• Title/Summary/Keyword: LBS 서비스

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A Study on the State-of-the-Art of LBS through Patent Analysis (특허 분석을 통한 LBS 기술현황에 관한 연구)

  • Cho, Dae-Soo
    • Journal of Korea Spatial Information System Society
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    • v.8 no.3
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    • pp.65-75
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    • 2006
  • Recently, the technologies related with location-based services have been a promising and vigorously researched area in mobile telecommunication industry. LBS have obtained increasingly high attention particularly in domestic area, due to increases in various LBS services supplied by mobile telecommunication companies. LBS technologies are classified by sub-technology such as location determination technology, LBS platform technology, and LBS application services technology. In this paper, I have examined the trend of LBS technologies by analyzing the issued or published patents from 1991 to 2005. The analyzed results are very useful for avoiding overlapping efforts in developing the LBS related technologies, and searching the direction of development of technologies which are different from previous ones.

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A Study on Service & Advertising Marketing Plan using LBS Smart Mobile Technology based on Delphi Research Method (스마트모바일 LBS 기술을 활용한 서비스와 광고마케팅 방안 연구 - 델파이 조사 기법을 활용 -)

  • Ahn, Jong-Bae
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.6
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    • pp.281-288
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    • 2013
  • This research is try to find what kind of LBS service & advertising methods are needed and demanded based on LBS technology by Delphi research method. The professional 50 panels are selected and questioned 3 times for what kind LBS service & advertising methods are needed and demanded. Through first questionnaire six category and detail kinds of LBS service & advertising method are found. and through second & third questionnaire degree of need & demand for detail LBS service & advertising methods are found. The result of this research will help to develope LBS industry & advertising industry by making them prepare for demanded LBS service.

The Configuration of Web Services in LBS Platform (LBS 플랫폼에서의 Web Services 구성 방법)

  • Min, Kyoung-Wook;Park, Jong-Hyun
    • Proceedings of the Korea Information Processing Society Conference
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    • 2003.11b
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    • pp.689-692
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    • 2003
  • 무선 인터넷 기술의 발달과 응용의 확산으로 인하여 위치 정보를 이용한 서비스 형태는 아주 다양하여 지고 있으며, LBS(Location-Based Services)라는 형태로 국내외 시장에서 급속히 확장하고 있다. LBS 플랫폼은 이러한 위치 기반 서비스를 가능하게 하는 핵심 요소이며, 위치 정보 제공 게이트웨이, 위치 응용 서버, 핵심 기능 제공 서버 등과의 상호 운용을 지원해야 하며, 개인 및 서비스에 대한 프로파일 관리, 과금 처리, 이동체 트리거 등의 기능을 제공하는 시스템이다. 즉, 모든 위치기반 서비스를 수행하려고 하는 개인 혹은 응용 서비스 제공자들은 이러한 LBS 플랫폼을 거쳐, 위치 및 다양한 핵심 기능의 조합 형태인 서비스를 제공 받게 된다. 표준화된 소프트웨어 기술인 웹서비스는 LBS 플랫폼과 타 시스템(솔루션, 핵심 기능 제공 서버, 위치 정보 제공 서버 등)과의 인터페이싱을 가능하게 하는 표준 인프라이다. LBS 플랫폼 웽 서비스는, 솔루션 서버에서 요청하는 서비스에 대한 과금 처리를 위한 자체 과금 비즈니스 모델을 포함하고 있으며, 이러한 과금에 대한 처리를 수행하면서 타 시스템과의 상호 운용은 여러 가지 형태로의 구성이 가능하다. 이에 본 논문에서는 LBS 플랫폼이 상호 운용하는 주요 시스템과의 인터페이싱을 위한 웹 서비스 구성 방법에 대한 방안을 제시하고자 한다.

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New Insights on Mobile Location-based Services(LBS): Leading Factors to the Use of Services and Privacy Paradox (모바일 위치기반서비스(LBS) 관련한 새로운 견해: 서비스사용으로 이끄는 요인들과 사생활염려의 모순)

  • Cheon, Eunyoung;Park, Yong-Tae
    • Journal of Intelligence and Information Systems
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    • v.23 no.4
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    • pp.33-56
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    • 2017
  • As Internet usage is becoming more common worldwide and smartphone become necessity in daily life, technologies and applications related to mobile Internet are developing rapidly. The results of the Internet usage patterns of consumers around the world imply that there are many potential new business opportunities for mobile Internet technologies and applications. The location-based service (LBS) is a service based on the location information of the mobile device. LBS has recently gotten much attention among many mobile applications and various LBSs are rapidly developing in numerous categories. However, even with the development of LBS related technologies and services, there is still a lack of empirical research on the intention to use LBS. The application of previous researches is limited because they focused on the effect of one particular factor and had not shown the direct relationship on the intention to use LBS. Therefore, this study presents a research model of factors that affect the intention to use and actual use of LBS whose market is expected to grow rapidly, and tested it by conducting a questionnaire survey of 330 users. The results of data analysis showed that service customization, service quality, and personal innovativeness have a positive effect on the intention to use LBS and the intention to use LBS has a positive effect on the actual use of LBS. These results implies that LBS providers can enhance the user's intention to use LBS by offering service customization through the provision of various LBSs based on users' needs, improving information service qualities such as accuracy, timeliness, sensitivity, and reliability, and encouraging personal innovativeness. However, privacy concerns in the context of LBS are not significantly affected by service customization and personal innovativeness and privacy concerns do not significantly affect the intention to use LBS. In fact, the information related to users' location collected by LBS is less sensitive when compared with the information that is used to perform financial transactions. Therefore, such outcomes on privacy concern are revealed. In addition, the advantages of using LBS are more important than the sensitivity of privacy protection to the users who use LBS than to the users who use information systems such as electronic commerce that involves financial transactions. Therefore, LBS are recommended to be treated differently from other information systems. This study is significant in the theoretical point of contribution that it proposed factors affecting the intention to use LBS in a multi-faceted perspective, proved the proposed research model empirically, brought new insights on LBS, and broadens understanding of the intention to use and actual use of LBS. Also, the empirical results of the customization of LBS affecting the user's intention to use the LBS suggest that the provision of customized LBS services based on the usage data analysis through utilizing technologies such as artificial intelligence can enhance the user's intention to use. In a practical point of view, the results of this study are expected to help LBS providers to develop a competitive strategy for responding to LBS users effectively and lead to the LBS market grows. We expect that there will be differences in using LBSs depending on some factors such as types of LBS, whether it is free of charge or not, privacy policies related to LBS, the levels of reliability related application and technology, the frequency of use, etc. Therefore, if we can make comparative studies with those factors, it will contribute to the development of the research areas of LBS. We hope this study can inspire many researchers and initiate many great researches in LBS fields.

Business Models for Location Based Services (위치기반서비스의 비즈니스 모델)

  • Kim Tae-Sung;Jung Hyo-Jung;Nam Kwang-Woo
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.31 no.9B
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    • pp.848-856
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    • 2006
  • Location Based Service (LBS) is a service provided to the subscribers based on their (or others') geographical location. Interest in LBS has increased not only in the aspect of promoting utilization, including the public usage such as emergency rescue, but also in the aspect of protecting the personal location information of the subscribers. This study aims to suggest and classify the business models for LBS services, focusing on the flow of the personal location information. Each business model is reviewed from the perspective of protecting the location privacy of the subscribers.

A Study on Method for Setting up Open High Density LBS Platform and Improving the Public Usage (개방형 고정밀 LBS(위치기반서비스) 플랫폼 구축과 공공부문 활용성 제고 방안 연구)

  • Ahn, Jong-Bae
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.14 no.3
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    • pp.177-184
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    • 2014
  • According to broad spread of smart phone, interest for LBS is increasing. but the marine alert system for providing public LBS service. the practical use of LBS is weak because the range of tracking location is from 200M to 1KM in korea. This study try to research the methods for setting up LBS high definition open platform system, good operation of LBS system and improvement of public use of LBS.

위치정보와 GIS 고부가 컨텐츠 연계를 통한 LBS 고도화

  • Park, Gyeong-Eun;Do, Sun-Hui
    • Information and Communications Magazine
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    • v.20 no.4
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    • pp.82-91
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    • 2003
  • 체세대 무선인터넷 서비스의 대표 주자로 정부 및 관련 업계에서 한층 주목받고 있는 위치기반 서비스(Location Based Services, 이하 LBS)의 상용화를 위해서는 무선망 기술, 위치측위 기술, 서비스 플랫폼 기술, GIS(Geographic Information System) 관련 기술, 단말기 기술 등과 같은 정보통신 산업 전반에 걸침 광범위한 핵심 요소 기술과 GIS와 고부가 컨텐츠와의 연계 및 다양한 응용 서비스 발굴 노력 등이 상호 유기적으로 결합되어야 한다. 최근에 국내외 이동통신사들이 본격적인 LBS 기반 인프라 구축에 서두르고 있는 이유도 LBS를 무선인터넷 서비스 분야의 차세대 주자로 인식하고 위치 찾기 서비스 부터 고부가 서비스까지 다양한 서비스를 제공하여 LBS의 대중화 및 이를 통한 수익 극대화를 실현시키고자 하는 의지의 반영이라 하겠다. 이렇게 급변하는 시장환경을 이해하고 실제 서비스 환경에 맞는 적용 방향으로 GIS 고부가 컨텐츠를 위치정보와 연계하여 고도화된 LBS를 제공하는 필수적인 GIS 고부가 컨텐츠의 효율적인 관리 및 LBS 확대 발전 방안을 제시하고자 한다. 또한 LBS 프레임워크상의 GIS 플랫폼(GIS 컨텐츠 서버)의 구성 및 세부 기능과 컨텐츠 및 서비스 제공자에게 제공할 공통 인터페이스 등을 제안함으로써 LBS 활성화 및 고도화를 위한 구체적인 추진 방법을 기술한다.

위치기반 서비스(LBS, Location-Based Services)

  • 최혜옥
    • TTA Journal
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    • s.86
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    • pp.59-69
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    • 2003
  • 본 고에서는 차세대 정보통신 핵심기술과 서비스로 대두되고 있는 위치기반 서비스 기술 및 표준화 동향에 대하여 서술한다. 통합기술로의 위치기반 서비스를 위한 기술과 국내외 서비스 현황, 관련 기술에 대한 국내외 표준화 동향을 소개하고, LBS 표준화포럼을 통하여 진행되고 있는 국내 LBS 표준화 활동에 대하여 기술한다.

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LBS 측위기술

  • 양철관;심덕선
    • 전기의세계
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    • v.53 no.5
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    • pp.34-40
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    • 2004
  • 이동통신네트워크에서 위치기반서비스(LBS : Location Based Service)의 중요성이 증대되고 있다. 이러한 LBS는 모바일 사용자의 위치를 추정하고 추정한 위치와 관련된 다양한 정보 서비스를 제공하기 위한 기술로서 휴대 단말의 위치를 파악하는 위치측위기술, LBS 서버기술 그리고 다양한 LBS 응용기술 등으로 구분될 수 있다. 위치측위기술은 위치정보의 정확도에 따라서 제공되는 서비스의 종류와 질이 달라지므로 보다 정밀한 위치정보의 추적이 가능한 고정밀 측위 기술은 개인화 서비스를 위한 필수조건이다.(중략)

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An Enhanced Location Determination Mechanism for Supporting Location Based Service of Mobile WiMAX Networks (모바일 와이맥스 망의 위치 기반 서비스 지원을 위한 위치 결정 방식)

  • Lee, Kye-Sang
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.2
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    • pp.329-334
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    • 2010
  • Due to the advancement of mobile wireless networks, various LBS's (Location Based Service) with the knowledge of mobile station's current position are emerging. Providing LBS is very essential feature in Mobile WiMAX networks such as WiBro networks for their competitiveness. To this end, WiMAX Forum has established recently the network architecture and protocols for providing LBS and they are included in the Network working group's release 1.5 documents. Though there have been many research efforts on location determination in Wibro networks, none of them addresses the location determination mechanism complying to Forum's recent LBS standards. This paper proposes an enhanced TDOA-RTD combined location determination mechanism, which complies to the Forum's LBS architecture.