• The Research Journal of the Costume Culture
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• v.18 no.2
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• pp.304-321
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• 2010

The purpose of this study was to investigate the sensation seeking tendency and knitwear purchase behaviors of high school girls. The data were obtained from 475 high school girls at 6 high schools located in Daejeon. The method of study is a survey consisted of sensation seeking tendency items, knitwear purchase behavior items and demographic attribution. Data were analyzed by frequency, variance, crosstabs, and correlation analysis using SPSS WIN 17.0 program. The results of study are as follows. First, high school girls generally liked knitwears by reason of comfort and activity. Most girls purchased the knitwears to wear ordinary casual wear(81.5%). They usually thought sweater and cardigan to be representative of knitwears. Also, they mostly purchased the knitwears of simple and active design, achromatic color, 100% cotton, and solid or simple stripe pattern. The design and price were considered as important evaluation criteria in knitwear purchase. The information sources used by them were store display, friends, and internet. Second, the knitwear purchase behaviors of high school girls showed the difference between groups with high- and low-sensation seeking tendency. The most important factor of knitwear purchase was an unique and characteristic design in high group and a simple and active design in low group. In conclusion, high school girls liked knitwears and had different knitwear purchase behaviors according to the sensation seeking tendency.

• Korean Journal of Human Ecology
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• v.19 no.6
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• pp.1103-1113
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• 2010

The purpose of this study was to examine the consumption behaviors regarding environment-friendly agricultural products by food-related lifestyles of housewives. The data were collected from 298 housewives living in Yeungnam region through a self-administered questionnaire during April, 2010. Frequencies, Cronbach's $\alpha$, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted by SPSS Windows. The results obtained from this study were as follows. Lifestyles were categorized into five factors by factor analysis: healthy-seeking type, popularity-seeking type, convenience-seeking type, safety-seeking type and taste-seeking type. The respondents belonged to one of three groups by cluster analysis: popularity-seeking group, convenience-seeking group, and wellbeing-seeking group. The main reason given for purchasing environment-friendly agricultural products was safety. The respondents were satisfied with the safety of environment-friendly agricultural products the most. Many respondents purchased environment-friendly agricultural products at large discount markets, and received information about them from mass media. There were significant differences among three groups in the place of purchase environment-friendly agricultural products, information source for environment-friendly agricultural products, most important factor when purchasing environment-friendly agricultural products, the level of satisfaction with environment-friendly agricultural products and the purchase rate of environment-friendly agricultural products among the monthly food expenses.

• Journal of the Korean Society for information Management
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• v.23 no.3 s.61
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• pp.127-146
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• 2006

This study aims to analyze substantive theories in user studies on Web-based information seeking in order to explore the implications of building a unified theory in this field, Substantive theory is defined as research which generalized user behaviors during information seeking on the Web or suggested significant relationships between variables in Web-based information seeking context. The sample of research articles were published in four core journals from 1995 to 2005, Among 42 articles of user-based information seeking on the Web, ten articles were contributed to the development of substantive theories. Findings show that substantive theories used thirteen dependent and ten independent variables and 22 relationships were considered as significant. They have a tendency to focus on individual differences of users and on some specific narrow aspects(i.e. searching or searching time) of user behaviors. Findings suggested a range of implications for a unified theory construction.

• Journal of the East Asian Society of Dietary Life
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• v.17 no.4
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• pp.499-510
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• 2007

This study examined the intake patterns and information-seeking behaviors of elderly individuals with regard to health foods, according to sociodemograhic characteristics, awareness of health, and concerns and awareness about health foods. The data were collected from 421 elderly living in Seoul, Busan, Daegue, Daejon, and Gwangju, between January 17th and February 23rd, 2006. Frequencies and chi-square tests were conducted using SPSS Windows. The results are as follows: The respondents were highly concerned about their own health as well as health foods, and individuals primarily took nutritional supplements and glucosamine containing products. In addition, they had taken various health-improving foods. Most had intentionally consumed at least one health food, in order to maintain a condition of health. According to chi-square tests, women were more likely to consume health foods than men. The most important sources of information regarding health foods were family, relatives, and friends. Some respondents answered they had difficulties in obtaining and understanding health food-related information. Many respondents desired to get health food information regarding efficacy from TV, radio, and newspapers, as well as doctors, pharmacists, and dieticians.

• Journal of the Korean Society for information Management
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• v.27 no.4
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• pp.109-130
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• 2010

The purpose of this study is to identify th patterns in the news reporters' information seeking behaviors by observing their web activities. For this purpose, transaction logs collected from 23 news reporters were analyzed. Web tracking software was installed to collect the data from their PCs, and a total of 39,860 web logs were collected in two weeks. Start and end pattern of sessions, transitional pattern by step, sequence rule model was analyzed and the pattern of Internet use was compared with the general public. the analysis of pattern derived a web information seeking behavior modes that consists of four types of behaviors: fact-checking browsing, fact-checking search, investigative browsing and investigative search.

• Korean journal of communication and information
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• v.78
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• pp.116-140
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• 2016

The present study examined the factors influencing individuals' risk information seeking and processing using the case of 2015 MERS outbreak in Korea. Analyses of two-wave online panel data demonstrated that perceived risk, negative affect, subjective norm, and information insufficiency predicted the risk information seeking/avoiding as well as information processing mode, which validates the Risk Information Seeking and Processing(RISP) model. More importantly, this study found new evidence that information seeking and systematic processing promoted MERS preventive behaviors. In addition, active SNS use moderated the link between perceived risk and negative affects about MERS crisis as well as the relationship between social normative pressure and to seek the risk related information.

• Korean Journal of Adult Nursing
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• v.19 no.2
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• pp.217-224
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• 2007

Purpose: The aim of this study was to investigate the relationships among gender, information-seeking styles, and high risk behavior in Korean adults. Methods: A survey utilizing a structured questionnaire was used to examine the relationships of the study variables. Eight hundred fifty six adults were recruited and this group consisted of 403 females and 453 males. Information seeking style and high risk behavior were measured by Miller Behavioral Style Scale revised by Zurren and Wolfs, and High Risk Behaviors checklist developed by Lee, respectively. Results: Differences between gender were significant in information-seeking styles and high risk behavior. Monitoring and blunting scores were both higher in female than male, and high risk behavior was higher in males than females. The blunting style was positively related to high-risk behavior and the monitoring style was negatively related to high risk behavior. Conclusion: To intervene with high risk behavior effectively, individual differences such as gender and information seeking style should be considered. In addition, the research about well-designed health information support is needed in the future.

• Journal of the Korean Society for Library and Information Science
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• v.48 no.3
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• pp.237-264
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• 2014

This study aims to investigate the influence of personality styles on information seeking behaviors of undergraduate students. To this end, first, Korean Enneagram Personality Training Indicator (KEPTI) tool was used to measure Enneagram personality styles. Next, to measure information seeking activities, 200 of undergraduate students were recruited, and a questionnaire with 13 questions was designed. The questions included information usage motivation, how to collect and search scholarly information, challenges faced in the search process, level of satisfaction, and the use of SNS (Social Network Service). This research concluded that personality traits affected information seeking behavior and Enneagram types of each center of energy consistently did not show similar information seeking behavior.

• Journal of Information Technology Applications and Management
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• v.22 no.2
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• pp.19-41
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• 2015

Many studies have focused on the influences and outcomes of online game addiction. However, few studies have investigated how the online game addiction prevention behavior differs depending on online game user. In order to fill this gap, this study attempts to classify online game users based on risk perception attitude (RPA) framework. More specifically, this research tries to show online game user can be classified into four groups based on perceived risk of online game addiction and efficacy beliefs of online game addiction protection, and to identify how the groups differ in terms of motivation, information seeking, and behaviors for online game addiction prevention. For this purpose, analysis on survey data from 240 Korean college students who use online game reveals that the users can be classified into responsive, avoidance, proactive, indifference groups. Furthermore, there are differences between groups in terms of motivation, information seeking, and behaviors for online game addiction prevention. This study contributes to expand existing literature by providing tailored guidelines for implementation of online game addiction prevention strategies and policy.

• The Research Journal of the Costume Culture
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• v.19 no.2
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• pp.360-375
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• 2011

The fashion market focuses on consumers and maximizes consumers' satisfaction. The fashion market has been segmented to better satisfy the variety of consumer group. Although market segmentation has been studied, efficiency and effectiveness of market segmentation continuously bring problems. Also, problems of prediction about real consumer behavior, and efficiency and effectiveness of standards are pointed out. The purpose of this study is to determine the most important variables for dividing fashion product buyers. This study was designed as qualitative study and in-depth interview was conducted. The in-depth interview was conducted with five experts in fashion intelligence agency. In-depth interview was completed by an analytic induction and an investigator triangulation. Questions were about characteristics, demographic characteristics, important factors and fashion buying relationship, and interests of current clothing shoppers. The results of qualitative research demonstrated that clothing shoppers, with their valuable consumption and selective buying behaviors, seek differentiated products. They also long for high quality apparel for its price, because of their valuable consumption and price centered tendency. They illustrated active sides, such as enthusiastic information searching and emotional or experiential consumption, rather than attitudinal sides. The variables for dividing fashion product buyers included: "innovative seeking", "symbolic seeking", "personalized seeking", "quality-seeking", "selective seeking", "price-seeking", "utility-seeking", "hedonic seeking", "sensitive seeking", "brand-seeking", "digital seeking", "information-seeking", and "eco-seeking".