• 한국의류학회지
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• 제20권2호
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• pp.241-256
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• 1996

The purposee of this study was to identify the effect of perceiver's clothing attitude on male impressions created by the clothing cues and contexts. In addition, the effect of perceiver's evaluations of clothing appropriateness on male impressions. The subjects consisted of 256 male undergraduate students and 256 middle aged men. The experimental materials developed for this study were a set of stimuli and response scales. The stimuli were 8 color Photographs of drawings of a male figure in clothing which were minipulated in two levels, each of three clothing cues including type, style and color. The experimental design was full factorial design of 2(contexts$\times$clothing types$\times$clothing style$\times$clothing color). Each of the 16 sub-samples includes 16 subjects from the two perceiver group. Questionnaires used to measure perceivers responses to the stimuli were 7-point semantic differential scales composed of 37 bipolar adjectives representing personal traits. Four aspects of clothing attitude(fashion interest, status symbols consiousness, clothing conformity, practicality & comfort)were used to classify subjects into groups of 20 five-point likers type questionnaires adapted from the previous research. Clothing appropriateness were developed 5 point likest scales for evaluation of a stimulus person in each context. The data was processed by factor analysis, ANOVA, multiple classification analysis, Duncan's multiple range test, cluster analysis, MANOVA and pearson's product moment correlations. The major findings drawn from this study were as follows: 1. Perceiver's clothing attitude influenced impression formed by the social contexts and clothing crises. In three groups classified by their clothing attitude, the status symbol-oriented group was most affected by the social contexts and clothing cues. 2. Perceiver's evaluation of clothing appropriateness was related with impressions by a stimulus person. In summary the effect of contexts and clothing cues on impression formation varied according to perceiver's clothing attitude and clothing approopiateness.

• 한국의류학회지
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• 제45권1호
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• pp.28-45
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• 2021

The importance of smart clothing as a product is increasingly emphasized as further growth in the potential of the smart market is expected. There is a high understanding and sympathy for the potential of smart clothing in the mass consumer market; therefore, commercialization is not actively carried out. This study enhances the understanding of the development direction of products with a focus on technical benefits, in order for smart clothing to gain access to customers as wearable devices. This study identifies major technologies used in smart clothing through an analysis of the patent technology status of smart clothing in Korea. Smart clothing is divided into three types: passive smart, active smart and advanced smart clothing based on a reaction mechanism and functional scope. We present the smart clothing and discuss the product features for three types. According to research, smart clothing products were equipped with passive, active, and advanced smart systems as well as provided new services by converging big data and AI technologies, rather than only using technologies such as sensors, controls, and actuators. Future directions for new smart clothing product development is also discussed in the conclusion.

• 한국의류학회지
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• 제11권1호
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• pp.71-78
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• 1987

The puropose of this study was to investigate the relationships between four aspects of clothing behavior ana marital adjustment. Marital adjustment was measured with the Spaniel's Marital Adjustment Scale. The questionnaire measuring clothing behavior consisted of items designed to assess dressing for self, dressing for others, self-concept regarding clothing and dependence in clothing. This questionnaire was selected and revised from inventories of such researchers as Pasnak, Sin, Lee, Park and Creekmore. This questionnaire was administered to 269 home makers in Seoul. Statistical analyses utilized in this study included correlation coefficients and $X^2$ test. The results were as followes: 1. Marital adjustment showed significant and positive relationships with dressing for self, dressing for others, ana self-concept regarding clothing. 2. Marital adjustment was negatively correlated to dependence in clothing.

• 한국의류학회지
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• 제12권1호
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• pp.53-68
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• 1988

The purpose of this study was to investigate the clothing buying behaviorial pattern and the differences of clothing buying behaviors by the demographic variables. For the measurement of clothing buying behavior, the researcher developed a questionnaire. This questionnaire was adjusted by preliminary test. Data were collected from 494 women dwelling in Seoul, Busan, Daegu. For statistical analysis, frequency, percentage, average, standard deviation, paired t-test, $X^2-test$, one way analysis of variance, Duncan's multiple range test were used. The results were as follows: 1. The $57\%$ of the subject group planned their clothing purchase in advance, ana their friends affected clothing buying behaviors more than other fashion information sources. The store in which the subject group purchased clothing most frequently was a department store. In clothing selection, hygienic factor and aesthetic factor were shown as important factors. 2, There were significant differences in clothing buying behaviors according to demographic variables.

• 복식
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• 제52권5호
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• pp.187-196
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• 2002

The purpose of this study was to clarify differences in their perceptions in relation to clothing quality and service quality of internet shopping mall according to classified consumer groups by clothing involvement. The 248 questionnaires were collected from female and male students of university who experienced browsing at the website for clothing shopping. Using SPSS Win package, Cronbach's $\alpha$, frequency. percentage, factor analysis, cluster analysis, ANOVA, SNK multiple range test and multiple regression analysis were performed. The results could be summarized as follows. First. the dimension of clothing involvement divided consumers into three different groups: fashion/importance group, pleasure group and symbol group. Second, the significant differences among the classified clothing involvement groups were found in the perceptions in relation to clothing product quality and service quality of internet shopping mall. Third. pleasure and symbol of clothing involvement, physical attributes and expressive goals of clothing quality, and product assortment and promotion of service quality in the internet shopping mall had an effect on the purchase intend of internet shopping mall.

• 한국의류학회지
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• 제21권1호
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• pp.237-247
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• 1997

The purpose of this study was 1) to explain integrated clothing brand loyalty by investigating the dimensions, 2) to investigate relationships between brand loyalty and clothing importance, aesthetic aspects of clothing, modesty, status symbol of clothing and authoritarian personality, 3) to identify the effects of demographic variables on clothing brand loyalty. The subjects were 104 female living in Kyong-Ju, Korea. The data were collected using self -administered questionnaires and analyzed by factor analysis, frequency, correlation, step- wise multiple regression and ANOVA. The results showed that 1) four dimensions of clothing brand loyalty were identified through the factor analysis: continued brand loyalty, habitual brand loyalty, symbolic brand loyalty and committed brand loyalty, 2) the status symbol of clothing, aesthetic aspects of clothing, and authoritarian personality were positively related to brand loyalty. Among these, the status symbol of clothing was the most significant variable, 3) brand loyalty was not varied by demographic variables.

• 한국생활과학회지
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• 제13권5호
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• pp.777-785
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• 2004

We intend to analyze reasons for low acceptability of protective clothing in pesticide-spraying farmers in Korea, and to use the information for designing new clothing with better acceptability. To understand the attitude of farmers toward wearing protective clothing during spray, a survey was performed on 256 farmers. It is evident that the stress, which is caused by inadequate body temperature regulation, and its accompanying physiological responses are two of the leading factors for the low acceptability of protective clothing. Although the cost of clothing is not an important factor currently, low cost clothing is desirable in the future. Fancy of design is unimportant for new clothing. The results are discussed in conjunction with a desirable research focus for new types of protective clothing. Efforts should be made to ameliorate thermal stress through protective material development and garment design.

• 한국의류학회지
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• 제26권1호
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• pp.3-14
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• 2002

The purpose of this study was to examine conspicuous consuming tendency and imported-brand preferences based on purchasing behavior of clothing. 464 women living in Seoul were collected for this study. For data analysis, descriptive statistics, Pearson's correlation analysis, ANOVA, Duncan's multiple range teats, and $X^2-test$ were used. As the result, five factors in conspicuous consumption are generated from the factor analysis. Consumers with high conspicuous consumption prefer imported-brand clothing. According to the levels of conspicuous consumption, purchasing behaviors of clothing are significantly different in information usages, clothing selection evaluations, patronage store types, purchasing frequencies, and seasonal clothing expenditure. Finally, clothing purchasing behaviors are significantly different by imported-brand clothing preference in information usages, clothing selection standards, and patronage store types.

• 한국의류학회지
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• 제25권7호
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• pp.1332-1340
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• 2001

This study was designed (1) to examine the results of previous qualitative research on clothing-wearing motives by quantitative approach, (2) to explore the concept of clothing utility, utility-reduction and discard, and (3) to investigate the impact of clothing-wearing motives on consumer attitudes and consuming-behaviors. Date were collected by questionnaire from 443 collegiate students between August and September of 2000, and 396 questionnaires were analyzed. 3 groups were identified on the basis of clothing-wearing motives and named by extroversion group, introversion group, and least clothing-congnizing group respectively. This supported the qualitative results in part, especially in the direction of motives. Clothing utility-reduction factors were identified as appearance demage, social-psychological damage, and abandonment-causing damage. The 3 groups were responded on utility-reduction differently, thus clothing-wearing motive variable was determined as useful in fashion marketing.

• 한국의류학회지
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• 제8권1호
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• pp.85-94
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• 1984

The purpose of this study was to see if a relationship existed between the level of modesty in clothing ana clothing values of male and female university students. The difference between sex was also investigated. A questionnaire composed of Engelbrecht's 'Modesty in relation to women's dress' and Creekmore's 'Measure of eight clothing values' was administerd to 1, 100 students and the data from 888 respondents (466 male, 422 female) was analyzed by t-tests. findings were as follows : 1. There was no significant difference between male and female in the level of modesty in clothing. 2. Each score of sensory, economic. social, theoretical, and religious clothing value of male students was significantly high and exploratory, aesthetic and politicalclothing value score of female students was significantly high at the .005 level of confidence. 3. Each score of sensory economic, theoretical and religious clothing value was significantly high in Modest group and exploratory, aesthetic and political clothing value in Immodest group was significantly high at .005 level of confidence.