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Tae Woon Choi, Corporate Culture Marketing's Impact on Customer Loyalty: Focusing on the Effect of Culture Marketing Type, <>, Vol.3, No.1, KoreanCultureArtsManagement Association, 2010, p.143
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2 |
Hong Sung Yong, <>, Samsung Economic Research Institute, 2007, pp.161-191
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3 |
Jang Seok Hwang, 7th cycle of Steve Jobs' death, find the grave of Apple founder!, ShinDongA, November 2018, 2018.10.31.
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4 |
The brand has already been built, and the era of star brands has come. Fandom Marketing, 21GRAMS, 2018.07.04., www.21grams.co.kr
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5 |
Se Jong Oh, Mee Hwa Park, Jeong Uijeoung, Ill Chul Doo, A study of fandom crowdsourcing method using big data, Frontier Computing, Lecture Notes in Electrical Engineering, Vol.542, 2019, pp.497-500
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Se Jong Oh, Young Jae Kim, Ill Chul Doo, Study of profit model of Web-dramas on portal sites using big data, Focused on the Web-dramas with the K-pop singers as the lead casts 'Exo, Next Door and I Order you', <>, Vol.76, No.4, Springer Science + Business Media, 2017, pp.6104-6109
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AFCH & Arthur Anderson, Making arts & culture work in business, the business case for cultural investment guide, 1999
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Schmitt, B, H, Experiential marketing : how to get customers to sense feel think act relate, new york : the free press, 1999
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Ghose, A, and K. Huang, Personalized pricing and quality customization, journal of economics and management strategy, Vol. 18, No.4, 2009, pp.1095-1135
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Jung Sook Nam, Min Ju Kim, So Young Kim, Byeong Kwon Lee, <>, Korea Mecenat Council, 2008, pp.20-22
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Arnould, E. J, L. L. Price and L. Zinkhn, Consumers, 2d ed, new york : Mcgraw-hill/Richard D. Irwin.
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Harris, R, Harris, K and Baron, S, Theatrical service experiences : dramatic script development with employees, international journal of service industry management, Vol.14, No.2, 2003, pp.184-199
DOI
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Internal data of 'A to Z Lounge', 2019
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Se Jong Oh, A Study on the Value Factors of Culture Consumers for Corporate Culture Marketing through Big Data Techniques, <>, Vol.6, No.1, IPACT, 2020, pp.34-35
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Gartner, IT Glossary : Big data, https://www.gartner.com/en/information-technology/glossary
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Se Jong Oh, Ill Chul Doo, Analysis of relevance of Myth-motif Brand 'Nike' using big data of portal sites, twitter and blogs, AITHS, Vol.18, Iss.5, 2015, pp.1471-1474
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Se Jong Oh, Sung Hun Ahn, JungMin Byun, A big data study on viewers' response and success factors in the D2C Era Focused on tvN's web-real variety 'SinSeoYouGi' and Naver TV cast programming, <>, Vol.4, No.2, IPACT, 2016, pp.12-17
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Se Jong Oh, <>, Hanyang University, Doctor of Philosophy, 2020, pp.107-108
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Se Jong Oh, <>, YeonAmSa, 2011, pp.123-124
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