• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.407-416
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• 1998

The purpose of this study was to examine the effects of brand knowledge on evaluations of brand extensions in fashion market. Here, consumer knowledge toward the parent brand was based on the brand and on the company which introduced the brand. The brand extensions were classified into brand-name extension and corporate-name extension. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure brand extension evaluations and brand knowledge in terms of familiarity, use experience and self-assessed knowledge, evaluations of the attributes and attitudes based on the brand and corporate. Employing a sample of 621 women, data were analyzed by t-test. Major findings of this study are summarized as follows; 1) The higher the level of brand knowledge such as brand familiarity, brand use experience and self-assessed brand knoil- edge was, the higher positive effects were on the evaluations of brand-name extension. Also, evaluations of brand attributes and brand attitude positively influenced the evaluations of brand-name extension. 2) The higher the level of corporate knowledge such as corporate familiarity and use experience of product manufactured by the company was, the higher positive effects were on the evaluations of corporate-name extension. Also, evaluations of corporate attributes and attitude on corporate positively influenced the evaluations of corporate-name extension. These results demonstrate that positive knowledges and affects on the parent brand are transferred to its extended product through categorization process.

• Journal of the Korean association of regional geographers
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• v.15 no.6
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• pp.789-802
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• 2009

The purpose of this study is to reveal general features and toponymical characteristics of station names of Seoul metropolitan railway system. Principal results of this study are as follows. At the present time of December, 2009, the number of station which is run is 508, the number of transfer station is 61 and the number of station which has another name is 89. Two-letter station names are 61.99%, and three-letter station names are 20.59%. Geographical names used as station name are classified into three types : administrative, physical, and human placename. In the three types, administrative placename is the most and physical placename is the least. In the administrative placename, the name of 'Dong' is the most. In the physical placename, the name of mountain is the most. In the human placename, the name of facilities is the most.

• Journal of Acupuncture Research
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• v.28 no.3
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• pp.121-129
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• 2011

Objectives : This study was to propose how to translate journal references into english for enhancing citation index of the journals published in the Korean Oriental Medical Society. Methods : Journal reference is mainly composed of author name, title or book name, journal name such as Index Medicus or publisher name, etc. In order to find the appropriate equivalents to the above major constituents, head words extracted from all the references of Journal of Korean Oriental Medical Society published in 2002 to 2009. A plan for English translation of the journal reference was formulated and the glossary was prepared. Plan for English translation of the journal reference : 1. Author: Author name was represented as capitalized last name and two initials of first name and listed up to six. If there are more, the first three or six authors were listed with 'et al'. 2. Terminology of traditional Korean medicine: Standard korean traditional medical terminology was one of the current representative dictionary with as much as 6040 headwords, which was needed to be translated into English in order to provide substantial equivalents available for English translation of journal reference. Therefor 4361 english equivalents were to be newly adopted except for 1679 overlapped with them in WHO-IST. Source oriented translation and target oriented translation were allowed to be appropriately selected depending on the condition. In addition, principle of English translation of acupoint,medicinal Herbs, Herbal formula and classical works were proposed. 3. Basically the names of journals should be set in italics and abbreviated according to the List of journals indexed for medline (formerly Index Medicus) published by the National Library of Medicine. however, abbreviation of korean oriental medical journals were not yet established. Thus establishment of tentative korean index medicus should be considered. Conclusions : For the enhancement of journal citation index of korean traditional medical journals, it was suggested that english translation of journal reference should be one of the alternatives enhancing citation rate.

• Korean Journal of Veterinary Research
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• v.41 no.3
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• pp.299-304
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• 2001

The effect of the nitric oxide synthase(NOS) inhibitor, $N^{G}$-nitro-L-arginine methyl ester (L-NAME), and the prostanoid synthesis inhibitor, indomethacin, on the vasodilatation produced in response to acetylcholine(Ach) on the isolated rabbit renal artery was examined. The vasodilatory reponses to Ach($10^{-8}-3{\times}10^{-5}M$) were completely absent in thevessel which the endothelium had previous been removed. L-NAME($10^{-4}M$) significantly reduced the vasodilatory reponse to the Ach($10^{-8}-3{\times}10^{-5}M$). When L-arginine ($10^{-3}M$) was also present in the organ bath along with L-NAME($10^{-4}M$), this inhibitory effect of L-NAME ($10^{-4}M$) on the vasodilatory response to Ach ($10^{-8}-3{\times}10^{-5}M$) was significantly attenuated, Indomethacin ($10^{-6}M$) did not significantly affect the vasodilatory responses to Ach ($10^{-8}-3{\times}10^{-5}M$). The inhibition by L-NAME ($10^{-4}M$) and indomethacin ($10^{-6}M$) on vasodilatory response to Ach was significantly greater than the inhibition due to L-NAME ($10^{-4}M$) alone. The present study has established that Ach induce relaxation via and endothelium-dependent mechanism, this relaxation to Ach involves both nitric oxide(NO) and prostanoid in the isolated rabbit renal artery.

• Journal of the Korean association of regional geographers
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• v.13 no.5
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• pp.526-542
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• 2007

This study look into the place-name change by social influence around Jin-An region. The place-names were made through joining natural environment with social condition. The place-names were born as a river name firstly, and it was selected as the artificial administration district name in this region(Ju-Chon, Jeong-Chon, An-Chon). Generally the place-name is reflected by a terrain feature of narrow area but this region's place name was made by wide river drainage area as a system. It is different point to others place-name and the social factor played more important role than natural environment in this process. The displacement process of mountain name which is from Ju-Jul to Un-Jang was through social situation change without the natural conditions change. It was used to the Ju-Jul firstly and coexistent the Ju-Jul with Un-Jang and only use the Un-Jang recently. Formal change period was 1910s in the map, Mt. Un-Jang(雲長山) had the advantage at the pronunciation and written than Mt. Ju-Jul. Mt. Gu-Bong(九峰山) was played important role for new mountain name and Song Ik-Pil(宋翼弼) was appeared for rationalization of Mt. Un-Jang.

• Journal of the Korean association of regional geographers
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• v.20 no.2
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• pp.153-162
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• 2014

This Research is to study types and distribution for place name of migration derived from Korea Peninsula by analyzing villages name of the Yanbian Korean Autonomous Prefecture. Village names of Yanbian Korean were identified as 945 out of 2,015. Place name migrated from Korea Peninsula was turned out 51 villages. Up to the present time in the Transition of China, 34 place names were disappeared, maintained place names were 16, and rehabilitated place name after loss was 1. The place name by naming method were classified as small area directed migration, large area directed migration, and merged migration. In case of small area directed migration, origin and destination is same such as Jeongeup and Muju, Cheonbuk, large area directed migration is named case by region migrants like a Gangwonchon named by people moved from GanwonDo, and merged case combine initials with each village names in case of GilseongChon by colligated Gilju and Seokseongmyeon. The results will be expected to support research information for identity and ethnical migration process.

• Korean Journal of Acupuncture
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• v.37 no.4
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• pp.271-275
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• 2020

Objectives : The acupoint TE11 (cheongnaengyeon; CNY) firstly appeared in the ≪A-B Classic of Acupuncture and Moxibustion (AB Classic)≫. The name CNY is known to be originated from an ancient deep pool described in the book of ≪Chuangtzu (Jangja in Korean)≫. Description of the name, however, was not found in a single form in the book of ≪Chuangtzu≫ and its annotated books which made a confusion. The aim of the present study is to review the name of TE11 in terms of its origin. Methods : We have compared printed editions of ≪Chuangtzu≫ and its annotated books and various acupuncture classics including ≪AB Classic≫, ≪Essential Prescriptions Worth a Thousand Gold for Emergencies (Essential Prescriptions)≫, ≪Illustrated Manual of Acupuncture Points of the Bronze Figure (Illustrated Manual)≫, ≪Collection of Gems of Acupuncture and Moxibustion (Collections of Gems)≫, and ≪Complete Compendium of Acupuncture and Moxibustion (Complete Compendium)≫. Results : The name of ancient deep pool was found in two different forms in the book of ≪Chuangtzu≫ and its annotated books. One was CNY, the other was Cheong Ryeong Yeon (CRY). The description in the ≪Chuangtzu≫, the source book, was CRY. In addition, the acupoint TE11 was described as CRY in the ≪AB Classic≫, Cheong Ryeong Cheon in the ≪Essential Prescriptions≫. Meanwhile, the point was described as CNY in the ≪Illustrated Manual≫, the ≪Collections of Gems≫ and the ≪Complete Compendium≫. Conclusions : Data suggest that the original description was CRY and a mix of CNY and CRY as a name of TE11 was used. The Korean standard name of TE11 should be changed as CRY.

• 한국정보디스플레이학회:학술대회논문집
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• 2005.07b
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• pp.858-862
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• 2005

The industry of LCD monitor and LCD/TV production is complicate, so there are several OEM/ODM companies concentrated on technical and professional skills. Brand name company establishes its own brand name, sells its own product, and reflects market request. Therefore, the main duty of brand name company is on sales and marketing. This article explains the operating flow on LCD monitor and LCD/TV industry, operating relationship between brand name company and OEM/ODM, and advantage and disadvantage on different points. Furthermore, future trend of LCD monitor and LCD/TV can be reviewed in the article.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.12
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• pp.3855-3867
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• 2022

Name separation (splitting full names into surnames and given names) is not a tedious task in a multiethnic country because the procedure for splitting surnames and given names is ethnicity-specific. Malaysia has multiple main ethnic groups; therefore, separating Malaysian full names into surnames and given names proves a challenge. In this study, we develop a two-phase framework for Malaysian name separation using deep learning. In the initial phase, we predict the ethnicity of full names. We propose a recurrent neural network with long short-term memory network-based model with character embeddings for prediction. Based on the predicted ethnicity, we use a rule-based algorithm for splitting full names into surnames and given names in the second phase. We evaluate the performance of the proposed model against various machine learning models and demonstrate that it outperforms them by an average of 9%. Moreover, transfer learning and fine-tuning of the proposed model with an additional dataset results in an improvement of up to 7% on average.

• Journal of Korean Ophthalmic Optics Society
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• v.20 no.4
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• pp.425-435
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• 2015

Purpose: This study analyzed the names of optical shops currently used in Korea and is to investigate the optical shop names that customers prefer. Methods: We used the 351 names of optical shop all over the country as a sample, and surveyed 296 people aged between 20s~30s in Seoul and Gyeonggi provinces to collect the data. Results: The most used names are currently English names (54.4%) and names of with 2 syllables (30.5%) and 3 syllables (32.5%). For more than 4 syllables, the names included Eye (26.0%) and Glasses (24.3%) are being used a lot. For the name awareness, Korean names (63.0%) was the highest and followed by 1syllable (34.5%) and 5 syllables (20.9%). Conclusions: For the improvement of optical shop awareness, Korean name with 1 to 3 syllables and words related glasses are recommended.