• 융합경영연구
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• 제9권5호
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• pp.27-37
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• 2021

Purpose: By foreshadowing the historical background and cultural influence of Korean food and economic development in China, this paper demonstrates Chinese market entry strategies taken by TheBorn with its company history and CEO's background. Research design, data and methodology: The eclectic paradigm was utilized to analyze ownership, localization, and internalization advantages for TheBorn's first entry into the Chinese market. The research answers how TheBorn could expand its business in the early 2000s while most were skeptical about the globalization of Korean food. Results: First, possessing various restaurant franchises, food patents, and developments, and media use enabled to achieve a strong ownership advantage. Second, the Chinese market is conveniently located in South Korea. Thus, TheBorn could exercise direct management to its overseas restaurant to maintain the food quality and service. Lastly, establishing a sauce manufacturing plant and its branch company accelerated further expansions to other Chinese cities. Conclusions: Based on those success factors, TheBorn extended its business into different cities in China and emerged as a franchisor giant in the Korean restaurant franchise industry.

• 한국국제농업개발학회지
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• 제23권5호
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• pp.552-559
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• 2011

China is a one of the largest agricultural countries in the world. China consumes around 12.5 billion kilograms of seeds each year. Suchhuge demand for seeds has made the Chinese seed market more and more attractive for investment. Through analysis on the present situation and existing problems of the seed industry in China and based on the current Chinese seed industry development, some future prospects for investments are indicated. This investigation was carried out to propose the appropriate strategies on the development of the Korea seed industry as it considers its entry into the China seed market as a new growth engine in the agricultural sector. The basic law regulating the Chinese seed industry is the PRC Seed Law that generally refers to the protection of germplasm resources, verification of varieties, seed quality issues, the import and export of seeds, seed administrative management, and various rights and obligations. The regulations were aimed at the protection of the rights concerning new varieties of plants. China has two main industry associations, the National Seed Association and the China Seed Industry IP Union, that are non-profit associations consisting of entities and people engaging in the seed scientific research, production, operation and management. The China National Seed Group Co., Ltd. ("Sino Seeds") is the market leader in China regarding the seed industry. The chinese government, however, encourages investment from multinational companies as well as importation of modern crop planting management technologies and equipment. It supports the entry of investors with proven experiences in breeding and germplasm resources expansion and R&D. There has never been a better time for multinational companies with proven seed industry experience to look at building relationships with the Chinese government and enterprises.

• 국제지역연구
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• 제13권3호
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• pp.163-190
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• 2009

본 논문은 한국 현지에 진출하여 직접 경영활동을 수행하고 있는 중국 제조업 분야 기업들을 대상으로 대한국 해외직접투자 결정요인을 규명하는 것이다. 결정요인을 구성하고 있는 변수로는 선행연구를 통해서 중국기업들의 경쟁우위요인과 한국의 입지우위요인으로 선정하였다. 경쟁우위요인은 다시 3분되는데, 중국기업의 독점우위요인, 본사의 자회사에 대한 지원 필요성, 그리고 효율성 추구 동기 등이다. 한국의 입지우위요인은 한국의 일반 환경, 중국 자회사들의 한국내 자원의 이용 필요성, 시장과 원자재 조달 동기 등이며, 종속 변수로는 중국 기업들의 투자형태로서 단독투자와 합작투자로 분류하였다. 이들 간의 원인 관계를 실증적으로 분석하기 위해 구조방정식모델링 기법을 사용하였다. 분석 절차를 요약하면, 선행연구를 통해 문헌분석을 실행하고 이를 토대로 연구가설을 설립한 후 이를 검증하기 위한 실증분석을 실시하는 것이다. 즉, SPSS 15.0 for windows를 이용하여 상관분석, 신뢰성 타당성 분석을 실행하였고, 최종적으로 구조 방정식 모델링을 통한 경로분석은 AMOS 11.0 for windows 통계프로그램을 활용하였다.

• 유통과학연구
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• 제15권8호
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• pp.75-86
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• 2017

Purpose - The online-to-offline (O2O) business model has brought considerable changes to the traditional Chinese business model. The main difference between O2O and pure online consumption is that O2O offers a richer experience and word-of-mouth. it is easier to trigger online word-of-mouth. However, few scholars have been concerned about the impact of experiential value on customer satisfaction and online word-of-mouth (e-WOM) in the study of O2O. This study takes the O2O business model in China's catering industry as its research object and uses structural equation modelling to analyze the impact of online and offline experiential values on customer satisfaction and e-WOM. Research design, data, and methodology - According to previous researches, consumer experiential value is mainly divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. According to the characteristics of O2O in China's catering industry, this study divides the online experience value into efficiency and economy (return on investment). The offline part is divided into return on investment (economy and efficiency), service excellence, playfulness and aesthetics. Using a web-based survey, we collected 303 valid samples. Structural equation modelling was used to create the research model. Results - The results show that efficiency (online) and service excellence (offline) have a significant effect on customer satisfaction. Economics (online) and playfulness (offline) have a positive impact on customers' e-WOM. In addition, the higher the customer satisfaction, the greater the positive impact on the spread by word of mouth. However, aesthetic(offline) and return on investment(offline) have no significant impact to customer satisfaction and e-WOM. Conclusions - The study findings show that the key to boost customer satisfaction in the catering industry is to improve product quality and service. Although traditional competitive strategies such as online discount have been questioned by many scholars about their decreasing effectiveness, they are indispensable means to attract online traffic and trigger e-WOM. The traditional enterprises can reconstruct traditional business processes through the O2O model to effectively improve customer satisfaction and word of mouth by improving the experiential value of economy and efficiency. Additionally, it can be used as the natural advantages of online communication to induce customers to engage in word of mouth and attract more potential customers.

• 융합경영연구
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• 제12권2호
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• pp.73-81
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• 2024

Purpose: South Korea is a close ally of the US and an important partner of China. Caught between the two most powerful countries, South Korea's strategic directions are critical. This article emphasizes that the deeper core of the US-China trade war is to improve the business environment to attract foreign direct investment (FDI) to boost the economy, rather than engaging in the trade war. Research design, data, and methodology: Considering the complexity of this issue, this article applies a systematic analytical tool, the ABCD (Agility, Benchmarking, Convergence, and Dedication) model, to provide strategic guidance for inducing investments into South Korea in the context of the ongoing US-China trade war. Results: Specifically, South Korea needs to provide a more attractive business environment along the four points: expedite commercial activities through deregulation (Agility); adopt global standards of the flexible labor markets and technological developments (Benchmarking); integrate various industries and connect them to global value chains (Convergence); and create more economy-friendly policies rather than politics-oriented ones such as protectionism (Dedication). Conclusion: This study stands out not just by utilizing the ABCD model but, also by providing more systematic analysis and practical implications, particularly within the context of the escalating US-China competition. Unlike many existing studies that analyze the broader impacts of this geopolitical rivalry, this research delves into specific strategic guidelines for South Korea to attract FDI. The findings also provide implications for multinational corporations (MNCs) in choosing the locations for their overseas operations, particularly in South Korea.

• 통상정보연구
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• 제18권3호
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• pp.131-151
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• 2016

한 중 FTA 체결과 중국서부지역의 대개발정책은 우리기업들에게는 전략적인 기회요인이 될 수 있다. 본 연구는 우리나라 물류기업들이 국내 물류산업의 활동기반을 확대하고 중국에 진출한 우리나라 기업들의 원활한 비즈니스 활동을 지원하기 위한 진출 전략을 제시하고자 하였다. 한국물류기업 32개 업체를 대상으로 설문지 방식을 이용하여 중국서부지역 진출시 중요시 고려되는 요인을 분석하였다. 분석결과, 정부요인, 현지시장 요인, 전략적 요인, 인프라 요인, 금융 및 예산 요인의 순으로 나타났으며, 정부요인으로는 '중국물류전문가 육성', '중국서부지방 정부와의 경제협력', '투자박람회 및 전시회 개최' 등이 중요한 활성화 요인이며, 현지시장 요인에서 '중국물류사업 진입 허가 및 절차파악', '중국서부지역 물류시스템 파악'이 중요한 요인으로 나타났다. 또한 대기업과 중소 중견기업은 정부요인이 중요하다고 제시한 반면, 소기업은 현지시장 요인이 진출에 중요한 요인인 것으로 나타났다.

• Journal of Korea Trade
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• 제27권2호
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• pp.47-60
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• 2023

Purpose - This paper assesses the trade potential and efficiency of Korea and China in the aquatic products trade. Trade efficiency and potential are the main factors that affect the growth of a country's trade. In this study, a time-varying stochastic frontier trade gravity model was constructed to analyze the trade potential and efficiency between Korea and China. By integrating the results of trade theory and empirical analysis, measures and suggestions were proposed to encourage the release of trade potential of fish exports between Korea and China. Design/methodology - In this paper, GDP per capita instead of economic size was chosen as an explanatory variable, and population size and relative distance were selected as explanatory variables to measure trade potential. For trade non-efficiency terms, regional organizations, political factors, and economic factors were mainly considered, and variables such as free trade agreements, political stability, regulatory quality, government efficiency, currency freedom, investment freedom, financial freedom, and trade freedom were selected. Panel data for South Korea and 14 aquatic products trading partners (including China) from 2002 to 2020 were used in the empirical analysis. Findings - In the past 19 years, South Korea's export trade potential of aquatic products to China has never been lower than 70%. It was above 90% from 2006 to 2018, and has been at a high level for a long time. This shows that China's aquatic product market has large potential for development. Originality/value - This study examines the effectiveness and potential of South Korea's exports of aquatic items to China in a methodical and comprehensive empirical manner. The evaluation of the export trade potential of South Korea's aquatic goods to China is more precise when the effects of regional organization, political, and economic variables are taken into account in the trade non-efficiency term of the stochastic frontier gravity model. At the same time, we propose to increase the scale of South Korea's aquatic products trade from the perspective of China's demand. This issue of trade studies is underexplored both empirically and in theory, although the issue has long been important to Korean and world trade.

• 한국콘텐츠학회논문지
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• 제16권5호
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• pp.638-650
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• 2016

본 연구에서는 중국 고등학생의 고등교육의 수익에 대한 기대를 탐색적으로 분석하였다. 고등교육수익은 금전적 투자적 수익, 비금전적 투자적 수익, 소비적 수익으로 구분하였고, 학생개인변인 및 가정배경변인에 따른 기대 차이도 분석하였다. 본 연구는 중국 산동성 연태시의 2개 고등학교에서 각각 300명 학생과 그들 학부모 300명, 총 1,200명을 대상으로 설문 조사하였다. 수집된 자료는 SPSS를 활용하여 교차분석, 일원분산분석 등을 통해 집단 간, 항목 간 차이를 검증하였다. 주요 결과는 다음과 같다. 첫째, 중국 고등학생들은 전반적으로 고등교육의 수익에 대한 기대가 높았다. 둘째, 성별, 학년, 성적 등 학생개인변인에 따라 고등교육수익에 대한 기대에 차이가 있다. 셋째, 가정배경변인에 따라 고등교육수익에 대한 기대에 차이가 있다. 넷째, 학부모와 학생 간에 고등교육수익에 대한 기대에 차이가 있다. 앞으로 고등교육정책이나 대학운영에서 이러한 다양한 기대와 차이를 고려해야 할 것이다.

• 무역학회지
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• 제48권1호
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• pp.55-81
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• 2023

본 연구의 목적은 한국 무역의 주요 이슈와 동향을 분석하고 향후 무역규범 연구에 대한 시사점을 도출하는데 있다. 분석자료로서 Korean Journal Citation Index 데이터베이스에서 2000년부터 2022년 7월까지 'Trade Rules'로 검색된 영문 키워드로 총 476개의 학술지를 분석하였다. 분석 방법으로는 동시발생네트워크와 텍스트마이닝 방법의 하나인 토픽트렌드 분석이 있다. 분석 결과, 최근 한국 무역을 대표하는 키워드는 연구 저널 수가 급증한 카테고리인 Topic 4(투자조약), Topic 7(무역안보), Topic 8(중국 보호무역주의), Topic 11(무역결제) 4가지로 나타났다. 이들 주제의 주요 배경은 기존의 국제무역 체제를 위협하는 미국과 중국 간의 무역마찰이며, 중국의 보호주의, 무역 안보 시스템의 변화, 새로운 투자 협정, 지불 방법의 변화에 대한 상세한 연구는 가까운 장래에 도전 과제가 될 것이다.

• 한국항만경제학회지
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• 제21권4호
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• pp.1-31
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• 2005

Major companies in USA, Europe and Japan as well as even China and Russia put more overseas investment in Asian regions than before, while northeast Asian regional trade gets more attractive and important under the influence of China's super-speed economic growth. Possibly, it is expected that such ever-increasing gravity of regional trade will help spotlight the importance of local trade route considerably. In particular, northeast Asian region's economic briskness and step-up in international economic partnerships will expectedly contribute to much boosting up the quantity of goods transported via local coasting route. Thus, it is advisable that both Busan New port specialize in dealing with freights via East Sea rim, while Gwangyang port specialize in dealing with freights via Yellow Sea rim. Furthermore, it is required that both ports share some of their own roles as hub port and hub & spoke port respectively, so that both of them can be devoted to stepping up into northeast Asian hub ports.