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A Case Study on the Lean Start-up in a Small Business Industry For Small Business Start-up Consulting  

Kim, Jae hyun (Graduate School of Venture Foundation, Dankook University)
Nam, jung min (Global venture Foundation of Dankook University)
Publication Information
Asia-Pacific Journal of Business Venturing and Entrepreneurship / v.13, no.4, 2018 , pp. 183-196 More about this Journal
Abstract
In this study, we conducted in - depth interviews of young entrepreneurs who are currently in the process of establishing new entrepreneurs management diagnosis and consulting for young entrepreneurs, and found the common difficulties experienced in young entrepreneurs' perception of entrepreneurship, In addition, through a case study, we verified product suitability through customer issue / solution suitability, idea marketability verification and MVP (Minimum Viable Product) using Lean Canvas according to the structure of Lean Start-up It is aimed at voluntary management diagnosis and consulting of small business owners, activation of young entrepreneurs' entrepreneurship, and reduction of startup failure rate. The purpose of this study is to examine the items of five young entrepreneurs from the perspective of the customer for about 10 months, focusing on the case of small entrepreneurs in the small entrepreneurs support project. Or we could provide the customer's problem or solution based on Lean Start-up. This study was conducted as a case - based qualitative study due to the limited sample and it is hoped that this study will be used as a basic research to verify the effectiveness of the lean start-up methodology for small business owners through quantitative research.
Keywords
Small Business; Entrepreneurship; Business Model; Business Model Canvas; Lean Startup; Lean Canvas; Founder Education; Business Diagnosis; Business Management Consulting;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
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