• 농촌지도와개발
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• 제24권3호
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• pp.185-197
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• 2017

Service quality in local festivals is a crucial for visitors satisfaction. The study aims to identify the factors to influence visitors satisfaction in local festival. A field survey was used to collect data from 206 visitors to the Yesan Apple Festival in South Korea. The results showed that the program and products, staff, and landscape factors could significantly has a significant on visitors' overall satisfaction, whereas facility factor don not influence significantly. The study suggested that festival managers should allocate their marketing resources for the program and products, staff, and landscape factors to increase the visitors' perception of service quality. This study encourages festival managers to provide high level of festival quality to consider extension effects of the festival experiences from long-term perspectives.

• 한국환경복원기술학회지
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• 제26권1호
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• pp.35-46
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• 2023

The purpose of this research is to provide characteristics and satisfaction of visitors for Deoksan Provincial Park in Chungcheongnam-do. This study conducted face-to-face interview during Oct. to Nov. in 2022. Total sample size of this study was 521. This study used to implement frequency analysis, cross analysis and logit analysis via SPSS 21.0 version. The results showed most of visitors were one day visitors and visited with family and relatives. Many visitors visited the Deoksan Provincial Park to climb the mountain and relaxing/healing with the nature. The satisfaction level of factors such as nature, facility, access to information of the park was high with about more than 4-point on Likert scale. This study would be useful to develop site-specific policies to the management of provincial parks as this study identified the characteristics and satisfaction level of the visitors.

• 한국조경학회지
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• 제30권2호
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• pp.12-22
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• 2002

This study examines the visitors'evaluations of tourism resources in Insa-dong, which the Seoul metropolitan government has improved recently. This study adopted the method of Importance-Performance Analysis by collecting data through questionnaires. A random sampling of visitors to Insa-dong was conducted in June and July,2001. The survey included questions on the physical and psychological components of Insa-dong's tourism resources. In the case of physical components, eight factors(ancient arts shop, art gallery, atelier, calligraphy shop, pottery arts, traditional tea house, antique shop, traditional clothes) out of thirteen were categorized as 'keeping up the good work'. None of the Physical components was shown as 'low priority'or'possible overkill'. In particular, four factors(restaurant, heritage, Korean-style house and alley, traditional cultural festival) need to be impoved most urgently in terms of visitors'satisfaction. Survey results realize them as high priority in importance but low in performance, thereby designated as, 'concentrate here'. An image of the 'street' showed to be high in importance and identical in performance, so can be categorized between'keeping up the good work'and 'concentrate here'. The results show that unusual outdoor spaces and the festivals of Insa-dong have a significant meaning to the visitors. In the case of psychological components, three factors(general atmosphere experience of unusual atmosphere, appropriateness of stroll time) out of seventeen were categorized as 'keeping up the good work'. Ore factor (shopping) was designated as 'low priority'and not found to be 'possible overkill'. Thirteen factors (various events, possibility of various activity, various flood, richness of play, new experience, education cultural inheritance, parking facilities, resting places, green spaces, meeting places, guide map and information, cleanliness of facilities/convenience) need to be improved mast urgently in terms of visitors' fulfillment. They are perceived as areas of 'concentrate here'. This confirms that attractive events are essential for the recent visitor satisfaction. Furthermore, visitors are not satisfied with its amenity and acccss in Insa-dong despite the improvements. In conclusion, positive impressions, both physical and psychological, should be maintained while factors mentioned to be lacking should be prioritized in order of necessity to improve the image of Insa-dong and solutions need to be found and implemented. The results of this study would be helpful in the planning and management of nsa-dong considering the visitors'requirements.

• 한국조경학회지
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• 제41권2호
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• pp.83-92
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• 2013

본 연구는 남해 가천마을의 계단식 논에 대해 지역주민과 방문객의 경관보전 인식을 비교하여 어떠한 차이가 나타나는지 규명하기 위해 수행하였다. 이를 위해 선행연구에 대한 고찰을 통해 문제점 및 시사점을 도출하였으며, 지역주민과 방문객을 대상으로 설문조사를 실시하였다. 연구 결과, 계단식 논 경관에 대한 인식의 구성요인은 '생산', '정책', '경관', '관리', '활성화' 5가지로 분류되었다. 분석결과에 따르면 보전에 대해 지역주민이 방문객보다 긍정적으로 평가하였고, 대부분의 항목에서 인식 차이가 있는 것으로 나타났다. 특히 '생산', '경관', '활성화'의 항목에서 지역주민이 방문객보다 긍정적 평가를 하는 것으로 나타났고, 구체적으로 '생산'의 휴경지 논, 전통적인 논 형태, 잡초 베기, '경관'의 문화적 가치, 논두렁 및 석축, '활성화'의 행정과 주민의 공용프로그램, 축제나 행사로 인한 마을 활성화에 관한 항목에서 높게 평가하는 것으로 나타났다. '정책', '관리'의 항목에서는 방문객이 지역주민보다 긍정적 평가를 하는 것으로 나타났으며, 특히 '정책'의 명승지정, 직접지불제도, '관리'의 지역주민 및 방문객의 협동의 항목에서 높게 평가하는 것으로 나타났다. 이 같은 결과로 볼 때 지역주민과 방문객 사이의 인식 차이를 극복할 수 있도록 지역주민이 가지고 있는 계단식 논에 대한 역사 전통 문화 생산 등의 지식과 방문객의 의견을 활용하여 공통적 인식을 형성할 수 있는 방안 마련이 필요한 것으로 판단된다.

• 한국조경학회지
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• 제30권6호
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• pp.57-65
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• 2003

This study researches attributes , behaviors , satisfaction factors and degrees of curiosity of visitors to recreational forests in the suburbs of a large city. It aims to present suggestions for urban forest development and management policy by offering basic data which help to plan, design and manage recreational forests to increase the quality of these environments. The results are as follows First, in attribute, the visiting rate of males is higher than that of females, and the main users are in their thirties and forties. Sixty percent of visitors graduated from university and their rate of employment is evenly distributed. 95 percent of visitors are residents of the metropolitan area. In terms of behavior, major visitors are family units visiting during summer seasons and for overnight stays. 75% are re-visitors. 85% of visitors came to escape the city with families and friends, keep in good health and experience nature. Second, to extract the factors affecting visitor satisfaction in recreational forests, the natural environment, facilities, and management/use systems were identified as independent variables, while subordinate satisfactions were dependent variables. so regression analysis was used. Thus, the variables affecting the natural environment are quality of water, stream use, biodiversity, fresh air and landscape factors. The variables affecting facilities are puking, convenience, play facilities, sanitary arrangement and camping. Most important among the variables affecting management/use systems are educational facilities and access condition. On the basis of generalizing the study in the existing individual site, we must verify the visiting characteristics in recreational forests in the suburbs of a large city. Since development of recreational forests is understood as a sequence considering a site and a given condition, and since management and improvement must unfold according to these characteristics, a strategy is needed to reveal visitors' opinions about the site. Depending on the facilities and service, satisfaction of recreational forests is generally influenced by social and economic qualities. Also, this study can look into the effect according to use pattern motive and season. As suburban recreational forests have many overnight-users and younger men, programs suitable for these groups are needed. On the basis of variables affecting satisfaction according to natural environment, facilities, and use system, policies which can manage the natural environment and introduce educational programs are needed.

• 한국조경학회지
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• 제30권5호
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• pp.55-65
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• 2002

The Purpose of this study is to suggest the necessity of linking and coordinating Cultural Tourism Festivals among local governments and to propose a plan for maximizing the effects of these festivals. The 'World Ceramic Exposition 2001 Korea' which took place from August 10th to October 28th was selected as a case study for the linkage plan of Cultural Tourism Festivals among local governments. Data were collected from a random sampling of visitors to 'World Ceramic Exposition 2001 Korea' from 24 to 28 October, 2001. 369 samples from a total 375 respondents were used for the final analysis. The contents of the questionnaire consisted of the cognition and satisfaction about the effects of the festival linkage among local governments and the preference of festival linkage types. The results of the analysis showed that not only festival staff but also visitors recognized the necessity of linking festivals among regions. Both visitors and festival staff had a positive attitude about the effects of the linked festival. In addition, they highly rated the 'World Ceramic Exposition 2001 Korea' as a successful festival. Visitors were satisfied with the festival. Furthermore, the number of visitors was more than staff expected. The organizing committee and staff considered the 'World Ceramic Exposition 2001 Korea' as a successful festival. The successful evaluation of the 'World Ceramic Exposition 2001 Korea' was related to the successful linkage of the festival. This study originated in the increased necessity of linking cultural Tourism Festivals among local governments. Since it is a transcendental study, it is not only significant but also limited. However, in the near future, more varied case studies about the linkages of Festivals will be conducted and these will generalize the results of this study and test the effectiveness of the linkage plans through positive analysis. For the effective linking of festivals among regions, it is necessary to study the definition of factors that affect visitors satisfaction, and determine which methods will improve visitors satisfaction.

• 한국조리학회지
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• 제15권2호
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• pp.188-204
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• 2009

음식 축제 시스템 구성 요인은 하드웨어와 소프트웨어로 구분되는 다양한 요인으로 구성되어 있다. 이러한 점에서 본 연구는 음식 축제 구성 요인과 축제 방문객 재방문 의도와의 관계 검증에 중점을 주고 진행되었다. 방문객 평가는 만족의 전제이기 때문에 만족과 재방문 의도 등은 연속적인 관계에 놓이게 된다. 따라서 본 연구에서는 음식 축제 시스템 구성 요인이 방문객 평가(운영 평가, 체험 평가)에 미치는 영향과 음식 축제 평가요인으로서 운영 평가와 경험 평가간 관계를 검증하였고, 음식 축제 평가요인과 재방문 의도와의 영향 관계도 검증하였다. 분석결과, 음식 축제 구성 요인은 방문객 평가와 재방문 의도에 유의한 영향을 미치는 것으로 나타났다. 연속적 관계라는 맥락에서, 향후 연구에서는 음식 축제 구성 요인, 방문객 평가, 만족 및 재방문 의도 등의 관계 검증을 제안하였다.

• 치위생과학회지
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• 제21권3호
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• pp.140-149
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• 2021

Background: The aim of these two (pre COVID-19 pandemic) public health studies in Amsterdam were to promote the profession of the oral hygienist and to increase oral health care awareness among (pregnant) women and young mothers, who were visitors of public consumer's exhibitions. Methods: Two cross-sectional studies were carried out. In 2018, during the first study, 1,765 visitors of the Household Fair completed a questionnaire. In 2020, during Study 2, 304 visitors of the Nine-Month Fair completed a semi-structured online questionnaire. At both fairs a team of 'outspoken' oral hygienists, i.e., members of the Foundation 'Goed Gebekt', provided the visitors with tailored advices about general health related to adults, mothers', and their children' oral health, using natural routine interviewing, that was based on their own professional daily practical experience. Results: In Study 1, just over half (53.5%) of a total of 1,742 visitors, (85.7% female) was younger than 45 years old. In Study 2, 210 visitors with a mean age of 30.7 years were included. Most women reported their self-perceived oral health as 'good' (mean=8.0, standard deviation=1.3; range 3~10). Qualified (self) employed oral hygienists seem to be known among the visitors, but still only visited upon referral of the dentists. Up to the age of 18 reimbursements by the basic insurance is still unknown to the public. Conclusion: The Foundation 'Goed Gebekt' encourages other oral hygienists to make their own initiatives and experiences public and to share it. Public awareness is needed for oral health promotion and the development of optimally targeted interventions among (pregnant) women and young mothers by oral hygienists.

• 헤리티지:역사와 과학
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• 제48권3호
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• pp.120-137
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• 2015

본 연구는 문화유산 관광지에서의 방문객 체험을 밝히고 그 체험이 문화유산 관광지에 대한 태도변화에 미치는 영향을 밝히는 데 그 목적이 있다. 먼저 문헌고찰을 통하여 문화유산의 특성이 반영된 체험영역과 만족 및 태도 측정문항을 도출해 내고, 둘째, 방문객이 문화유산 관광지 프로그램 참가를 통해 얻은 체험과 방문만족, 태도변화를 측정하였다. 수원 화성행궁에서의 현장조사를 통하여 도출된 결과는 다음과 같다. 첫째, 방문객들은 체험 프로그램 참가를 통해 즐거움, 진정성, 배움, 그리고 일탈/유대감의 체험을 한다. 둘째, 체험영역 중 진정성, 즐거움, 배움의 체험 순서대로 문화유산 관광지 방문만족에 큰 영향을 미치고 일탈/유대감은 방문만족에 영향을 미치지 않는다. 셋째, 문화유산 관광지에 대한 방문객의 태도변화에는 방문만족, 즐거움, 진정성, 배움의 순대로 큰 영향을 미치며 방문만족이 태도변화의 결정적 선행변수이다. 또한 태도변화에 가장 큰 직접적 영향을 미치는 체험영역은 즐거움이지만, 가장 큰 간접적 영향을 미치는 것은 진정성이다.

• 한국환경과학회지
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• 제28권9호
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• pp.751-763
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• 2019

National parks, which are preserved areas of $6,726.298km^2$($3,972.589km^2$ on land and $2,753.709km^2$, at sea), take up 6.71% of the national territory, and they are classified by type into 17 mountain parks, 4 maritime or coastal parks, and 1 historical site park. Of them all, the maritime or coastal national parks, which are preserved areas covering wide tracts of maritime, lately attract increasing numbers of visitors. In this light, this study identifies the issues with the maritime or coastal national parks such as the changes in the number of visitors and the unbalance involved in the budget execution, based on the visitors to the national parks and the specifics of budget executed for them. On this basis, the study has conducted the research with a view to suggesting improvements for more useful management and operation of the maritime or coastal national parks. As a result, the study has reached the following conclusions. First, to accommodate those who want to visit the maritime or coastal national parks, the tour infrastructure needs to be expanded to guide the visitors' use of the facilities by focusing on their touring behavior and characteristics. Second, budget should be acquired through diversifying revenue structure to eliminate hugely unbalanced budget. Third, visitors nowadays come to national parks for recreational experience or to tour nature, but the maritime or coastal national parks focus on cultural facilities. To accommodate the visitors' needs, the parks should get diversified visitor facilities that reflect the regional characteristics.