• 한국디자인학회:학술대회논문집
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• 한국디자인학회 2004년도 추계 학술발표대회 논문집
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• pp.124-125
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• 2004

• 한국정보처리학회논문지
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• 제4권6호
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• pp.1541-1549
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• 1997

대부분의 기계학습 방법들은 이산형의 데이타를 학습에 사용되는 데이타의 형식으로 요구하고 있다. 따라서 연속형 데이타의 경우는 기계학습 방법들을 적용하기 전에 그 데이타를 이산형으로 바꾸어 주는 과정이 필요하다. 이러한 이산화 과정은 그 중요성에 비하여 상대적으로 관련 연구가 미비한 수준이다. 따라서 이 논문은 정보이론을 사용하여 연속형 자료를 이산형의 형태로 변환시키는 새로운 방법을 제안하였다. 각 애트리뷰트의 값들이 목적 애트리뷰트에 제공하는 정보의 량을 엔트로피 함수의 일종인 Hellinger 변량을 이용하여 계산하였으며, 각 애트리뷰트마다 제공하는 정보의 손실을 최소화할 수 있는 이산화 경계선을 계산하였다. 본 논문이 제안한 방법의 성능을 ID3 와 신경망 알고리즘을 사용하여 기존의 이산화 방법들과 비교하였으며 거의 대부분 우수한 정확성을 보였다.

• 한국간호교육학회지
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• 제19권4호
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• pp.558-570
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• 2013

Purpose: In these days, the concept of health literacy becomes important because it is essential to have a clear grasp of patients' basic ability to understand health-care information. Therefore, we intended to discover attributes, antecedents and consequences of health literacy through contextual analysis. Method: Following Rodgers' evolutionary concept analysis, we did a literary review. The databases KMBase, KoreaMed, Kstudy, NDSL, and RISS were searched for articles. Among published literature about health literacy, twenty articles which satisfied the inclusion criteria were chosen. Results: Health literacy consists of three attributes: information seeking, information understanding, and information utilizing. Furthermore antecedents are as follows: health status, health belief, socioeconomic status, and information quality. Finally, we were able to explain the consequences of health literacy by showing improvement of self-care and interaction, and a decrease of social costs. Conclusion: We expect this study to guide the direction of future studies, and as a concept analysis that examines the conceptual attributes in the context of health literacy. Based on the result of this study, the design of a standardized tool and the program of health literacy promotion education need to be developed.

• 지역사회간호학회지
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• 제30권4호
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• pp.494-507
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• 2019

Purpose: The purpose of this study is to provide a clear definition of the health literacy for patients with cardiovascular disease by analyzing the dimensions and properties using Hybrid concept analysis. Methods: The concept of health literacy of patients with cardiovascular disease was analyzed according to the cyclic process of theoretical phase-field work phase-final analysis phase presented in the Hybrid model. We reviewed 26 literatures and conducted in-depth interviews with 13 patients with cardiovascular disease. Results: The concept of health literacy in cardiovascular patients is derived from two dimensions and five attributes. Literacy skills, health information search ability and health information utilization skills were derived as attributes in the individual functional dimension, while active communication with the medical team and utilization of health information support resources were derived at the interrelational dimension. It is defined as the individualized and integrated ability of an individual to explore and utilize the various health information needed to make appropriate health decisions during the chronic course after diagnosis of cardiovascular disease, to communicate proactively with medical staffs and to utilize support resources. Conclusion: This study will contribute to the development and related research of health literacy measurement tools that can be used in cardiovascular nursing practice based on the attributes and indicators of health literacy for patients with cardiovascular disease.

• 디지털융복합연구
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• 제14권7호
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• pp.117-126
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• 2016

본 연구는 인터넷환경하에서 콘텐츠의 정보속성과 인터넷이용자들의 커뮤니케이션과정과의 관계를 고찰하는데 있다. 이를 위하여 인터넷환경하에서 콘텐츠의 정보속성이 인터넷 이용자들의 커뮤니케이션을 통해서 어떻게 사회적 영향을 미치는지 살펴보고, 이용자들간의 사회적 영향이 구전활동과 어떠한 관계를 가지는지 살펴보고자 한다. 실증연구 결과 정보속성 가운데, 이해용이성, 관련성, 새로움은 인터넷이용자들간의 상호간의 커뮤니케이션에 긍정적인 영향을 미치는 인과관계를 확인할 수 있었고, 인터넷이용자들간의 커뮤니케이션은 이용자들의 내재화와 동조에 모두 긍정적인 영향을 주는 인과관계가 나타났다. 마지막으로 사회적 영향인 내재화와 동조는 인터넷이용자들의 구전활동에 긍정적인 영향을 미치는 결과를 보여주었다.

• Asia pacific journal of information systems
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• 제14권4호
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• pp.99-122
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• 2004

In the past days, most of studies about website behavior and website advertisement have been mainly focused on the effectiveness of website advertisement and advertisement attitude. But the generic model of website click behavior via website advertisement has not been made and the leading theory of that has not been existed. This purpose of this research is to explore the effects of internet advertisement in website click behavior. Specially, I deal with the influence of advertisement attributes(informativeness, entertainment, attentiveness, uneasiness, website attitude and advertising attitude) which is gradually being increased or decreased to attract the website click behavior of internet users. Added to this, it is to examine the influence of two attitudes(advertisement attitude and website attitude) as mediating variables on website click behavior. Major findings of this research are summarized as follows: First, mediating effects of website attitude and advertisement attitude were tested significantly in affecting the website click behavior by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). Second, the website attitude was affected by website advertisement attributes(informativeness, entertainment, attentiveness, uneasiness). And the advertisement attribute(except of entertainment and attentiveness) such as informativeness and uneasiness did significantly affected in the website click behavior. Also, the website click behavior was not affected but the website advertisement attitude, however the mediating effect was tested significantly.

• 한국의류학회지
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• 제32권8호
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• pp.1299-1308
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• 2008

Customers’ loyalty to an online store may be worth up to ten times as much as its average customer. To develop a loyal customer base, most online stores try their best to continually satisfy their customers and to generate long-run relationships with them. This study investigates the effects of product attributes on customer satisfaction, trust, and loyalty in the context of online shopping for apparels. A self-administered questionnaire with multi-item scale was developed based on literatures. A total of 356 usable questionnaires were obtained from respondents and were analyzed using by LISREL 8.54 Program. The results showed that attributes of apparel products (e.g., products variety, price, and information) have indirectly influenced customer loyalty, which are moderated by customers’ satisfaction and trust. Additionally, customer satisfaction plays an important role to develop customer loyalty of online apparel stores. The findings suggest that, to satisfy their customers, online apparel stores should focus on product variety, and reasonable/economic prices of their apparel products, while they should provide the information about contents/care of apparels in building trusting relationships with their customers. In light of the major findings, this study sets forth strategic implications for customer loyalty in online settings of apparel store.

• Journal of Information Technology Applications and Management
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• 제14권3호
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• pp.137-149
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• 2007

Most of hospitals, especially small-scale hospitals, have tried to get customers through the Internet as what companies have done recently. There are various attempts that increase visits to one's web-site in plastic surgery hospitals. However, in plastic surgery, there have been few studies on which an attribute contributes to increase the number of web-site visit. In order to derive the important attributes on the number of visit, we compared functional attributes of 30 high-visit plastic surgery web-sites with those of 30 low-visit web-sites using statistical and data mining methods. For analysis, three methods have conducted including Multiple Discriminant Analysis (statistical method), Decision Trees (data mining method), and Artificial Neural Network (data mining method). Furthermore, results of each method have been evaluated one another. The result of this study shows that a few attributes like 'Simulating cyber plastic surgery program', 'recommendation of information' explain the number of the visitors between high and low visit web-site. The methodology employed in this study provides an efficient way of improving satisfaction of visitors of plastic surgery website.

• 한국의류학회지
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• 제33권9호
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• pp.1483-1494
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• 2009

This study analyzes the locution of television home shopping show hosts for apparel products with a focus on the selling points and vocabulary use. A qualitative content analysis was conducted for 15 recorded home shopping shows selling women's overcoats and jackets. The results are as follows. First, 8 dimensions of selling points were revealed: Promotions, brand popularities, the experiences of shopping hosts, fashion trend information, conformity motivation and suggestion, intangible attributes, tangible attributes, and compared/leading differences. The most frequent selling point was tangible attributes. Following this were, promotions, conformity motivation and suggestion, compared/leading differences, intangible attributes, brand popularity, the experiences of the shopping hosts, and fashion trend information in order. The selling points were almost proper to decrease the perceived risks of home shopping consumers. Second, shopping hosts frequently used the clothing terms without any expatiations and used loan words (foreign language terms) instead of the direct Korean translations. In the conclusion, the development of a marketing strategy focusing on shopping host management is suggested.

• 한국의류학회지
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• 제43권5호
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• pp.605-619
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• 2019

This study investigates the effects of fashion consumers' individualism collectivism propensity, social capital and Instagram usage propensity on evaluations for fashion influencer's attributes on Instagram. This study conducted a questionnaire survey of 20 to 30 year old male and female Instagram users. A total of 483 replies were submitted and 467 of the replies were used in the final analysis. The quantitative data collected through questionnaires were analyzed using reliability analysis using SPSS 18.0 while AMOS 18.0 was used to test the model fit and a structural equation modeling between the variables. The results indicated that vertical collectivism and vertical individualism were found to be related to relationship seeking propensity; only vertical individualism was found to be related to information seeking propensity. Furthermore, relationship seeking propensity and information seeking propensity were both related to the fashion influencer's attributes of professionalism, intimacy and attractiveness.