• Title/Summary/Keyword: Integration Strategy

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Receipt Area and Regional Types of Delivery in Agricultural Products Physical Distribution Center : A Case Study on Agricultural Products Physical Distribution Center of Cheongju Agricultural Co-operation (농산물 물류센터의 입하지와 배송의 지역유형 - 농협 청주 농산물 물류센터를 사례로 -)

  • 김선희;한주성
    • Journal of the Korean Geographical Society
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    • v.38 no.1
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    • pp.104-126
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    • 2003
  • This study found that was done to find the commercial and physical distribution system of the agricultural physical distribution center of the agricultural co-operation and considers the receipt region of agricultural, livestock and marine products of the agricultural physical distribution center established for the efficiency and integration of physical distribution by season. And this study clarified the relationship between regional characteristics and regional types of distribution in accordance with the sales of each product. According to the research, the agricultural physical distribution center of Cheongju agricultural co-operation receives agricultural, livestock and marine products from all over the country as the core region in Chungcheongbuk-do and deliveries mainly to some regions in Chungcheongbuk-do, Chungcheongnam-do and Daejeon city. That's e agricultural, livestock and marine products that the agricultural physical distribution center of the agricultural co-operation deals with the required freshness. Therefore, the physical distribution center forms the regional physical distribution system to mainly receive products from the regions where are relatively near the center and to delivery to the nearby region. This delivery of agricultural, livestock and marine product significantly influences the sales strategy as well as the economic principles of demand and supply.

Experiments of Export marketing Using Social Media and Their Implications (소셜미디어를 이용한 수출마케팅 실험과 시사점 - 트위터와 페이스북을 중심으로 -)

  • Lee, Ho-Hyung;Kim, Hag-Min
    • International Commerce and Information Review
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    • v.13 no.4
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    • pp.3-21
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    • 2011
  • In this study, several experiments were designed to test the effectiveness of social media in export marketing. In particular, the experiments were made using Twitter and Facebook. The results showed that users' interest were able to increase the effects combined with B2B and B2C marketing events. The B2C marketing events could be made by personal target Event, Poll event, guest comments and social commerce. The B2B marketing was performed using Page Manager, Affiliate page, building and affiliate marketing group. Special features of Facebook such as social plug-in, Twitter integration, and Photo Tagging were found effective. A couple of implications were found in this study. First, the link between social media channel system was key success factor in effective export marketing. Second, the corporate marketing mix and social media consistent with the marketing mix strategy, communication between the managers and the managers' competencies were obtained for the key success factors.

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PPO 객체 진화에 의한 BPR-ISP-A/D 통합 방법론

  • 김영석;서효원
    • Proceedings of the CALSEC Conference
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    • 1999.07a
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    • pp.215-231
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    • 1999
  • CALS, Enterprise Integration, Virtual Enterprise 등을 구현하는데 있어서 BPR (business process re-engineering), ISP (Information Strategy Planning), Analysis/Design 등은 필수 적이다. 이러한 BPR, ISP, A/D 추진하는데 있어서 각 단계의 산출물은 유연하게 연계되지 못한다. 그 이유는 각 단계가 접근하는 초점이 다르고, 산출물의 성격이 다르며, 무엇보다도 각 단계의 전문가가 다르기 때문에 발생한다. 현재 기업이 각 단계를 추진할 때에는 반복적인 피드백을 통하여 정보를 공유하거나, 각 단계의 정보 연계가 제대로 이루어지지 않는다. 이러한 문제를 해결하기 위하여 BPR-ISP-A/D의 정보 연계를 유연하게 하기 위하여 PPO (Product-Process-Organization) 객체 진화에 의한 통합 방법론을 제안 하고자 한다. 그 과정은 1) Real world 정보를 PPO 객체로 정의하고, 2) PPO 객체를 기반으로 BPR을 수행하여 TO-BE model 을 만드는 동시에, 3) PPO TO-BE model과 함께 IT Architecture를 정의하며, 4) PPO 객체를 기반으로 Analysis and Design 과정을 통하여 Application system 객체 및 Data 객체를 정의한다. 이때 PPO 객체는 Real-world 객체에서 Application system 객체 및 Data 객체로 진화하게 되고 BPR-ISP-A/D의 seamless 통합이 이루어진다. 여기서, 단계 1) 과 2)는 System Engineering을 통하여 이루어진다. ARIS(Architecture of Integrated Information System, Dr. A-W. Scheer, 1998)개념을 도입하여 실세계를 정해진 규약에 따라 Model로 Mapping하고, 생성된 Model을 바탕으로 BPR을 수행하여 개선된 Model을 산출해 낸다. 단계 3)은, IE (Information Engineering, James Martine, 1990) 의 ISP가 도입되어, 설계업무를 지원하기위한 기본적인 시스템 구조를 구상하게 된다. 이와 함께 IT Model을 구성하게 되는데, 객체지향적 접근 방법으로 Model을 생성하고 UML(Unified Modeling Language)을 Tool로 사용한다. 단계 4)는 Software Engineering 관점으로 접근한다. 이는 최종산물이라고 볼 수 있는 설계업무 지원 시스템을 Design하는 과정으로, 시스템에 사용될 데이터를 Design하는 과정과, 데이터를 기반으로 한 기능을 Design하는 과정으로 나눈다. 이를 통해 생성된 Model에 따라 최종적으로 Coding을 통하여 실제 시스템을 구축하게 된다.

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A System Dynamics Study of Enterprise Value $Creation{\sim}$ the Example of Taiwan's SMEs

  • Chung, Yi-Chan;Tsai, Chih-Hung;Tien, Shiaw-Wen;Lin, Yu-Hsin;Lin, Ja-Lin
    • International Journal of Quality Innovation
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    • v.7 no.1
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    • pp.128-160
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    • 2006
  • With the globalization of economy, industries are facing increasingly greater challenges. Business integration, both internally and externally, is undoubtedly an important topic. However, how does an enterprise create its own value will be the key to an enterprise's success in the future. Therefore, this study bases on the evaluation of company value to assess the key factors and competitive strategies of an enterprise. Yet, only with stable enterprise performance can the company value be correctly evaluated. This will be an important issue for enterprise performance and business strategy. Subject of this study are mainly small and medium-sized (enterprises (SMEs). Model construction for SME value assessment is established through the system dynamics approach. Scholars' opinions on literature validation and application of Delphi Method are explored through literature review on local and foreign studies, in order to compile the relevant perspectives and indices for enterprise value creation. Hence model construction of the value creation system is established, and the correlation between the perspectives and related factors is explored to understand the overall dynamics model of SMEs' value creation system. Consequently, a research method based on the system dynamics perspective is provided for the study of enterprise value creation is provided, as policy reference for improvement of decision-making and value creation.

Development of An Adaptive Route Guidance Strategy under Non-recurrent Traffic Congestion (돌발적 교통혼잡하에서 적응형 경로 안내 전략의 수립 및 평가에 관한 연구)

  • 이상건
    • Journal of Korean Society of Transportation
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    • v.15 no.1
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    • pp.175-192
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    • 1997
  • 첨단 교통정보 시스템(ATIS)의 핵심요소라고 할 수 있는 동적경로안내 시스템 (Dynamic Route Guidance System)은 운전자가 목적지에 도착하기까지 실시간 교통정보를 토대로 최적경로를 안내해줌으로써 날로 심화되고 있는 교통혼잡을 최소화 할 수 있으리라 기대를 모으고 있다. 특히 교통사고나 긴급 도로공사 등으로 인해 발생하는 돌발적 교통혼잡하에서는 DRGS의 역할이 더욱 커질 것으로 예상되고 있다. 본 논문은 돌발적 교통혼잡하에서 보다 효과적인 DRGS의 경로안내 전략을 수립하고 평가하는데 그 목적이 있다. 이를 위해 우선 하부구조기반 DRGS와 개인차량기반 DRGS의 장단점을 비교하고 시스템 아키텍쳐와 경로안내전략의 관계를 규명하였다. 또한 효율적인 경로안내를 위해 사용자평형 (User Equilibrium) 경로안내전략과 시스템 최적화(System Optimal) 경로안내 전략을 이상형교통망 (Idealized Network)을 통해 비교 분석하였다. 그리고 돌발적 교통 혼잡하에서 사용자평형 경로 안내를 사용할 경우 야기될 수 있는 Braess Paradox 문제와 시스템 최적경로안내를 사용할 경우 일어날 수 있는 사용자 호응도(User Compliance) 문제를 동시에 감안한 적응 형 경로안내 전략을 개발하였다. 이 방법은 위의 경로 안내 전략들이 가지고 있는 장단점을 상황에 따라 평가하여 경로안내 전략을 선택하는 과정을 수행시간을 절약하지 못할 것으로 평가되면 사용자 호응도를 고려하여 사용자 평형 전략을 선택하도록 하였다. 돌발적 교통 혼잡하에서 통행 시간을 동적으로 예측하기 위해서는 이산 확정적 대기행렬모형 (Discrete Deterministic Queueing Model)이 적용되었다. 한편, 적응형 전략의 효율성을 평가하기 위 해 이상형교통망과 실제 미국 Virginia 주의 Fairfax Country에 소재한 주간 고속도로 66번 과 인접 교통망을 대상으로 각종 돌발교통혼잡상황을 전제로 한 Traffic Simulation과 정보 제공 시나리오를 INTEGRATION Model을 사용하여 실행하였다. 그 결과 적응형전략이 단지 사용자평형 경로안내전략만 사용하는 경우에 비해 교통 혼잡도와 유고상황의 체류정도에 따라 3%에서 10%정도까지 전체통행시간을 절약할 수 있다는 결론을 얻었다.

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Caulking and Gap Analysis for a Ball Joint (볼 조인트의 코킹 및 유격해석)

  • Hwang, Seok-Cheol;Kim, Jong-Kyu;Seo, Sun-Min;Han, Seung-Ho;Lee, Kwon-Hee
    • Transactions of the Korean Society of Mechanical Engineers A
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    • v.35 no.9
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    • pp.1077-1082
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    • 2011
  • Ball joint is a rotating and swiveling element that is typically the interface between two parts. In an automobile, the ball joint is the component that connects the control arms to the steering knuckles by playing a role of bearing. The ball joint can also be installed in linkage systems for motion control applications. This paper describes the simulation strategy for a ball joint analysis, considering manufacturing process. Its manufacturing process can be divided into plugging and spinning. Then, the interested response is selected as the stress distribution generated between its ball and bearing. In this paper, a commercial code of NX DAFUL 2.0 using an implicit integration method is introduced to calculate the response. In addition, the gap analysis is performed to investigate the fitness. Also, the optimum design is suggested through case studies.

A Study on the Organizational Politics and Turnover Intention by Position in the Mergers and Acquisitions (M&A 과정에서 직급별로 인지하는 조직정치와 이직 의도에 관한 연구)

  • Jung, Byoungho;Lee, Jaejin
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.3
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    • pp.105-119
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    • 2021
  • The purpose of this study is to examine the organizational politics, resistance change, turnover intention, and organizational commitment of organizational members during mergers and acquisitions. Recently, many companies are interested in mergers and acquisitions for business diversification and market extension. A merger is a legal consolidation of two entities into one, whereas an acquisition occurs when one entity takes ownership of another entity's stock, equity interests, or assets. This research model establishes a structural equation model. This model is set in a causal relationship between manager's organizational politics, peer organizational politics, and change resistance and the change resistance has a causal relationship of turnover and tissue immersion. In particular, this study will test different of organizational politics by position. Research results, the organizational politics of managers and colleagues have shown increasing change resistance. The change resistance has resulted in a reduction of organizational commitment and an increase of turnover intention. Next, the position analysis showed that top management level, middle management level, and working-level officials showed different organizational politics. The working-level officials are influenced by their manager politics and are influenced in organizational commitment and turnover intention by change resistance. The middle manager level is influenced by the organizational politics of bosses and colleagues, and organizational commitment is weakened by change resistance. The CEO level is not affected by organizational politics in the company, but the turnover intention is strengthened and the organizational commitment is weakened by the change resistance. This study has contributed to further updating the theory of organizational politics based on mergers and acquisitions. As a practical implication, we suggest an organizational integration strategy for a new organization.

A Study on Organizational Performance Indicators of IT Company (IT 기업의 조직 성과 지표에 관한 연구)

  • Kim, Hyung-Sub
    • Journal of the Korea Convergence Society
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    • v.10 no.1
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    • pp.187-195
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    • 2019
  • There is a growing emphasis on objective and quantified performance measurement methodologies for the interactions that occur within modern companies. This is due to the importance of establishing and practicing future-oriented strategies by estimating the present value of the company and the current energy status through objective evaluation of the company. Therefore, the selection of KPI as a performance index using BSC (Balance Scorecard), which is a recent objective performance measurement methodology, has become very important. Although many studies on existing KPIs have been made in various industries, KPI studies on SI companies have been insufficient. This study focuses on finding KPIs applicable to SI companies. The study on the KPI design system according to general strategy of SI companies and the development of methodology and evaluation index according to index development for each group were carried out and the weighting methodology according to each evaluation index was presented.

A Study of the Influence of Online Digital Character Experience on Offline Related Products Purchasing Intention -Focused on Kakao Friends O4O(Online for Offline) Product Portfolio (온라인 디지털 캐릭터 경험이 오프라인 연관상품 구매의도에 미치는 영향에 관한 연구 -카카오프렌즈의 O4O(Online for Offline) 제품 포트폴리오를 중심으로)

  • Son, Jae-young
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.296-304
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    • 2019
  • The Amazon Go was the catalyst of O4O era. O4O is an advanced business model from O2O, which is the integration of offline service to online, especially through smart phone network. We also find the O2O strategy of digital contents companies such as Kakao and Line. This study examined the relation between online character experience and offline purchasing intention on related character products. The SEM was designed on the former study that based on the theory of user experience and brand attitude. The result of this study shows that the users' online experience have influence on the purchasing intention of offline related products and there exist the mediating routes of satisfaction of user experience, brand preference and brand reliability. There are no statistical support to the relation between satisfaction of user experience and purchasing intention. These points illustrate what marketers better to focus on transmedia strategies.

The Dialectic of Immersion and Fire in Traditional Puppetry : Focusing on Brecht's Theory of Effectiveness (전통인형극 <꼭두각시놀음>에 나타난 몰입과 소격의 변증법 -브레히트의 소격효과이론을 중심으로-)

  • Choi, Bae-Suk
    • The Journal of the Korea Contents Association
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    • v.19 no.3
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    • pp.197-212
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    • 2019
  • This study points out how the two conflicting elements of empathy and estrangement that constitute the dual structure of are incorporated by dialectic; finally, this paper explores the spontaneous estrangement effects' meaning and value on the point of view of reception aesthetics. As results of these studies, First, the Brechtian set of estrangement effects techniques showed that in it could function as an empathy technique for audiences. Second, the role of Sanbazi to increase the audience's participation was to produce both the immersion effect and the estrangement effect simultaneously. These double features of Sanbazi are dialectically incorporated and simultaneously bring about both the social reality reflection and enjoyment of the audience. Third, the puppetry is valid as not a way to describe reality but one of the ways to look at social reality. Conclusionally, in terms of producing counter-discourse, the puppet show has more extensible than any other form of performance with regard to expression.