symbolization of local identity, and religious materialism of local identity. In addition, in the process, the incorporation of the production mode of intellectual work, the separation of producers, and the loss of the subject-centered control ability over these products were pointed out as problematic situations. The study suggests to change the perception of the region and to restore the control of the local people through narrative in relation to this problematic situation. Thus, this thesis asserts that we need to have doubts about the justification for the public good and the basis of the resulting consensus, and that we should be constantly interested in the pathological signs of society around us.

• Journal of Digital Convergence
• /
• v.18 no.1
• /
• pp.277-286
• /
• 2020

In this study, seven middle school students in the Kumnarae local children's center in Jungnung-dong were selected to conduct visual information design lesson to cultivate local identity. Through the pre and post questionnaires of students and self-evaluation of students' outputs we will verify its effectiveness. First, in the results of the pre and post questionnaire, the learner 's level of local identity which are local affinity, local affection and local self - esteem increased. Second, local affinity shows the greatest increase. This class can be interpreted as the most effective in terms of local affinity, which is the first step in forming regional identity. Third, learners expanded both objective locality and subjective local identity based on data collection and empirical knowledge.

• Korean Association of Arts Management
• /
• no.50
• /
• pp.101-146
• /
• 2019

After the enactment of the Local Culture Promotion Act in 2014, the government has been continuously trying to find the direction of the local culture that reflects the local life and conforms to the local people's emotions. In response to these efforts, the Organizing Committee for the C Region Biennale has uniquely formed the Biennale Artistic Director as a local artist who includes the historical, ecological and emotional characteristics of the C region. Therefore, I sought to explore the perception of the identity and role of the local cultural arts director through the narratives of the research participants who were appointed as the local residents of the C region and the director of the Craft Biennale. For the study, six local cultural arts directors were selected as research participants, and their identity as a local cultural arts director and its role were explored, focusing on their narratives. In this process, various types of data such as photographs, documents, in - depth interviews, and conference materials were collected and narrative was analyzed based on deterministic events. The results of the investigation are as follows. The idea of the identity of the local cultural arts directors was found to be in three directions. First, it is the view that the symbolic role of the artistic supervisory system of the 10 persons guarantees the identity. Second, the identity of local cultural arts directors was recognized as a role to find ways to be localized by developing and debating cultural and artistic discourses in various regions. Third, the participants had a concern and affection for local cultural arts, not one-time but continuous, and recognized it as their identity. The directors who participated in the interviews showed that the discourse of cultural arts in various regions were developed and discussed, and they wanted to find ways to be localized. The roles of local cultural arts directors recognized by research participants in connection with their identity are as follows. First, it should be the subject of systematic and long-term planning that can close the year and connect with the art events of the following year. Second, it should play a role of academic / research that can derive the identity of social and cultural ecological analysis connected with the area. Third, local arts professionals are required to act as cultural brokers, ie local culture professionals, who can create a venue for international cultural exchanges. Research on the form of local government supervision as a mediator of local cultural arts is to find out the origin of the identity of local artists and to establish a methodology for the direction of culture and art as a subject of local people. In addition, there is a need for continued interest and research in providing a reflection on the communication and meaning of the desirable local culture, and suggesting the system for cultivating local cultural arts intermediaries.

• Journal of Korean Society of Rural Planning
• /
• v.15 no.2
• /
• pp.59-68
• /
• 2009

Nowadays, local governments have been developing an image to represent their regions' identity. These characters contain unlimited capabilities of utilization and advertising effect that adds to their high value. However, we must consider how effectively the image helps in representing its region because some characters have been produced upon timely basis without consistent long-term planning. This study is to investigate the image and motif of the local government characters from the consumer's perspective. The results are as follows: 1)The images employed by the local governments are not highly preferred and most regions select motifs from their local agricultural products and native plants. 2)The variables that affect the character of the local governments are such as beauty, identity, etc. In conclusion, in order to maximize the local government image, one must improve the design concepts, encourage advertisement of regional festivities and travel commercialization, and advocate the identity and beauty of the local area to the residents and other regional people.

• Journal of Families and Better Life
• /
• v.23 no.5 s.77
• /
• pp.171-180
• /
• 2005

The purposes of this study were to examine how the nested social systems affect the identity development of the local university students, and to explore how they integrate externally imposed identities and internally defined ideas of ego. From the protocol writings and personal face-to-face interviews with 87 local university students, the present study found that the participants tended to identify themselves as a university student rather than a 'local' university student. They were aware of the social prejudices against local university students. Some participants resisted the stereotypes imposed by the media, which they perceived as overly simplistic and biased labeling, while others accepted those with feelings of frustration, inferiority, and sadness. However, they kept making efforts to overcome social prejudices by means of their affection for the local community. The study highlighted that individual identities were constructed in the systems which the individuals belonged to.

• The Journal of the Korea Contents Association
• /
• v.11 no.3
• /
• pp.449-459
• /
• 2011

This study was to explore the effect of local community on participation of local festival. In order to carry out the empirical study, 320 survey questionnaires were collected in Cheonan. AMOS 4.0 and SPSS Win 12.0 statistics packages were utilized for analysis of SEM. The study results were as follows: first, analysis on the relationship between identity and participation of local festival(interest of festival participation, extent of local festival, intention of local festival) Showed that identity effected every factor of participation of local festival, second, dependence effected interest of festival participation and intention of local festival, third, social friendship can't effected every factor of participation of local festival.

• Journal of Korean Library and Information Science Society
• /
• v.48 no.3
• /
• pp.1-20
• /
• 2017

The essential identity of public library is a local knowledge and information center that guarantees access and use of present generation and descendant. However recently the public library is being called with core space for lifelong learning, hub of cultural activities, information gateway, community center, local public goods, information commons, democracy cradle, the second living room, etc. The spectrum for the identity of the public library in Korea is not only very wide, but also is confused. The researcher who paid attention to such a reality analyzed laws and regulations, local administrative organizations, national and official statistics related public library, and suggested evidences of the identity confusion. Based on this result, researcher proposed the principles and plans to get over the identity confusion of the public library.