• Title/Summary/Keyword: Intention to recommend

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An Analysis on the Purchase Satisfaction, Repurchase Intention and Recommendation according Toothpaste Choice Standard (치약선택기준에 따른 구매만족, 재구매 의도 및 권유 의사 분석)

  • Han, Ye-Seul;Lee, Ji-Eun;Moon, Hak-Jin;Lim, Soon-Ryun;Cho, Young-Sik
    • Journal of dental hygiene science
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    • v.15 no.1
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    • pp.77-82
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    • 2015
  • The purpose of this study was to understand the buying behavior characteristics of the customers. Also, it was intended to provide information to provide companies marketing strategy. The criteria of purchasing toothpaste was to try to understand the impact on satisfaction, recommendation and repurchase Intention. The study was surveyed 248 customers who re-buy the toothpaste in oral care products showroom at university dental hospital. Statistical analysis was performed using PASW Statistics 18.0 and AMOS 18.0 at the 5% significance level. The results were as follows: 'Flavor', 'Price', 'Brand', 'Function', 'Design' of toothpaste and satisfaction showed a positive correlation. Satisfaction and repurchase intention, Recommendation showed a positive correlation. Selection criteria that affect the satisfaction when customers buy toothpaste, 'Function' was the greatest and others became the order of the 'Brand', 'Flavor', 'Price'. Satisfaction affect the recommendation and repurchase Intention. If customers are satisfied with the toothpaste products, showed the Repurchase Intention, have shown opinion that is willing to recommend this product to others. Therefore, dentistry and manufacturers of toothpaste must share a lot of information about toothpaste with customers. Also, information, function, flavor of toothpaste as well as other oral care product, It will be a needed the continuing research and development.

The Effects of a Shift Improvement Pilot Project on Nurses' Shift Adjustment, Work-Life Balance, and Turnover Intention: A Mixed-Methods Study (교대제 개선 시범사업이 간호사의 교대근무 적응, 일과 삶의 균형 및 이직의도에 미치는 효과: 혼합연구방법)

  • Choi, Su Jung;Kim, Mi Soon;Jeon, Mi-Kyeong;Choi, Jin Ju;Son, Sook Yeon;Kim, Eun Hye
    • Journal of Korean Clinical Nursing Research
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    • v.29 no.3
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    • pp.223-237
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    • 2023
  • Purpose: This study aimed to investigate the impact of a nurse shift improvement pilot project on nurses' shift adjustment, work-life balance, and turnover intention, as well as nurses' experiences of participating in the pilot project. Methods: An explanatory sequential mixed-methods study was performed. Survey data was collected from a total of 1,051 nurses both in participant and non-participant groups. For the qualitative study, focus group interviews were conducted with 22 nurses who participated in the shift improvement pilot, including 12 staff nurses, 7 nurse managers, and 3 substitute nurses. Results: There were significant positive effects on the key variables of nurses' shift adjustment, work-life balance, and turnover intention in the group that participated in the nurse shift improvement pilot project. Based on the qualitative study, participants in the shift improvement pilot project indicated that it enabled nurses to recover their circadian rhythm, and achieve a better work-life balance, and they wanted to continue working as a nurse, and hoped expanded application of the pilot project. Conclusion: In order for expanded implementation of the pilot project and continued improvement in the shift system, we recommend establishing compensation standard, systematizing the use of substitute nurses, developing guidelines for shift schedules, and expanding the shift improvement pilot project to other departments such as the emergency room.

Influences of Coffee Education Service Quality on Educational Satisfaction, Intention to Recommend, and Job Preparatory Behavior : Focusing on Job Searchers in the Tourism and Hospitality Industry (커피교육서비스 품질이 교육만족도, 추천의도, 취업준비행동에 미치는 영향 :관광·외식분야 취업준비생을 대상으로)

  • Shin, Dong-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.297-306
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    • 2022
  • This study aims to verify the influence of coffee education service quality recognized by trainees wishing to get a job at coffee-related companies on job preparation behavior through education satisfaction and recommendation intention. In order to achieve the research purpose, this study posited five research hypotheses based on relative literature and also established a research model with the five hypotheses. This study shows the following research results. First, the study found that coffee education service quality had a positive and significant impact on education satisfaction. Second, the study found that educational satisfaction had a positive and significant impact on recommendation intention. Third, the study found that educational satisfaction had a positive and significant impact on job preparation behavior. Fourth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on recommendation intention. Fifth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on employment recommendation intention. Such findings of this study imply practical suggestions that the characteristics of a wide range of trainees in the study of coffee education service quality and satisfaction, and provide practical suggestions to help improve the future direction of education services and competitiveness of coffee education institutions.

A Study on the Users' Levels of Satisfaction and Recognition after Participating in Cultural Events in the Special Library: Focusing on K Special Library (전문도서관의 문화행사 참가에 따른 이용자들의 도서관 만족도 및 인식도에 관한 연구 - K전문도서관을 중심으로 -)

  • Park, Sang Uk;Nam, Young Joon
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.2
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    • pp.27-51
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    • 2020
  • This study is targeting Special Library users and aims to find out whether participation in the cultural events of K Special Library affects the levels of satisfaction and recognition of library users. With consideration for the actual operating case, the cultural events of K Special Library were categorized into reading activities, reading promotion events, exhibition events, lecture events, and others. The influential relationship between these cultural events, the level of satisfaction, intention of reuse, and level of recognition of the K Special Library service were analyzed. As a result of this study, participation in cultural events was found to affect the level of use, level of satisfaction on services, intention to reuse and recommend, and level of recognition of K Special Library users. However, regarding the level of satisfaction on the collection of books, there was no significant difference arising from participation in cultural events. As such, it is concluded that participation in cultural events does not affect the level of satisfaction on the collection of the books.

Evaluation on the Satisfaction of School Illumination Quality by Applying SERVPERF Model (SERVPERF 모형을 응용한 학교 조명 품질 만족도 평가)

  • Jee, Soon-Duk;Kim, Sung-Ae;Kim, Chae-Bogk
    • Journal of the Korean Institute of Educational Facilities
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    • v.20 no.3
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    • pp.29-39
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    • 2013
  • This study addresses the evaluation on the satisfaction of school illumination quality by applying SERVPERF model after extracting factors affecting school illumination quality. Three types of illumination systems (fluorescence light, general LED light and high color rendition LED light) were tested by students who have used each illumination system. Three factors such as effectiveness, esthetic sense and function were developed for evaluation. Satisfaction evaluation was performed based on applied SERVPERF model by comparing perceived levels. The differences of perceived levels of satisfaction on the illumination systems were analyzed by ANOVA. The results said respondents satisfy only the high color rendition LED light regardless of three factors. Especially, students who experienced high color rendition LED light have strong intention to recommend that illumination system to other schools. They also express their desire to use that system at home. Interestingly, there is not much satisfaction difference between fluorescence light and general LED light.

A study on the admission support process and educational satisfaction of college students at beauty contract department (미용전공 계약학과 대학생의 입학지원과정과 교육만족도 연구)

  • Hong, Soo Nam
    • Journal of the Korea Fashion and Costume Design Association
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    • v.20 no.4
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    • pp.83-94
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    • 2018
  • This study surveyed 255 college students enrolled in beauty contract departments located in Seoul(5 schools) and Gyeonggido(6 schools) to investigate their admission support procedure and educational satisfaction. The study found as follows; Data collection was performed from March 25 to May 30, 2018 using SPSS WIN 21.0 for their statistical processing. With respect to data analysis, first, frequency analysis was conducted to look at the general characteristics of the subjects. Second, the admission support procedure of beauty contract department was investigated and cross analysis was performed to see if there was any change according to the subjects' general characteristics. As a result of looking at the awareness on department, 89% were found to be aware of the contract department system. As for their motivation to applying for the department, the largest reasons were found to obtain a degree and to become a hair designer within a short period of time. The most frequent route of application was a recommendation by their high school teachers. The highest priority consideration in choosing a department was the brand awareness of an associated industrial entity. With respect to the complementation education in curriculum, practical technique related to the major was found the highest. 66.7% said they would recommend the department when it comes to the intention to recommend the department. 24.0% were found satisfied with the education regarding educational satisfaction. Therefore, in order to improve the educational satisfaction of the contract department, it is necessary to acquire knowledge of the field technique and practical salon education.

Effect of HMR Meal Kit Product Selection Attributes on Consumers Satisfaction and Other Recommendation Intention (HMR 밀키트 상품의 선택속성이 소비자만족 및 타인추천의도에 미치는 영향)

  • Kim, Dong-Soo;Kim, Chan-Woo
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.258-267
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    • 2021
  • This study attempted an empirical analysis study on the Meal Kit Product, whose interest and demand continued to increase according to the eating out trend in the Untact era. In addition, this study attempted to investigate the relationship between the factors of Home Meal Replacement Meal Kit Product Selection Attributes, Consumers Satisfaction, and Other Recommendation Intention. Convenience sampling was used for consumers with experience in using Meal Kit Products released by food service companies and start-up companies. The investigation period was conducted for about one month from July 01, 2020, and the final 285 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of the analysis, the price (β=.241), convenience (β=.317), and diversity (β=.191) of Hypothesis 1 had a significant effect on Consumers Satisfaction. Price (β=.482), convenience (β=.133), and diversity (β=.342) were found to have a significant effect on the intention to recommend others. It was analyzed that Hypothesis 3's Consumers Satisfaction (β=.443) had a significant effect on Other Recommendation Intention. Finally, through this study, we expect to be provided as basic research data related to Meal Kit Product. It is intended to be presented as a theoretical basis for the use of marketing and direction for the development of milk kit products for catering companies and restaurants.

A Study on Infant Caregivers' Library Use Behavior and Factors Affecting Their Revisit and Intention of Recommending Library Visit to Other People: Focusing on Public Library Services in G-City (영유아 보호자의 도서관 이용행태 및 재이용과 추천의사 영향 요인 연구 - G광역시 공공도서관을 중심으로 -)

  • Shin, Seon-A;Lee, Myounggyu
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.31 no.4
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    • pp.95-119
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    • 2020
  • The study examined the behavior of infant's caregivers using public libraries, measured the level of awareness of infant and toddler services in the library to determine the factors affecting their revisit or recommendation of use to others, and examined the impact of such recognition on the use behavior, revisit and willingness to recommend others. The study surveyed 146 caregivers of infants who use four public libraries in Gwangju Metropolitan City on demographic characteristics, library use behavior, level of awareness of library services, library revisit and recommendation to others. Analysis of this survey shows that the factors that influence the caregivers' revisit of the library or their desire to recommend to others through their caregivers' use of the library are the factors that influence the expansion of information data, the stability of space facilities, the accessibility of space facilities, and the ease of participation in programs among the various service factors provided by the library rather than the personal factors of infants and toddlers' caregivers.

A Selection Attributes' Importance-Satisfaction Study for the Hotel and Independent Buffet Restaurants (호텔 뷔페레스토랑과 독립 뷔페레스토랑 선택속성의 중요도와 만족도에 관한 연구)

  • Jeong, Ji-Eun;Kim, Chung-Ah
    • Culinary science and hospitality research
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    • v.22 no.4
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    • pp.319-332
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    • 2016
  • The purpose of this study is to suggest management strategies for both upscale hotel buffet restaurants and independent buffet restaurants by conducting an IPA(Important-Performance/satisfaction Analysis) on the selection attributes for buffet type restaurants. Additionally, the effects of the selection attributes' satisfaction on the "intention to recommend" was tested. Surveys were conducted from April 15th through May 4th, 2016 by using both SNS and off-line surveys of consumers with buffet restaurants dining experiences within the previous year, of which a total number of 160 questionnaires were used for the statistical analysis. The result showed a few different selection attributes in each quadrant; additionally, food quality and menu had positive effects on the "intention to recommend" for hotel buffet restaurants, while food quality was the only selection attribute with positive effects for independent buffet restaurants. Based on the results of the study, it can be suggested for the hotel buffet restaurants to constantly develop new and unique menu items to lead the needs of the fast changing consumers of today instead of focusing on the premium characteristics of upscale hotels and their brand names. In addition, offering a variety desserts seems to be something to re-consider for both types of buffet restaurants.

Factors Affecting College Freshmen's Intention to Drop Out (전문대학 신입생의 학업중단의도에 영향을 미치는 요인)

  • Song, Young A;Kim, Sinae
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.257-270
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    • 2019
  • The purpose of this study is to identify the factors which influence dropout intention of college freshmen. For this purpose, the freshmen were collected from A University in Gyeonggi Province from October 16 to 30, 2017. We analyzed 1,369 data in terms of the individual, family, educational institution, and social factors using t-test, ANOVA and multiple regression. The major findings of the study are as follows. First, individual factors which influence dropout intention of freshmen are overall university satisfaction, the degree to which they think their majors fit them, the degree to which they are willing to recommend their department to others, a plan to dropout, and a plan to take a leave of absence. Second, the family factors are the encouragement of parents and family to do well in college. Third, educational institution factors are satisfaction with the curriculum of majors, a sense of belonging to department, the degree to which the professors instill career vision and self-esteem, and satisfaction with college facilities. Fourth, social factors are the degree they think going to college was a good choice in their life and the degree they think knowledge learned in college is helpful to them. Based on the results, the study suggested what to be considered at professors, school personnel, and university level and discussed how to reduce dropout rate of freshmen in university.