• 제목/요약/키워드: Internet Usage Level

검색결과 181건 처리시간 0.024초

SNS의 이용 동기에 관한 연구: 개방형 SNS와 폐쇄형 SNS의 비교 (The usage motivation of SNS: A Comparison of Open type and Closed type SNS)

  • 전병호
    • 디지털산업정보학회논문지
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    • 제11권2호
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    • pp.181-192
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    • 2015
  • A new communication revolution such as social networking service (SNS) has been transforming the way of interaction between people in both of individual level and organizational level. Recently many people have switched to closed type SNS such as Naver Band and Kakao group due to the several reasons. The purpose of this study is to investigate the usage motivation and satisfaction of SNS based on use and gratifications perspectives. Based on prior studies on use and gratifications of Internet-related media and SNS, information motivation, relationship motivation, pleasure/entertainment motivation, self-expression motivation, work motivation were identified as usage motivation of SNS. This empirical study explores how these motivations vary between open type SNS(facebook and twitter) and closed type SNS(band and kakao group). This study contributes to provide the base of activation strategies and practical implications for companies using SNS as a marketing tool.

대학생의 인터넷 패션쇼핑몰 이용실태와 의류제품 구매행동 및 인식도 (Actual Usage, Clothing Purchasing Behavior and Recognition toward Internet Fashion Shopping Mall of University Students)

  • 윤혜경;권수애
    • 한국생활과학회지
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    • 제12권2호
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    • pp.225-236
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    • 2003
  • The purposes of this study were to promote the consumer's recognition on the internet purchase of fashion products and to provide useful information which would help web-site plan design, product composition, and service of internet shopping mall. The subjects were consisted of 693 students who had experiences of the accesses to internet fashion shopping mills or experiences of purchasing through internet in Cheongju and Daejeon region. Data were analyzed by factor analysis, frequency, percentage, mean, standard deviation, t-test, ANOVA, and LSD. The Results were as follows: 1. Merit factors of the internet shopping were found to be shopping convenience and pursuit of product information. Whereas, demerit factors of the internet shopping to be complexity of order, delivery, functional and economic riskiness, and services. 2. Gender was the only factor differentiating the level of recognition toward the internet fashion shopping mall. And the level of recognition also showed significant differences according to period, time, purpose of access, type of shopping mall, purchase experience, and average purchase price.

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노인의 인터넷 사용 실태, 자아효능감, 자아존중감에 관한 연구 (A Study of the Pattern of Elderly's Internet Usage, Self-efficacy, and Self-esteem)

  • 황은희;신수진;정덕유
    • 한국보건간호학회지
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    • 제25권1호
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    • pp.118-128
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    • 2011
  • Purpose: The purpose of this study was to investigate the patterns of internet usage, selfefficacy, and self-esteem of the elderly. Method: Study participants were 139 older than 60 years of age who had used internet and could access internet anytime at home. Data were collected from March to September, 2009 by using a structured questionnaire. The data were analyzed using PASW/WIN 18.0 program. Results: The meantime of internet use was 8.74 hours per week, frequently used web-site was 'Newspaper and magazine', and subjects mainly used internet 'not to fall behind the times'. The mean score of internet use capability was 2.42, among theses the score of 'Searching necessary information' was the highest. The internet use capability of the subjects was significantly different in terms of education level, spouse, economic status, and the length of use. The mean scores of self-efficacy and self-esteem were $28.22{\pm}4.42$ and $28.51{\pm}4.25$, respectively. Conclusions: These results suggest that the elderly people use internet not to fall behind the times but they have enough capability to use internet searching or e-mailing. Also, it is true that there are many influencing factors on internet use and capability of the elderly. Therefore, it is needed to investigate the internet use of the elderly more closely.

성인층의 인터넷 과의존 영향요인: 의사결정나무분석을 활용하여 (A Study on Factors of Internet Overdependence for Adults Using the Decision Tree Analysis Model)

  • 서형준;신지웅
    • 정보화정책
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    • 제25권2호
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    • pp.20-45
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    • 2018
  • 본 연구는 성인층의 인터넷 과의존에 영향을 주는 요인을 확인하기 위해 한국정보화진흥원의 2016 인터넷 과의존 실태조사의 원자료를 활용하여 의사결정나무분석을 수행하였다. 의사결정나무분석결과 총 16개의 마디를 생성하였으며, 주요 예측변수로는 스마트미디어 주중 1회 이용시간, 스마트미디어 주말 1회 이용시간, 캐시템 이용경험, 3가지 콘텐츠 중 여가의 이용비율, 부정적 성격, 3가지 콘텐츠 중 정보검색 및 활용의 이용비율, 인터넷의 순기능 인식 순으로 목표변수인 인터넷 과의존 위험군에 영향을 주는 것으로 나타났다. 가장 높은 위험군 확률을 보인 마디는 주중 1회 이용시간이 5분을 초과하면서 5-10분 미만 이하로 이용하고, 캐시템 이용경험이 있으며, 인터넷 순기능 인식이 낮은 마디였다. 분석결과를 토대로 한 정책제언은 첫째, 단시간 이용만으로도 인터넷 과의존 위험률이 높았기 때문에, 이용시간보다는 이용행태에 대한 연구롤 통해 가이드라인이 필요하다. 둘째, 캐시템 이용과 같이 게임 몰입에 영향을 주는 것은 인터넷 과의존도를 증대시키기 때문에 자율규제가 요구된다. 셋째, 3가지 콘텐츠 중에서 인터넷을 여가목적으로 이용하는 경우가 인터넷 과의존 위험률이 높기 때문에 가능한 인터넷이 주목적이 아닌 다른 여가수단의 권장이 요구된다.

사이버 일탈행위에 영향을 미치는 요인에 관한 탐색적 연구 (Exploratory Study on Perceptions and Relationships Among Dominants of Deviant Behavior in Cyber Space)

  • 김미량;엄명용;김태웅
    • 한국콘텐츠학회논문지
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    • 제7권5호
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    • pp.27-35
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    • 2007
  • 본 연구는 대학의 학부생들을 대상으로 사이버공간에서 일탈행위를 일으키는 요인들을 인터넷활용정도, 익명성인식, 두려움으로 세분화하고 이러한 요인들 간의 인과관계를 통계적 기법을 이용하여 탐색적으로 실증한 연구로서 사이버 범죄의 예방을 위한 기술적인 관점보다는 사회학적인 관점에서 접근한 연구이다. 본 연구의 결과는 대학생들의 일탈행위의 예방뿐만 아니라 사이버 범죄의 예방 측면에서도 양질의 시사점 및 정책적 공헌을 하리라 본다.

Effect of Movile Communication during Non-Worktime: Increasing Worker's Stress in the IT Industry

  • 함상우
    • 인터넷정보학회논문지
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    • 제19권4호
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    • pp.95-105
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    • 2018
  • As the IT industry has developed, the frequency of mobile communication usage has increased sharply. Mobile communication has many advantages such as improving work performance, communication beyond time and local constraints, and rapid and vast amounts of information exchange. However, mobile communication also allows supervisors to give their subordinates work at any time. Thus, mobile communication may also have a negative impact on workers' stress levels during non-work time. This study examined required time, urgent business, personal engagement, and trivial matters as sub-dimensions of mobile communication messages that workers could receive during non-work time. Further, the nature of the relationship between team leaders and members explains how these messages may increase the stress levels of workers. Supervisors should prohibit the use of such mobile communication, and efforts should be made at the enterprise level. Through this research, we aim to explain the dual nature of mobile communication, and understand how to optimize the usage of this innovative technology

대학생의 개인특성, 인터넷 사용특성, 음란물 노출과 반사회적 성의식 간의 구조모형 (The Effects of Personal Characteristics, Internet Usage Characteristics and Exposure to Pornography on Anti-Social Sexual Perception Among College Students - Using Structural Equation Model Analysis)

  • 양현주;김원순
    • 문화기술의 융합
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    • 제7권2호
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    • pp.35-48
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    • 2021
  • 본 연구는 대학생의 개인특성과 인터넷 사용특성, 음란물 노출 및 반사회적 성의식과의 관계를 규명하기 위해 모형을 구축하고 이들 요인간의 관계를 규명하고자 시도되었다. 연구대상은 B시 소재 만18세 이상의 대학생 360명을 대상으로 하였으며, 수집된 자료는 IBM SPSS 21.0/AMOS 22.0 프로그램으로 분석하였다. 수정모형의 적합도 지수는 수용기준을 충족하였다(𝛘2/df=2.786, GFI=.95, AGFI=.92, SRMR=.06, RMSEA=.07, NFI=.89, CFI=.93, TLI=.90). 경로분석 결과, 대학생의 반사회적 성의식에 직접적인 영향을 미치는 변수는 개인특성과 음란물 노출이었으며, 간접적인 영향을 미치는 변수는 인터넷 사용특성이었다. 반사회적 성의식에 직접적인 효과가 가장 큰 것은 음란물 노출이었으며, 음란물 노출은 개인특성과 인터넷 사용특성의 직접적인 영향을 받는 것을 확인하였다. 따라서 대학생의 반사회적 성의식 감소를 위해서는 음란물 노출에 직접적인 영향을 미치는 개인특성 및 인터넷 사용특성을 조절하는 방안이 마련되어야 할 것이다.

Sub-channel Allocation Based on Multi-level Priority in OFDMA Systems

  • Lee, JongChan;Lee, MoonHo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제7권8호
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    • pp.1876-1889
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    • 2013
  • Packet-based mobile multimedia services for the Internet differ with respect to their resource requirements, performance objectives, and resource usage efficiencies. Nonetheless, each mobile terminal should support a variety of multimedia services, sometimes even simultaneously. This paper proposes a sub-channel allocation scheme based on multi-level priority for supporting mobile multimedia services in an Orthogonal Frequency Division Multiple Access (OFDMA) system. We attempt to optimize the system for satisfying the Quality of Service (QoS) requirements of users and maximize the capacity of the system at the same time. In order to achieve this goal, the proposed scheme considers the Signal-to-Interference-plus-Noise Ratio (SINR) of co-sub-channels in adjacent cells, the Signal-to-Noise Ratio (SNR) grade of each sub-channel in the local cell on a per-user basis, and the characteristics of the individual services before allocating sub-channels. We used a simulation to evaluate our scheme with the performance measure of the outage probabilities, delays, and throughput.

A Novel System for Detecting Adult Images on the Internet

  • Park, Jae-Yong;Park, Sang-Sung;Shin, Young-Geun;Jang, Dong-Sik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제4권5호
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    • pp.910-924
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    • 2010
  • As Internet usage has increased, the risk of adolescents being exposed to adult content and harmful information on the Internet has also risen. To help prevent adolescents accessing this content, a novel detection method for adult images is proposed. The proposed method involves three steps. First, the Image Of Interest (IOI) is extracted from the image background. Second, the IOI is distinguished from the segmented image using a novel weighting mask, and it is determined to be acceptable or unacceptable. Finally, the features (color and texture) of the IOI or original image are compared to a critical value; if they exceed that value then the image is deemed to be an adult image. A Receiver Operating Characteristic (ROC) curve analysis was performed to define this optimal critical value. And, the textural features are identified using a gray level co-occurrence matrix. The proposed method increased the precision level of detection by applying a novel weighting mask and a receiver operating characteristic curve. To demonstrate the effectiveness of the proposed method, 2850 adult and non-adult images were used for experimentation.

인스턴트 메신저 : 합리적 행동이론의 실제 (Instant Messenger: Theory of Reasoned Action in Practice)

  • 이정우;한현정
    • 한국경영과학회지
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    • 제29권4호
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    • pp.159-173
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    • 2004
  • Instant Messenger is a communication tool which allows instant real-time connection between parties through Internet Compared to the most popular Internet communication tool. email. the messenger allows people to check network presence of other parties and to connect in real time among multiple parties. Mostly due to the convenience it provides. use of instant messengers has increased tremendously not only for personal purpose but also for business purpose. However. firms are agonizing about the real impact of instant messenger usage among employees. whether the impact is positive or negative in terms of the productivity, Applying the theory of reasoned action (TRA) and technology acceptance model (TAM). this study sets UP perceived ease of use. perceived usefulness and cultural orientation of individuals as antecedents of adoption and use of the messenger application, Also. the impacts of messenger usage are measured as task productivity and intimacy among colleagues. This study presents several findings about the instant messenger, First. perceived ease of use. and usefulness play important roles in raising the adoption level of instant messenger. Also. culture propensity also maintains strong influence towards the actual usage of the messenger. Among cultural variables. innovativeness, supportiveness and outcome orientation reveal strong positive impacts on adoption and use of the messenger. On the dependent side. use of instant messenger seems to have a strong direct impact on task productivity as well as indirect impact through intimacy. Implications are discussed.