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Business Models for Location Based Services  

Kim Tae-Sung (충북대학교 경영정보학과)
Jung Hyo-Jung (한국전자통신연구원 사업기획팀 기술원)
Nam Kwang-Woo (군산대학교 컴퓨터정보과학과)
Abstract
Location Based Service (LBS) is a service provided to the subscribers based on their (or others') geographical location. Interest in LBS has increased not only in the aspect of promoting utilization, including the public usage such as emergency rescue, but also in the aspect of protecting the personal location information of the subscribers. This study aims to suggest and classify the business models for LBS services, focusing on the flow of the personal location information. Each business model is reviewed from the perspective of protecting the location privacy of the subscribers.
Keywords
LBS; Protection; Location; Business Model; Information;
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