• Title/Summary/Keyword: Internet user's

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A Study on the User's Internet Addiction Diagnosis by Analyzing Internet Main Activities (인터넷 주활동 분석을 통한 사용자의 인터넷 중독진단에 관한 연구)

  • Kim, Hee-Jae;Kim, Jong-Wan
    • Journal of Korea Society of Industrial Information Systems
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    • v.16 no.3
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    • pp.35-45
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    • 2011
  • Due to people's internet use growth and proliferation of ubiquitous technology, the internet addiction is becoming a social issue. However, the current adults' self-diagnosis measure about internet addiction, the K-scale, is a normal diagnostic method, which it does not consider user characteristics. In this research, we will propose a new internet addiction diagnostic method based on users' non-duty internet activities by using some questionnaire items to collect users' basic internet patterns used on duty related or non-duty related web sites. Since we simply ask for the basic internet usage pattern to each user who does not like to check frankly questionnaire items in the K-scale, the proposed method can find some hidden internet addicts compared to the K-scale with the SPSS statistical analysis tool.

A Study of User's Characteristics of Searching Behavior on the World-Wide Web (인터넷 이용자의 검색 행동 성향에 관한 연구)

  • Oh Kyung-Mook;Hwang Sang-Kyu;Rhi Yong-Hyun
    • Journal of the Korean Society for Library and Information Science
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    • v.33 no.3
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    • pp.87-108
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    • 1999
  • Information retrieval on World Wide Web is very different from the one in traditional environment. Since Internet user's searching behavior shows it's own special search characteristics, a study of user's specific characteristics is necessary to offer better services. Through analysis and examination of Internet user behaviors, we suggest guidelines of design for developing Internet -based information retrieval systems.

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Influence of User's Behavior about Delay on Media Server

  • Lee, Hoon
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.35 no.8B
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    • pp.1150-1158
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    • 2010
  • At present multimedia service composed of voice, data, and video service is prevalent in the Internet. As such, wide-scale penetration of Internet service imposes tremendous pressure to the network infrastructure such as the media servers and links as well as the nodes. In addition, users from a large-scale population require broad bandwidth and high level of QoS. This requires a network with reliable and scalable services to customers, which also necessitates a realistic method for the design of the a media server. In this work, we explore the influence of user's behavior about delay on the performance of media server that takes into account the system and user attributes in a realistic manner. By incorporating user's behavior about the delay-sensitivity, we present an analytic framework for the evaluation of the performance of the media server, via which we illustrate a meaningful intuition in the provision of Internet multimedia service.

The Attitude Characteristics of Consumers using Internet & e-Biz - A Comparative Analysis on Korea & Japan's auction websites - (소비자의 Internet 및 e-Biz 이용에 대한 태도적 특성 -한국과 일본의 옥션 사이트 비교분석-)

  • So, Youn-Koung;Park, Sun-Young;Kim, Eu-Gene
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.4
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    • pp.145-159
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    • 2005
  • The main purpose of this study is to statistically analyze the difference between Korea and Japan's consumer attitudes towards e-commerce through the use of auction websites. Here are the results. First, there was a significant difference between the Korean user's attitude and the Japanese user's attitude towards Internet usage; especially, the Japanese user's attitude towards convenience showed a much higher degree than that of the Korean user. Second, Korean users preferred brand image to price, while Japanese users preferred price to brand image. Third, both the Korean users and the Japanese showed a positive relationship between Internet usage and the use of e-commerce. In contrast to the Korean user's frequent use of the bulletin board, Japanese users tended to use the bulletin board less frequently.

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Design of WQPOA Routing Algorithm for Next Generation Internet Services (차세대 인터넷을 위한 QoS 기반 라우팅 알고리즘)

  • Son, Seung-Won;O, Chang-Seok
    • The Transactions of the Korea Information Processing Society
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    • v.6 no.11S
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    • pp.3229-3242
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    • 1999
  • At recent, the Internet is evolving into the directions which is capable of incorporating stream-type services such as voice and video services due to the remarkable growth of WWW service and the development of new multimedia application services. However, the existing Internet can only support a best-effort delivery model and thus it is difficult to satisfy these requirements as well as to provide the QoS beyond a certain degree. Accordingly, it is imperative to develop QoS-based routing algorithm in order to allow flexible routing by the Internet user's QoS demand and to be applied into wide area networks. In this paper, we presented new routing algorithms for next generation Internet services and made performance evaluations. The proposed algorithms allow the routing by the user's QoS demand level in order to provide the diverse Internet application services based on ATM network environment that is expected to play a role as an infrastructure of next Generation Internet Services.

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An Analysis of the Message on Internet Fashion Brand's Community - Focused on Brand Reneevon - (패션 브랜드의 인터넷 커뮤니티 메시지 유형 분석 - 브랜드 레니본을 중심으로 -)

  • Son, Hee-Jung;Yu, Ji-Hun
    • The Research Journal of the Costume Culture
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    • v.17 no.5
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    • pp.791-806
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    • 2009
  • Internet brand community's message makes significant contributions for fashion industry. Therefore, if we understand and implement the characteristics of the message on the Internet brand's community, it can be useful for future marketing strategy. This study was to classified the internet community and to examine messages with regard to direction, write motive and prior knowledge. The messages were taken from February, 20th, to August, 7th in 2008. Content analysis method was used for this study. The results were as follows: First, Fashion brand community divided into user initiative type and enterprise establishing type. Second, User initiative type had positive direction message more than enterprise establishing type had. Third, User initiative type had large volumes of information searching or sharing related message, but enterprise establishing type had large quantities of personal experience related message about write motive. Fourth, There was no difference numerical prior knowledge between user initiative type and enterprise establishing type, and then both had a high rate of prior knowledge.

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A Study on the Effects of User Participation on Stickiness and Continued Use on Internet Community (인터넷 커뮤니티에서 사용자 참여가 밀착도와 지속적 이용의도에 미치는 영향)

  • Ko, Mi-Hyun;Kwon, Sun-Dong
    • Asia pacific journal of information systems
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    • v.18 no.2
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    • pp.41-72
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    • 2008
  • The purpose of this study is the investigation of the effects of user participation, network effect, social influence, and usefulness on stickiness and continued use on Internet communities. In this research, stickiness refers to repeat visit and visit duration to an Internet community. Continued use means the willingness to continue to use an Internet community in the future. Internet community-based companies can earn money through selling the digital contents such as game, music, and avatar, advertizing on internet site, or offering an affiliate marketing. For such money making, stickiness and continued use of Internet users is much more important than the number of Internet users. We tried to answer following three questions. Fist, what is the effects of user participation on stickiness and continued use on Internet communities? Second, by what is user participation formed? Third, are network effect, social influence, and usefulness that was significant at prior research about technology acceptance model(TAM) still significant on internet communities? In this study, user participation, network effect, social influence, and usefulness are independent variables, stickiness is mediating variable, and continued use is dependent variable. Among independent variables, we are focused on user participation. User participation means that Internet user participates in the development of Internet community site (called mini-hompy or blog in Korea). User participation was studied from 1970 to 1997 at the research area of information system. But since 1997 when Internet started to spread to the public, user participation has hardly been studied. Given the importance of user participation at the success of Internet-based companies, it is very meaningful to study the research topic of user participation. To test the proposed model, we used a data set generated from the survey. The survey instrument was designed on the basis of a comprehensive literature review and interviews of experts, and was refined through several rounds of pretests, revisions, and pilot tests. The respondents of survey were the undergraduates and the graduate students who mainly used Internet communities. Data analysis was conducted using 217 respondents(response rate, 97.7 percent). We used structural equation modeling(SEM) implemented in partial least square(PLS). We chose PLS for two reason. First, our model has formative constructs. PLS uses components-based algorithm and can estimated formative constructs. Second, PLS is more appropriate when the research model is in an early stage of development. A review of the literature suggests that empirical tests of user participation is still sparse. The test of model was executed in the order of three research questions. First user participation had the direct effects on stickiness(${\beta}$=0.150, p<0.01) and continued use (${\beta}$=0.119, p<0.05). And user participation, as a partial mediation model, had a indirect effect on continued use mediated through stickiness (${\beta}$=0.007, p<0.05). Second, optional participation and prosuming participation significantly formed user participation. Optional participation, with a path magnitude as high as 0.986 (p<0.001), is a key determinant for the strength of user participation. Third, Network effect (${\beta}$=0.236, p<0.001). social influence (${\beta}$=0.135, p<0.05), and usefulness (${\beta}$=0.343, p<0.001) had directly significant impacts on stickiness. But network effect and social influence, as a full mediation model, had both indirectly significant impacts on continued use mediated through stickiness (${\beta}$=0.11, p<0.001, and ${\beta}$=0.063, p<0.05, respectively). Compared with this result, usefulness, as a partial mediation model, had a direct impact on continued use and a indirect impact on continued use mediated through stickiness. This study has three contributions. First this is the first empirical study showing that user participation is the significant driver of continued use. The researchers of information system have hardly studies user participation since late 1990s. And the researchers of marketing have studied a few lately. Second, this study enhanced the understanding of user participation. Up to recently, user participation has been studied from the bipolar viewpoint of participation v.s non-participation. Also, even the study on participation has been studied from the point of limited optional participation. But, this study proved the existence of prosuming participation to design and produce products or services, besides optional participation. And this study empirically proved that optional participation and prosuming participation were the key determinant for user participation. Third, our study compliments traditional studies of TAM. According prior literature about of TAM, the constructs of network effect, social influence, and usefulness had effects on the technology adoption. This study proved that these constructs still are significant on Internet communities.

The Design of Customized Board using the Web 2.0 (웹 2.0을 기반으로 한 맞춤형 게시판)

  • Park, Sung-Shin;Kim, Chang-Suk;Kim, Dae-Su
    • Journal of the Korean Institute of Intelligent Systems
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    • v.17 no.6
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    • pp.773-779
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    • 2007
  • Internet bulletin boards have been used to exchange their idea and information among Internet users. But the existing Internet bulletin boards can not satisfy user's personal view. In this raper, Web 2.0 based customized Internet bulletin board is to design. The proposed Internet bulletin board provides each user with personalized information which are established by user beforehand. So user can retrieve his interested information fast. Moreover user can generate his own personalized bulletin board to collect one's interested information automatically. The personalized bulletin board is connected to several Internet bulletin boards with RSS feeds.

A Research on the Factors Influencing the Participation of Internet-Only Banks : Focusing on the Case of K Bank (인터넷전문은행의 가입 영향 요인에 관한 연구 : 케이뱅크은행 사례를 중심으로)

  • Ok, S.H.;Hwang, K.T.
    • Journal of Information Technology Applications and Management
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    • v.27 no.6
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    • pp.117-139
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    • 2020
  • This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

A Study on Invasion of Privacy and Right to be forgotten by Internet Cookie Technology (인터넷 쿠키로 인한 프라이버시 침해와 잊혀질 권리에 관한 연구)

  • Choi, Younsung;Kwon, Oh-Geol;Won, Dongho
    • Journal of Internet Computing and Services
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    • v.17 no.2
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    • pp.77-85
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    • 2016
  • Internet cookie technology is designed for solving unreliable problem of HTTP's inherent property and notifying user's previous activity to web site's server, so it is useful to provide suitable service for individual user. However, the cookie techniques are becoming more sophisticated such as the third cookie and super cookie. And its included information is applied for advertisement and target marketing strategy, so the problem occurs that user's personal information is collected excessively. However, our law does not recognize the internet cookie as personal information so user cannot know where own internet cookie is stored and applicable. Therefore, in this paper, we explain the internet cookie technology, the privacy invasion and right to be forgotten for solving problem due to the internet cookie. And we analysis the relationship between the information of internet cookie and personal information, and then present the improvement requirement on the law and technology to use internet cookie securely and conveniently.