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http://dx.doi.org/10.7236/JIIBC.2015.15.1.85

A Study on Construction of On & Off Marketplace for global distribution of broadcasting contents  

Ahn, Jong-Bae (Dept. of Media and Communication Arts, Hansei University)
Publication Information
The Journal of the Institute of Internet, Broadcasting and Communication / v.15, no.1, 2015 , pp. 85-93 More about this Journal
Abstract
This research try to find how to construct On & Off Marketplace to activate exporting of broadcasting contents by Delphi survey. This research is based on environment of broadcasting contents such as OTT and reinforcement for broadcasting contents marketplace of foreign countries. This research find that global marketplace of broadcasting contents should be constructed by convergence of online and offline, and should adopt new technology to make easy global distribution in new broadcasting environment, and also open global festival with offline marketplace of broadcasting contents. korea will be asia hub for global distribution of broadcasting contents through this task.
Keywords
Marketplace; Broadcasting Contents; Global distribution; Delphi Survey;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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