• Title/Summary/Keyword: Internet shopping

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Comparison of Consumers' Satisfactions between Intemet Shopping and TV Home Shopping (인터넷쇼핑과 TV홈쇼핑 소비자의 구매만족도 비교분석)

  • Yoo Soo Hyun;Cha Kyung-Wook
    • Journal of Family Resource Management and Policy Review
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    • v.8 no.1
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    • pp.61-78
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    • 2004
  • The purpose of this study was to compare the consumers' satisfactions between those who prefer internet shopping and those who prefer CATV home shopping. This study examined both on-purchase satisfactions and post-purchase satisfactions. For on-purchase satisfactions, this study investigated informational satisfactions, convenience satisfactions, and price satisfactions, and for the post-purchase satisfactions, it examined overall satisfactions, delivery-related, and exchange or refund related satisfactions. The data(n=376) were obtained from a questionnaire. The data included 185 consumers of internet shopping, and 182 consumers of TV home shopping, and were analyzed by t-tests or chi-square test to compare those consumers' characteristics and satisfactions. The findings of this study are as follows: First, men aged 20s and those who had higher education, higher incomes were more likely to prefer internet shopping. Second, those who like TV home shopping were likely to search just one channel and to use less than 30 minutes to decide to purchase. Third, generally, those who prefer internet shopping showed higher scores of on-purchase satisfactions, and overall post-purchase satisfactions. However, TV home shopping consumers had higher scores of delivery-related satisfactions.

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Research in Shopping: Review of Academic Disciplines for a Shopping Theory (쇼핑연구 고찰: 학술영역 이해를 통한 쇼핑이론의 기초적 접근)

  • Park, Kyung-Ae
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.11
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    • pp.1802-1813
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    • 2008
  • As a very first step for theorizing shopping, this study attempted to diagnose the current of shopping research. Using the keyword of shopping from major academic databases in Korea, the study collected 560 research articles and analyzed patterns of: 1) research by year, journal, and academic area; 2) researchers by academic area; 3) keywords; and 4) research contents. Analyses showed that two thirds of articles in shopping were published after 2000. While the number of journals was the highest in business and engineering, the numbers of articles and researchers were the highest in business and apparel. The most frequently used included internet shopping mall, internet shopping, and shopping orientation. About 66% of shopping research was internet shopping related, and 80% was empirical study using individual consumers. Though shopping was studied as an individual consumer behavior, there were noticeable patterns in research contents by academic field. The study discussed such patterns and provided implications for multidisciplinary approaches for shopping theory and research.

A Study on the Effects of Dissatisfaction of the Users of Internet Shopping Malls on Shopping Attitude And Shopping Propensity in China - Focused on the Moderating Effect of Economy Benefit - (중국인터넷쇼핑몰 이용자불만이 쇼핑태도와 쇼핑성향에 미치는 영향에 관한 연구 - 경제적 효익 조절효과 중심으로-)

  • Jeun, Sang-Taek;Park, Byung-Ki
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.23-42
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    • 2018
  • As the development of the Internet in China has led to the active shopping of the internet, the number of Chinese internet users and online shopping malls is increasing rapidly. Chinese internet shopping malls are experiencing satisfaction and discontent with their websites. Research has focused on the satisfaction of customers using internet shopping malls and internet shopping malls reported complaints to users as complaints about products and websites. The study looked at seven area Chinese internet users (Beijing, Harbin, Shenyang, Ganssu, Xian, Shanghai and Henan). The effect of product complaints and site complaints on shopping attitudes and behaviors of internet shopping users was studied, and economic benefits were studied as a control variable. As a result, There was no effect on controlling the economic benefits of the complaint against the product, but the controlling the economic benefits of the complaint on the site was effect. About 83 percent of those surveyed were in their 20s and 30s who had experience shopping online and in internet. And It is intended to present theoretical reviews and guidelines for Korean internet shopping malls operating here, as they plan to expand to China by analyzing their internet shopping mall users.

Internet Shopping in Japan: Shopping motivation, Perceived Risks, and Innovativeness (일본의 인터넷 쇼핑 실태에 관한 연구: 쇼핑동기, 지각위험, 혁신성을 중심으로)

  • Park, Cheol;Kang, You Rie
    • Asia-Pacific Journal of Business
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    • v.2 no.1
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    • pp.91-114
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    • 2011
  • The market size of e-Commerce in Japan was 15 trillion Yen in 2006, and B2C Internet shopping sales were over 6.57 trillion in 2009. Lakuten is a representative Internet shopping company whose market share is 45%. Lakuten has over 70,000 online stores and Japanese shoppers trust them based on the fair competition rule and pre-control system on e-commerce. Japanese consumers accept new technology rapidly and highly use Internet and mobile channel. This research analyse online shopping behaviors of Japan, a big e-commerce market. Internet shopping intention, satisfaction, and recommendation by Internet shopping motivations, perceived risks, shopping innovativeness were analyzed. A questionnaire survey of 464 Japanese consumer was performed and ANOVA, factor analysis, reliability test have done by SPSS 12.0. As the results, Internet shopping intentions were higher in groups of olders, higher innovativeness. House wives' satisfaction of Internet shopping is highest. High innovativeness group showed higher internet shopping motivation of economics, connivence, hedonic, and social. Student, women, and low income group perceives high risks to Internet shopping. Implications and further researches were suggested based on the results.

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A Methodology on Measuring Service Quality of Internet Shopping Mall using Taguchi Method (다구찌 방법을 적용한 인터넷 쇼핑몰의 서비스 품질 측정 방법론)

  • Seo Kwang-Kyu;Ahn Beum-Jun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.27 no.3
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    • pp.45-51
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    • 2004
  • Recently, the severe competition in the internet shopping mall has forced firms to increase the customer satisfaction and to enhance service quality Despite the internet shopping mall's fast and superficial growth and extraordinary potential, study on (actors affecting service quality based on its characteristics is meager. Most researchers have studied on the service quality related with the internal shopping mall by just applying measurement items in internet environment. This paper tries to analyze whether the internet shopping mall can be reorganized by introducing factors of service quality specifically with reference to the internet showing mall. In addition, this study focuses on developing the method to measure the service quality more effectively. For this purpose, this study applies the Taguchi Method using quality loss function (QLF) which can be used to measure quality quantitatively. The proposed method provides the measurement of the internet shopping mall's service quality and offers to the practitioner a measurement tools suitable for service industry.

A Study of the Effect of Purchasing Factors on Customer Satisfaction and Repurchasing Intention of Chinese Residents in Korea Buying through Internet Shopping Malls (한국거주 중국인들의 인터넷 쇼핑몰에서의 구매요인이 고객만족, 재구매의도에 미치는 영향에 관한 연구)

  • Kim, Moon-Hong
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.139-147
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    • 2016
  • Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

    Product factors of internet shopping malls have meaningful effect to customer satisfaction,

    Price factors of internet shopping malls have meaningful effect to customer satisfaction,

    Service factors of internet shopping malls have meaningful effect to customer satisfaction,

    Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

    Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.

Determinants of Customer Loyalty in the Context of Online Shopping: A Comparative Analysis of Internet Shopping and Mobile Shopping (온라인 쇼핑 상황에서 고객충성도의 결정요인: 인터넷 쇼핑과 모바일 쇼핑의 비교 분석)

  • Koh, Joon;Choi, Sujeong;An, Baicheng
    • The Journal of the Korea Contents Association
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    • v.15 no.11
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    • pp.486-500
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    • 2015
  • This study focuses on customer loyalty that explains how firms can maintain long-term relationship with customers, in the internet shopping and mobile shopping contexts. Specifically, this study examines the key determinants of customer loyalty from two perspectives: service quality and shopping value. Concerning service quality, previous studies have long argued that it is a starting point of building customer loyalty. Shopping value is a key variable in capturing consumers' shopping motives. In this study, we consider two types of shopping value: usefulness as utilitarian value and enjoyment as hedonic value. Moreover, this study examines whether the effects of service quality and shopping value on customer loyalty differ depending on internet and mobile shopping groups. To test the proposed hypotheses, we conducted multiple linear regression analysis and chow test with a total of 199 data collected on users who have experience in internet shopping and mobile shopping. The key findings are as follows: First, in the internet shopping group, customer loyalty depends on service quality (responsiveness and empathy) and usefulness, whereas in the mobile shopping, it only depends on enjoyment. Second, the impacts of service quality and shopping value on customer loyalty are different depending on internet shopping and mobile shopping. The results imply that e-tailors should develop differential methods suitable for internet shopping or mobile shopping to enhance customer loyalty.

A Study on the Effects of Internet Shopping Mall Dissatisfaction Factors on Complaint Behavior and Intention to Use Arbitration System (인터넷 쇼핑몰 불만족 요인이 불평행동과 중재제도 이용의도에 미치는 영향에 관한 연구)

  • Lee, Jae-Hak;Park, Hee-Chul
    • Journal of Arbitration Studies
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    • v.30 no.2
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    • pp.145-164
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    • 2020
  • With the development of the Internet, e-commerce is rapidly developing, and e-commerce through the Internet has become a major distribution channel for selling products and services to consumers and buyers. However, as Internet shopping develops, consumer dissatisfaction and conflict are increasing. In this regard, this study examined how consumer dissatisfaction caused by using an Internet shopping mall, which is currently taking the core position in commerce activities, leads to consumer complaints, and how these complaints affect the necessity and intention to use the arbitration system. As a result of the study, the following implications were obtained. First, it will be necessary to remove the root cause of consumer complaints by continuously monitoring consumer complaints, rather than staying at passive consumer complaints such as defective product exchange and damage compensation for dissatisfaction with Internet shopping malls. Second, it can be said that the function of the arbitration system is required to protect the rights and interests of consumers using the Internet shopping mall and to actively improve the problems in the event of a damage situation or a problem situation. Lastly, academia's continuous research will be needed, and governments and related organizations will need to continuously provide and promote information to users of Internet shopping malls.

A Study on the Clothing Purchasing Behavior in Internet Shopping and Its Relation to Life Style (인터넷 쇼핑에서의 의복구매행동과 라이프스타일과의 관계 연구 - 인터넷 이용자를 중심으로 -)

  • 송원영;이명희
    • The Research Journal of the Costume Culture
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    • v.9 no.4
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    • pp.602-615
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    • 2001
  • The purpose of this study was to investigate the relationships between life style and clothing purchase intention and purchase criteria in internet shopping-mall of male and female consumers. The subjects were 275 internet users (male: 164, female: 111). The results of the study were as follows. Five factors of life style derived by factor analysis:'Digital Orientation','Economy Orientation','Positive Activity','Fun Orientation', and'Home Orientation'. The dress types to be based on the purchase intention in internet shopping-mall was classified into four dimensions by factor analysis: Casual Wears & Single Item Clothes','Formal Wears','Miscellaneous Goods', and'Underwears & Night Clothes'. Internet users showed relatively high purchase intention in casual wears & single item clothes and miscellaneous goods. Clothing purchase intention in internet shopping correlated significantly with home orientation in males, and with digital orientation in females. Subjects high in fun orientation placed importance on design as clothing purchase criteria. Males high in positive activity placed importance on price, color, sewing, brand, and wearing appearance. Females high in digital orientation believed design, color, material, refundment condition, and fashionability were important as purchase criteria. The level of digital orientation of dress purchasers in internet shopping-mall was higher than that of non-purchasers in case of males, and that of fun orientation was higher than that of non-purchasers in case of females. The present findings suggest that life style such as digital orientation and home orientation appeared to be important in predicting the clothing purchase intention in internet shopping mall.

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Consumer Satisfaction/Dissatisfaction Factors for Internet Fashion Shopping Malls (인터넷 패션쇼핑몰에 대한 소비자의 만족.불만족 영향요인)

  • 김미숙;김소영
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.7
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    • pp.1353-1364
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    • 2001
  • The purpose of the present study was to investigate the factors influencing the extent of satisfaction/dissatisfaction for the internet fashion shopping malls. Data were collected through a self-administered questionnaire survey from 503 netizen through internet by using the server of ECMiner Research Company. Data were analyzed by factor analysis, one-way ANOVA and Duncan's multiple range test. Regarding the satisfaction/dissatisfaction with internet shopping mall, 5 factors were found. Netizens wee divided into 3 groups based on purchase experiences: the less-purchased(1-6 times) the more-purchased(above 7 times) and the not-purchased. The respondents tended to be dissatisfied with the 5 factors. The more they purchased experiences through internet, the more satisfied they were with convenience of shopping and after-sales service factors. Gender and age were the factors influencing the most on the satisfaction/dissatisfaction with the internet shopping malls for the not-purchased. However, for the groups with purchase experiences, experiences, evaluative criteria for selecting shopping malls, the number of hours using internet per week, and the extent of experiences of using internet were the main variables.

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