• 제목/요약/키워드: Importance-Satisfaction Analysis

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의료서비스에 대한 서비스 부문별 중요도와 만족도에 관한연구 (A Study on the Degree of Importance of Medical Service Sector and Consumer Satisfaction of Service Quality)

  • 이상협
    • 가정과삶의질연구
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    • 제15권1호
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    • pp.129-146
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    • 1997
  • The purpose of this paper was to discover the importance and degree of satisfaction toward medical service perceived by clients and analize some characteristics and any siginificant difference by deomographic and social variables. In addition the subjects were divided into groups(i. e. satisfied and dissatisfied groups) and tested significant difference between two groups, The results can be summerized as follows: 1,. While the importance of over attributes of medical services percevied by customs was higher the degree of satisfaction was relatively low. 2. According to our analysis the degree of satisfaction toward hospital facilities and staff appeared to have relatively have relatively heavy weights compared to total satisfaction scores. 3. As far customers' quality evaluation about medical service is concerned the importance and degree of satisfaction could not be discriminated by demographic variables except education and income level. 4. The discrepancy of satisfaction s ore between satisfied and dissatisfied group was the highest in hospital facilities compared to other three sectors.

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Assessing Tourist Perceived Attributes of Overtourism

  • Margherita Puzoni;Ju Hyoung Han
    • 아태비즈니스연구
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    • 제15권1호
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    • pp.71-85
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    • 2024
  • Purpose - The purpose of this study is to assess the perceived importance and satisfaction of domestic tourists who visited Venice, Italy, regarding the attributes of overtourism. Design/methodology/approach - An online survey was conducted to measure the tourist perceived attributes of overtourism from November 8th to 22nd, 2023. Convenience sampling was employed to target study participants who are domestic tourists in Venice, Italy. A total of 127 responses were used for analysis, including frequency analysis, paired-sample t-tests, and Importance-Performance Analysis (IPA). Findings - First, the results of the IPA showed that attributes related to urban facilities and spaces directly associated with travel behavior were highly rated in both importance and satisfaction by tourists. Second, attributes related to carrying capacity were perceived as highly important but had lower satisfaction level. Third, tourists evaluated the management of affordable prices for tourism products as both less important and less satisfying. Lastly, attributes related to the protection of local businesses showed higher satisfaction levels compared to their perceived importance. Research implications or Originality - This study contributes to an extended understanding of overtourism by examining the phenomenon from the tourists' perspective.

과학기술 정보서비스품질에 대한 만족도와 중요도 인식이 이용자 충성도에 미치는 영향 (Impact of Science and Technology Information Service Quality Satisfaction and Perceived Importance on User Loyalty)

  • 이선희;김완종
    • 한국도서관정보학회지
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    • 제47권3호
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    • pp.365-382
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    • 2016
  • 본 연구는 과학기술정보서비스의 품질 향상 방안을 모색하고자 이용자 만족도와 중요도 인식이 충성도에 미치는 영향력을 연구하였다. 서비스품질 변수들 간의 영향력을 분석하고자 연구문제와 가설을 설정하고 641건의 설문조사 답변을 대상으로 통계분석을 실시하였다. 서비스품질 항목들에 대한 만족도와 중요도 인식에 대한 항목들의 상관관계를 분석한 결과 모든 항목이 높은 상관관계를 가지고 있었다. 서비스품질 항목별 만족도가 전반적 만족도에 영향을 주고 있는지를 다중회귀분석을 통하여 검증하였다. 그 결과 7개 중 5개 항목이 통계학적으로 유의미한 영향을 주고 있었다. 각 항목에 관한 중요도 인식과 충성도와의 관계도 다중회귀분석으로 검증하였더니 7개 중에서 4개 항목이 유의미한 영향을 주고 있었다. 또한 전반적 만족도는 충성도에 유의미한 영향을 미치고 있음을 단순회귀분석으로 검증하였다.

튀김가루 구매 요구도 조사 - 중요도-만족도 분석과 컨조인트 분석을 통한 구매 시 선택속성 분석 - (Purchasing Needs of Frying Powder according to Purchasing Attributes - Analysis for Selection Attributes through Importance-Satisfaction Analysis and Conjoint Analysis -)

  • 장혜선;심기현
    • 동아시아식생활학회지
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    • 제27권3호
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    • pp.243-256
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    • 2017
  • This study attempted to improve frying powder products based on 272 consumers' purchase conditions. Factor analysis by type was conducted on purchase attributes of consumers who purchased frying powder by categorizing them based on five factors-namely, convenience, information, diversity, safety, and economy. Five main factors were divided into four purchase attributes named various pursuit, convenience pursuit, economical pursuit, and inform/safety pursuit. Purchasing status of frying powder products was analyzed according to three independent variables such as age, meal preparation type, and purchase attributes. The top motivation for using frying powder was convenience. According to the importance-satisfaction analysis survey, taste, expiration date, and certification mark were chosen as highly important and high satisfaction characteristics for frying powder (p<0.001), whereas nutrition, oil absorption, adhesiveness, crispiness, origin, and food additives were highly important and low satisfaction characteristics (p<0.001). In the conjoint analysis, crispiness was the most important attribute of fried food.

목포시의 거주환경의 만족도와 어메니티 의식의 관계 (Relations between Amenity Awareness and Satisfaction of Residential Environment in Mokpo City)

  • 한명호;오양기;주문기
    • KIEAE Journal
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    • 제9권2호
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    • pp.43-52
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    • 2009
  • The aim of this study is to find out the solutions for an improvement of residential environment through the relation between satisfaction of residential environment and amenity awareness of the local residents in Chonnam Mokpo city. For this purpose, it is conducted a questionnaire survey of 203 local residents on the attributes of residential environment. The satisfaction factors of residential environment consist of 8 types of factors such as housing structure, stability, green tract of an avenue, convenience, housing environment, sanitary conditions, waterside facilities, and familiarity. It is analyzed that there is a great difference of the satisfaction between new town dwellers and old town dwellers in three satisfaction factors of a housing structure, convenience, and housing environment. The attributes of amenity awareness consist of 6 types of factors such as fitness, comfort, intimacy, vitality, naturalness, and brilliance. The new town dwellers have a high satisfaction in fitness and vitality factors, and the old town dwellers have a high satisfaction in naturalness factors. Through the analysis to the importance on the satisfaction factors of residential environment related to amenity awareness, it is founded that intimacy factor have importance in order of stability, familiarity, green tract of an avenue and sanitary conditions. Naturalness factor have importance in order of stability, waterside facilities, familiarity and green tract of a avenue. Fitness factor have importance in order of housing structure and sanitary conditions. Comfort factor have importance in order of stability, housing environment and sanitary conditions. And vitality factor have importance in order of housing environment, convenience and green tract of an avenue. Therefore, it is needed that the development plan of residential environment take into consideration in accordance with the importance on the satisfaction of residential environment in Mokpo city.

부산지역 외국인 유학생의 대학급식 이용실태 및 급식 품질 속성에 대한 중요도-만족도 조사 (An Evaluation on the Attitudes and Importance-Satisfaction on Service Quality of University Foodservice among International Students in Busan)

  • 홍경희;이현숙
    • 대한지역사회영양학회지
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    • 제24권3호
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    • pp.208-222
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    • 2019
  • Objectives: This study examined the usage status and the degree of satisfaction of university foodservice (UF) perceived by international students in Busan. Methods: A questionnaire survey was conducted on the utilization of UF, improvement requirements, preference type and recipe, as well as the importance and satisfaction of UF quality attributes as perceived by international students (n=604) at universities in the Busan area between April and June 2017. Results: UF was 'generally satisfied' or 'very satisfied' in about 35.4% of the study population, and 'not very satisfied' or 'not satisfied at all' in approximately 11.5%. Approximately 21.7% said that UF contributed to dietary life 'very much' or 'quite significantly' and 36.4% said 'not very much' or 'not at all'. The largest demand for improvement of UF was 'variety of menu' (52.0%). The most leftover food in UF was kimchi (30.3%) and broth/stew (19.2%), and the major reason for having leftover was 'not to one's taste' (27.8%). After dividing the foodservice quality attributes into 5 factors - food quality and price, sanitation, convenience, physical environment, and service environment - and analyzing the importance and satisfaction of each factor, it was shown that satisfaction was generally lower than the degree of importance. Sanitation factor was high for both importance and satisfaction of UF, while convenience factor was high for the importance but low for satisfaction of UF. Four variables in the food quality and price factor ('food taste', 'freshness of food', 'nutritive value of food', and 'reasonable price') and 3 variables in the convenience factor ('variety of menu', 'prompt food service', and 'display of the meals for the day') had high importance but low satisfaction, showing the need for an improvement on these areas. Conclusions: Based on the study results, it is necessary to improve the food quality, as well as the price and convenience factors, and to provide various menus to increase the satisfaction of UF in international students.

발달장애인 가족지원 서비스에 대한 중요도-만족도 분석 (Analysis on the Importance and Satisfaction of Family Support Service for Families with Developmental Disabilities)

  • 김삼섭
    • 융합정보논문지
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    • 제9권2호
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    • pp.155-164
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    • 2019
  • 이 연구에서는 발달장애인 가족 284명을 대상으로 가족지원 서비스에 대한 중요도와 만족도 인식 수준을 알아보았는데, 그 결과는 다음과 같다. 첫째, 발달장애인 가족의 가족지원 서비스에 대한 중요도-만족도 인식 수준은 전반적으로 그리고 하위유형별로 모두 통계적 유의차가 있는 것으로 나타났다. 둘째, 발달장애인 가족의 가족지원 서비스에 대한 중요도 인식 수준은 양육활동 지원, 신체적 물질적 안녕 지원, 가족 상호작용 지원의 순으로 나타났다. 셋째, 발달장애인 가족의 가족지원 서비스에 대한 만족도는 양육활동 지원, 가족 상호작용 지원, 정서적 안녕 지원의 순으로 나타났다. 넷째, 중요도-만족도 사분면의 특성을 분석하여 현상 유지, 개선 노력, 중장기 전략 필요 등을 제안하였다. 이 연구의 결과는 발달장애인 가족지원 서비스의 개선을 위한 기초자료로 활용할 수 있을 것으로 기대된다.

치위생과 학생이 인식하는 좋은 수업에 대한 중요도와 만족도 차이분석 (Analysis of dental hygiene instructions based on the importance and satisfaction of dental hygiene students)

  • 이선미;권홍민;김창희
    • 한국치위생학회지
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    • 제19권3호
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    • pp.437-448
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    • 2019
  • Objectives: The purpose of this study was to suggest an effective instruction method for dental hygiene students by determining the degree of importance and satisfaction that they attach to the courses. Methods: Data obtained from a survey that was conducted on 654 dental hygiene students were analyzed. Statistical Package for the Social Sciences version 23.0 was used for the statistical analysis. A paired t-test was conducted to detect the differences between the degree of importance that the respondents attached to the courses and the degree of satisfaction they achieved. A comparative analysis of the two was performed using the IPA analysis. Results: Regarding the items, the respondents found the environment most important, followed by the content, method, perspective, and assessment. Regarding satisfaction, they were most satisfied with the environment, followed by the perspective, method, content, and assessment. Regarding the importance of ideal teaching, the respondents gave the highest priority to 'a class in which the core content is summarized, emphasized, and explained.' The satisfaction was the highest toward 'PowerPoint-based classes in which the core content is well-organized.' Based on the results of the IPA analysis, the respondents regarded 16 items as requiring maintenance and continuous efforts, 12 items as low priority, and 4 items as requiring excessive efforts and timely improvement. Conclusions: An ideal class requires the instructor to utilize various teaching methods that would enable the students to comprehend the detailed teaching content and elicit active interaction and feedback from the students through easy-to-understand lectures that are appropriate for students.

만족도-중요도 매트릭스를 이용한 건설현장에서의 RFID 개선 방향에 관한 연구 (A Study on the Improvement Direction of RFID Using Satisfaction-Importance Matrix in Construction Fields)

  • 장세웅;유회찬;김재준
    • 한국건축시공학회지
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    • 제9권2호
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    • pp.47-54
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    • 2009
  • Integrated construction site management using RFID(Radio Frequency Identification) and facility maintenance introducing USN (Ubiquitous Sensor Network) have been widely used in the mega construction project sites. But, the validation on performance of RFID systems after introducing those has not been carried out. Given that the use of RFID systems have been increased, the construction industry as well as other industries needs the evaluation of the RFID system. By regarding the necessities for evaluation, a research to the satisfaction and importance evaluation of RFID system from the end-users' view point for site management was conducted. Satisfaction-importance matrix of satisfaction standards and importance standards was created (organised) according to the analysis result of a survey, proposed improvement methods and analysis about the items presented by each region like areas of sustainable maintenance, maintenance, progressive improvement and priority improvement. The result would contribute to enhance the utilization of system and its performance.

국내산 식재료를 활용한 가정간편식을 선호하는 소비자의 선택속성에 대한 제품 유형별 중요도와 만족도 분석 (Importance and Satisfaction Analysis of Consumers Who Prefer Home Meal Replacement Using Local Foods by Product Types)

  • 신유리;이호진
    • 한국식품영양학회지
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    • 제34권6호
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    • pp.650-661
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    • 2021
  • The purpose of this study was to compare and analyze the importance and satisfaction of consumer selective attributes by home meal replacement (HMR) types using local ingredients. This study was conducted from December 4 to December 8, 2020. A total of 380 responses organized according to preferred types of HMR (100 for Ready to Eat (RTE), 92 for Ready to Heat (RTH), 88 for Ready to Cook (RTC), 100 for Ready to Prepared (RTP) were used for the final analysis. Statistical analysis was conducted by descriptive analysis, paired t-test, and importance-satisfaction analysis by HMR type. Findings of this study showed significant differences in consumer selective attributes by HMR type. RTE and RTC need to improve quality while RTH needs to improve quality and packaging. Notable selective attributes were quality, packaging, and information. They were located in different quadrants of each HMR type. All other attributes appeared in the same quadrant. Further research is needed to determine differences in quality, packaging, and information for each HMR type. Results of this study provide basic data for developing products and marketing strategies for each type of HMR products using local ingredients.