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http://dx.doi.org/10.7236/JIIBC.2013.13.6.281

A Study on Service & Advertising Marketing Plan using LBS Smart Mobile Technology based on Delphi Research Method  

Ahn, Jong-Bae (Dept. of Media & Communication Arts, Hansei University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.13, no.6, 2013 , pp. 281-288 More about this Journal
Abstract
This research is try to find what kind of LBS service & advertising methods are needed and demanded based on LBS technology by Delphi research method. The professional 50 panels are selected and questioned 3 times for what kind LBS service & advertising methods are needed and demanded. Through first questionnaire six category and detail kinds of LBS service & advertising method are found. and through second & third questionnaire degree of need & demand for detail LBS service & advertising methods are found. The result of this research will help to develope LBS industry & advertising industry by making them prepare for demanded LBS service.
Keywords
LBS Technology; LBS advertising; Delphi Research;
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