Browse > Article
http://dx.doi.org/10.17703/JCCT.2020.6.3.111

Creating Cultural Consumer Value in Corporate Culture Marketing. -Focused on Cultural Space 'SpigenHall' and Opera , Apple Steve Jobs' 10th Anniversary Memorial Study-  

Oh, Se Jong (Dept. of Culture Contents, Han Yang Univ)
Publication Information
The Journal of the Convergence on Culture Technology / v.6, no.3, 2020 , pp. 111-116 More about this Journal
Abstract
This is a case study of corporate culture marketing to commemorate the 10th anniversary of the death of Steve Jobs on October 5, 2021. Corporate culture marketing seeks to derive cultural consumer values through Steve Jobs' fandom, and to increase corporate brand image and achieve profits. According to Big Data, Steve Jobs' brand image was derived from 'Innovation', 'First', 'Creativity', 'Change', and 'Design'. So, the relationship between Spigen convergence culture space 'SpigenHall', which is highly related to Steve Jobs' brand image, and the opera , which is made of the material of former Apple CEO Steve Jobs, is analyzed with big data and culture. We investigated the opinions of content experts. SpigenKorea and the digital opera are designed to provide Steve Jobs' story of joy and sorrow, offer VIP members' premium services, press publicity is 'the first in Korea', GangNam's suitable for famous celebrity performance venues and cultural and artistic venues 'SpigenHall', the revenue of the performance ticket was selected as a donation. This study is suitable for researching the life story of male CEOs and planning a cultural city. The limitations of the study need to analyze various works by genre and attempt to analyze consumer values according to the industry.
Keywords
Corporate Culture Marketing; Cultural Consumer; Value; Cultural Space; Revolution of Steve Jobs;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Tae Woon Choi, Corporate Culture Marketing's Impact on Customer Loyalty: Focusing on the Effect of Culture Marketing Type, <>, Vol.3, No.1, KoreanCultureArtsManagement Association, 2010, p.143
2 Hong Sung Yong, <>, Samsung Economic Research Institute, 2007, pp.161-191
3 Jang Seok Hwang, 7th cycle of Steve Jobs' death, find the grave of Apple founder!, ShinDongA, November 2018, 2018.10.31.
4 The brand has already been built, and the era of star brands has come. Fandom Marketing, 21GRAMS, 2018.07.04., www.21grams.co.kr
5 Se Jong Oh, Mee Hwa Park, Jeong Uijeoung, Ill Chul Doo, A study of fandom crowdsourcing method using big data, Frontier Computing, Lecture Notes in Electrical Engineering, Vol.542, 2019, pp.497-500
6 Se Jong Oh, Young Jae Kim, Ill Chul Doo, Study of profit model of Web-dramas on portal sites using big data, Focused on the Web-dramas with the K-pop singers as the lead casts 'Exo, Next Door and I Order you', <>, Vol.76, No.4, Springer Science + Business Media, 2017, pp.6104-6109
7 AFCH & Arthur Anderson, Making arts & culture work in business, the business case for cultural investment guide, 1999
8 Schmitt, B, H, Experiential marketing : how to get customers to sense feel think act relate, new york : the free press, 1999
9 Ghose, A, and K. Huang, Personalized pricing and quality customization, journal of economics and management strategy, Vol. 18, No.4, 2009, pp.1095-1135
10 Jung Sook Nam, Min Ju Kim, So Young Kim, Byeong Kwon Lee, <>, Korea Mecenat Council, 2008, pp.20-22
11 Arnould, E. J, L. L. Price and L. Zinkhn, Consumers, 2d ed, new york : Mcgraw-hill/Richard D. Irwin.
12 Harris, R, Harris, K and Baron, S, Theatrical service experiences : dramatic script development with employees, international journal of service industry management, Vol.14, No.2, 2003, pp.184-199   DOI
13 Internal data of 'A to Z Lounge', 2019
14 Se Jong Oh, A Study on the Value Factors of Culture Consumers for Corporate Culture Marketing through Big Data Techniques, <>, Vol.6, No.1, IPACT, 2020, pp.34-35
15 Gartner, IT Glossary : Big data, https://www.gartner.com/en/information-technology/glossary
16 Se Jong Oh, Ill Chul Doo, Analysis of relevance of Myth-motif Brand 'Nike' using big data of portal sites, twitter and blogs, AITHS, Vol.18, Iss.5, 2015, pp.1471-1474
17 Se Jong Oh, Sung Hun Ahn, JungMin Byun, A big data study on viewers' response and success factors in the D2C Era Focused on tvN's web-real variety 'SinSeoYouGi' and Naver TV cast programming, <>, Vol.4, No.2, IPACT, 2016, pp.12-17
18 Se Jong Oh, <>, Hanyang University, Doctor of Philosophy, 2020, pp.107-108
19 Se Jong Oh, <>, YeonAmSa, 2011, pp.123-124