• Title/Summary/Keyword: Intention behavior

Search Result 2,014, Processing Time 0.024 seconds

Spatial Structure Analysis and Post Occupancy Evaluation of Jungja(Pavilion) Shelter for Rural Village Regeneration - On the Jungja Shelter in Gimcheom city and Kyeongsan city - (농촌마을 재생을 위한 정자쉼터 공간구조분석과 이용 후 평가 - 경산권, 김천권 정자쉼터를 대상으로 -)

  • Koo, Min-Ah;Eom, Boong-Hoon
    • Journal of Korean Society of Rural Planning
    • /
    • v.23 no.4
    • /
    • pp.99-110
    • /
    • 2017
  • This study is to analyze the spatial structure and POE of Jungja(pavilion) shelter for rural village regeneration. 14 Jungja shelter space at rural villages in Gyungbuk province, were investigated. An interview questionnaire was conducted for total 139 residents as POE. The use behavior and satisfaction for Jungja shelter space, were investigated. The statistical analysis were mean of satisfactions, reliability, factor analysis, and multiple regression analysis. The results and discussions can be objective data for rural village regeneration. In satisfaction level, 'Continuous use intention'(3.99), 'Well-suited approach'(3.87), and 'Helpful in resident living'(3.84) were shown to be high points of agreement in 5 point Likert type scale. But, the mean points were low as 2.01 in 'Surrounding landscape', 'Creation of green areas'(3.22), and 'Traffic safety'(3.22), respectively. Within use satisfaction, 5 factors were categorized, 'Use', 'Safety', 'Facility', 'Management' and 'Users'. By the result of multiple regression analysis, variables of 'Continuous use', 'Convenient location', and 'Image improvement', were shown to be main affecting variables to overall satisfaction. Furthermore, in spatial structure analysis, 4 types were categorized with the aspect of landform, roads, and location in village. The levels of satisfaction were shown to be high in village type of semi-open, road type of circular, and location type of center/back. Conclusively, these findings could be utilized as basic data and useful tool of space-structural satisfaction analytic method, and for each stage of planning/design and remodeling for rural village regeneration.

Youth's smoking status in Seoul in the international perspective: Overall comparisons with the results of the Global Youth Tobacco Survey (GYTS) (서울지역 청소년 흡연실태의 국제 비교: Global Youth Tobacco Survey(GYTS)의 자료를 이용하여)

  • Moon, In-Ok;Park, Kyoung-Ok
    • The Journal of Korean Society for School & Community Health Education
    • /
    • v.6
    • /
    • pp.1-16
    • /
    • 2005
  • This study was conducted to the middle and high school students in some Seoul and Kyunki areas to identify the smoking behavior characteristics among adolescences. A self-administered survey was conducted to the 2nd grad students in 4 middle schools and 6 high schools and the survey Questionnaire included general characteristics, smoking and drug use history, the close people's smoking and drug use, smoking and drug abuse prevention education, smoking intention, and smoking attitude. A total of 2,452 youths finished the survey (1,182 middle school students and 1,270 high school students). Current smoking students were 14.6%, the ex-smokers were 5.5%, and the never smokers were 85.4%. Majority of students smoked less than 5 bars of cigarettes and their first smoking experiences were related to their family members (siblings, parents, and relatives), friends, advertisement in order. Other GYTS countries reported the similar sources of the smoking start and friend was prior smoking start factor to the other sources. The students who wanted to Quit smoking were 6.7% and the students who ever had tried to Quit smoking were 9.1%. The major reasons of Quitting smoking were for their health and for their financial burden. Approximately 60% learned about smoking and drug abuse in their regular school classes, 8.4% were in the special school activities, and 7.9% were in the class closing time sometimes in order. The students who learned in any regular class were smaller in the high school students than in the middle school students. The learning experiences in school of other GYTS countries were similar to that of Korea. In conclusion, students' smoking was affected not only by the preventive activities in school but also by the close people's behaviors and care in this study; therefore, the active partnership between school and family must be a strong strategy for youth's smoking prevention.

  • PDF

A Collaborative Channel Strategy of Physical and Virtual Stores for Look-and-feel Products (물리적 상점과 가상 상점의 협업적 경로전략: 감각상품을 중심으로)

  • Kim, Jin-Baek;Oh, Chang-Gyu
    • Asia pacific journal of information systems
    • /
    • v.16 no.3
    • /
    • pp.67-93
    • /
    • 2006
  • Some consumers prefer online and others prefer offline. What makes them prefer online or offline? There has been a lack of theoretical development to adequately explain consumers' channel switching behavior between traditional physical stores and new virtual stores. Through consumers' purchase decision processes, this study examined the reasons why consumers changed channels depending on purchase process stages. Consumer's purchase decision process could be divided into three stages: pre-purchase stage, purchase stage, and post-purchase stage. We used the intention of channel selection as a surrogate dependent variable of channel selection. And some constructs, that is, channel function, channel benefits, customer relationship benefits, and perceived behavioral control, were selected as independent variables. In buying look-and-feel products, it was identified that consumers preferred virtual stores to physical stores at pre-purchase stage. To put it concretely, all constructs except channel benefits were more influenced to consumers at virtual stores. This result implied that information searching function, which is a main function at pre-purchase stage, was better supported by virtual stores than physical stores. In purchase stage, consumers preferred physical stores to virtual stores. Specially, all constructs influenced much more to consumers at physical stores. This result implied that although escrow service and trusted third parties were introduced, consumers felt that financial risk, performance risk, social risk, etc. still remained highly online. Finally, consumers did not prefer any channel at post-purchase stage. But three independent variables, i.e. channel function, channel benefits, and customer relationship benefits, were significantly preferred at physical stores rather than virtual stores at post-purchase stage. So we concluded that physical stores were a little more preferred to virtual stores at post-purchase stage. Through this study, it was identified that most consumers might switch channels according to purchase process stages. So, first of all, sales representatives should decide that what benefits should be given them through virtual stores at the pre-purchase stage and through physical stores at the purchase and post-purchase stages, and then devise collaborative channel strategies.

The Effect of VR Fashion Shopping Channel Characteristics and Consumer's Involvement in Channel Acceptance -Focusing on the Vividness, Interactivity and Fashion Involvement- (VR 패션쇼핑채널 특성과 소비자 관여가 채널수용에 미치는 영향 -생동감과 상호작용성, 패션관여도를 중심으로-)

  • Hur, Hee Jin;Jang, Ju Yeun;Choo, Ho Jung
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.43 no.5
    • /
    • pp.725-741
    • /
    • 2019
  • Virtual Reality (VR) represents a key technology for future shopping platforms. This study examined the effect of vividness and interactivity, the two technological characteristics of VR, and fashion involvement, a consumer characteristic, on a consumer's intent to use VR stores under the framework of the Technology Acceptance Model (TAM). The study explained consumers' belief in a new technology and the process underlying the use behavior. The survey was conducted on 200 people between the ages of 20s and 30s via an online survey firm. Data are analyzed using confirmatory factor analysis and structural equation modeling. The results showed that a greater level of perceived vividness had a positive effect on ease of use and playfulness, while perceived interactivity had a significant impact on usefulness and playfulness. The findings also indicated that consumers with a high degree of fashion involvement tend to perceive a higher level of playfulness through VR shopping. Regarding the effects of consumer beliefs, perceived ease of use had a positive influence on usefulness perception. A higher level of perceived usefulness and playfulness meant a higher consumer intention to adopt a VR shopping platform.

Recent Trends in Human Pose Estimation Based on a Single Image (단일 이미지에 기반을 둔 사람의 포즈 추정에 대한 연구 동향)

  • Cho, Jungchan
    • The Journal of Korean Institute of Next Generation Computing
    • /
    • v.15 no.5
    • /
    • pp.31-42
    • /
    • 2019
  • With the recent development of deep learning technology, remarkable achievements have been made in many research areas of computer vision. Deep learning has also made dramatic improvement in two-dimensional or three-dimensional human pose estimation based on a single image, and many researchers have been expanding the scope of this problem. The human pose estimation is one of the most important research fields because there are various applications, especially it is a key factor in understanding the behavior, state, and intention of people in image or video analysis. Based on this background, this paper surveys research trends in estimating human poses based on a single image. Because there are various research results for robust and accurate human pose estimation, this paper introduces them in two separated subsections: 2D human pose estimation and 3D human pose estimation. Moreover, this paper summarizes famous data sets used in this field and introduces various studies which utilize human poses to solve their own problem.

The Current State and Activating Strategies of Korea's Maker Movement : Focusing on the Effect of Maker Community Participation (국내 메이커 운동(Maker Movement)의 현황 및 활성화 방안 연구: 메이커 커뮤니티 참여 효과 중심으로)

  • Lee, Jin-Suk;Chun, Seung-Woo;Kwon, Ji-Eun
    • Journal of Digital Convergence
    • /
    • v.17 no.9
    • /
    • pp.349-359
    • /
    • 2019
  • This study investigated the current state of Korean Maker Movement and explored the ways for activating Maker Movement in Korea. To do this purpose, we analyzed the data of 'A survey of the Korea Maker Movement in the second half of 2018', conducted by Korea Foundation for the Advancement of Science & Creativity involved 20's~50's Koreans. As a results, first, awareness, interest and behavior intention of Maker Movement was not high in Korea. Second, there were significant different between participants and non-participants of Maker Community in Maker awareness and Maker activities. Third, the positive relation between Maker Community participation and Maker Orientation is parallel multiple mediated by Maker activating motives such as fun, relieving stress, expressing own idea, saving cost, social recognition. Lastly, based upon the results, we presented several ways to activate Maker Movement in Korea.

Factors Influencing Overall Satisfaction of Middle Eastern Arab Patients in South Korea

  • Al-Farajat, Loai;Jung, Seong-Hoon;Gu, Gil-hwan;Seo, Young-Joon
    • International Journal of Advanced Culture Technology
    • /
    • v.7 no.1
    • /
    • pp.216-224
    • /
    • 2019
  • The number of patients from Middle Eastern Arabic countries is steadily increasing in respect to the South Korean government's medical tourism strategies. Word of mouth is one of the main determinants concerning the Middle Eastern Arab patients' medical tourism destination. Further, patients' satisfaction affects repurchase and revisit intention. This study aimed to measure the level of Middle Eastern Arab patients' satisfaction, and to measure the effect of different medical factors on satisfaction in such patients who are seeking medical attention in South Korea. A 110 Middle Eastern Arab patients who visited South Korea for medical purposes participated in our survey between November, 2016 and April, 2017. All factors had a high mean (${\geq}4.24$; ${\geq}84.8/100$) except for one factor (hospital halal meals (3.82; 76.4)). To identify factors influencing participants' overall satisfaction we used multiple regression analysis. Physicians, interpreters, and halal meals were the main factors influencing overall Middle Eastern Arab patients' satisfaction. Physicians and interpreters in Korea are recommended to be oriented to basic Islamic beliefs and Middle Eastern Arab patients' behavior. Daily communication, such as speaking directly to the patient, limiting important issues to two or three at a time, and translating sentence by sentence, could help to improve Middle Eastern Arab patients' satisfaction. Enlisting Middle Eastern nutrition specialists in medical institutions in South Korea may substantially improve non-medical services satisfaction such as halal food and dietary restrictions.

A Study on Improvement of Customer Satisfaction with Coffee Shop (커피전문점의 고객 만족도 증진 방안에 관한 연구)

  • Kim, Joon-Hwan
    • Journal of Industrial Convergence
    • /
    • v.16 no.1
    • /
    • pp.27-33
    • /
    • 2018
  • Today, each company focuses on maximizing customer satisfaction by providing the best service. This study examined the effect of coffee shop on customer satisfaction. In addition, we examined the effect of customer satisfaction on revisit intention and word of mouth. The results of this study are as follows: First, in order to investigate the satisfaction of customers using coffee specialty shops, data were gathered through questionnaires and 142 customers were analyzed using statistical analysis, It is important to have a positive image of the company and to influence the decision to repurchase, and should not overlook the role of generating new customers through word of mouth. Second, customers tend to be price-oriented, practical and reasonable. To meet these customers' needs, it is important to attract a large number of products at the same time to attract customers.

A Dynamic Investigation of iBeacon Adoption at Tourism Destination (관광지에서의 iBeacon 도입에 대한 동태적 분석)

  • Choedon, Tenzin;Lee, Young-Chan
    • Journal of Industrial Convergence
    • /
    • v.16 no.2
    • /
    • pp.1-14
    • /
    • 2018
  • The interconnectedness of all things is continuously expanding. For example, bluetooth low energy (BLE) beacons are wireless radio transmitters that can send an identifier to nearby receivers and trigger a number of applications, from proximity marketing to indoor location-based service. iBeacon technology which is one of the newest technologies in the smart tourism field, is reckoned as being very useful for travelers in enhancing the experience with visiting places. However, there is consequently not much existing research yet about the connection between iBeacon technology and tourism destination. Considering that, this study analyzes the adoption of iBeacon in tourism destination, this study examine the interrelationships and feedback structures of key factors in iBeacon adoption. To serve the purpose, this study used system dynamics approach to develop a model of iBeacon adoption in tourism destination. The analysis results showed that the concept of 'Social Influences' is one of the significant predictors for individual's intention behavior to accept iBeacon, and word of mouth (WOM), subjective norm, privacy concern, and perceived usefulness are key factors influencing the iBeacon adoption.

A Road To Retain Cybersecurity Professionals: An Examination of Career Decisions Among Cybersecurity Scholars (사이버 정보보호 인력의 양성과 유지를 위한 방향: 정보보호 전공자들의 직업 선택 의도에 관한 연구)

  • Chai, Sang-Mi;Kim, Min-Kyun
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.22 no.2
    • /
    • pp.295-316
    • /
    • 2012
  • In the recent field, cybersecuriyt has become one of the critical areas in the information technology field, and demands for cyberseucirty professionals have been increasing tremendously. However, there is In the recent past, cybersecurity has become one of the critical areas in the Information Technology (IT) field, and demands for cybersecurity professionals have been increasing tremendously. However, there is a shortfall in the qualified cybersecurity workforce which is a factor that contributes to the vulnerability of society to various cyber threats. Our study articulates a model to explain career selection behavior in the cybersecurity field. The study explored factors that affect scholars' behavioral intention to pursue a cybersecurity career. Positive outcome expectations from a cybersecurity career as well as high self-efficacy about skills and knowledge about cybersecurity have a strong impact on the scholars' cybersecurity career decisions. Further, perceived usefulness of the cybersecurity curriculum has a positive effect on the scholars' career decisions. The results of this research have implications for retaining a qualified workforce in the computer and information security fields.