• 제목/요약/키워드: Innovation Design

검색결과 1,576건 처리시간 0.029초

중국에서의 소셜 커머스 특성과 소비자 특성이 재구매의도에 미치는 영향 (The Effects of Repurchase Intention by Social Commerce Traits and Consumer's Traits in China)

  • 무윤택;이종호
    • 유통과학연구
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    • 제14권5호
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    • pp.97-106
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    • 2016
  • Purpose - Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products. At present, China market has some problems due to its rapid growing. However, empirical research or academic approach to social commerce has not been made enough. So, it is important for Chinese social market to develop and enlarge the customers with stability under the reliability and satisfaction. Also it is important for them to have repurchase intention. Nowadays, it is necessary to find the factors on customer satisfaction and trust, whereas consumers' dissatisfaction and unreliability are increasing on social commerce recently. In addition, researches on social commerce have been actively pursued by a variety of domestic and foreign scholars. However, researches on social commerce and Chinese market are short of, and they have some limitations because of the rapid growth of the market even though it is the early stage. The current situation requires researches on consumers' repurchase intention for continuing growth in the future according to the growth of Chinese social commerce. Research design, data, and methodology - The literature and the empirical studies are combined in order to achieve the purpose of the study. Deriving social commerce features and consumer properties as factors affecting the repurchase intention through the literature, and these factors have modeled a series of assumptions about the impact on satisfaction and trust, and have established hypotheses to verify them. The survey which is conducted to test the hypothesis and questionnaires are derived based on the variables discussed in the previous study. Appropriate measures were developed and tested on 227 respondents in China with a cross-sectional questionnaire survey. The path relationships of the research model were analyzed by SPSS 23.0 and Amos 23.0. Results - Research results about social commerce characteristics and factors affecting the repurchase intention are presented to Chinese market companies that adopt business models and consumer characteristics. In addition, this study focuses on the characteristics of social commerce, from two-dimensional characteristics of the consumer satisfaction, trust and the impact on the repurchase. Therefore, social commerce features and consumer properties based on the results of this study may lead the strategic implications that may increase the repurchase intention. Conclusions - The classification reviewing the previous findings related to social commerce and social commerce features affects social commerce repurchase (price discount, interactivity) and consumer characteristics (impulsivity, innovation, collectivism). It affects repurchase on factors and analyzes empirically. The empirical results identify major characteristics (social commerce characteristics, attributes) that affect the repurchase intention, and give the practical implications as well as the business strategies that are able to enhance social commerce repurchase consumers. Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products.

일본의 대규모 소매점포 규제 정책 변화에 관한 연구 (A Study on the Changes in Regulatory Policy against Large-scale Retail Stores in Japan)

  • 김승희;김영기
    • 유통과학연구
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    • 제12권11호
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    • pp.55-65
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    • 2014
  • Purpose - This study aims to investigate the process of political changes in Japan, which has introduced regulatory policies for large-scale retail stores since the 1930s, as well as the examples, and suggests improvement schemes for our policies in Korea, which imposes restrictions on business hours and forced holidays in accordance with the current Distribution Industry Development Act. Research design, data, and methodology - After examining the political change processes related to large-scale retail stores in japan, this study analyzes individually regulated cases based on the ordinances enacted by each local government. Through case analysis in Japan, this study makes political suggestions that may be helpful for our country substantially. Results - Since there is an obvious possibility that our economic restrictions on business hours and mandatory holidays do not coincide with WTO GATS, it is necessary for large-scale distributors to introduce new social and environmental regulations similar to Japan, rather than imposing controls to restrict free competition and also introduce a policy to induce cooperation with small businesses for the advancement of the distribution industry. Thus, it is desirable to take measures on noise, waste, traffic, and parking for the preservation of the living environment in the surroundings when building new large-scale retail stores. It is also important to establish measures to improve the welfare of neighborhood residents and consumers, create a pleasant urban environment, and make it mandatory to make presentations at public hearings among residents. Furthermore, it should be mandatory to establish regional contribution plans when a retail store is established, and take measures to solve various civil complaints or problems that may occur after entering the market. Moreover, it is desirable for large-scale retail stores that entered the market to induce cooperation in performing various activities in the area with a strong sense that they are all members of the local economy. Conclusions - If introducing social regulations like in Japan, there is probably an advantage that the conflicts seen when large-scale retail stores enter the market are absorbed by adjusting the persons concerned within the established institution in order to establish a field to solve such conflicts systematically. In contrast, there are still concerns regarding chaotic operation without any active attempts to have a conversation with large-scale retail stores and local small merchants due to a sharp conflict among the persons concerned, and if it is a briefing session without any decision of the restrictions on their opening itself, there may be doubts with regard to their effectiveness. Moreover, if the de facto opening is restricted by the introduction of such a briefing session procedure, the choice of whether to protect the existing rights of large-scale retail stores might become problematic. However, such problems could be minimized in a way by forming a separate consultative group for all persons concerned including residents, local governments, professionals, civic organizations, small merchants, and massive retail store-related persons.

지역 과학기술 정책역량이 성과에 미치는 영향에 관한 연구 (A Study on the Influence of Regional Competency in Science and Technology Policy on Performance)

  • 김상균;강민정
    • 산경연구논집
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    • 제10권8호
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    • pp.55-65
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    • 2019
  • Purpose - Recently, the fourth industrial revolution is rapidly progressing, and the central government-led innovation system is not able to flexibly cope with changes in science and the economy and society. To solve these problems, it is necessary for local governments, which can easily identify and flexibly respond to local sites, to become self-centered and ready to respond more quickly to massive changes. Through this research, this study investigated the awareness of the elements of Jeonnam Province's capabilities in the field of science and technology policy, the importance of R&D, and how network cooperation among the base institutions might affect performance. Research design, data, and methodology - In fact, the data used in this study only 115 people were polled, excluding five who did not respond to the necessary variables. The methods of the survey were sampled, and the means of the survey were investigated via a self-contained electronic file (e-mail). Statistical analysis, including hypothesis verification, was performed by SPSS 19. The regression analysis was used. Results - All factors significantly affect performance by dividing them into five sub-fields: R&D strategic establishment, R&D demand survey, R&D planning, R&D evaluation, and R&D project management. These results suggest the importance and need for local scientific technology policy capabilities. Besides, it was confirmed that the relationship between regional science and technology policy capabilities and performance was moderated by the recognition of the importance of science technology and network cooperation among the core organizations. Conclusions - As a result, independent variables regarding the capabilities of each scientific technology policy were found to be statistically significant and have a significant effect on performance. Second, the regression analysis has shown the moderation effects of R&D importance awareness between the capabilities of science and technology policies and their performance. On the other hand, a regression analysis showing that the capabilities of science and technology policies and network cooperation between the base regions were not significant, indicating that there is no effect of moderation of network cooperation between the base regions between the capabilities of science and technology policies and performance.

소비자의 블록체인 기반 저작권 유통 플랫폼 수용의도와 이용행위에 관한 연구 (A Study on User's Acceptance of Blockchain-based Copyright Distribution Platforms and Its Usage)

  • 유영환;박현숙
    • 산경연구논집
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    • 제10권3호
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    • pp.59-72
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    • 2019
  • Purpose - Blockchain technology, which has the characteristics of credibility, security, integrity and decentralization, has brought innovation to internet platforms that mediate peer to peer transactions, as well as changes to the contents distribution services. Blockchain-based copyright distribution platforms can solve problems which have been articulated on prior internet social networks: increased market dominance of platform business because of centralization with no reward to creators who upload on platforms, and lack of fairness, such as unfair profit distribution between the copyright holder and businesses. With this background, the current research confirmed the factors that affect the intention of usage and behaviors, targeting potential users of blockchain-based copyright distribution platforms. Research design, data, and methodology - Centered around the UTAUT2 Model, the research model was designed with 'Perceived Security' added as Construct, and 'Age' and 'Knowledge Level' added as moderating variables. For data, 607 responses were collected by an online survey, and 601 responses were included in the final analysis. We analyzed the research model and sample by using SPSS 23.0 and AMOS 23.0 on the collected responses. Results - First, results of research on whether Constructs make positive effects on Intention of use is: social influence, facilitating conditions, habit, and perceived security had positive effects on intention of use, and performance expectancy, effort expectancy, hedonic motivation, and economic value did not. Second, results of the research on whether facilitating condition, habit, and intention of use made an impact on using behaviors, it was shown that only habit and intention of use made positive effects. Third, in two groups divided by age above or under 40, group effort expectancy, intention of use, habit, and intention of use had controlling effects, and facilitating condition, intention of use, perceived security, and intention of use had effects in both groups. Conclusions - The research shows that no matter how great a blockchain-based platform is, if advantages of blockchain are not proved in various industries and utilized in real life like the internet, blockchain-based distribution systems will develop slowly. Rather than a short-term inducement emphasizing technology, there is a need for a strategic approach that can foster the environment.

Methanotrophs을 이용한 메탄 저감 기술 최신 동향 (Methane Mitigation Technology Using Methanotrophs: A Review)

  • 조경숙;정혜경
    • 한국미생물·생명공학회지
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    • 제45권3호
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    • pp.185-199
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    • 2017
  • 메탄은 자연적인 발생원과 인위적인 발생원에 의해 배출되며 지구온난화를 야기하는 대표적인 온실가스이다. 메탄을 탄소원과 에너지원으로 이용하는 메탄산화세균은 메탄의 생물학적 산화에 중요한 역할을 한다. 메탄산화세균의 서식지는 매우 다양하며 메탄산화반응의 핵심 효소인 methane monooxygenases (MMOs)는 메탄뿐 아니라 다른 기질을 산화할 수 있는 기질특이성을 가지고 있다. 이러한 메탄산화세균의 특성으로 인해 생물학적 메탄 저감 기술과 생물정화기술 분야에서 메탄산화세균의 활용에 대한 연구가 활발히 진행되고 있다. 본 총설 논문에서는 메탄산화세균의 종류, MMOs의 특성과 메탄산화세균의 고농도 배양 기술에 관한 최근 정보를 정리하였다. 또한 메탄산화세균을 이용한 생물학적 메탄 저감 관련 실험실 규모와 매립지 현장에서의 기술 개발 현황 및 적용 결과를 소개하였다. 이러한 생물학적 메탄 저감 시스템에서 메탄산화세균의 군집 거동 특성도 고찰하였다. 마지막으로, 메탄산화세균을 활용한 생물공학기술의 혁신을 위해 필요한 과제로 대사활성이 우수하거나 신규 대사능력을 가진 메탄산화세균의 지속적인 탐색 연구, 고농도 세포 대량배양기술 개발 및 미생물 컨소시움(메탄산화세균과 비메탄산화세균의 컨소시움) 디자인 및 관리 기술 등이 필요함을 제안하였다.

스마트교육.디지털교과서 효과성 검증 도구 개발 (Development of Tools to Evaluate the Effectiveness of Smart Education and Digital Textbooks)

  • 김정랑;김용신;한선관;김수환;계보경
    • 정보교육학회논문지
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    • 제18권2호
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    • pp.357-370
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    • 2014
  • 본 연구의 목적은 스마트 교육 및 디지털교과서 활용교육에서 교육 효과성을 검증할 수 있는 도구를 개발하는 것이다. 먼저 스마트교육 및 디지털교과서 활용교육의 목표를 21세기 학습자역량 증진, 교수자 역량 증진으로 설정하고 이에 따라 각 하위요소를 7개 영역 5개 영역으로 선정하였다. 선정된 요소에 따라 문헌연구 및 전문가 협의회를 거쳐 하위요소의 정의 및 설문문항을 확정하였다. 학습자 역량 증진의 하위요소는 창의력과 혁신능력, 비판적 사고력과 문제해결력, 의사소통능력, 협업능력, 정보활용능력, 자기주도학습력, 유연성으로 선정하여 26개의 설문문항을 개발하였다. 교수자 역량의 세부 영역은 21세기 학습자역량 이해, 정보활용능력, 학습자와의 관계형성, 수업설계, 평가 및 성찰로 24개의 설문문항을 개발하였다. 본 연구에서 개발된 설문문항은 스마트 교육 및 디지털교과서 활용 교육의 효과를 검증하는 도구로 사용될 수 있다.

한국 신발산업의 진화 동태성과 쇠퇴 요인 (Evolutionary Perspectives on the Evolutionary Dynamics of the Footwear Industry in Korea)

  • 김성주;임정덕;이종호
    • 한국경제지리학회지
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    • 제11권4호
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    • pp.509-526
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    • 2008
  • 본 연구의 목적은 진화경제학적 관점으로 한국 신발산업의 진화적 발전경로를 분석하는 것이다. 산업의 변화를 연구함에 있어 진화론적 관점은 기업의 선택과 모방, 진입과 퇴출, 기술적 특성과 혁신과정 등 산업의 발전경로에 관한 복잡한 요인들이 어떻게 생성되고 지속되며 공진화하는지를 설명할 수 있는 장점을 가지고 있다. 한국 신발산업에 관한 기존의 연구들은 한국 신발산업의 쇠퇴 요인을 임금 상승과 노동집약적 산업의 환경 변화의 측면에서 찾고 있다. 이에 반해, 본 연구에서는 한국 신발산업의 쇠퇴 요인을 국내 기업의 전략적 선택과 모방의 경로, 지배적 기술 패러다임, 기업을 둘러싸고 있는 제도적 규제의 문제, 그리고 글로벌생산체제로 변화하는 메조 궤적의 진화적 발전경로의 측면에서 찾고자 하였다. 이러한 분석 결과를 토대로 한국의 신발산업은 스포츠화, 특히 혁제운동화의 제조기술에 대한 학습과정과 OEM 주문생산에 기초하여 성장했으며, 한국 신발산업의 사양화는 대내외 환경변화에 따른 경쟁조건과 시장선택체제에 적응하기 위한 기업의 진화적 선택과정에 따른 결과임을 강조한다.

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기업 문화마케팅의 문화소비자 가치 창출 -융복합문화공간 '슈피겐홀'과 오페라 <스티브 잡스의 혁명>을 중심으로, 애플 스티브 잡스의 10주년 추모 연구- (Creating Cultural Consumer Value in Corporate Culture Marketing. -Focused on Cultural Space 'SpigenHall' and Opera , Apple Steve Jobs' 10th Anniversary Memorial Study-)

  • 오세종
    • 문화기술의 융합
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    • 제6권3호
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    • pp.111-116
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    • 2020
  • 2021년 10월 5일 스티브 잡스 사망 10주년을 추모하는 기업 문화마케팅 사례 연구이다. 기업 문화마케팅은 스티브 잡스의 팬덤을 통해 문화소비자 가치를 도출하고, 기업의 브랜드 이미지 제고와 수익을 달성하고자 한다. 빅데이터에 따르면, 스티브 잡스의 브랜드 이미지는 '혁신', '최초', '창의성', '변화', '디자인'이 도출되었다. 그래서 스티브잡스의 브랜드 이미지와 연관성이 높은 슈피겐코리아의 융복합문화공간 '슈피겐홀'과 전 애플 CEO 스티브 잡스의 소재로 제작된 디지털 오페라 <스티브 잡스의 혁명>의 연관성을 빅데이터로 분석하고, 문화콘텐츠 전문가의 의견을 수렴했다. 슈피겐코리아와 디지털 오페라 <스티브 잡스의 혁명>은 스티브 잡스의 희로애락 스토리, 슈피겐코리아의 VIP 회원의 프리미엄 서비스 제공, 언론홍보는 '국내 최초', 유명 연예인 공연장소와 문화예술 장소로 적합한 강남의 '슈피겐홀', 공연 티켓의 수익은 기부로 기획했다. 본 연구는 남성 CEO만의 인생 스토리 연구와 문화 도시 계획에 적합한 연구이다. 연구의 한계점은 장르별 다양한 작품의 분석과 업종에 따른 소비자 가치 분석 시도가 필요하겠다.

Performance Responses, Nutrient Digestibility, Blood Characteristics, and Measures of Gastrointestinal Health in Weanling Pigs Fed Protease Enzyme

  • Tactacan, Glenmer B.;Cho, Seung-Yeol;Cho, Jin H.;Kim, In H.
    • Asian-Australasian Journal of Animal Sciences
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    • 제29권7호
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    • pp.998-1003
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    • 2016
  • Although exogenous protease enzymes have been used in poultry diets quite extensively, this has not been the case for pig diets. In general, due to their better gut fermentative capacity and longer transit time, pigs have greater capacity to digest dietary proteins than poultry. However, in early-weaned piglets, the stress brought about by weaning adversely affects the digestion of dietary proteins. Therefore, a study was conducted to determine the effects of a commercial protease enzyme in weanling pigs. Indices of growth, nutrient digestibility, blood profiles, fecal microflora, fecal gas emission and fecal scores were measured during the study. A total of 50 weanling pigs ($6.42{\pm}0.12kg$) at 28 d of age were randomly assigned to receive 1 of 2 dietary treatments: i) control diet (corn-soy based) with no supplemental protease (CON), and ii) control diet+200 g/ton protease (PROT) for 42 d. A completely randomized design consisting of 2 treatments, 5 replicates, and 5 pigs in each replicate was used. Growth performance in terms of body weight ($27.04{\pm}0.38kg$ vs $25.75{\pm}0.39kg$; p<0.05) and average daily gain ($491{\pm}7.40g$ vs $460{\pm}7.46g$; p<0.05) in PROT fed pigs were increased significantly, but gain per feed ($0.700{\pm}0.01$ vs $0.678{\pm}0.01$; p>0.05) was similar between treatments at d 42. Relative to CON pigs, PROT fed pigs had increased (p<0.05) apparent total tract digestibility ($84.66%{\pm}0.65%$ vs $81.21%{\pm}1.13%$ dry matter and $84.02%{\pm}0.52%$ vs $80.47%{\pm}1.22%$ nitrogen) and decreased (p<0.05) $NH_3$ emission ($2.0{\pm}0.16ppm$ vs $1.2{\pm}0.12ppm$) in the feces at d 42. Except for a decreased (p<0.05) in blood creatinine level, no differences were observed in red blood cell, white blood cell, lymphocyte, urea nitrogen, and IgG concentrations between treatments. Fecal score and fecal microflora (Lactobacillus and E. coli) were also similar between CON and PROT groups. Overall, the supplementation of protease enzyme in weanling pigs resulted in improved growth rate and nutrient digestibility. Exogenous protease enzyme reduced fecal $NH_3$ emission, thus, potentially serving as a tool in lowering noxious gas contribution of livestock production in the environment.

국내 건설 재교육 현황 분석을 통한 개선방안 (Improvement of Domestic Construction Re-Education through Status Analysis)

  • 박현;박인석;손명진;차용운;현창택
    • 한국건설관리학회논문집
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    • 제17권1호
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    • pp.83-91
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    • 2016
  • 과거 국내 건설산업은 인력의 양적인 투자가 주를 이루었지만, 최근 들어 건설시장에서 경쟁력 확보를 위하여 실무자를 대상으로 질적인 투자가 필요 하다는 의견이 제기되고 있다. 이를 위하여 다수의 건설업 실무자를 대상으로 재교육을 실시하고 있지만, 단기교육, 경력관리 부재 등의 문제로 인하여 현행 재교육의 효율성에 대한 부정적인 인식이 높은 실정이다. 이에 본 연구에서는 국내 건설 재교육의 질적인 향상을 위하여, 현재 수행되고 있는 재교육의 문제점을 도출하고 이에 대한 개선방안을 제안하였다. 이를 위하여 다중 회귀분석을 실시하였고, 2개의 핵심 문제점을 도출하였다. AHP 분석을 통해 도출된 문제점들에 대한 개선방안으로 'NCS/CDP 기반 통합교육프로그램 운영'을 제안하였다. 본 연구에서 제안한 개선방안 및 예시를 통하여 건설 재교육의 질적향상과 실무자들의 역량을 지속적으로 관리할 수 있는 체계를 구축할 수 있을 것으로 기대된다