• Journal of the Korea Computer Industry Society
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• v.3 no.1
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• pp.105-116
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• 2002

In 21st century, the world media marketing structure began to be re-organized. The development of the digital technology has been realized through new media, add the world markets were merged into one through the opening of markets, which opened the new age of unlimited competition and re-organization of media service providers. The purposes of this thesis are to develop domestic markets by reinforcing the competitiveness of domestic Internet broadcasting (webcasting) under the changes of the world media industry and the expansion of the Internet broadcasting, and to explore strategies to create domestic Internet broadcasting in the rapidly changing world media markets. In this study, the status and problems of Korean Internet broadcasting were analyzed and some strategies for improving current situations were proposed.

• Journal of Information Technology Applications and Management
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• v.28 no.1
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• pp.95-110
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• 2021

This study aims to explore the Internet personal broadcasting quality factors that influence viewer satisfaction and dissatisfaction based on the motivation-hygiene theory. Specifically, the quality factors that affect viewer satisfaction of Internet personal broadcasting are derived from the perspectives of extrinsic (contents usefulness and media usability), intrinsic (emotional/cognitive/behavioral enjoyment and creator characteristics), and social motivation (visibility, subjective norm, image, sociality). The data of 200 respondents was used to analyze the relative impact of satisfaction and dissatisfaction with the Kano model, which assumes that viewer satisfaction at both functional and emotional levels varies over quality attributes. In the empirical analysis, the quality factors were classified into attractive, one-dimensional, must-be, and indifferent quality. In addition, it was found that the customer satisfaction coefficient was high in the order of uniqueness, differentiation, and visibility. On the other hand, as a result of applying the dissatisfaction coefficient, it was identified in the order of donation, content reliability, and creator responsiveness.

• Journal of Digital Convergence
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• v.15 no.3
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• pp.319-333
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• 2017

This study is aimed at investigating the factors that influence the profits of Internet personal broadcasting to improve unstable benefit structure. 50 viewers of game broadcasting that includes most of internet personal broadcasting's personalities are surveyed, who are watching the broadcasting everyday more than an hour and backing to a broadcast conductor. For investigating Benefit Structure Analysis of Internet Personal Broadcasting, independent variables are composed of Social viewing experience, Parasocial relationship, and Information seeking motive and mediator is composed of viewing satisfaction that influences dependent variable, purchase intention. As a result the study founds that only two independent variables(Parasocial relationship, Information seeking motive) affect to mediator and viewing satisfaction affected to dependent variable.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.20 no.1
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• pp.61-67
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• 2020

The game has several genres. Actions, RPGs, FPS, and simulations are diverse, and the game that flows around the story is a game genre that feels like watching a movie on the other. Internet game broadcasters can be thought of as playing a movie in a movie theater when they broadcast a story-type game. The difference with the movie theater is that you can get involved in the story by showing your play directly to viewers. As a broadcasting material, story-type games are a good means, but the fact that the story is published on the Internet in terms of game publishers can have a negative impact on sales revenue as viewers can enjoy the story without purchasing the game. The purpose of this study is to analyze the coordination status between producers and internet broadcasters for story-type games that could be copyrighted and suggest ways to move forward.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.6
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• pp.63-68
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• 2018

Offloading is a method of communicating, processing, and receiving results from some of the applications performed on local computers to overcome the limitations of computing resources and computational speed.Recently, it has been applied in mobile games, multimedia data, 360-degree video processing, and image processing for Internet broadcasting to speed up processing and reduce battery consumption in the mobile computing sector. This paper implements a viewer that enables users to convert various flat-panel images and view contents in a wireless Internet environment and presents actual results of an experiment so that users can easily understand the images. The 360 degree spherical image is successfully converted to a plane image with Double Panorama, Quad, Single Rectangle, 360 Overview + 3 Rectangle depending on the image acquisition position of the 360 degree camera through the interface. During the experiment, more than 100 360 degree spherical images were successfully converted into plane images through the interface below.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.21-27
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• 2014

The broadcasting of the analog TV was terminated in 2012 and was converted into the broadcasting of the digital TV, so methods for arrival of DAB(Digital Audio Broadcasting) are planned recently. Thus, with digitization of analog broadcasting and appearance of new service, it takes effort to improve efficiency of broadcasting frequency. T-DMB which came in 2005 uses existing analog TV band and its channel is allocated inefficiently in order to avoid interference between mutual services. However, the foundation which can afresh reorganize T-DMB channel is building up because the broadcasting of the analog TV was terminated. So, this paper proposes the method for national SFN composition of T-DMB considering existing local broadcasting in order to provide better service to users as well as improve efficiency of broadcasting frequency.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.8 no.5
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• pp.1-12
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• 2008

The multimedia streaming service in NGN architecture is not only to deliver video streaming (VoD, Broadcasting TV, etc.) but also to provide new services and service bundles, such as Triple Play (IPTV + VoIP + Internet). Among these services, Internet Protocol Television (IPTV) is becoming a convergence of communication, content, computing, as well as an integration of broadcasting and telecommunication services. In this paper, we addresses enhanced IPTV management scheme aspect of E2E from Home Network to Head End Center over NGN to support efficient service management with a full quality of service (QoS) guarantee.

• ETRI Journal
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• v.27 no.6
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• pp.759-767
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• 2005

This research is to substantially analyze the economic value of portable Internet (WiBro), WCDMA High Speed Downlink Packet Access (HSDPA), WiBro+VoIP, and WiBro+DMB regarded as the next generation of broadcasting. Based on the empirical analysis of economic values, we provide the optimal paths of converged communications and broadcasting services related to WiBro. 1,000 Internet users in the Seoul and Gyeonggi areas were surveyed in their homes. The collected survey was calculated as an accurate economic value distribution for relevant services, and the average and mean were taken using a parametric logit model, semi-parametric Spike model, and nonparametric Turnbull and Kernel estimations in order to analyze the contingent economic value of the amount offered to the subjects of the analysis. The contingent value analysis results varied slightly according to the different methodologies; however, all showed the following common features. The economic value of WiBro, Internet-based WCDMA, VoIP, and DMB with WiBro appeared to be similar. Therefore, if WiBro and WCDMA (HSDPA) form a competitive relationship, the types of bundled services offered as portable Internet service and the supply point of such bundled services are expected to emerge in a strategic plan for stimulating service markets and the prior occupation of the market.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.53-58
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• 2020

Many stars are delivering various contents such as real time talks through Internet personal broadcasting to communicate with fans. For stars and entertainment companies that expect the effect of communicating with fans through Internet broadcasting, it can be said that it is important to grasp viewers' viewing motivation and satisfaction. Thus, we analyzed the viewing motivation and satisfaction of Chinese viewers' Internet personal broadcasting of famous celebrities based on the uses and gratifications approach. To this end, an online survey was conducted, and as a result, 'emotional motivation' and 'functional motivation' were found as Chinese viewers' motivation for viewing Internet personal broadcasting of famous celebrities. In addition, it was found that viewers' satisfaction increased as the viewers' 'emotional viewing motivation' increased. From the results of this study, it seems that a strategy of subdividing programs by reflecting the audience characteristics such as age and occupation is needed. It can be a way to expand the number of viewers and the intended broadcasting effect by designing and producing programs for personalized celebrity internet broadcasting by segmenting audiences.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.1
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• pp.85-93
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• 2015

This research try to find how to construct On & Off Marketplace to activate exporting of broadcasting contents by Delphi survey. This research is based on environment of broadcasting contents such as OTT and reinforcement for broadcasting contents marketplace of foreign countries. This research find that global marketplace of broadcasting contents should be constructed by convergence of online and offline, and should adopt new technology to make easy global distribution in new broadcasting environment, and also open global festival with offline marketplace of broadcasting contents. korea will be asia hub for global distribution of broadcasting contents through this task.