• Title/Summary/Keyword: Innovation Strategy

Search Result 1,332, Processing Time 0.025 seconds

The Effect of Perceived Enjoyment and User Characteristics on Intention of Continuous Use of Mobile Social Network Games: Focusing on Mediating Effect of Flow Experience (모바일 소셜 네트워크 게임에 대한 지각된 즐거움과 이용자 특성이 지속적 이용의도에 미치는 영향: 플로우 경험의 매개효과를 중심으로)

  • Youm, Dongsup
    • Journal of Digital Convergence
    • /
    • v.15 no.9
    • /
    • pp.415-425
    • /
    • 2017
  • The purpose of this study is to examine the effect of perceived enjoyment and user's characteristics on the intention of continuous use when users play social network games on a mobile device. In addition, the study empirically investigated the mediating effect of flow experience in this process. To fulfill the purpose, this study conducted a survey on 244 college students and collected data. When the collected data was analyzed, the followings were known. First, perceived enjoyment, and both self-efficacy and innovation propensity of user's characteristics turned out to have a positive (+) effect on the intention of continuous use in mobile social network game. Second, in the process, it was known that flow experience played a mediating role. These findings are expected to be useful data in developing game contents of high quality or making a marketing strategy for continuous improvement of online social network game industry. In addition, future studies are expected to generalize the research to various age groups.

A Study on the Development Strategies for e-commerce Innovation (e-커머스 서비스 혁신을 위한 발전전략 연구)

  • Kwon, Hyeog In;Baek, Bo Hyun;Ahn, Yea Jin;Lee, Jin Hyung
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.1
    • /
    • pp.217-232
    • /
    • 2020
  • The purpose of this study is to organize prior research related to e-commerce activation factors available to stakeholders in the online distribution industry, and to conduct FGI with e-commerce experts to calculate the importance of each factor in order based on the 3 Level Service Model of Kwon Hyeog-in (2010), the key factors derived through the preceding study and the FGI were structured and the weighting of each factor was derived using AHP methodology. In the higher factors, the private sector (0.542) > communes (0.237) > public (0.2222) appeared to be important. Sub-factories included 'search service development' (0.0970)', 'recommendation service development (0.0805)', 'consumer needs analysis (0.0534)', 'consumer consumption pattern analysis (0.0505)' and 'other platform-linked service development (0.0450)', in the order of weighting down, indicating each of the factors within the top 15 priority. The results of this study will be utilized throughout the e-commerce industry as well as e-commerce enterprises, providing an academic foundation for the rapidly growing e-commerce ecosystem.

Technological Change and Organizational Strategy as an Evolutionary Process (진화론적 관점의 기술혁신의 동태성: 정보기술산업과 조직경쟁유형의 진화)

  • Cha, Dae-Kyu
    • Korean Business Review
    • /
    • v.11
    • /
    • pp.15-38
    • /
    • 1998
  • This study explores the evolution of technical innovation over time. It focuses on sectors of the information technology because this industry can be referred to as one of the most dynamic industries of all times. Following evolutionary theorists, we argue that technological change is gradual and that superior firms and technologies are reward by the' selection' environment. In the initial phase of the industry life cycle, technological change is expected to be radical and uncertainty is high. Over time a product or technology is likely to arise which stands out above all other products or technologies. These so-called 'basic designs' serve as sorts of 'technological guideposts' for further developments in the technology. Once a basic design established, technological progress tends to follow consistent paths or trajectories. The cumulative character of technological progress facilitates a rapid expansion of the boundaries of the technology until the natural limits of the technology are approached and technological progress slows down. Following ecological theories, supply-side developments in the industry are described on the basis of five different organizational types. On the basis of this pattern of market and technological evolution we came up with seven basic propositions.

  • PDF

A Comparative Study on Successful Cases of Technology Commercialization of Domestic Companies : Focusing on External Fund Raising Strategy in the early stage of commercialization (국내기업 기술사업화 성공 사례 비교 연구 : 사업화 초기 외부자금 조달 방안을 중심으로)

  • Kim, Dong-Chul;Lee, Cheol-Gyu
    • Journal of Digital Convergence
    • /
    • v.18 no.7
    • /
    • pp.135-148
    • /
    • 2020
  • Even after successful technology development, there are many cases where commercialization fails due to difficulties in financing in the early stages of commercialization. The purpose of this study is to give practical implications to technology-based founders. At the beginning of commercialization, 7 companies that succeeded in procuring different types of external funds were selected to conduct case analysis. The results are as follow. First, it was confirmed that the excellence of technology is the most important. Second, it was confirmed that they were majors in the relevant technology field or have worked in related fields, and concluded that greater synergy effect can be created by adding the founder's business will and active attitude. Third, even if the company's internal capabilities were insufficient, it was possible to succeed in financing by identifying and utilizing external financial information. Fourth, it is necessary to utilize a linked financial system that receives both loans and investments. Fifth, systematic IR (Investor Relation) should be continued.

A Study on Strengthening Enterprise Competitiveness by Sevitization (제조업의 서비스화를 통한 기업 경쟁력 강화에 대한 연구)

  • Moon, Seung Hyeog
    • The Journal of the Convergence on Culture Technology
    • /
    • v.6 no.4
    • /
    • pp.15-20
    • /
    • 2020
  • A manufacturing industry has secured its competitiveness through cost reduction, research for new products, development of manufacturing technology traditionally. However, many manufacturers are being required of innovative efforts for business sustainability by emergence of new technology and industry owing to fast technology development and convergence among technologies and industries. Continuous growth can not be expected with the way of simple manufacturing and sales under the 4th industrial revolution era. Separation of service from product is getting more vague in some specific area and a service provider is often offering its own product together. Innovation destroying manufacturing value chain with servitization can only create the new value. Basic concept of servitization, paradigm change and future prospect of manufacturing industries suffering from the 4th industrial revolution will be analyzed in this paper. Also, the strategy, application and methodology for servitization required in the convergence period will be researched.

The Impact of TQM Activities cn the Business Performance of Small and Medium Sized Enterprises (중소기업의 TQM활동이 경영성과에 미치는 영향)

  • Lee, Jae-Sik
    • Management & Information Systems Review
    • /
    • v.32 no.1
    • /
    • pp.111-134
    • /
    • 2013
  • Today, TQM is used as a important tool of management innovation for enterprise's competitive power. Purposes of this paper are to find out the implementation strategy of TQM activities for SMEs through the analysis which examine the relationship between key activity factors and business performance. This study has been conducted using the data collected from 116 SMEs implementing TQM activity. By analyses of the questionnaires, empirical results shows that TQM activities has positive effect on business performance. The contribution of this study is that it provides a conceptual framework and empirical evidence of the causal relationship between key activity factors and business performance. The result of this study can be used for selection of the performance measurement indicators for target achievement in TQM activity. And it will contribute for objectivity of activity performance in case of displaying measurement indicator showing the performance of TQM activity.

  • PDF

A Study on Restructuring of Learner-Centered Education Environment through Participatory Design - Focusing on the 'User-Integrated Platform Project' Case - (참여디자인을 통한 학습자중심교육환경 재구조화 방향연구 - '사용자-융합플랫폼 프로젝트' 사례를 중심으로 -)

  • Yoo, Myoung-Hee
    • Journal of the Korean Institute of Educational Facilities
    • /
    • v.27 no.2
    • /
    • pp.35-47
    • /
    • 2020
  • The need for communication is emphasized in decision making, design methods and processes for the educational environment that contain new curricula and learning methods. In this study, we tried to find the direction and agenda of learner-centered environment restructuring through the 'user-integrated platform' in which various subjects related to school space environment understand each other's position and overcome the barriers and prejudices of each sector. The project was planned in a 'bottom-up process' method that uncovered the singularities of the previous stage and led the main contents of the next stage. The various subjects who participated in the project shared their own experiences and different positions regarding the school space. At the workshop, the topics of the participating teams were divided into two categories. The teams in the category of the 'school culture and space' insisted innovation of 'the school culture' as a premise for the restructuring of the 'school space', and proposed schools with different interpretations of 'authority and rules of school', 'the meaning of learning and play' and 'the main character of school. The teams in the category of the 'school borders and spaces' focused on 'communication' and proposed schools containing 'emotional care of students', 'borders between schools and villages', 'village community schools', and 'interspace and niche time'. After the workshop, we were able to derive the direction and architectural strategy of the school space restructuring by analyzing the works of the participants. Through this study, we confirmed the possibility of translating user's ideas into the professional domain through careful planning, preparation, facilitation, and analysis in Participatory Design.

A Study on the Influence of Mobile Information Security on Mobile Office Service Satisfaction and Continuous Use in the Enterprise BYOD Environment (기업의 BYOD 환경에서 정보보안이 모바일 오피스 서비스 만족과 지속적 사용에 미치는 영향에 관한 연구)

  • Park, Byoung-Woo;Jang, Seok-Eun;Lee, Eun-Kyoung;Lee, Sang-Joon
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.28 no.4
    • /
    • pp.929-939
    • /
    • 2018
  • The mobile office, which was expected to be a key strategy for business operation through business innovation, was slow to spread from the BYOD environment to information security issues. This study analyzes mobile office information security and analyzes countermeasures against mobile information security threats to analyze the influence of information security factors on corporate satisfaction and continuous use of mobile office service. The results of the study were identified through the research model and hypothesis, quantitative empirical analysis based on the questionnaire and qualitative empirical analysis based on the expert interview. Through this study, practical implications and future directions for mobile office service satisfaction and continuous use are suggested.

A System Dynamics Study of Enterprise Value $Creation{\sim}$ the Example of Taiwan's SMEs

  • Chung, Yi-Chan;Tsai, Chih-Hung;Tien, Shiaw-Wen;Lin, Yu-Hsin;Lin, Ja-Lin
    • International Journal of Quality Innovation
    • /
    • v.7 no.1
    • /
    • pp.128-160
    • /
    • 2006
  • With the globalization of economy, industries are facing increasingly greater challenges. Business integration, both internally and externally, is undoubtedly an important topic. However, how does an enterprise create its own value will be the key to an enterprise's success in the future. Therefore, this study bases on the evaluation of company value to assess the key factors and competitive strategies of an enterprise. Yet, only with stable enterprise performance can the company value be correctly evaluated. This will be an important issue for enterprise performance and business strategy. Subject of this study are mainly small and medium-sized (enterprises (SMEs). Model construction for SME value assessment is established through the system dynamics approach. Scholars' opinions on literature validation and application of Delphi Method are explored through literature review on local and foreign studies, in order to compile the relevant perspectives and indices for enterprise value creation. Hence model construction of the value creation system is established, and the correlation between the perspectives and related factors is explored to understand the overall dynamics model of SMEs' value creation system. Consequently, a research method based on the system dynamics perspective is provided for the study of enterprise value creation is provided, as policy reference for improvement of decision-making and value creation.

Domestic Economic Effects of Overall Industrial Complex Construction - Based on the Induced Coefficients by Development Stage of Industrial Complex - (해외 산업단지 건설의 국내경제 파급효과 분석 - 산업단지 개발단계별 유발계수를 기준으로 -)

  • Choi, Myoungsub;Cho, Kang-Joo;Kim, Myeong-Soo
    • Korean Journal of Construction Engineering and Management
    • /
    • v.20 no.6
    • /
    • pp.117-125
    • /
    • 2019
  • This study was aimed to derive measures for maximizing ripple effect of construction of overseas industrial complexes on domestic economy. The induced coefficients were estimated for each step of development of industrial complexes by applying the raw data of ICAK and the input-output mode. As a result, for urban service, the fraction of labor costs was high, and for civil engineering, the fraction of profit & loss was high. However, the proportion of intermediate and profit & loss was high in Architecture. Consequently, compare to the same type of overseas constructions, larger effects were seen at urban service in terms of employment, at civil engineering and architecture in terms of business, and at national economy in terms of architecture. These results suggest that in order to maximize ripple effect of construction of overseas industrial complex on domestic economy, it will be needed to seek an order strategy including not only simply sell a land and but also building factories in the industrial complex.