• Korean Journal of Cognitive Science
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• v.27 no.2
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• pp.247-273
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• 2016

Previous studies about lying were mainly executed in pressure situations, such as interviews or crime statements, which made people stressed. This study analyzed deceptive and non-deceptive writings in non-pressure situation through K-LIWC program, in which lies are rarely disclosed and hardly damage the liar even upon disclosure, Also, we compared these results with existing studies on lying. On both writing tasks, there were fewer first-person singular pronouns in deceptive writings than in the non-deceptive writings. The variables indicating cognitive complexity were less used by deceptive writings than by non-deceptive writings in first topic, but in the second topic, more were used by deceptive writings than true writings. In particular, previous studies claim that lies contain more negative emotional words while this report shows that lies in non-pressure situations contains more positive and fewer negative emotional words compared to truth. This finding implies that a situation influences the liar's psychological statement, which changes the contents of the lie.

• The Journal of the Korea Contents Association
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• v.18 no.7
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• pp.10-27
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• 2018

The purpose of this study is to explore the meaning of happiness and unhappiness in Korean society through text mining analysis. Similar words with keywords(happiness/unhappiness) from online news portal are extracted using Word2Vec and TF-IDF method. We also use the K-LIWC dictionary to perform the sentiment analysis of words associated with happiness and unhappiness. In TF-IDF analysis, happiness and unhappiness are highly related to social factors and social issues of the year. In Word2Vec analysis, 'Hope' has been similar with happiness for six years. In K-LIWC analysis, 'money/financial issues', 'school', 'communication' is highly related with happiness and unhappiness. In addition, 'physical condition and symptom' is highly related to unhappiness. Implications, limitations, and suggestions for future research are also discussed.

• Korean Journal of Child Studies
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• v.29 no.3
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• pp.357-373
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• 2008

This study compared the writing of Korean and Korean-Chinese adolescents using K-LIWC (Korean-Linguistic Inquiry Word Count Lee & Yoon, 2005). Three hundred ten (70 : Ulsan, Korea 90 : Yanji, and 150 : Shenyang, China) middle school students wrote a self introductory essay for unknown friends. K-LIWC yielded counts and percentages of word categories using the parts of speech of the Korean language and psychological (emotional, cognitive, sensory/perceptual, social, physical/functional and metaphysical processes) criteria. Results showed that use of pre-noun and present tense correlated with negative mood of the subjects. The writings of Korean-Chinese in Shenyang showed the most negative emotions among the three groups. This was interpreted to be a reflection of better protective factors for Korean-Chinese adolescents in Yanji compared with Shenyang.

• Korean Journal of Cognitive Science
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• v.16 no.2
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• pp.93-121
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• 2005

Substantial amounts of research have been accumulated by the attempt to use linguistic styles as the dependent measure in conducting psychological research. This research was condoned to develope a Korean text analysis program(KLIWC) based on the English text analysis program, LIWC(Linguistic Inquiry and Word Count), and the program reflects the Korean linguistic characteristics and culture that is related with language. We made it possible to analyze agglutinative phrase of many morphemes by linguistic tagging, and basic form dictionary and inflection rule were built. In addition, the face-saving weeds and emotional words were included as the analysis variables. The process of development and characteristics of Korean text analysis have been reviewed, and future direction for the improvement of the program has been discussed.

• The Journal of the Convergence on Culture Technology
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• v.10 no.3
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• pp.173-180
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• 2024

We This study aimed to quantitatively analyze the theme of 'libertinage' and the associated issues of reason and emotion in 『Dangerous Liaisons』, a novel considered a masterpiece of libertine literature and an epistolary novel of the 18th century, using digital analysis tools. First, based on the frequency analysis of word usage using Voyant and LIWC 22, we confirmed that libertinage is manifested with keywords such as 'love' and 'time'. With Voyant's 'Contexts' feature, it was found that the letters sent by Valmont to Madame de Tourvel and those sent by Madame de Merteuil both have 'love' as the central theme. However, emotional vocabulary was higher in the former, whereas strategic vocabulary was more prevalent in the latter. Additionally, it was observed that the most frequently used word in the letters sent by Madame de Merteuil is 'time', with a higher frequency than 'love'. Thirdly, using LIWC 22, we measured the analytical thinking and emotional tone of the letters exchanged by the main characters, and analyzed how these values changed according to the chapters. Through these analyses, we confirmed that this novel, alongside Rousseau's "New Eloise," anticipates romanticism by embracing the theme of 'emotion,' which was rejected by 18th-century Enlightenment ideals.

• Proceedings of the Korean Society of Computer Information Conference
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• 2012.01a
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• pp.261-262
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• 2012

소셜 네트워크의 부상과 함께 소셜 네트워크를 이용하여 홍보를 하는 소셜 커머스 시장도 커지고 있다. 소셜 커머스의 경우 일정한 인원 이상이 구입을 해야 거래가 성립한다. 그래서 실질적으로 환불이나 반품이 힘들기 때문에 그만큼 상품평이 구매에 미치는 영향이 크다고 볼 수 있다. 하지만 이러한 상품평의 경우에도 개인의 상황이나 취향 등에 따라 상품평이 주는 정보의 방향이 크게 바뀔 수 있다는 단점도 있다. 본 논문에서는 오피니언 마이닝을 이용하여 의미를 추출하고, LIWC를 통해 사용자의 기본 정보 및 심리 등을 파악하여 보다 정확한 고객의 개인별 상황에 맞는 상품 평점을 제시한다.

• Nuclear Engineering and Technology
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• v.51 no.2
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• pp.626-630
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• 2019

After several significant nuclear accidents, public attitudes toward nuclear energy technologies and facilities are considered to be one of the essential factors in the national energy and electricity policy-making process of several nations that employ nuclear energy as their key energy resource. However, it is difficult to explore and capture such an attitude, because the majority of prior studies analyzed public attitudes with a limited number of respondents and fragmentary opinion polls. In order to supplement this point, this study suggests a big data analyzing method with K-LIWC (Korean-Linguistic Inquiry and Word Count), sentiment and query analysis methods, and investigates public attitudes, positive and negative emotional statements about nuclear energy with the collected data sets of well-known social media and network services in Korea over time. Results show that several events and accidents related to nuclear energy have consistent or temporary effects on the attitude and ratios of the statements, depending on the kind of events and accidents. The presented methodology and the use of big data in relation to the energy industry is suggested as it can be helpful in addressing and exploring public attitudes. Based on the results, implications, limitations, and future research areas are presented.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.548-558
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• 2019

Along generalization of internet news comments, malicious comments have been spread and made many social problems. Because writings reflect human mental state or trait, analyzing malicious comments, human mental states could be inferred when they write internet news comments. In this study, we analyzed malicious comments of English and Korean speaker using LIWC and KLIWC. As a result, in both English and Korean, malicious comments are commonly more used in sentence, word phrase, morpheme, word phrase per sentence, morpheme per sentence, positive emotion words, and cognitive process words than normal comments, and less used in the third person singular, adjective, anger words, and emotional process words than normal comments. This means people are state that they can not control their feeling such as anger and can not think well when they write news comments. Therefore, when internet comments were written, service provider should consider the way that commenters monitor own writings by themselves and that they prevent the other users from getting close to comments included many negative-emotion words. In other sides, it is discovered that English and Korean malicious comments was discriminated by authenticity. In order to be more objective, gathering data from various point of time is needed.

• The Journal of Information Systems
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• v.31 no.4
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• pp.01-23
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• 2022

Purpose This study aims to propose a deep learning-based fake review detection model by combining authors' linguistic features and semantic information of reviews. Design/methodology/approach This study used 358,071 review data of Yelp to develop fake review detection model. We employed linguistic inquiry and word count (LIWC) to extract 24 linguistic features of authors. Then we used deep learning architectures such as multilayer perceptron(MLP), long short-term memory(LSTM) and transformer to learn linguistic features and semantic features for fake review detection. Findings The results of our study show that detection models using both linguistic and semantic features outperformed other models using single type of features. In addition, this study confirmed that differences in linguistic features between fake reviewer and authentic reviewer are significant. That is, we found that linguistic features complement semantic information of reviews and further enhance predictive power of fake detection model.

• The Journal of Information Systems
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• v.27 no.3
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• pp.203-225
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• 2018

Purpose This study investigated the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. Design/methodology/approach This study investigates the impact of review language style (affective vs. cognitive) on review helpfulness and the moderating effects of the types of attractions in the relationships between the review language and its helpfulness. This study selected two hedonic and utilitarian attractions (Hedonic: Brandenburg Gate, Utilitarian: Peragamon Museum) located in Berlin. A total of 3,320 reviews was collected from TripAdvisor. We divided online reviews posted for these places into reviews with more affective language and with more cognitive language by using the LIWC. Then, we investigated the impact of language effect on review helpfulness across the attraction type. Findings The findings suggest that peers tend to judge more helpful toward cognitive language in attraction reviews regardless of attraction type. This study found that peers tend to perceive more helpful toward cognitive review in utilitarian attractions. Even though there was an interaction effect between review language and attraction type, in hedonic attractions, the influence of cognitive language was reduced, but still cognitive reviews would get more helpful votes.