• 제목/요약/키워드: Lean Start-up

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'린 스타트업' : 창업 초기기업의 실패 최소화 전략 ('Lean Startup' : The Way to Reduce the Failure Rate of Startups)

  • 조성주;이상명;박병진
    • 벤처창업연구
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    • 제9권4호
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    • pp.41-53
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    • 2014
  • 최근 한국경제의 화두가 되고 있는 창업활성화를 위해서 많은 논의와 정책이 이루어지고 있으나, 결국 창업활성화는 창업 기업의 성공률이 높지 않다는 문제가 해결되어야 한다. 특히, 창업초기의 높은 실패율을 낮출 수 있는지의 여부가 창업활성화의 성패를 좌우하는 중요한 요인이 될 것이다. 이에 본 연구에서는 창업 초기기업의 실패 최소화 전략으로서 매우 유용한 시각을 제공하지만 그간 국내 학계에서 체계적으로 연구되지 않은 '린 스타트업'을 살펴보고, 이를 바탕으로 창업기업의 활용방안을 모색해 보고자 하였다. 구체적으로 린 스타트업'의 기본 프레임워크와 핵심원칙에 대한 설명과 함께, 창업기업의 사업추진 단계별 린 스타트업 개념의 적용방법을 사례를 통해 알아보는 한편, 린 스타트업'을 적용하는데 있어서 고려해야 할 사항을 제시하였다. 본 연구는 창업가가 실행할 전략뿐만 아니라 창업 실습을 가르치는 교육자와 창업 기업에 대한 멘토링을 제공하는 전문가들에게 효과적인 프레임웍이 될 수 있도록 전체적인 프로세스를 종합적으로 살펴보았다는 데 의의가 있다.

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소상공인의 창업 경영진단과 컨설팅을 위한 린 스타트업의 활용 사례연구 (A Case Study on the Lean Start-up in a Small Business Industry For Small Business Start-up Consulting)

  • 김재현;남정민
    • 벤처창업연구
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    • 제13권4호
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    • pp.183-196
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    • 2018
  • 본 연구는 청년 소상공인들의 창업 경영진단과 컨설팅을 위하여 현재 창업 중인 청년 소상공인들을 대상으로 심층 컨설팅을 실행하고, 청년 소상공인들의 창업 인식과 창업교육 후의 인식변화 및 창업 진행 과정에서 겪는 공통적 애로 사항을 도출하였다. 또한, 사례연구를 통하여 Lean Start-up (린 스타트업)의 구조도에 따른 Lean Canvas를 이용한 고객 문제 및 솔루션의 적합성, 아이디어 시장성 검증 및 최소기능제품(MVP)을 통한 제품 적합성을 검증하며 소상공인들의 자발적 경영진단과 컨설팅, 청년 소상공인들의 창업 활성화와 창업 실패율을 감소시키는 데 목적이 있다. 본 연구는 소상공인 지원사업에 참여한 청년창업자의 창업사례를 중심으로 약 10개월 동안 5명의 청년 소상공인들의 아이템을 철저하게 고객의 관점에서 살펴보았으며, 창업자가 검증하려고 하는 문제가 창업자의 문제인지 아니면 고객의 문제인지를 Lean Start-up을 기반으로 분석하여 해결책을 제공하였다. 본 연구는 제한된 표본으로 인해 사례 중심의 질적 연구로 진행하였으며, 향후 양적 연구를 통한 소상공인 대상 린 스타트업 방법론의 효과성을 검증하는 데 기초연구로 활용되었으면 한다.

Lean startup 방법을 적용한 디지털 패브리케이션 통합 건축 설계 프로세스 (Digital Fabrication Integrated Architectural Design Process based on Lean startup)

  • 정재환;김성아
    • 한국BIM학회 논문집
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    • 제8권4호
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    • pp.23-33
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    • 2018
  • Recently, the industry actively adopts the cutting-edge technologies of the fourth industrial revolution and uses them to enhance the productivity and service of mass-customization. The manufacturing industry is creating new processes and business models by achieving digital transformations through a lean start-up approach aimed at achieving the highest customer satisfaction with minimal resources. Although attempts are made to manufacture the building by introducing the latest technology in architecture, it is applied sporadically, not as an integrated system, in the entire phase of the architectural project. This paper analyzes the changes in the construction industry through the application of core technologies of the fourth industrial revolution. Design processes are analyzed for the digital transformation of the construction industry by case study of advanced architectural design practice. A novel design concept model 'Architectural lean startup' is proposed by combining the architectural process and the lean start up method. Through the design of the bus stop based on the architectural lean startup concept, it is confirmed that the designer repeats the 'Generate-Test-Analysis' to develop the design and generate the final result.

푸드 온라인 플랫폼 비즈니스 프레시코드 사례: 린 스타트업 방식을 중심으로 (A Case Study on Freshcode for the Food Online Platform Business: A Focus on the Lean Start-Up)

  • 김차영;박철
    • 한국IT서비스학회지
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    • 제20권5호
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    • pp.89-104
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    • 2021
  • Food delivery service combined with IT technology and HMR (Home Meal Replacement) are rapidly growing due to the COVID-19. Recently, the demand for salads along with HMR has increased among office workers in their 20s and 30s who are interested in health and beauty. Freshcode is a food startup with 6 years of experience that started selling salad products through O2O service. Freshcode applied for a patent for a service that collects orders from nearby areas and delivers them on the same day to a designated delivery address 'FCOSPOT' to save shipping costs. In March 2021, in recognition of the growth potential of the regular delivery service, Freshcode received an investment of 6 billion won in Series A. This study may have practical implications to early-stage startups and scale-up stage startups through a longitudinal case study on the growth of a single company. As for the research method, the lean startup methodology and lean canvas were used in the early stage of startup. In particular, the process of the build-measure and learn feedback-loop, which is the core of lean startup methodology, was applied to each major decision-making step. In the scale-up stage after 5 years, the business model canvas was used to schematize the growth as a food online O2O platform to verify continuous innovation. This case study has three main findings. First, the idea of 'FCOSPOT' was successfully implemented through the Lean Startup methodology. Second, Freshcode demonstrated the scalability of the differentiated business model of shared base delivery O2O. Third, a key factor of success was the digital integrated communication operation strategy that maximizes the experience for the created customers.

Kinematic Comparative Analysis of Short Turns between Skilled and Unskilled Alpine Skiers

  • Jo, Hyun Dai
    • 한국운동역학회지
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    • 제29권4호
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    • pp.219-226
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    • 2019
  • Objective: The purpose of this study is to provide a better understanding of short turn mechanism by describing short turns after kinematic analysis and provide skiers and winter sports instructors with data through which they are able to analyze right postures for turns in skiing in a systematic, rational and scientific manner. Method: For this, a mean difference of kinematic variables (ski-hip angle, ski-shoulder twist angle, pole checking angle, the center of gravity (CG) displacement, trunk forward lean angle) was verified against a total of 12 skiers (skilled and unskilled, 6 persons each), regarding motions from the up-start to down-end points for short turns. Results: There was no difference in a ski-hip twist angle. The ski-shoulder twist angle was large at the up-start point while a pole-checking angle was high at the down-end point in skilled skiers. Concerning the horizontal displacement of CG, skilled skiers were positioned on the right side at the upstart point. No significant difference was observed in the trunk forward lean angle. Conclusion: According to the ski-shoulder twist angle and CG horizontal displacement results, the upper body should be kept leant toward the pole. In addition, big turns should be made via edging and angulation. During pole checking, the hand holding the pole should be thrown and released toward a vector direction of the forearm.

린스타트업 기법을 활용한 유튜브 인플루언서의 창업전략 (Youtube Influencer's Startup Strategy Using Lean Startup Technique)

  • 박정선;박상혁;김영락
    • 한국정보시스템학회지:정보시스템연구
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    • 제31권1호
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    • pp.147-173
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    • 2022
  • Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.

AN EXPLORATORY STUDY OF THE EMISSION REDUCTION TECHNOLOGIES COMPLIANT WITH SULEV REGULATIONS

  • Kim, In Tak;Lee, Woo Jik;Yoon, Jong Seok;Park, Chung Kook
    • International Journal of Automotive Technology
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    • 제2권2호
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    • pp.63-75
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    • 2001
  • This paper describes the development of THC reduction technologies compliant with SULEV regulations. Technologies embodied by the developmental work include improvement of fuel spray atomization, quick warm-up through coolant control shut of, and acceleration of fuel atomization for the fast rise of cylinder head temp inside the water jacket as well as the improvement of combustion state. The technologies likewise entail reduced HC while operating in lean A/F condition during engine warm-up with the cold lean burn technology, individual cylinder A/F control for improvement of catalytic converting efficiency, after-treatment such as thin-wall catalyst, HC-adsorber and EHC and etc, through vehicle application evaluation in cold start. We carried out an experimental as well as a practical study against SULEV regulations, and the feasibility of adopting these items in vehicle was likewise investigated.

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COMPARISON OF HYDROCARBON REDUCTION IN A Sl ENGINE BETWEEN CONTINUOUS AND SYNCHRONIZED SECONDARY AIR INJECTIONS

  • Chung, S.-H.;Sim, H.-S.
    • International Journal of Automotive Technology
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    • 제3권1호
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    • pp.41-46
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    • 2002
  • Effect of secondary air injection (SAI) on hydrocarbon reduction has been investigated in a single cylinder Sl engine operating at cold-steady/cold-start conditions. The hydrocarbon emission and exhaust gas temperature with and without catalytic converter were compared with continuous and synchronized SAIs, which injected secondary air intermittently into exhaust port. Effects of SAI location, SAI pressure, SAI timing, and location of catalytic converter have been investigated and the results are compared for both SAls with base condition. At cold-steady condition, the rate of HC reduction increased as the location of SAI was closer to the exhaust valve for both synchronized and continuous SAls. The emission of HC decreased with increasing exhaust-A/F when it was rich, and was relatively insensitive when it was lean. The timing of SAI in synchronized SAI had significant effect on HC reduction and exhaust gas temperature and the synchronized SAI was found to be more effective in HC reduction and exhaust gas temperature compared to the continuous SAI . At cold-start condition, when the catalytic converter was located 20 cm downstream from the exhaust port exit, the catalytic converter warm-up period for both SAls decreased by about 50%, and the accumulated hydrocarbon emission during the first 120 s decreased about by 56% and 22% with the synchronized and continuous SAIs, respectively, compared to that of the base condition.

원전건설 공급망관리 기술영역 도출을 위한 기초연구 (A Fundamental Research for Technology area of SCM in Korean Nuclear Power Plant Construction)

  • 박항순;김우중;정영환;원서경
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2013년도 춘계 학술논문 발표대회
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    • pp.268-270
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    • 2013
  • The construction project can be defined as a network combined between elements which are engineering, procurement, construction, start-up, and has a plenty of subjects and partners. For the successful project management in construction industry, it is necessary to adopt various management methods, such as lean production, information network system, SCM(Supply Chain Management), which can increase the efficiency of project management. During recent years, even though various management techniques have been applied, the SCM system has not formulated in construction industry. Especially, the Nuclear Power Plant Construction which requires high regulations of the safety and security has not applied SCM. Therefore, this study aimed to propose technology area of SCM in Korean Nuclear Power Plant Construction.

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사회혁신 프로젝트 수행을 위한 디자인 씽킹과 비즈니스 모델 젠 연계 방법론 (Design thinking and Business Model Zen linkage methodology for social innovation project implementation)

  • 박상혁;오승희
    • 디지털산업정보학회논문지
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    • 제13권1호
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    • pp.185-196
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    • 2017
  • Today, companies and social actors at the beginning of the Fourth Industrial Revolution are focusing on active innovation and efforts to adapt to rapidly changing environmental changes. Design thinking refers to creative strategies designers utilize during the process of designing. Design thinking is also an approach that can be used to consider issues and resolve problems more broadly than within professional design practice, and has been applied in business and to social issues. However, there are some limitations in the design thinking methodology during the project in the field. This paper presents a novel design - thinking process that incorporates a lean start - up based business model into the design thinking process. We conducted a case study to verify the effectiveness of our new design thinking process in social innovation projects. In this paper, it is meaningful to suggest and verify a new process that combines business model Zen to complement the limit of design thinking. It will also provide guidelines for design thinking projects as tools for social innovation.