Browse > Article
http://dx.doi.org/10.14400/JDC.2016.14.7.117

The Effect of Web-Based Communication to Internet Users of Information Characteristics : Focus on Internalization and Conformity  

Song, Yong-tae (Dept. of Business Administration, Sun Moon Univ.)
Publication Information
Journal of Digital Convergence / v.14, no.7, 2016 , pp. 117-126 More about this Journal
Abstract
This study focuses the importance of relation between information attributes and communication of internet user. The author is to clarify how to communicate in internet environment and word-of-mouth as a result of social influence among internet user take place in relation to information attributes. The main findings are that comprehensive ease, relevance and novelty among information attributes positively influence reciprocal communication, reciprocal communication positively influences internalization and conformity, and those positively influence word-of-mouth communication.
Keywords
Information characteristics; Credibility; Relevance; Novelty; Vividness; Social influence; Internalization; Conformity; Word of mouth; Reciprocal communication;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Moenaert, Rudy K. and William E. Souder, "An Analysis of the Use of Extrafunctional Information by R&D and Marketing Personnel: Review and Model," Journal of Product Innovation Management, Vol. 7, Issue 3, pp. 213-229, 1990.   DOI
2 Song, Yongtae, "The Effects of Information Characteristics to Word of Mouth Diffusion Activities under Preannouncing Context," Industrial Development Institute, Vol. 24 No. 3, pp.65-89, 2008.
3 Burnett, "Information Exchange in Virtual Communities: A Typology," Information Research, Vol. 5, No. 4. http://informationr.net/ir/5-4/paper82.html (July, 1, 2016)
4 Okleshen, Cara. and Sanford Grossbart, "Usenet groups, virtual communities, and consumer behavior", In J.W. Alba and J.W. Hutchinson(Eds.), Advances in Consumer Research, vol. 25, pp. 276-282, 1988.
5 Brown, J. S. and P. Duguid, "Organizational Learning and Communities-of-Practice: Toward a Unified View of Working, Learning, and Innovation," Organization Science, Vol. 2, No. 1, pp. 40-57, 1991   DOI
6 Kelman, H. C, "Compliance, Identifacation, and Internalization: Three Process of Attitude Change, Journal of Conflict Resolution, Vol. 2, No. 1, pp. 51-60, 1958   DOI
7 Wilson, Patrick W., "Situational Relevance," Information Storage Retrieval, Vol. 9, Issue 8, pp. 457-471, 1983   DOI
8 Stell, Roxanne and Nita Paden, " Vicarious Exploration and Catalog Shopping: a Preliminary Investigation," Vol. 4, Issue. 4, pp. 332-344, 1999
9 Herr, Paul M., Frank R.Kardes, and John Kim, "Effects of Word of Mouth and Product-Attribute Information on Persuation: An Accessibility- Diagnosticity Perspective", Journal of Consumer Research, Vol. 17, No. 4, pp. 454-462, 1991.   DOI
10 Festinger, L., "A Theory of Social Comparison Processes," Human Relation, Vol. 7, pp. 117-140, 1954.   DOI
11 Chiou, Jyh-Shen and Cathy Cheng, "Should a company have message boards on its web sites?", Journal of Interactive Marketing, Vol. 17, No. 3, pp. 50-61, 2003   DOI
12 Bone, Paula F., "Word of Mouth effects on short-term and long-term product judgements", Journal of Business Research, Vol. 32, No. 3, pp. 213-223, 1995   DOI
13 Lee, EY and TM Lee, "The Effects of Information Characteristics on Word of Mouth Performance in Online Environment : Focused on the Moderating Effect of Consumer Knowledge," The Korean Journal of Advertising, Vol. 16, No.2, pp145-171, 2005
14 Ha, L., E. L. James, "Interactivity Reexamined: A Baseline Analysis of early business Web sites," Journal of Broadcasting and Electronic Media, Vol. 42, No. 4, pp. 457-474, 1998   DOI
15 Yuping Liu, L. J. Shrum, "What Is Interactivity and Is It Always Such A Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness," Journal of Advertising, Vol. 31, No. 4, pp. 53-64, 2002.   DOI
16 Harrison-Walker, L. J., "E-Complaining: A Content Analysis of an Internet Complaint Forum," Journal of Service Marketing, Vol. 15, No. 5, pp. 397-412, 2001   DOI
17 Churchill, Gilbert A. Jr., "A Paradigm for Developing Better Measures of Marketing Constructs," Journal of Marketing Research, Vol. 17, No. 1, pp. 64-73, 1979.
18 Bagozzi, Richard P. and Youjae Yi, "On the Evaluation of Structural Equation Models," Journal of the Academy of Marketing Science, Vol. 16, No. 1, pp. 74-94, 1988.   DOI
19 Anderson, James C. and David W. Gerbing, "Structural Equation Modeling in Practice : A Review of Recommended Two-Step Approach," Psychological Bulletin, Vol. 103, No. 3, pp. 411-423, 1988.   DOI
20 Fornell, Claes and David F. Larcker, "Evaluating Structureal Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, Vol. 18, No. 1, pp. 39-50, 1981.   DOI
21 Lark Sang Kim, "Convergence of Information Technology and Corporate Strategy", Journal of the Korea Convergence Society, Vol. 6, No. 6, pp. 17-26, 2015.   DOI
22 Myeong-Ho Lee, "A Study on N-Screen Convergence Application with Mobile WebApp Environment", Journal of the Korea Convergence Society, Vol. 6, No. 2, pp. 43-48, 2015.   DOI
23 Eagly, Alice H., & Chaiken, Shelly, The psychology of attitudes, McGuire's Information-Processing Paradigm. New York: Harcourt Brace Jovanovich, 1993.
24 McGuire, W. J., The Nature of Attitudes and Attitudes Changes, in Gardner Lindzey and Elliot Aronson (Eds), The Handbook of Social Psychology, Second Edition, Vol. 3. Reading, Mass.: Addison-Wesley Publishing Company, 1969.
25 Forsyth, Donelson R., An Introduction to Group Dynamics, Wadsworth Publishing Co Inc., 1983
26 Kelly, H. H., Two Functions of Reference groups. In G. E. Swanson, T. M. Newcomb, and E. L. Hartley (Eds.), Readings in Social Psychology(2nd ed.,pp. pp. 410-414, New York: Holt, 1952.
27 Nisbett, Richard E. and Lee Ross, "Human Inference: Strategies and Shortcomings of Social Judgement," Englewood Cliffs, NJ: Prentice-Hall, 1980.
28 Cialdini, Robert B., Influence:Science and Practice, New York: Harper Collins, 1988.
29 DOI: http://dx.doi.org/10.1086/208531   DOI
30 DOI: http://dx.doi.org/10.1086/208633   DOI
31 http://dx.doi.org/10.1037/h0046408   DOI
32 http://dx.doi.org/10.1037/0022-3514.37.10.1915   DOI
33 DOI: http://dx.doi.org/10.1086/208815   DOI
34 Wilton, Peter C., "Information Utilization: A Validation Study," Advances in Consumer Research, Vol. 13 Issue 1, pp. 354-359, 1986.
35 Deshpande, Rohit and Gerald Zaltman, "Factor Affecting the Use of Marketing Research Information," Journal of Marketing Research, Vol. 19, No.1, pp. 14-31, 1982.   DOI