한국정보디스플레이학회:학술대회논문집
- 2005.07b
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- Pages.858-862
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- 2005
Future Trend and Status of LCD OEM/ODM Operating Model
- Pan, Po-Chuan (Department of Optoeletronic System Engineering, Ming-Hsing University of Science and Technology) ;
- Koo, Horng-Show (Department of Electronics and Information System, Osaka University, Department of Optoeletronic System Engineering, Ming-Hsing University of Science and Technology)
- Published : 2005.07.19
Abstract
The industry of LCD monitor and LCD/TV production is complicate, so there are several OEM/ODM companies concentrated on technical and professional skills. Brand name company establishes its own brand name, sells its own product, and reflects market request. Therefore, the main duty of brand name company is on sales and marketing. This article explains the operating flow on LCD monitor and LCD/TV industry, operating relationship between brand name company and OEM/ODM, and advantage and disadvantage on different points. Furthermore, future trend of LCD monitor and LCD/TV can be reviewed in the article.