• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1999년도 제16회 동계학술발표회 논문집
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• pp.348-371
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• 1999

The tremendous growth of the Internet, particularly World Wide Web, has bought significant changes in the economics of marketing channels and has led to a redefinition of industry value chain. While electronic commerce has become as an important issue with the growth of the Internet, there are insufficient empirical research efforts concerning its status in Korea. The study findings suggest that contextual problems need to be solved before electronic commerce provides real benefits for consumers and businesses. The suggestions and strategies are provided at both a firm level and a consumer level. The objective of this research investigates TQM's the key quality factors and Customer's Using Satisfaction of Internet shopping mall in Korea. In addition, we tried U find out what factors discourage consumers from using electronic purchasing methods, as well as how perceived quality factors and customer satisfaction when consumers are exposed to the purchase process on the Internet shopping mall business.

• 한국가정과교육학회지
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• 제20권4호
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• pp.187-203
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• 2008

본 연구는 청소년의 사회인구학적 변인 및 인터넷 사용관련 변인에 따른 인터넷 중독정도의 차이와 인터넷 중독성에 따른 가족 의사소통의 차이, 인터넷 중독 정도가 가족 의사소통에 미치는 영향을 살펴봄으로써 청소년기 가족의 가족 내 바람직한 의사소통을 향상시키는데 필요한 기초 자료를 제공하는데 그 목적이 있다. 광주광역시에 거주하는 중학생 394명을 대상으로 하여 얻어진 결과를 요약하면 다음과 같다. 첫째, 남학생의 인터넷 중독은 50.71%로 여학생의 30.31%보다 높게 나타났고, 가족 의사소통 중 개방형 의사소통은 중간값보다 높게 나타났으나 문제형 의사소통은 중간값보다 다소 낮게 나타났다. 둘째, 남학생이 여학생보다, 부모가 집을 비우는 날의 빈도가 많은 집단이, 생활수준이 낮은 집단이 높은 집단보다 인터넷 중독 수준이 높았고, 부모가 인터넷의 바람직한 사용을 위해 지도를 해 주는 경우, 인터넷 이용 동기가 새로운 정보를 얻기 위함인 경우, 인터넷을 메일이나 자료검색용으로 이용하는 경우에 인터넷 중독 수준이 낮았고, 한번 접속하면 오랫동안 인터넷을 이용하는 경우에 인터넷 중독 수준이 높았다. 셋째, 인터넷 비중독군은 중독군보다 개방형 의사소통을 많이 하는 것으로 나타난 반면, 인터넷 중독군의 경우 비중독군보다 문제형 의사소통을 더 많이 하는 것으로 나타났다. 넷째, 가족의 개방형 의사소통은 생활수준이 높을수록, 인터넷 이용에 대해 부모가 관심을 갖는 경우, 인터넷 중독 정도가 낮을수록, 인터넷 1회 이용시간이 짧을수록 더 많이 하는 것으로 나타났고, 문제형 의사소통은 인터넷 중독 정도가 높을수록 많이 하며, 생활수준이 높을수록 더 적게 하는 것으로 나타났다.

• 대한가정학회지
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• 제43권9호
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• pp.1-13
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• 2005

The purposes of this study were to classify internet shopping mall user by their shopping styles and to define the characteristics of the classified individual clusters. Questionnaires were completed by 338 men and women who have used internet shopping malls at lead once during the previous 6 months. The internet shopping styles were classified into 4 clusters after factor analysis and k-means cluster analysis. Cluster I, named 'high brand proneness', can be described as having low score on devotee tendency. Cluster II, named 'high value proneness', is characterized by a high score on seeking substance. Cluster III, called 'steadiness orientation', can be described as having a tow score on seeking trend and substance. Cluster IV, named 'individuality inclination', can be described as having low score on seeking trend. These four clusters differ in terms of socio-demographic and environmental characteristics such as gender, age, educational level, occupation, and internet using time. Theoretical and practical implications are discussed.

• 대한가정학회지
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• 제44권5호
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• pp.79-87
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• 2006

The purpose of this study is to analyze whether service quality and perceived risk have an effect on purchase intention and satisfaction of the fashion merchandise in internet shopping malls. To this end, a survey was conducted from June 20 to July 30 in 2005, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. First, the service quality factors were determined to be reliability, responsibility, ease of transaction, order convenience, and site characteristics. Perceived risk factors were determined to be merchandise risk, information exposure risk, social psychological risk, and function risk. Second, service quality factors of responsibility, ease of transaction, order convenience, site characteristics and perceived risk factor of social psychological risk had an effect on internet purchase intention of the fashion merchandise. Greater site use convenience, lower price, simpler ordering, and lower social psychological risk were all positively correlated with higher internet purchase intention of fashion merchandise. Third, nice quality factors and social psychological risk had an effect on satisfaction degree in internet shopping.

• 대한가정학회지
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• 제47권7호
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• pp.83-95
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• 2009

This study investigated the differences in the effects of the perception of the internet fashion shopping mall characteristics on satisfaction and loyalty of internet fashion shopping mall between Korean and American college students. Questionnaires were administered to 251 Korean and 221 American college students. The results were as follows. First, service and product diversity had significant effects on satisfaction of internet fashion shopping mall in both group, while convenience had a significant impact on satisfaction of internet fashion shopping mall in American group. Second, service, product diversity, and promotion had significant influences on repurchase intention of internet fashion shopping mall in Korean consumer group, while service and reliability, product diversity, and convenience had significant effects on repurchase intention of internet fashion shopping mall in American consumer group. Third, service had a significant effect on recommendation intention in Korean group, while service and reliability and product diversity had significant influences on recommendation intention in American group.

• 대한가정학회지
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• 제45권5호
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• pp.95-119
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• 2007

The purpose of this study was to investigate the shopping values(utilitarian and hedonic values) sought and the risks(economic, functional, socio-psychological, and privacy) perceived by consumers who participate in Internet auctions by determining the factors that affect their shopping values and risk perceptions. Empirical data were collected by an Internet survey of netizens who were interested in and had experience in Internet auctions. Questionnaires were distributed to the subjects through an Internet survey site and at an Internet auction cafe. A total of 300 questionnaires were analyzed. The results showed that consumers showed a slightly greater pursuit of a utilitarian value than a hedonic outcome in their Internet auction practices; however the outcomes pursued by consumers in their teens and twenties tended to be more hedonic than utilitarian. Consumers with a higher level of innovation, self-confidence in purchase, and need for information searching showed a greater pursuit of utilitarian and hedonic outcomes. The group of consumers with a higher expectation for legal protection pursued a more utilitarian outcome, whereas the group of consumers with higher influence from the reference group pursued a more hedonic outcome. The consumers showed that they perceived functional risk as boing most serious, followed by privacy risk, economic risk, and socio-psychological risk. Subjects with higher degrees of innovation, self-confidence in purchase and self-control perceived economic risk as critical. Functional risk was perceived to be highest in the group of consumers with self-control and a need for information searching, whereas socio-psychological risk was perceived to be highest in the group of consumers showing more self-control. Privacy risk was perceived to be highest in the group of consumers with a higher degree of innovation and lowest in both groups of higher and lower affection. Both economic and privacy risks were perceived to be lower in the group of lower pursuit of a hedonic outcome.

• 한국가정과교육학회지
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• 제17권2호
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• pp.29-47
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• 2005

본 연구의 목적은 인터넷 사용의 주 이용 연령인 중${\cdot}$고등학생들의 인터넷 쇼핑을 이용한 구매 실태, 인터넷 쇼핑을 이용한 의복 구매 행동m 의복 구매 태도를 조사하여 인터넷 쇼핑에 대한 중${\cdot}$고등학생의 올바른 소비자 교육 자료 개발에 필요한 기초 자료를 제공하는 것이었다. 분석을 위한 설문지는 2004년 11월에 서울, 대구, 경기, 충북, 충남. 경북, 경남 지역의 중${\cdot}$고등학생들에게 배포하여 수집하였다. 첫째, 인터넷에서 구입한 의복 품목은 티셔츠 및 남방, 신발 청바지 및 캐쥬얼 하의, 가방류 순으로 $2\~3$만원 미만의 중저가 제품을 주로 구입하였다. 주된 결제 수단은 무통장 입금이었다. 둘째, 의복 구매 만족도는 비교적 높았으나 제품에 대한 보상 만족도는 낮았다. 제품이 민족하지 못한 경운 적극적인 불평 행동을 하고 있었다. 셋째, 반품 품목은 티셔츠 및 남방, 청바지 및 캐주얼 하의, 신발류로 구매 품목과 같은 순이었고, 반품 요인은 사이즈가 맞지 않거나 컴퓨터 화면과 실제 상품과의 차이로 인한 것이 가장 많았다. 조사대상자의 $89.0\%$가 인터넷으로 재구매할 의사가 있다고 나타났다. 넷째. 의복구매와 관련된 인터넷 쇼핑에 대한 태도는 쇼핑의 편이성 항목에서 높았으며 특히. 제품의 다양성과 가격 경쟁 면에서 장점을 가진 것으로 인식하고 있었다. 다섯째, 인구 통계학적 특성 변인에 따라 의복 구매 행동과의 차이를 알아본 결과, 구매 경험과 의복 구매 경험 유무에서는 학년 지역, 월용돈 액수 변인에 따라 차이가 있었다. 구매한 의복 품목에 대해서는 성별에 따라서만 유의한 차이가 있었다. 중${\cdot}$고등학생의 인터넷 사용이 증가함에 따라 인터넷으로 제품을 구매하는 기회가 많아졌고 특히, 의류 제품 구매 비율이 해마다 증가하고 있는 추세로 이에 대한 합리적인 구매 행동을 위하여 체계적인 소비자 교육을 실시할 필요가 있음을 시사한다.

• 대한가정학회지
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• 제44권7호
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• pp.11-20
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• 2006

This study investigated the purpose of internet usage among high-school seniors and how their psychological, behavioral, and interpersonal adjustment levels were affected by the amount of lime spent on the internet. The subjects were 572 high-school seniors who participated in the first panel of Korean Education Empolyment Panel (KEEP). The participants were divided into 2 groups: low use group using the internet for less than 30 minutes a day and high un group using the internet for more than 3 hours a day. The adjustment levels of these two groups were compared. The findings were as follows. First, the high use group used the internet to enjoy games, whereas the low use group used the internet to seek schoolwork-related information. Second, the high use group had more negative self-concepts and experienced more stress regarding economic hardship than the low use group. Finally, the high use group watched T.V. longer, studied less, and had more experiences of deviant behaviors, such as bullying, smoking, drinking, and sexual relations.

• 대한가정학회지
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• 제43권12호
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• pp.15-28
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• 2005

This study groups the life content of adolescents according to their time spent during the week and compares their internet use. The data were collected from 2210 middle and high school students, including their life content and hours, and various internet factors such as self-evaluated internet addiction, internet support, internet experience, chatting subjects and the type of internet service. Adolescents were divided into five groups: TV-oriented group, computer-oriented group, peer-oriented group, self-study group and extracurricular institution group. The purpose of internet use, internet experience, chatting subjects, negative aspects of internet and internet addiction were different by adolescents' group type. The peer-oriented group had the highest real self image as opposed to the cyber self image and trusted other's words on the internet. The TV-oriented group had the lowest trust in the internet. The computer-oriented group received the highest internet support and internet experiences, but didn't use the internet for the purpose of information search. The self-study and extra-curricular institution groups used the internet the least, used it to solve stress and were interested in school circles on the internet.

• Nutrition Research and Practice
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• 제4권1호
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• pp.51-57
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• 2010

We performed this study to examine lifestyle patterns and dietary behavior based on the level of Internet addiction of Korean adolescents. Data were collected from 853 Korean junior high school students. The level of Internet addiction was determined based on the Korean Internet addiction self-scale short form for youth, and students were classified as high-risk Internet users, potential-risk Internet users, and no risk Internet users. The associations between the students' levels of Internet addiction and lifestyle patterns and dietary behavior were analyzed using a chi-square test. Irregular bedtimes and the use of alcohol and tobacco were higher in high-risk Internet users than no risk Internet users. Moreover, in high-risk Internet users, irregular dietary behavior due to the loss of appetite, a high frequency of skipping meals, and snacking might cause imbalances in nutritional intake. Diet quality in high-risk Internet users was also worse than in potential-risk Internet users and no risk Internet users. We demonstrated in this study that high-risk Internet users have inappropriate dietary behavior and poor diet quality, which could result in stunted growth and development. Therefore, nutrition education targeting high-risk Internet users should be conducted to ensure proper growth and development.